案例解析—房地产、家具行业落地页搭建指南
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/fbac17wmeIGVBf7scautxDYxoS1TkRsF7qMojx3JribHxERYNBkOu8PGSCfBGDhMmIAm2TribMpnicV5Y0oTDkT6Q/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIFibtYcwibsl6ggLJxKicyXHggNBjEsX2cicic7J75LLrWMC0QUf3vTN6YXGHAU0AYSIicp6hiaLSdl5GeQw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">源自</span>：百度广州分<span style="color: black;">机构</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本篇给<span style="color: black;">大众</span>分享的是“<strong style="color: blue;">房地产</strong>及<strong style="color: blue;">家具定制</strong>”两个落地页营销案例</p><span style="color: black;">尼采说：“凡是<span style="color: black;">不可</span>毁灭我的，必将使我强大”，<span style="color: black;">那样</span>全民宅家的战“疫”时期，<span style="color: black;">怎样</span>巧妙处理营销亮点，转“危”为“机”？今天就为<span style="color: black;">大众</span>准备了<strong style="color: blue;">房地产</strong>及<strong style="color: blue;">家具定制 </strong>两个行业案例，解剖落地页营销技巧，助力<span style="color: black;">大众</span>找准投放机遇！</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">房地产行业</strong></span></p><span style="color: black;"><strong style="color: blue;">1、行业整体<span style="color: black;">状况</span>及受众分析</strong></span><span style="color: black;"><strong style="color: blue;">行业政策、市场<span style="color: black;">原因</span>、购房刚需造就了房地产的的发展<span style="color: black;">潜能</span></strong></span><span style="color: black;">银行政策、房地产稳定发展、人均收入的<span style="color: black;">提高</span>、住宅面积新增和新房供应，对房地产行业起了决定性<span style="color: black;">原因</span>。</span><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">由于</span>这些<span style="color: black;">原因</span>，<span style="color: black;">因此</span><span style="color: black;">精细</span>人群和<span style="color: black;">目的</span>人群就显而易见了：一类是<strong style="color: blue;">刚需购房人群</strong>（例如结婚需要购买新房）；另一类类是<strong style="color: blue;">置换升级</strong>，随着用户收入的<span style="color: black;">加强</span>，<span style="color: black;">期盼</span>第二套房用来投资，有<span style="color: black;">知道</span>的购房<span style="color: black;">需要</span>，对优惠活动、房子升值<span style="color: black;">潜能</span>、户型特点较为关注。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPutBsos0lp5YibsqGqAyyjSKzlrJn60oN51twk118qSuoth9L3LarfIgRg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">受众人群分析：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPut81RbpauIdZDGvBNNjt5xHWDGpI0kaypwejVt5korahfUJZldzFy3ew/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">2、信息流落地页三种类型</strong></span><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">咱们</span>的人群分析后,将信息流落地页分为三种类型：</span><strong style="color: blue;"><span style="color: black;">1）短页面</span></strong><span style="color: black;">面对的是<span style="color: black;">目的</span>及<span style="color: black;">精细</span>人群，即有意向买房的人、需要看房的人，<span style="color: black;">通常</span>是</span><span style="color: black;">一屏一个入口，页面直击痛点</span><span style="color: black;">，集中展示完受众关注的内容；</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPutR7FPXTOUl73mzu1Vknx0ZPs3OAW5wG8XLJPpBdSbzS2rOEuNC4qs9Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">2）长页面</span></strong><span style="color: black;">多转化入口、涵盖信息量多。<span style="color: black;">包含</span><span style="color: black;">精细</span><span style="color: black;">目的</span>人群和潜在人群，针对<span style="color: black;">已然</span>要买房的用户和有意向的用户，不仅展示楼盘的<span style="color: black;">基本</span>利益点、价格<span style="color: black;">优良</span>、地理位置等，<span style="color: black;">亦</span><span style="color: black;">包括</span>楼盘的案例户型图展示、品牌信息、<span style="color: black;">商场</span>价值等细节引导转化；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPutib7Wc6abgpyjMaIIbqtv7g1Ctnv88SHunmWbMdVxJ0dRdHEkFehIqtw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">3）交互性页面</span></strong><span style="color: black;">在长页面的<span style="color: black;">基本</span>上，加入</span><span style="color: black;">交互型的板式，<span style="color: black;">增多</span>受众的互动性</span><span style="color: black;">。例如表单按钮制作成<span style="color: black;">呼气</span>效果让页面重点更为<span style="color: black;">明显</span>，整体设计颜色饱和度高，头图卖点清晰，价格<span style="color: black;">优良</span>凸显；</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPut2X8pEb0ocflwW2Aoq0cNoBLWogt5P1KqKNblRXGGAERTjibzPKibbe9A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3类营销页对应人群<span style="color: black;">意见</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/o2sFvxicJ2mnKO33p6icJlkNcOhicV1TYHoQ77TbM3iaTNyDPp81o1LKCukU18eZib7My641wAZB4BGo1tMDZUEM8MQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、信息流的营销页经验，<span style="color: black;">怎样</span>利用到搜索推广营销页<span style="color: black;">其中</span>呢？