抱歉！你不懂设计营销页
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>营销人，<span style="color: black;">每日</span>打交道的除了<span style="color: black;">途径</span>还有信息，<span style="color: black;">途径</span>是触达<span style="color: black;">目的</span>用户，信息是影响转化用户。而其中信息最<span style="color: black;">平常</span>的载体营销页（含海报等）就<span style="color: black;">作为</span>避不开的关键一环。无论是做搜索<span style="color: black;">途径</span>的SEM营销页，还是做信息流的<span style="color: black;">宣传</span>投放页，抑或是<span style="color: black;">各样</span>品宣页和裂变海报，<span style="color: black;">乃至</span>延伸到APP页，都是为了完成这一目的。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2c4915e295b94011be0632df820b7d5b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810914&x-signature=Gz9HQQf6hEla3WpWIccKVySd6Do%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（还原论）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>把一个营销页的整体进行部分还原后，就大致切分成<span style="color: black;">以上</span>模块，为了达到影响转化用户的目的，需要在这些模块因子上找到可<span style="color: black;">干涉</span>的动作。像不像做用户增长的北极星指标数学公式拆解因子进行<span style="color: black;">干涉</span>？原理都是<span style="color: black;">同样</span>的！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了找到这些因子，<span style="color: black;">咱们</span><span style="color: black;">首要</span>需要<span style="color: black;">认识</span><span style="color: black;">背面</span>的人，用户是<span style="color: black;">怎样</span>思考的，更甚者说，人是<span style="color: black;">怎样</span>思考行动的，<span style="color: black;">咱们</span>将对什么模块进行<span style="color: black;">干涉</span>从而<span style="color: black;">创立</span>起用户：</span><strong style="color: blue;"><span style="color: black;">触发—欲望—行动—奖赏</span></strong><span style="color: black;">的闭环。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">大脑是<span style="color: black;">怎样</span>思考？</span></strong></span></p><span style="color: black;"><span style="color: black;">大脑的运作流程</span></span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/81deac17eba043dba0044de92f787a85~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810914&x-signature=Zv63PL4G91nQGQCN0ZTaPtqKCgo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（大脑运作示例图）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">类似计算机原理，每次执行认知<span style="color: black;">关联</span>任务时，“CPU”会将外界的“输入”（外界的刺激：视觉、听觉等感官刺激）和“硬盘”里面存储的某些信息（脑内的记忆：经验、知识等）放进“缓存”里面进行<span style="color: black;">关联</span>运算。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">经过</span>营销页面信息触发用户并进行最后<span style="color: black;">咱们</span>预期的行动<span style="color: black;">亦</span>需要经历<span style="color: black;">这般</span>的过程。运算的<span style="color: black;">规律</span>算法应遵从其本质趋利避害，简化公式<span style="color: black;">能够</span>为：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">y（输出/预期行动）=f（函数运算法则—趋利避害）（x—输入/要素）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">掌控</span>这些要素，达到欲望>成本（</span><span style="color: black;">感知、认知、决策、行动成本</span>）从而促发行动就<span style="color: black;">作为</span>一个营销页面要做的事情。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/45813ee1af3d455ba455f90bf2bd1d94~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810914&x-signature=YgmYWx27S0h5KfvzJQmCQPLMe10%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（行动闭环）</span></span></p><span style="color: black;"><span style="color: black;">大脑的特点</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">做为</span>一个只占体重的 2%，传输速度100m/s<span style="color: black;">上下</span>，消耗人体能量的~20%<span style="color: black;">上下</span>的组织，高耗能低速始终是大脑的缺陷之一，<span style="color: black;">因此</span>本着节能的标准，会尽可能的减少耗能，面对外界丰富的信息，一方面进行压缩储存，<span style="color: black;">亦</span><span style="color: black;">引起</span>一级缓存短时记忆容纳有限，但借助强大的脑部联想推理能力，以及高达1000亿级神经元数量和惊人算力，依然<span style="color: black;">能够</span>战胜一切物种。