nqkk58 发表于 2024-9-2 11:01:36

这10本书,让你制胜营销


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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:DEITY 公众号:心魔营销</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读书不是为了装逼;</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读书不是为了陶冶情操。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读书是为了开智;</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读书是为了<span style="color: black;">提高</span>见识。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>,读万卷书,行万里路,<span style="color: black;">仅有</span>智慧加经验,才是人生的良性循环。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>,才有<span style="color: black;">这次</span>荐书。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下为<span style="color: black;">这次</span><span style="color: black;">举荐</span>的书单,共10本。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《营销按钮》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:老苗</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8a6723f9d02d4f5eadcc5bc10c6e5c46~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=lyuFeQ5cnKESbkE2hm7hea2u7kY%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做任何事,都需要关键点。营销<span style="color: black;">亦</span>不例外,营销的关键行为<span style="color: black;">便是</span>“营销按钮”,<span style="color: black;">亦</span><span style="color: black;">便是</span>营销最底层的<span style="color: black;">规律</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书从消费者<span style="color: black;">行径</span>和<span style="color: black;">心情</span>着手,让你理解营销的底层<span style="color: black;">规律</span>,<span style="color: black;">经过</span>层层技巧让消费者入套,从而购买你的<span style="color: black;">制品</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读通这本书,相信你会对<span style="color: black;">各样</span>营销技巧产生原来如此的感觉。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《开练》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:军师唐堂</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1c0e9fa7ccf24b55b226da4205e6fd9c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=ZLLtzSXydvoMbxiV8u%2FYx2q1NWY%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书讲的是<span style="color: black;">怎样</span><span style="color: black;">经过</span>潜<span style="color: black;">认识</span>营销来改变客户的消费决策,<span style="color: black;">经过</span>半练习、半理论的形势让你快速<span style="color: black;">把握</span>潜<span style="color: black;">认识</span>营销。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是乙方,很<span style="color: black;">意见</span>读读这本书,相信会对你<span style="color: black;">怎样</span>说服客户起到非常大的<span style="color: black;">帮忙</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《增长五线》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:王赛</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/aed7ca5b229a43d1b103049c830184ce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=%2B8GSSWaNvjvEphLxjJ98vZ0HypQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销之父菲利普·科特勒<span style="color: black;">举荐</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在本书,作者从当下企业的增长现实困境出发,提出了以增长五线为核心的新增长理论,<span style="color: black;">经过</span>对企业所在发展<span style="color: black;">周期</span>的详尽剖析,结合<span style="color: black;">新鲜</span>的案例,为<span style="color: black;">区别</span>增长态势的企业<span style="color: black;">供给</span>全新的增长路径设计,使企业结合<span style="color: black;">自己</span>的<span style="color: black;">实质</span><span style="color: black;">状况</span>,完成有质量的增长,为企业的长远发展与基业长青奠定<span style="color: black;">基本</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书的内容<span style="color: black;">重点</span>针对亿级企业,但看在是菲利普·科特勒作的序,就值得一读。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《网站说服力-第二版》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:谢松杰</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1847037843574ef9a5f603ee86667b27~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=QAR9KolJqmfTMgbv1sv%2FCotT6Kc%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做网络营销,<span style="color: black;">不可</span>仅仅只会引流,还要学会策划,要<span style="color: black;">按照</span>用户的<span style="color: black;">需要</span>,<span style="color: black;">她们</span>的搜索意图来策划相应的页面,提高<span style="color: black;">营销</span>转化率。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书从0到1地告诉你页面的策划、布局,让你<span style="color: black;">认识</span>原理,从而<span style="color: black;">能够</span>直接实操。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是为了<span style="color: black;">提高</span>团队业绩还是网络创业,相信这本书都能帮到你。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《鹿人说》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:千里鹿</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b3d8403485ad4c15afe5c30a9a7ac4ad~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=2ECSihVMZl1LO3mzhCyAm4RLHmE%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书汇聚32位Top级店铺运营操盘手的智慧与经验。