论坛 › 青海 › 案例拆解：三节课引流课落地页设计

5ep9lzv 发表于 2024-9-2 10:56:08

案例拆解：三节课引流课落地页设计

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEO1I9dibFwzPRVrzQMoCTHVVWIoVuhkmibelNaicMBH41ASCVibQLBycjicEuGXa6JMYkk2LcjbBswSYMw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是&lt;野生运营社区&gt;公众号的内容栏目：案例拆解，<span style="color: black;">每日</span><span style="color: black;">经过</span>一个教育案例拆解和分析，让你<span style="color: black;">得到</span>在线教育的引流、促活、转化、留存、转介绍的运营增长玩法。</p>
    </span><span style="color: black;">今天的案例来自，第8期案例拆解活动优秀选手</span><span style="color: black;"><span style="color: black;"><span style="color: black;">杨婷</span></span><span style="color: black;"><span style="color: black;">，带来的案例拆解是，三节课引流课落地页设计拆解，</span></span></span><span style="color: black;">enjoy~</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>案例名<span style="color: black;">叫作</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三节课价值18元的4天业务增长操盘手实战营</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPxxnsRBsQaIAPVq92htvicC70CpttJrjeicH8mB1lzicTc3PyAEP9qHDVoQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">制品</span>概况</span></strong></p>
    </h1>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">背景介绍</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三节课，一<span style="color: black;">因此</span><span style="color: black;">提高</span>职业能力为<span style="color: black;">目的</span>、倡导终生学习的在线新职业大学，关注和强调从“知识<span style="color: black;">得到</span>”到“能力<span style="color: black;">提高</span>”的转化过程。专业教研设计体系化课程+高强度实战练习+专家助教1对1点评+班<span style="color: black;">专家</span>深度服务的<span style="color: black;">教育</span>模式，支持7天无理由退款，倡导行<span style="color: black;">强过</span>言，愿意为学习效果负责！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在2019年5月三节课完成1.3亿元人民币B轮融资。以“运营”和“<span style="color: black;">制品</span>”为切入点，主打互联网人和事的专业<span style="color: black;">诠释</span>。从2016年1月发展<span style="color: black;">迄今</span>，三节课平台<span style="color: black;">已然</span>聚集近20万粉丝，用户月学习人次达到5万规模。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>概述</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现有<span style="color: black;">制品</span><span style="color: black;">按照</span>价格<span style="color: black;">重点</span>分为4类：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）千元级别：核心人才培养计划课程</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）百元级别：精品自学课，从99元到599元不等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）引流课程：和千元课对应的8-18元体验课</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）限免课程：单点技能讲解的0元课程</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>定位</span></strong></p>
    </h2>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>内容</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4天业务增长操盘手实战营，内含4天14节课+4个实战练习+6天社群服务+作业反馈；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPx8iagOmZkTSDrHT8RsiaS5WBO5uL2R3JZqmAfJ6zpTqrJydIutYMzYH4w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">面向用户</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">工作3年后，执行能力<span style="color: black;">把握</span>的七七八八，<span style="color: black;">期盼</span><span style="color: black;">能够</span>进阶操盘手；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">几乎无增长经验，但想系统<span style="color: black;">认识</span>增长的一线运营；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有<span style="color: black;">必定</span>增长经验的产品/运营人，<span style="color: black;">期盼</span><span style="color: black;">能够</span><span style="color: black;">得到</span>整体<span style="color: black;">提高</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPx9qxcl66W5AIMVicib9t3x1LTLevaxibJRia9icwoAAYgDnYW5juq3pumzrQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"> </p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>案例路径</span></strong></p>
    </h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这次</span>拆解将套用LIFT模型，拆解4天业务增长操盘手实战营是<span style="color: black;">怎样</span>设计落地页的；</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用户引流路径图</span></strong></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPxjvDHzkbowibKzNpO6qa4wylrbPQ9zfibs7HA2KunB3PYM4sk53Ee2DHw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">LIFT模型思路</span></strong></p>