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/07d982045c8c46e992de535c0ce73aea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810914&x-signature=pvDcvpB3qZXsS%2BJN%2Fz2w%2BbMfujI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（记忆<span style="color: black;">归类</span>）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总结大脑特点：</span></span></p><span style="color: black;"><span style="color: black;">耗能、缓存小、传输慢、噪声大、</span></span><span style="color: black;"><span style="color: black;">强算力、易联想、易推理</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">干涉</span>大脑？</span></strong></span></p><span style="color: black;"><span style="color: black;">触发感知：<span style="color: black;">因为</span>一个人<span style="color: black;">每日</span>会收集到<span style="color: black;">海量</span>的信息，大脑为了节能，会本能的过滤掉无效噪声，而<span style="color: black;">做为</span><span style="color: black;">干涉</span>者想<span style="color: black;">得到</span>用户的<span style="color: black;">重视</span>力，必须要在瞬时记忆时间内调动起用户的深层记忆，借以<span style="color: black;">熟练</span>的场景图像、声音、情境、<span style="color: black;">心情</span>等。</span><span style="color: black;">（可见频繁的<span style="color: black;">宣传</span><span style="color: black;">揭发</span>接触都会带来<span style="color: black;">熟练</span>和记忆）</span><span style="color: black;">人类最伟大的杰作<span style="color: black;">便是</span>发明了语言和文字，<span style="color: black;">拥有</span>强大的抽象<span style="color: black;">规律</span>思维能力。但想想<span style="color: black;">咱们</span>从刚出生的婴儿，到学会文字、抽象理解能力之前，都是先借助绘本、看图以及嘴型动作等等来加强映射记忆。</span><span style="color: black;">存储在大脑中的长时记忆还会融入当时的<span style="color: black;">心情</span>和情境，<span style="color: black;">为何</span>会有<span style="color: black;">熟练</span>的场景、<span style="color: black;">熟练</span>的音乐、<span style="color: black;">熟练</span>的人以及<span style="color: black;">熟练</span>的感觉（</span><span style="color: black;">如小时候记忆深刻被打被恐吓惊吓等</span><span style="color: black;">），<span style="color: black;">便是</span>调动起深层的记忆能力。</span></span><span style="color: black;"><span style="color: black;">认知理解：陌生的东西需要进行信息的加工<span style="color: black;">规律</span>推理<span style="color: black;">才可</span>有所理解，为了降低认知理解成本，<span style="color: black;">咱们</span>需要具象化的东西，<span style="color: black;">例如</span><span style="color: black;">以上</span><span style="color: black;">说到</span>的<span style="color: black;">熟练</span>事物联想记忆（</span><span style="color: black;"><span style="color: black;">怎样</span>向小<span style="color: black;">孩儿</span>解释理想这一抽象概念？</span><span style="color: black;">），还需要进行</span><strong style="color: blue;"><span style="color: black;">信息缩减</span></strong><span style="color: black;">以便进行</span><strong style="color: blue;"><span style="color: black;">结构化组块<span style="color: black;">归类</span></span></strong><span style="color: black;">，降低大脑耗能与缓存差的特点。</span></span><span style="color: black;"><span style="color: black;">决策<span style="color: black;">干涉</span>：这种决策<span style="color: black;">干涉</span>来自于两方面。一是尽可能的快速<span style="color: black;">起步</span>人脑快系统，依靠直觉及自动反应来决策，<span style="color: black;">例如</span>时间的紧迫性和数量的稀缺性，依靠欲望的反面厌损心理来进行快速决断。<span style="color: black;">另一</span><span style="color: black;">便是</span>借助<span style="color: black;">外边</span>大脑进行<span style="color: black;">干涉</span>。