2091做为品类第1，怎么靠改详情页营销内容与设计做的？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ibhXtiaeCSY2Ad52CiaQ5iarswWJWY7xiaAlibRXia0icvmfVWQyGLH3ic69YBga1OgJs0cCoS563thhL5rtGdhAnj642SA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ibhXtiaeCSY2Ad52CiaQ5iarswWJWY7xiaAlibaLcou7jAwvbEFBjDgRb3mz42UlB5Gx2ibnJt2Wmua7zsUAw0icRFN3icw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《说到马上就买》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户接触为内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打动购买需细谋</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情<span style="color: black;">提高</span>三<span style="color: black;">规律</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量内容及画面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">升级详情是表相</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">差异<span style="color: black;">制品</span>为内核</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">#品跃一万招强感知营销 第2091招</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">#太白锦成</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销内容怎么做，<span style="color: black;">才可</span><span style="color: black;">加强</span>转化率？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">即要找到与众<span style="color: black;">区别</span>，又要做到显而易见，更要说到马上购买，<span style="color: black;">最后</span><span style="color: black;">加强</span><span style="color: black;">途径</span><span style="color: black;">营销</span>转化率。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以详情页策划设计为列，跟您分享品跃营销<span style="color: black;">办法</span>，<span style="color: black;">把握</span>详情页3大<span style="color: black;">规律</span>：即流量<span style="color: black;">规律</span>+内容<span style="color: black;">规律</span>+画面<span style="color: black;">规律</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">流量<span style="color: black;">规律</span>：</strong>列表创意图的核心流量<span style="color: black;">规律</span>，<span style="color: black;">便是</span>一个<span style="color: black;">宣传</span>位；主图的核心流量<span style="color: black;">规律</span>，他<span style="color: black;">便是</span>一个微缩版的详情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内容<span style="color: black;">规律</span>：</strong>从兴趣、信任、幸运的内容<span style="color: black;">规律</span>，介绍<span style="color: black;">制品</span>时，<span style="color: black;">晓得</span>先讲什么，再讲什么，最后讲什么，用户愿意看下去，并<span style="color: black;">最后</span>买单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">画面<span style="color: black;">规律</span>：</strong><span style="color: black;">便是</span>强感知+高逼格的画面，要让用户一看就能懂，<span style="color: black;">尽可能</span>直观化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">#品跃大牌多次合作</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/cKFXtia0nKN0VKKwvdmg2hZZWP5Uzo5xmQAQnTIrvnkhFCADzDgFdmqsA5xHMTfOHztPkamRQYlLP8DAzQSrbaQ/640?wx_fmt=jpeg&from=appmsg&wxfrom=5&tp=webp&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三部分：即要找到与众<span style="color: black;">区别</span>，又要做到显而易见，更要说到马上购买，需</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">要<span style="color: black;">经过</span>线上的主图、详情页、短视频等，<span style="color: black;">或</span>线下的<span style="color: black;">宣传</span>KV和包装设计等营销物料，去传递给消费者，</span></strong><span style="color: black;">他<span style="color: black;">才可</span>感知<span style="color: black;">价值，<span style="color: black;">最后</span><span style="color: black;">加强</span><span style="color: black;">途径</span><span style="color: black;">营销</span>转化率。</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/cKFXtia0nKN32icU7XKxLLCZa8Y2qsJsVBT6vW2azf6OW1ZA3coDCZX2SeayWRmKV29ENPafCj5icfhQTahjoUAvA/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>要<span style="color: black;">最后</span>打动用户下单购买，还要<span style="color: black;">科研</span>营销内容怎么做，<span style="color: black;">才可</span><span style="color: black;">加强</span>转化率。</span></strong><span style="color: black;">而影响用户浏览你内容后下单的<span style="color: black;">原因</span>，<span style="color: black;">常常</span>是<strong style="color: blue;"><span style="color: black;">非常多</span>细节决定成败</strong>，小到<span style="color: black;">有些</span>字号<span style="color: black;">体积</span>与排版设计，让用户可能没看到你的重点内容。<span style="color: black;">或</span>是<span style="color: black;">有些</span>大的内容<span style="color: black;">规律</span>，你的亮点内容<span style="color: black;">无</span>前置到前三屏画面，<span style="color: black;">引起</span>用户前三屏没看到差异化，就<span style="color: black;">已然</span>跳出页面了等等，<strong style="color: blue;"><span style="color: black;">基本</span>没看到你的核心卖点。