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你做过电商,<span style="color: black;">那样</span>在看故事之余说不定还能学到<span style="color: black;">有些</span>电商运营的细节,从而对你的工作产生<span style="color: black;">帮忙</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你刚接触电商,<span style="color: black;">那样</span>本书能让像看故事<span style="color: black;">同样</span>学习电商,从而<span style="color: black;">认识</span>电商的方方面面,打下坚实的<span style="color: black;">基本</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">06</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《转化为王》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:李改霞</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c98372f05d324cf19831f84818c49752~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=zCnexfGFaSCtF8GSFwPx0VR0fRE%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span><span style="color: black;">一样</span>是做电商,卖相同的<span style="color: black;">制品</span>,有的人能日进斗金,而你却经营惨淡,<span style="color: black;">乃至</span>颗粒无收?</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是智商<span style="color: black;">不足</span>,情商缺乏,还是<span style="color: black;">无</span><span style="color: black;">商场</span>头脑?这些都不是<span style="color: black;">重点</span>症结。问题在于你<span style="color: black;">无</span>真正<span style="color: black;">把握</span>电商的精髓——转化,<span style="color: black;">经过</span>技巧<span style="color: black;">协同</span><span style="color: black;">制品</span>,吸引消费者到店里消费。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你在做电商,且经营<span style="color: black;">情况</span>不是<span style="color: black;">尤其</span>理想,相信这本书能够给你<span style="color: black;">必定</span>的<span style="color: black;">帮忙</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">07</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《开淘宝店,让数据告诉你怎么才<span style="color: black;">挣钱</span>》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:电商运营<span style="color: black;">科研</span>室</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1046730aed3248a58c4539eb8873d499~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=qazYFoqnzLcw2hcJbdE78OtC5Ss%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书从数据时代网店运营基本概念入手,再到网店货物的<span style="color: black;">选取</span>、市场分析,<span style="color: black;">而后</span>步步深入,直到网店运营的核心内容:流量、转化率、营销的数据分析。用数据运营网店,让你对店铺的经营<span style="color: black;">情况</span>一目了然,能更直接地分析并改善存在的问题。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论你的网商还是电商,只要你在网上开店,那本书是你的必读之物。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">08</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《玩法变了》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:马国良</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cbb9a73bbe314aa7b2494599dbcd2e99~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=b%2BJdugfkJedfwqQ%2BIO6iJzH2P8g%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年,<span style="color: black;">倘若</span>你还仅仅局限于淘内引流、转化,那就太OUT的了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书将告诉你时代变了,玩法变了,在转化顾客的<span style="color: black;">同期</span><span style="color: black;">怎样</span>将顾客转变成粉丝,<span style="color: black;">怎样</span>用社群的思维来玩转电商,正<span style="color: black;">所说</span><span style="color: black;">微X</span>营销,淘宝成交。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">09</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《28岁赚千万》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:穷富弹指间</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c7973dce38694c1385e66b63fb8444b7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=gW4tFpVkALsCqU2FNAWuRQJasKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">书名虽鸡汤,但内容可都是作者的真知灼见。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是职场中人,你将在<span style="color: black;">这儿</span>感觉到久违的激情;</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是在读或刚毕业的大学生,你将在<span style="color: black;">这儿</span>感觉到人生的航向;</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是即将创业或在创业生产途中,你将在<span style="color: black;">这儿</span><span style="color: black;">发掘</span>一份睿智的<span style="color: black;">商场</span>指南。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之这本书值得你一读,它能<span style="color: black;">将来</span>的你产生非常大的<span style="color: black;">帮忙</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《骗局之王》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者:查尔斯·庞兹</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d94d95ad6ab24b209a32289ff16e1dcc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=hDAdGIYozEfIflb8hwOw2J7IpnA%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是的,作者<span style="color: black;">便是</span>大名鼎鼎庞氏骗局的操盘手,这本书是庞氏骗局的历史,讲述着作者的诈骗历史,从<span style="color: black;">怎样</span>策划骗局,到<span style="color: black;">怎样</span>实施,<span style="color: black;">怎样</span>利用投资者的心理弱点来引诱<span style="color: black;">她们</span>投资。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看完这本书,不求你懂得做局,但愿你不要再被割韭菜。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人生苦短,唯有学习和成长不可辜负。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>我为<span style="color: black;">大众</span><span style="color: black;">举荐</span>的10本书籍,<span style="color: black;">期盼</span><span style="color: black;">大众</span>学习学习再学习,成长成长再成长。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者:DEITY 公众号:心魔营销</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">​</p>
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xuaiqiang 发表于 2024-9-5 22:10:30

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7wu1wm0 发表于 2024-10-18 04:09:50

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