人类演化发展而来的羊群效应（</span><span style="color: black;">群居属性从众<span style="color: black;">能够</span>被认同不被排斥以及降低试错成本</span>）使得这种基因得以更好的存活，<span style="color: black;">因此</span>借助<span style="color: black;">外边</span>用户的认证，尤其是有影响力的人和<span style="color: black;">公司</span>认证（客户案例、口碑评论及KOL、<span style="color: black;">媒介</span><span style="color: black;">公司</span>等）。</span><span style="color: black;"><span style="color: black;">行动<span style="color: black;">干涉</span>：在输出的最后一环，<span style="color: black;">咱们</span>会尽可能的把行动环节<span style="color: black;">过程</span>减少<span style="color: black;">或</span>进行前置，在行动前的信息<span style="color: black;">干涉</span>予以欲望的刺激，以便动机>摩擦成立，<span style="color: black;">例如</span>具象化的<span style="color: black;">得到</span>结果（福利）。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>优化营销页？</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/38768c99015f427a80c046bcf0a56122~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725810914&x-signature=4hDew0fFALPvuXbJF8F2vrAoNvM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（还原论）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">回到<span style="color: black;">咱们</span>的开头，<span style="color: black;">咱们</span><span style="color: black;">已然</span>大致<span style="color: black;">认识</span>人的大脑思考过程以及<span style="color: black;">能够</span><span style="color: black;">干涉</span>的点，那<span style="color: black;">做为</span>用营销页来传达信息以便影响转化用户，就<span style="color: black;">能够</span>对<span style="color: black;">以上</span>模块因子进行逐一的优化。</span></span></p><span style="color: black;"><span style="color: black;">结构</span><span style="color: black;">模块：不管是一张海报还是一个完整的营销页，整体上<span style="color: black;">能够</span>切分成几个大模块，为了降低用户大脑耗能和记忆成本，<span style="color: black;">咱们</span>需要符合</span><span style="color: black;">组块和 7±2原则</span><span style="color: black;">（米勒组块编码理论）。事实上，之后<span style="color: black;">海量</span>的<span style="color: black;">科研</span><span style="color: black;">显示</span>，人类工作记忆的容量其实大致<span style="color: black;">仅有</span>4。（如：400-888-8888）</span><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>在设计页面的时候尽可能的把信息<span style="color: black;">弥补</span>完整但切记不要模块<span style="color: black;">太多</span>，我之前<span style="color: black;">文案</span>说过转化用户四部：你有病—我有药—信任我—立即用。</span><span style="color: black;">（不太贴切，原理是<span style="color: black;">这般</span>）</span><span style="color: black;">，<span style="color: black;">或</span>更直接的是：我干<span style="color: black;">吗</span>的—对你有什么用—立即行动，等等。这个要看该页面适合什么用户以及在什么<span style="color: black;">途径</span>。<span style="color: black;">例如</span>针对信息流<span style="color: black;">宣传</span>投放页面，<span style="color: black;">意见</span>3-4屏<span style="color: black;">就可</span>。而<span style="color: black;">针对</span><span style="color: black;">拥有</span>主动性强的SEM搜索营销页<span style="color: black;">意见</span>信息更加丰富，<span style="color: black;">能够</span><span style="color: black;">增多</span>到4-7屏幕。</span><span style="color: black;"><span style="color: black;">另一</span>针对<span style="color: black;">每一个</span>模块要描述的内容，假如信息<span style="color: black;">太多</span>，<span style="color: black;">亦</span>应该以模块分组的形式加以封装。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>你的一个模块是背书信任环节，可以封装客户见证案例<span style="color: black;">照片</span>、荣誉证书、KOL背书、<span style="color: black;">媒介</span>背书四个小模块进行打包封装。</span></span></p><span style="color: black;"><span style="color: black;">字体/颜色</span><span style="color: black;">尽可能<span style="color: black;">运用</span><span style="color: black;">目的</span>用户<span style="color: black;">熟练</span>和期望的字体和颜色，<span style="color: black;">通常</span><span style="color: black;">便是</span>以常规<span style="color: black;">公众</span>字体为主，减少认知理解成本。