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/cKFXtia0nKN0VKKwvdmg2hZZWP5Uzo5xmdFyFYYfAU3WBmpofqjcVldGXRbV0HHqtJ2ibdEq2evL1JPibsjBxGsYQ/640?wx_fmt=jpeg&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品跃给朗诺冻干做完差异化特点定位和强感知内容策略后，<span style="color: black;">第1</span>步<span style="color: black;">便是</span>策划和设计新的<span style="color: black;">制品</span>详情页，<span style="color: black;">加强</span>了电商<span style="color: black;">营销</span>的转化率，<span style="color: black;">作为</span>品类销量<span style="color: black;">第1</span>。还<strong style="color: blue;"><span style="color: black;">作为</span>了天猫新品创新中心的<span style="color: black;">典型</span>案例<span style="color: black;">教程</span>，</strong>天猫创新中心完整的分析和阐述了，<span style="color: black;"><span style="color: black;">咱们</span>品跃给朗诺冻干零食策划和设计的营销内容。</span> </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/cKFXtia0nKN32icU7XKxLLCZa8Y2qsJsVBsoc580r2iaOTBbb9ic0EoIxMCibh8OIafNoiaF3Dlr9TJWibjVHRBLsu7ng/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>品跃<span style="color: black;">这般</span>的营销内容能说到用户马上购买！<span style="color: black;">此刻</span><span style="color: black;">制品</span>同质化严重，<span style="color: black;">况且</span><span style="color: black;">制品</span>营销表达的同质化<span style="color: black;">亦</span>非常严重，<strong style="color: blue;"><span style="color: black;">便是</span>需要深度挖掘出<span style="color: black;">自己</span><span style="color: black;">制品</span>的亮点，有<span style="color: black;">更加多</span><span style="color: black;">这般</span>有亮点的的<span style="color: black;">制品</span>，来拉开与同行的差距，</strong>让用户<span style="color: black;">最后</span><span style="color: black;">选取</span>购买你。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/cKFXtia0nKN32icU7XKxLLCZa8Y2qsJsVBBicmpk2KEViboskibwlP5mTMMdWVLZfx5ia1FCJSP6KaWCF0ZrgwdejB3w/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/cKFXtia0nKN0VKKwvdmg2hZZWP5Uzo5xmqLxCoWhtib2c9l0BPU08adovqERPdmicv7S8LTZcfFCRTicg6LQ3xsr7g/640?wx_fmt=jpeg&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">带你来看<span style="color: black;">咱们</span>品跃是怎么样给朗诺升级<span style="color: black;">制品</span>详情页的。</span></strong></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>品跃策划和设计详情页有三大核心<span style="color: black;">规律</span>：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">一是流量<span style="color: black;">规律</span>；</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">二是内容<span style="color: black;">规律</span>；</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">三是画面<span style="color: black;">规律</span>。</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>用户<span style="color: black;">便是</span><span style="color: black;">经过</span>这三个方面来感知你详情页的营销内容的，<span style="color: black;">把握</span>品跃详情页策划设计3大<span style="color: black;">规律</span>，相信你的商品详情页转化率<span style="color: black;">必定</span>会有所<span style="color: black;">提高</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/cKFXtia0nKN32icU7XKxLLCZa8Y2qsJsVB31AWDg8h25LW9P0cjEPh4cClfuJNhnNLrAywraLQ8Qz2d8VoLsAmcg/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>是流量<span style="color: black;">规律</span>，从兴趣到信任到购买的过程中，用户流量要经历商品列表创意图，主图、详情页、评论4个环节，<span style="color: black;">每一个</span>环节都会有流量流失，<strong style="color: blue;"><span style="color: black;">亦</span><span style="color: black;">便是</span>你的推广费流失</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/cKFXtia0nKN0VKKwvdmg2hZZWP5Uzo5xmLJBQjdurT5iatL9xHb5uXLbDuD7AlXCYgcdjbytLE5pclAgBNY3OKTg/640?wx_fmt=jpeg&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>列表创意图，他的核心流量<span style="color: black;">规律</span>，<span style="color: black;">便是</span>一个<span style="color: black;">宣传</span>位，目的<span style="color: black;">便是</span>为了让用户产生兴趣，吸引他点击打开，并不指望列表图，要把<span style="color: black;">制品</span>讲的多么明白，<span style="color: black;">重点</span>是<strong style="color: blue;">有痛点刺激或利益点吸引点击</strong><strong style="color: blue;">就<span style="color: black;">能够</span>了</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>好多小品牌学大品牌，把列表创意图做得很简约和品牌调性，<span style="color: black;">无</span>任何差异化价值、痛点露出，<span style="color: black;">引起</span>点击转化率很低。