</span></strong></span><span style="color: black;">1）<strong style="color: blue;"><span style="color: black;">长页面</span><span style="color: black;">型</span></strong></span><span style="color: black;"><span style="color: black;">针对</span>长页面通用型</span><span style="color: black;">搜索落地页，以杭州公寓开盘为例：</span><span style="color: black;">• <strong style="color: blue;">头图</strong>：卖点和品牌展示，吸引用户浏览；</span><span style="color: black;"><span style="color: black;">• </span><strong style="color: blue;">转化工具</strong>：<span style="color: black;">插进</span>表单问卷，收集用户住宅类型、户型、总价，筛选意向强的用户，<span style="color: black;">加强</span>用户留电质量；</span><span style="color: black;"><span style="color: black;">• </span><strong style="color: blue;">楼盘案例展示</strong>：让用户<span style="color: black;">认识</span>楼盘的位置、交通、房型等信息，强调升值<span style="color: black;">潜能</span>；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">• </span><strong style="color: blue;">优惠刺激</strong>：加入报名享受99折的优惠活动转化表单，再次刺激用户；</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIEKMcUekVZicPrDwYSOBgPuttQJHPKIwJlhfGe8noF9sRgug0cL77q6VNmAGRYRZcUJscMyWNLVicDg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">2）交互通用型落地页案例</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPutKFibic0LpibvTVaArBJ01qia4icficjHzIGO3AT3SgC9dI6pzicXf7h4EEO6w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p><span style="color: black;"><strong style="color: blue;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">家具制定行业</p>
</strong></span><span style="color: black;"><strong style="color: blue;">1、行业人群<span style="color: black;">需要</span>分析，<span style="color: black;">区别</span>人群<span style="color: black;">需要</span>各异</strong></span><span style="color: black;">① 潜在人群：近期有购房<span style="color: black;">需要</span><span style="color: black;">然则</span>还在观望装修</span><span style="color: black;">② <span style="color: black;">目的</span>人群：<span style="color: black;">已然</span>买了房但<span style="color: black;">思虑</span>选<span style="color: black;">那些</span>品牌，更关注品牌、风格、质量等</span><span style="color: black;">③ <span style="color: black;">精细</span>人群：<span style="color: black;">已然</span>选好了品牌在等待决策的用户，更关注品牌优惠活动</span><span style="color: black;"><span style="color: black;">因此</span>营销页<span style="color: black;">能够</span>从政策利益（如二胎政策开放后，家具定制产生了双人儿童房系列的<span style="color: black;">制品</span>）、<span style="color: black;">制品</span>质量、口碑、服务、环保、优惠、风格效果等方面着手。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPutuibicticds2XZSJrM8EjC9q186CCZjiceFEhHMXWWUPicNZrWxHuKTZQYdg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPutGGiatrr50GD2rOOgD7ALsQ2wDootR8ic4cIgwanmCYNWYwdPNGyL5ibHQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、信息流3大类营销落地页解析</span></strong></span><strong style="color: blue;"><span style="color: black;">1）领取<span style="color: black;">方法</span>型</span></strong><span style="color: black;">针对<span style="color: black;">已然</span>有打算装修<span style="color: black;">然则</span><span style="color: black;">无</span>头绪的客户，给到用户<span style="color: black;">针对</span><span style="color: black;">方法</span>的期待，<span style="color: black;">而后</span></span><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>给到匹配<span style="color: black;">实质</span>的<span style="color: black;">方法</span>来引导转化。</span><span style="color: black;">如下图左边H5，每一页让用户<span style="color: black;">选取</span>自己<span style="color: black;">针对</span><span style="color: black;">方法</span>的<span style="color: black;">爱好</span>，例如个性工业风和造型烤漆风格的<span style="color: black;">选取</span>等，给到用户<span style="color: black;">针对</span><span style="color: black;">方法</span>的起来来引导报名。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPutmlflRFP9a908ep6ZYIylp3mjdYUic3Wh61qh953BBnJFthyoZxGqJicQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">2）活动抽奖型</span></strong><span style="color: black;"><span style="color: black;">重点</span>针对<span style="color: black;">精细</span>人群，是<span style="color: black;">已然</span>对该品牌有<span style="color: black;">必定</span>的忠诚度，有购买动机但缺乏行动力，<span style="color: black;">此时</span>候优惠活动肯定是最好的<span style="color: black;">选取</span>，家装的抽奖又有<span style="color: black;">非常多</span>交互的玩法，例如</span><span style="color: black;">宫格抽奖，砸金蛋、红包等，<span style="color: black;">协同</span>客户案例和品牌服务版块成本效果会更好。