</span></span><span style="color: black;"><span style="color: black;">内容</span><span style="color: black;">介质：善于利用每种信息介质的<span style="color: black;">优良</span>，尤其是针对营销性页面<span style="color: black;">来讲</span>，</span><span style="color: black;">具象化</span><span style="color: black;">的<span style="color: black;">照片</span>场景更适合调动起用户深层记忆。这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>要多图少文，尤其是<span style="color: black;">有些</span>抽象型概念<span style="color: black;">制品</span>，<span style="color: black;">倘若</span>能够对抽象型的事物进行联想化（效果前后对比照）、场景化（用户痛点<span style="color: black;">熟练</span>场景照）、细节化更能降低用户的认知理解成本。</span><span style="color: black;">（索尼音乐：U盘+CD）</span></span><span style="color: black;"><span style="color: black;">主题：这是最核心的转化部分，需要把商品/服务的功能和情感利益阐述清楚，借助影响力的背书来<span style="color: black;">增多</span>信任度。需要提醒的是，<span style="color: black;">咱们</span><span style="color: black;">通常</span>会把最重要的内容放在<span style="color: black;">第1</span>模块，一方面是降低记忆成本。（首因效应），<span style="color: black;">另一</span>一方面<span style="color: black;">太多</span>的利益点<span style="color: black;">亦</span>会<span style="color: black;">引起</span>信息噪声<span style="color: black;">太多</span>影响决策，<span style="color: black;">因此</span><span style="color: black;">针对</span><span style="color: black;">制品</span>/服务<span style="color: black;">来讲</span>，请把你最想要表达的<span style="color: black;">独一</span>核心卖点，诉诸于头部显眼之处。</span></span><span style="color: black;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转化</p>方式：这个结合<span style="color: black;">自己</span>的<span style="color: black;">需要</span>以及用户综合<span style="color: black;">思虑</span>，<span style="color: black;">太多</span>过少都不行。有的行业隐私性强不适合直接留电，可采取<span style="color: black;">微X</span>或咨询方式。整体转化方式不宜超过3个。
</span><span style="color: black;">【席克定律（希克法则）】</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">布局：<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到<span style="color: black;">日前</span><span style="color: black;">广泛</span>营销页面以底部固定入口为主，<span style="color: black;">亦</span>确实符合近因效应，<span style="color: black;">另外</span>类似顶部下拉弹窗转化入口<span style="color: black;">亦</span>是。其实最符合近因效应的入口应该是内容模块中<span style="color: black;">插进</span>，沉浸式获取信息时直接转化，这就需要上下文的衔接和入口按钮相匹配。为了节省转化的时间成本，除了把转化前置为第二屏，<span style="color: black;">乃至</span><span style="color: black;">能够</span>前置为bananer处。为了降低决策成本，<span style="color: black;">咱们</span>不只是简化路径<span style="color: black;">过程</span>，更重要的是入口的<span style="color: black;">关联</span>性和具象化。<span style="color: black;">例如</span>福利的数字细节描述（<span style="color: black;">乃至</span>是拆散<span style="color: black;">照片</span>场景化），<span style="color: black;">增多</span>已报数字滚动/<span style="color: black;">关联</span>背书等等。</p>关于营销页的优化思考说完了，<span style="color: black;">然则</span>人的大脑<span style="color: black;">科研</span>以及营销页的演化依然不会止步。<span style="color: black;">由于</span>探索未知是永无止境的，<span style="color: black;">咱们</span><span style="color: black;">始终</span>在掌控<span style="color: black;">背面</span>的因果，<span style="color: black;">倘若</span>一切都以公式来诉说，y（输出/预期行动）=f（函数运算法则—趋利避害）（x—输入/要素），<span style="color: black;">咱们</span><span style="color: black;">始终</span>在寻找这个因子X，<span style="color: black;">咱们</span><span style="color: black;">持续</span>的拆解挖掘，想<span style="color: black;">晓得</span><span style="color: black;">背面</span>的关系进行<span style="color: black;">干涉</span>，想变成全能全知的神，我想，一切还是交给AI去用数据进化吧。
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“BS”（鄙视的缩写） 外贸网站建设方法 http://www.fok120.com/ 外贸B2B平台有哪些？
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