不<span style="color: black;">晓得</span>的是，<strong style="color: blue;">别人大品牌的用户认品牌购买</strong>，而你还不具备<span style="color: black;">那样</span>强的品牌力，必须强化差异点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/cKFXtia0nKN0VKKwvdmg2hZZWP5Uzo5xmT92eEREsGK4bQkmzg6TThSrwc2vYTT18KF2YKLyUY6TJ7z5mDsMFibg/640?wx_fmt=jpeg&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在做列表创意图之前，<span style="color: black;">首要</span>要<span style="color: black;">晓得</span>自己的核心流量<span style="color: black;">源自</span>的，<span style="color: black;">由于</span>用户是基于搜索关键词流量进来的，<span style="color: black;">区别</span>的用户他搜索的词不<span style="color: black;">同样</span>，<span style="color: black;">咱们</span>核心能够把跟自己<span style="color: black;">关联</span>的关键词做好就行，这个有机会跟<span style="color: black;">大众</span>细说。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/cKFXtia0nKN32icU7XKxLLCZa8Y2qsJsVBYectiamlcZrcMmW7O6FOchjZdnCEoIiaJ7zNY9ub6WjU8yEuwrCE2j1Q/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/cKFXtia0nKN32icU7XKxLLCZa8Y2qsJsVBWGyYN7oDPp4BjSCfqSI4kYQRggxgrTL1EEVQONGhozFbB9sfibUoQmw/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">咱们</span>的价格偏高，<span style="color: black;">因此</span>强调的是100%纯肉，颗颗甄选，是用户的痛点，<span style="color: black;">亦</span>是与其他竞品有差异化的<span style="color: black;">地区</span>，但<span style="color: black;">重点</span>是起到一个吸引<span style="color: black;">功效</span>，说服购买还是靠详情页里面的“5净好品质”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/cKFXtia0nKN0VKKwvdmg2hZZWP5Uzo5xmHARozWmfC6Cpb6jqgcjThp42NIfCGqP22wiapsHyk2NrQMOoMgMuCuA/640?wx_fmt=jpeg&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5张主图的核心流量<span style="color: black;">规律</span>，他<span style="color: black;">便是</span>一个微缩版的详情，目的是看到<span style="color: black;">制品</span>的差异化，勾起用户的兴趣和<span style="color: black;">基本</span>信任，让他想更深入<span style="color: black;">认识</span>这个<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/cKFXtia0nKN32icU7XKxLLCZa8Y2qsJsVBfEVHgAdHmrTice8gbw5TZNZstAFPd4htHWtSRY3wdsz6Uia0oKODahWw/640?wx_fmt=png&from=appmsg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">通常</span>5张主图，都会放核心价值、优惠政策、核心<span style="color: black;">优良</span>、<span style="color: black;">制品</span>卖点汇总、<span style="color: black;">制品</span>选项展示这几项</span></strong><span style="color: black;">，是一个微缩的详情页，流量竞争的核心<span style="color: black;">亦</span>在这。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>主图不吸引用户，基本不会再往下看这个<span style="color: black;">制品</span>详情了，<span style="color: black;">因此</span>要<span style="color: black;">更加多</span>把<span style="color: black;">制品</span>与其他竞争的差异化展示出来，让用户有个对比筛选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这上面是<span style="color: black;">咱们</span>优化后的主图，下面是<span style="color: black;">她们</span>原来的主图，你们感觉哪个更能让流量<span style="color: black;">花费</span>更有价值？<strong style="color: blue;"><span style="color: black;">许多</span>的流量<span style="color: black;">花费</span>投入的<span style="color: black;">同期</span>，更要做好内容营销的投入</strong>，这真是花小钱办大事。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>不只是在做详情页的画面设计，<span style="color: black;">更加是</span>在做流量优化，降低流量成本，<span style="color: black;">加强</span>购买转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">讲了流量<span style="color: black;">规律</span>，<strong style="color: blue;">详情页更<span style="color: black;">大都是</span>内容<span style="color: black;">规律</span></strong>，介绍<span style="color: black;">制品</span>时，<span style="color: black;">晓得</span>先讲什么，再讲什么，最后讲什么，用户愿意看下去，并<span style="color: black;">最后</span>买单，<span style="color: black;">经过</span>详情页做一个内容<span style="color: black;">规律</span>梳理，在做直播、视频、推文、种草笔记等其他营销内容的时候，<span style="color: black;">亦</span>都<span style="color: black;">晓得</span>输出什么内容，以及先后<span style="color: black;">次序</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">从品跃3X 兴趣、信任、幸运的内容<span style="color: black;">规律</span>，</span></strong><span style="color: black;"><span style="color: black;">咱们</span>重新梳理了朗诺的详情页内容，对比原来的详情内容，<span style="color: black;">咱们</span>新版的内容核心卖点<span style="color: black;">明显</span>，信任背书具备一二三级卖点，主次清晰，引导购买转化的信息<span style="color: black;">亦</span>完善，<span style="color: black;">因此呢</span>给<span style="color: black;">制品</span>带来了比较</span><span style="color: black;">好的转化率<span style="color: black;">提高</span></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">详情页的画面<span style="color: black;">规律</span>：<span style="color: black;">便是</span>强感知+高逼格的画面</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">强感知，是要让用户一看就能懂，<span style="color: black;">尽可能</span>直观化，</span></strong><span style="color: black;"><span style="color: black;">有些</span>不直观的方面<span style="color: black;">亦</span>要<span style="color: black;">经过</span>设计手法把直观化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>色选机挑选这块，并不是很直观和容易理解，<span style="color: black;">咱们</span><span style="color: black;">经过</span>用C4D建模，模拟了一个朗诺5A智选的过程展示，<span style="color: black;">经过</span>选色、选粒、选形、选质、选味，<span style="color: black;">最后</span>给用户是颗颗精选的冻干。