    </h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">影响LIFT模型的六个<span style="color: black;">原因</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">载体：价值主张</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">推动<span style="color: black;">原因</span>：<span style="color: black;">关联</span>性、清晰度、紧迫性</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阻碍<span style="color: black;">原因</span>：焦虑性、<span style="color: black;">重视</span>力分散</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPxFAIBMP7EBNPP0OWheNF4jeic8R1yGkh317hFTmIltZUibTfAJoicMicR7w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">价值主张</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）客户心理价位</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4天实战营，<span style="color: black;">运用</span>“一杯奶茶钱，带你迈出年薪50W操盘手的<span style="color: black;">第1</span>步”的slogan，<span style="color: black;">经过</span>“一杯奶茶钱”形象化的比喻，既让用户很容易感知到花费不多，<span style="color: black;">便是</span>随手一杯奶茶钱、<span style="color: black;">亦</span><span style="color: black;">由于</span>互联网人经常购买奶茶，而借此<span style="color: black;">显出</span>更亲切消除了陌生感；最后，<span style="color: black;">这般</span>的定价，<span style="color: black;">已然</span>远远超出了用户心理预期，<span style="color: black;">因此</span>极易打动用户；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）击中用户认知</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而“带你迈出年薪50W操盘手的<span style="color: black;">第1</span>步”<span style="color: black;">亦</span>表达出，<span style="color: black;">这次</span>课程并<span style="color: black;">不可</span>帮你<span style="color: black;">作为</span>操盘手，而是迈出操盘手的<span style="color: black;">第1</span>步；众所周知，<span style="color: black;">第1</span>步<span style="color: black;">常常</span>是最难的，<span style="color: black;">因此</span>三节课抓到的这个小小的概念“<span style="color: black;">第1</span>步”，<span style="color: black;">亦</span>是<span style="color: black;">非常</span>的巧妙；<span style="color: black;">同期</span>，“年薪50W操盘手”<span style="color: black;">亦</span>正好匹配了足够<span style="color: black;">精细</span>的<span style="color: black;">目的</span>用户，方便后续做高价课的转化；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPxEB4GMkw8Jeha64YDlzicujpoBSR58Hia8Daricv5sZC2FBKzz7utfwlmA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span>性</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）营销漏斗<span style="color: black;">关联</span>性</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销漏斗<span style="color: black;">关联</span>性，<span style="color: black;">重点</span>是保持页面和潜在客户认为<span style="color: black;">她们</span>看到落地页的<span style="color: black;">关联</span>性；而在三节课的官网吸顶<span style="color: black;">宣传</span>处、公众号的菜单栏、落地页的第二屏内容上，都有<span style="color: black;">知道</span>说明是操盘手课程，不存在夸大其词、不符事实的文字，<span style="color: black;">能够</span>说是在中心思想上一脉相承；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）<span style="color: black;">目的</span>受众<span style="color: black;">关联</span>性</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">经过</span><span style="color: black;">这般</span>层次转化、层层筛选而留下来的用户，<span style="color: black;">选取</span>进入“操盘手落地页”，而不是“启航课落地页”，势必是对“操盘手”感兴趣的用户；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPxYZenG9ZgX2O6UwVsuHyIMh8SnPRXUrsHRooS4hunAGr9BsxuLrpic5A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPxiacb8CDqwsic2whfErlV94p2Pv5IYThjXxgEJAPAPjAYgCdiaGAf5EdVA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">清晰度</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">信息展示（信息层级和文案设计）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从学习的<span style="color: black;">详细</span>内容，到<span style="color: black;">为何</span>要在三节课学习操盘课，<span style="color: black;">全部</span>落地页的<span style="color: black;">规律</span><span style="color: black;">非常</span>顺畅，下面做<span style="color: black;">详细</span>分析；（<span style="color: black;">由于</span>用户<span style="color: black;">需要</span>相当<span style="color: black;">知道</span>，不需要解释“<span style="color: black;">为何</span>要学”来触发用户<span style="color: black;">需要</span>了）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）内容简单介绍</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPx7GRCgjaXgrxoPqEuhaMKmFzic1BmQgC7aGQptccup4mjibrzD05F8UBQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">三位老师的半身像+姓名和title，告诉用户操盘课的内容<span style="color: black;">源自</span>正宗，由知名运营专家传授，在<span style="color: black;">第1</span>时间向用户传递课程价值；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下边由大标题和4列课程内容详解<span style="color: black;">构成</span>，<span