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPut6e8K1ZDwJ65h0gwjoia6FhBK5JAqp39ibEnEH3WDfUfTgRSZnicC9iaMkA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">3）计算器类型</span></strong><span style="color: black;">面对的是<span style="color: black;">目的</span>以及潜在人群，页面常规都比较短在1-2屏内，<span style="color: black;">由于</span>用户<span style="color: black;">此时</span>候还在各个品牌对比中，</span><span style="color: black;">直接给出报价吸引用户留电</span><span style="color: black;">是比较好的一个<span style="color: black;">选取</span>，页面直击痛点，<span style="color: black;">常常</span></span><span style="color: black;">末尾的时候会穿插一个小的品牌实力版块</span><span style="color: black;">，巩固品牌在用户中的印象。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPut735icl9bYumHwJq4jdS6kwPibBUsu6PuLKh2ugmsPEKP2KqkW9nYQLKQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">3类营销页对应人群<span style="color: black;">意见</span>：</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPutntI877JIk2oLkVfaJmGnog6K3eorHt9YJ1fnb5ibfC5hxglQILWAE3Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、搜索推广<span style="color: black;">优秀</span>落地页搭建技巧</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIEKMcUekVZicPrDwYSOBgPut27RfxRiazIG1wEpLxiaviaGccOUuF64Kdqe5UFkibA2HlUUgrAykfyGRDQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">1）<strong style="color: blue;"><span style="color: black;">活动抽奖通用型落地页</span></strong></span><span style="color: black;">给<span style="color: black;"><span style="color: black;">大众</span>看</span></span><span style="color: black;">一个通用型的案例，活动抽奖型落地页：</span><span style="color: black;">① </span><span style="color: black;"> 头图：</span><span style="color: black;">是卖点或品牌展示,直接给出户型图以及一个199每平方米的优惠活动套餐，来吸引用户继续浏览；</span><span style="color: black;">② </span><span style="color: black;">转盘抽奖：</span><span style="color: black;"><span style="color: black;">增多</span>用户的互动体验感，以及给到用户买到这个<span style="color: black;">制品</span>的一个实惠的心理过程；</span><span style="color: black;">③ </span><span style="color: black;">参加人数设置：</span><span style="color: black;">营造真实火热报名的气氛，吸引用户参与留电；</span><span style="color: black;">④ </span><span style="color: black;"><span style="color: black;">制品</span>案例：</span><span style="color: black;">家装定制类<span style="color: black;">制品</span>都会<span style="color: black;">选取</span>定制感较强的<span style="color: black;">制品</span>，例如置顶柜、榻榻米等，区别于零售家居行业；</span><span style="color: black;">⑤ </span><span style="color: black;">对比效果：</span><span style="color: black;">穿插一个材料的对比打消用户<span style="color: black;">针对</span><span style="color: black;">制品</span><span style="color: black;">是不是</span>环保的顾虑；</span><span style="color: black;">⑥ </span><span style="color: black;">衔接品牌：</span><span style="color: black;">品牌信息<span style="color: black;">明显</span>，<span style="color: black;">加强</span>用户信任度；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">⑦ </strong></span><span style="color: black;">转化按钮：</span><span style="color: black;">设置多入口的形式，<span style="color: black;">恰当</span>搭配架构，形成转化；</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">2）报价器通用型落地页</span></strong><span style="color: black;">：</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么样，这些你都学会了吗？</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▼<span style="color: black;">更加多</span>行业指南<strong style="color: blue;"><span style="color: black;">▼</span></strong> </span></strong></span><a style="color: black;"><span style="color: black;">·<span style="color: black;">金融行业营销页搭建框架，<span style="color: black;">把握</span>效果翻倍！</span></span></a><a style="color: black;"><span style="color: black;">·职业培训/学历教育 高质量落地页优化秘诀</span></a><a style="color: black;"><span style="color: black;">·情感咨询/二类电商/旅游出行 落地页搭建指南</span></a><a style="color: black;"><span style="color: black;">·商务服务</span></a>-入户代办/<span style="color: black;">机构</span>注册业务落地页优化指南<a style="color: black;"><span style="color: black;">·机械行业落地页优化指南</span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">·落地页优化「体验拆分法」，3步<span style="color: black;">加强</span>转化</span></a><span style="color: black;">！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">有用记得点亮“在看”</span></strong><strong style="color: blue;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></strong>
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