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高逼格画面：需要<span style="color: black;">经过</span><span style="color: black;">有些</span>三维模型和画面设计，<span style="color: black;">加强</span>画面品质感、品牌感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一是让用户更好的感知<span style="color: black;">制品</span>价值；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二是更精致高级的画面，本身就能<span style="color: black;">加强</span>价值感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>品跃在设计<span style="color: black;">每一个</span>详情页画面的时候，<strong style="color: blue;">都会先设计精细化的草图，</strong>用来提前检验页面传递内容的强感知能力，以及用来管理拍摄<span style="color: black;">方法</span>和设计效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从左边的创意设计草图，到右边的<span style="color: black;">实质</span>效果图，都要跟客户反</span><span style="color: black;">复沟通多次，<span style="color: black;">才可</span>达到最佳效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整体的详情页面设计风格<span style="color: black;">亦</span>是<strong style="color: blue;">围绕<span style="color: black;">制品</span>5净的核心特点</strong>，<span style="color: black;">咱们</span>品跃同事还结合朗诺"自然生鲜 挚爱无限”的品牌主张，加入<span style="color: black;">有些</span>自然元素，结合科技感的画面表现方式，</span><span style="color: black;">来贯穿<span style="color: black;">全部</span>详情页面风格的设计。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">结合科技感与自然感，</span>用强感知、高逼格、差异化的视觉设计呈现，<span style="color: black;">提高</span>品牌价值、专业感和溢价能力，从而更好的实现<span style="color: black;">营销</span>转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上图是品跃优化后的详情页，下图是朗诺原来的详情页，相比于朗诺原来的详情页策划和设计，品跃<span style="color: black;">经过</span>梳理详情页<strong style="color: blue;">流量<span style="color: black;">规律</span>+内容<span style="color: black;">规律</span>+画面<span style="color: black;">规律</span></strong>，这三大<span style="color: black;">规律</span>，<strong style="color: blue;">用品跃3X 兴趣、信任、幸运的内容<span style="color: black;">规律</span>，结合强感知、高逼格、差异化的视觉设计。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">朗诺的详情页<span style="color: black;">明显</span><span style="color: black;">加强</span>了商品的<span style="color: black;">营销</span>转化率，<span style="color: black;">作为</span>天猫新品创新典型案例，并<span style="color: black;">作为</span>冻干猫零食品类<span style="color: black;">第1</span>名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可见好的内容策划和页面设计是影响流量转化的关键，<span style="color: black;">倘若</span>好的流量投放加上好的内容，就能更好的<span style="color: black;">提高</span>业绩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>升级详情页的内容和设计只是表相，真正的成功内核，是找到了<span style="color: black;">制品</span>与众<span style="color: black;">区别</span>的差异化，并让他显而易见，<span style="color: black;">而后</span>说到让用户马上就买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品跃做的不只是详情页升级，<span style="color: black;">更加是</span>对一个大单品<strong style="color: blue;">特、值、率</strong>系统营销内容的升级。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>个是特，特<span style="color: black;">便是</span><span style="color: black;">咱们</span>要<span style="color: black;">经过</span>调研找到区别竞品的核心差异特点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二个是值，值<span style="color: black;">便是</span><span style="color: black;">咱们</span>怎么让这个特点变得对用户有价值，怎么能够让用户对价值<span style="color: black;">能够</span>强感知。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三个是率，<span style="color: black;">便是</span><span style="color: black;">咱们</span>怎么<span style="color: black;">经过</span>在特定<span style="color: black;">途径</span>，去<span style="color: black;">加强</span><span style="color: black;">途径</span>的<span style="color: black;">营销</span>转化率，从<span style="color: black;">途径</span>的<span style="color: black;">揭发</span>率到转换率和分享率的整体优化，<span style="color: black;">因此</span>不要把营销内容看得太简单，<strong style="color: blue;">营销是趋动增长的一个核心动力。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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