style="color: black;">首要</span><span style="color: black;">经过</span>浓缩的课程内容“4天14节课+4个实战练习+6天社群服务+作业反馈”，对用户<span style="color: black;">导致</span>价值感冲击，清晰<span style="color: black;">显示</span>课程超值；下面<span style="color: black;">经过</span><span style="color: black;">详细</span>的课程价值“操盘手能力模型、成长路径、业务模型<span style="color: black;">办法</span>论”等看起来极具干货的知识点，列明用户最关心的价值点，打消用户顾虑；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;">2）内容详情部分</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全部</span>落地页详情页相比同行<span style="color: black;">来讲</span>略长，<span style="color: black;">然则</span>最后给出的六个购买理由，相当<span style="color: black;">拥有</span>说服力；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">经过</span><span style="color: black;">仔细</span>的用户画像描述“<span style="color: black;">期盼</span><span style="color: black;">得到</span>职场进阶、<span style="color: black;">期盼</span><span style="color: black;">作为</span>操盘手”，再次筛选<span style="color: black;">精细</span>用户，<span style="color: black;">加强</span>用户准入门槛，<span style="color: black;">亦</span>为或许的高价课转化<span style="color: black;">供给</span><span style="color: black;">精细</span>的用户<span style="color: black;">源自</span>；<span style="color: black;">同期</span>，<span style="color: black;">亦</span><span style="color: black;">经过</span>“<span style="color: black;">将来</span>有两种职业出口、<span style="color: black;">作为</span>操盘手，在<span style="color: black;">咱们</span>的调研下，是超过75%的<span style="color: black;">选取</span>”，来进行用户<span style="color: black;">需要</span>的启发和聚拢；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPxZb66np82yp6w3SMpaHtzEog9cR7CM2DxhQWBqXI66IGaqQyGdFHtnA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来便是<span style="color: black;">详细</span>说明<span style="color: black;">为何</span>这么课能帮你迈出操盘手的<span style="color: black;">第1</span>步？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">理由一：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>有专业导师+教研团队设计课程，<span style="color: black;">能够</span>让你体系化学习，并且列举出四个课程模块，从操盘手特质、与高层同频到业务模型的搭建与业务增长，刀刀切中运营人的要害，非常有利的证实了课程是有质量<span style="color: black;">保证</span>的；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPxhic5aicV2lKGhtEnYqhT8dANicYOstWyj3y5GwMM4wdGqsW5QWfTgFzsQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">理由二/四：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">真实案例驱动<span style="color: black;">教育</span>，让学生真正做到学<span style="color: black;">导致</span>用，并且<span style="color: black;">经过</span>展示优秀学员的精致作业，来实质化的展现课程<span style="color: black;">能够</span>带给你的价值与<span style="color: black;">提高</span>；并且还有练习+服务+反馈，让你真正做到学<span style="color: black;">导致</span>用；<span style="color: black;">同期</span>，<span style="color: black;">这儿</span><span style="color: black;">运用</span>了<span style="color: black;">微X</span>聊天记录截图，来<span style="color: black;">暗示</span>服务的真实性；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPx1kbiaOvZ72SqrWVuZbZM61p4TBrvnJKA6w3Hekz6ibSLo989kXRS9zqA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPxVl9g2rfI6wDbYVZw8r1MiaXZhmenVsxdzLfU7fyfQtpPPg1X9FerLog/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">理由三：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>3大导师合体授课的背书，来实证课程质量有<span style="color: black;">保证</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NicaNwCeMyEMw4LdyksQF7v1MyBnvhfPx9mK96NiavkcmNr2oicdNTwD2BEPyOJYOTFLiaSKh4uXk2pFia3iaSGIkxvA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">理由五：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自己说好不算好，用过的人说好才是好！<span style="color: black;">经过</span>学员的真实好评和上百家大厂的<span style="color: black;">选取</span>，力证课程的高质量；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）下单动作引导</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">介绍完<span style="color: black;">制品</span>之后并不是结束，而是重要信息的<span style="color: black;">起始</span>，<span style="color: black;">经过</span>再次<span style="color: black;">知道</span><span style="color: black;">目的</span>用户，并且<span style="color: black;">暗示</span>价格低，来促成最后的成单；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视觉设计</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与文案的简单对应，落地页的视觉安排<span style="color: black;">亦</span><span style="color: black;">一样</span>简单明了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>整体黑色+黄色的设计，给人一种严谨、<span style="color: black;">可靠</span>的感觉，<span style="color: black;">同期</span>黄色<span style="color: black;">亦</span>是三节课的logo色调；最后，每一部分的理由都用白底色块和其他部分隔离开，既独立完整又<span style="color: black;">无</span><span style="color: black;">剧烈</span>的色块<span style="color: black;">歧义</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">始终</span>吸底的下单按钮，<span style="color: black;">经过</span>在详情页里小小<span style="color: black;">运用</span>过的显眼的黄色提示用户购买，吸引效果非常好；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">焦虑感</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>几大理由的叙述，很好的<span style="color: black;">处理</span>了用户的焦虑问题；例如理由2，真实案例驱动<span style="color: black;">教育</span>；做运营的<span style="color: black;">朋友</span>都清楚，理论知识都看的不少，<span style="color: black;">然则</span><span style="color: black;">实质</span>操作才<span style="color: black;">晓得</span>相差甚远....有太多理论并不<span style="color: black;">表率</span>就能做好运营，而<span style="color: black;">经过</span>真实案例的学习<span style="color: black;">能够</span>很好的缓解这个问题；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在落地页的最后，先<span style="color: black;">经过</span>文案“少喝一杯奶茶，就<span style="color: black;">能够</span>给自己一个超车涨薪的机会”给用户略微施加了焦虑感，仅仅是一杯奶茶钱就<span style="color: black;">能够</span>实现涨薪，谁能不动心；<span style="color: black;">而后</span><span style="color: black;">经过</span>购买按钮左侧的剩余来<span style="color: black;">促进</span>用户尽快成单；</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重视</span>力分散</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落地页将报名课程的必经<span style="color: black;">过程</span>：点击“马上抢”按钮始终固定在页面下方，<span style="color: black;">加强</span>用户完成操作的流畅性，防止用户<span style="color: black;">重视</span>力分散，从而流失；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在页面结构上，从<span style="color: black;">第1</span>屏的位置，勾勒出课程价值“迈出年薪50W操盘手的<span style="color: black;">第1</span>步”，吸引用户<span style="color: black;">瞧瞧</span>接下来的内容；接下来详情页的几大理由<span style="color: black;">亦</span>一 一破解了用户心中的疑惑；最后，仍不忘召回用户完成购买任务；</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制造紧迫性</span></strong></p>
    </h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外在紧迫性：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>购买栏的“剩余xx个名额”了，来营造名额稀缺的假相，来促进用户消费下单；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内部紧迫性：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>文案“少喝一杯奶茶，给自己一个机会”，来暗示用户不要放弃自己，要给自己一个机会来升职加薪；</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>案例亮点</strong></span></p>
    </h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亮点1 落地页文案、视觉设计简单直白，<span style="color: black;">协同</span>报名操作流程的简单，落地页整体性非常强，<span style="color: black;">针对</span>投放在外的<span style="color: black;">宣传</span><span style="color: black;">来讲</span>，用户能点击进来观看<span style="color: black;">已然</span>难得，在抱着看一看的心理，用户<span style="color: black;">重视</span>力稀缺的<span style="color: black;">状况</span>下，落地页应做到内容展示、行动操作的<span style="color: black;">有效</span>简洁；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亮点2 反复<span style="color: black;">显现</span>的报名按钮，更能有效抓住用户报名的每一个可能瞬间，用户在查看落地页或详情页时，很难假定用户都能把详情页从上到下看一遍，而抱着看一看心理的用户，<span style="color: black;">特别有</span>可能<span style="color: black;">由于</span>某一部分的内容表述就一丝心动想要试试看，应该给流量进入漏斗<span style="color: black;">更加多</span>入口；在详情页介绍页反复<span style="color: black;">显现</span>报名或购买按钮，这一点<span style="color: black;">非常多</span>知识付费课程软文推广里用得非常娴熟；</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>待优化点</strong></span></p>
    </h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程价值直观感受不足</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整个落地页，虽然不时引入学员<span style="color: black;">评估</span>、合作企业，<span style="color: black;">然则</span><span style="color: black;">针对</span>陌生用户<span style="color: black;">来讲</span>，依然是停留在自说自话，<span style="color: black;">怎样</span>能让一个陌生用户<span style="color: black;">这里</span>页面内完成从信任到下单的过程呢？<span style="color: black;">能够</span>还需要<span style="color: black;">增多</span><span style="color: black;">更加多</span>的信息展示，<span style="color: black;">例如</span>学员的实战视频、老师精华讲解剪辑</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">促进下单的焦虑感不足</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然<span style="color: black;">显示</span>了剩余名额，但<span style="color: black;">通常</span>运营都<span style="color: black;">晓得</span>，这种树枝只是一个“虚标”，任何时候购买都是<span style="color: black;">能够</span>的，那<span style="color: black;">怎样</span><span style="color: black;">能够</span><span style="color: black;">促进</span>用户更快的下单呢？<span style="color: black;">能够</span><span style="color: black;">思虑</span>标明本期限额奖励、参与本期课程<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">那些</span>奖励、前xxx报名者<span style="color: black;">能够</span><span style="color: black;">得到</span>xxx奖励；</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、</span>个人思考</strong></span></p>
    </h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整体<span style="color: black;">来讲</span>，三节课18元课程的落地页设计的相当清晰，且文案<span style="color: black;">能够</span>击中用户；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从促进用户下单的文案结构上，<span style="color: black;">能够</span><span style="color: black;">思虑</span>从课程内容设计、大咖老师授课、作业案例展示、配套服务截图、学员好评截图和合作企业背书六个方面来进行设计；</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">个人介绍</span></strong></p>
    </h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">杨婷，</span><span style="color: black;">坐标北京，专注在线教育及素质教育用户增长和运营，欢迎小伙伴儿<span style="color: black;">一块</span>分享交流行业</span><span style="color: black;">玩法~</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·&nbsp; 加&nbsp;</span><span style="color: black;">·&nbsp; 入&nbsp;&nbsp;</span><span style="color: black;">·&nbsp; 星&nbsp;&nbsp;</span><span style="color: black;">·&nbsp; 球<span style="color: black;">·</span></span></p><span style="color: black;"><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只看1个案例<span style="color: black;">不外</span>瘾？欢迎加入野生运营星球，有不<span style="color: black;">定时</span>快闪分享、教育圈一手资料、1V1答疑……等硬核干货，<span style="color: black;">况且</span>还能一次入手共计 1867 个增长案例拆解，就问你句，值不值？加入星球请先看置顶文</span><span style="color: black;"><span style="color: black;">件，其中在线教育圈最全运营资料合集<strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">包含</span> 1867 个在线教育圈案例合集全库、70页下沉市场观察合集、43 场群分享的音频+逐字稿、N多运营工具包和资料~</strong></strong></span></span></p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你是<span style="color: black;">第1</span>次看我，欢迎关注公众号回复“松月”，就<span style="color: black;">能够</span>加松月<span style="color: black;">微X</span>交个朋友辣！</span></span></p>
      </span></span><strong style="color: blue;"><span style="color: black;">长按扫码</span></strong><strong style="color: blue;"><span style="color: black;">加入知识星球</span></strong><span style="color: black;"><span style="color: black;">▼</span></span><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><strong style="color: blue;"><span style="color: black;">老星友续费</span></strong><strong style="color: blue;"><span style="color: black;">长年 8 折</span></strong><span style="color: black;"><span style="color: black;">▼</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·&nbsp; 参&nbsp;</span><span style="color: black;">·&nbsp; 加&nbsp;&nbsp;</span><span style="color: black;">·&nbsp; 活&nbsp;&nbsp;</span><span style="color: black;">·&nbsp; 动<span style="color: black;">·</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">松月又来发布学习<span style="color: black;">通告</span>啦，本周的集体学习</span><span style="color: black;">，松月邀请来考虫的课程运营小新<span style="color: black;">朋友</span>，带来分享<span style="color: black;">《单日增</span><span style="color: black;">粉60000+，我<span style="color: black;">针对</span>裂变增长</span><span style="color: black;">的几个思考》</span>，扫码报名（报名截止6月28日晚8点，过期报名不拉群）：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">往期精彩回顾</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">1、10600</a>字梳理训练营SOP服务流程、成交细节、<span style="color: black;">制品</span>搭建</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<a style="color: black;">案例拆解：4400字斑马AI课增长体系拆解</a></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<a style="color: black;">在线教育圈最全运营学习全库</a></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">4、</a><a style="color: black;">在线教育圈最新335个增长案例拆解.doc</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<a style="color: black;">2手抓+3个心法，转化率<span style="color: black;">提高</span>50%训练营实战打法</a></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、<a style="color: black;">假期延长莫慌！在线教育运营都在看的66篇精华打包给你（<span style="color: black;">意见</span><span style="color: black;">保藏</span>）</a></span></p>

wrjc1hod 发表于 2024-10-18 23:25:52

“沙发”（SF，第一个回帖的人）‌

7wu1wm0 发表于 2024-10-21 20:50:33

真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。

查看完整版本: 案例拆解：三节课引流课落地页设计