手把手教你做内容营销的数据分析
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span><span style="color: black;">始终</span>在为写什么内容的<span style="color: black;">文案</span>而头疼，不想写自然搜索和直通车的内容，虽然我<span style="color: black;">晓得</span>这是<span style="color: black;">大众</span>最<span style="color: black;">爱好</span>看的内容，<span style="color: black;">然则</span>我从13年<span style="color: black;">起始</span>写<span style="color: black;">文案</span>，到<span style="color: black;">此刻</span>差不多五年的时间 写自然搜索和直通车的内容实在太多，继续写<span style="color: black;">亦</span>无异于新瓶装旧酒，<span style="color: black;">因此</span>想写一写<span style="color: black;">哪些</span>自己从来没写过的东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上一篇我写了关于<span style="color: black;">怎样</span>去做淘宝头条，有好货，必买<span style="color: black;">名单</span>的<span style="color: black;">文案</span>，在<span style="color: black;">文案</span>最后的时候我还说了需要做好内容营销的数据分析，<span style="color: black;">然则</span><span style="color: black;">由于</span>这个时候<span style="color: black;">文案</span>写的有点长了，我就<span style="color: black;">无</span>写<span style="color: black;">详细</span>内容了，结果<span style="color: black;">非常多</span>商家反馈让我写写<span style="color: black;">怎样</span>去做这方面的数据分析的思路。既然<span style="color: black;">大众</span>都有这方面的<span style="color: black;">需要</span>，那今天<span style="color: black;">咱们</span>就<span style="color: black;">一块</span>来聊聊这个<span style="color: black;">专题</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">生意参谋是一个非常强大的工具，<span style="color: black;">咱们</span>做数据分析的时候想要的数据基本都<span style="color: black;">能够</span>在生意参谋找到，内容营销这<span style="color: black;">一起</span>的<span style="color: black;">亦</span><span style="color: black;">同样</span>，在生意参谋有一个“业务专区”的版块，<span style="color: black;">这儿</span>面的数据<span style="color: black;">便是</span>专门针对内容营销数据的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b9e70825bf6143668b47eb00fec49e39~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852033&x-signature=h4Yd%2Bo8YXjTLRqOXIR1ZHfFLbN0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在内容分析里面一共有八个子版块，今天<span style="color: black;">咱们</span>重点分析前面六个版块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.整体概况</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/392bb47f89424607a1f99b91512764d4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852033&x-signature=Mk6xhF2bkg4qQopZKhQ9nEHd6oQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">能够</span>看到你<span style="color: black;">近期</span>30天内每一天内容营销的<span style="color: black;">状况</span>，<span style="color: black;">重点</span>是<span style="color: black;">关联</span>内容数的<span style="color: black;">状况</span>和引导进店的<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">重点</span>要<span style="color: black;">把握</span>这么几个概念，本店<span style="color: black;">关联</span>内容数和内容引导本店商品数。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本店<span style="color: black;">关联</span>内容数<span style="color: black;">指的是</span>当天发布的内容中，<span style="color: black;">包括</span>本店商品的内容数量（仅<span style="color: black;">包括</span>新增的内容）简单的<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>你能<span style="color: black;">经过</span>这个指标<span style="color: black;">晓得</span>当天发布的内容中有多少达人是在<span style="color: black;">举荐</span>你家的宝贝的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容引导本店商品数<span style="color: black;">指的是</span>有多少个宝贝让达人在<span style="color: black;">举荐</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从这两个指标你<span style="color: black;">能够</span>判定的是你店铺<span style="color: black;">是不是</span>受到达人的<span style="color: black;">爱好</span>，以及<span style="color: black;">她们</span><span style="color: black;">爱好</span>你店铺的程度，例如，<span style="color: black;">倘若</span>你的<span style="color: black;">关联</span>内容数数据很大，<span style="color: black;">然则</span>内容引导商品数<span style="color: black;">仅有</span><span style="color: black;">那样</span>两三个，那说明的是，你只<span style="color: black;">不外</span>是<span style="color: black;">少许</span>一两个款式受到了达人的<span style="color: black;">爱好</span>，可能是<span style="color: black;">由于</span>你在V任务花钱找的达人在<span style="color: black;">举荐</span>这些款，<span style="color: black;">亦</span>可能是其他达人之<span style="color: black;">举荐</span>你这个销量高的爆款，<span style="color: black;">仅有</span>你这个爆款受到了达人的认可和符合达人的<span style="color: black;">要求</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/62d764d3a83e442991d4745ab154b181~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852033&x-signature=kxVe1JqPdB0RlBKdGoavcDsJJ5U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>碰到这种情况，<span style="color: black;">第1</span>个<span style="color: black;">咱们</span>要<span style="color: black;">认识</span>的是哪一个宝贝受到了达人在内容中<span style="color: black;">举荐</span>，<span style="color: black;">举荐</span>的<span style="color: black;">途径</span>是哪<span style="color: black;">有些</span>，<span style="color: black;">举荐</span>的达人<span style="color: black;">重点</span>是哪<span style="color: black;">有些</span>。这些数据你<span style="color: black;">能够</span>在商品top排行榜，<span style="color: black;">途径</span>top排行榜，达人top排行榜里面都<span style="color: black;">能够</span>看到数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">发掘</span>有一个款<span style="color: black;">长时间</span>受到了达人的某一个<span style="color: black;">途径</span>的<span style="color: black;">举荐</span>的话，<span style="color: black;">那样</span>你就<span style="color: black;">能够</span>去总结这个款<span style="color: black;">为何</span>能受到达人的<span style="color: black;">举荐</span>，而其它款人家<span style="color: black;">为何</span>不给你<span style="color: black;">举荐</span>。<span style="color: black;">首要</span><span style="color: black;">能够</span>肯定是你这个款是符合<span style="color: black;">举荐</span><span style="color: black;">需求</span>的，你就要去总结这些<span style="color: black;">需求</span>，例如，你<span style="color: black;">发掘</span>某一个款<span style="color: black;">长时间</span>受到达人的<span style="color: black;">举荐</span>，正好这个款有了白底图，而其他款<span style="color: black;">无</span>受到<span style="color: black;">举荐</span>的都<span style="color: black;">无</span>白底图，<span style="color: black;">那样</span>你就要<span style="color: black;">思虑</span>去把其他的图<span style="color: black;">亦</span>把第五张<span style="color: black;">照片</span>设置为白底图。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b8e687325fc9491ebf6e764fd3bfbdb2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852033&x-signature=0BkkoCsS%2BxLYlMBhd0cRivyI4BI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在引导<span style="color: black;">状况</span>里面数据对<span style="color: black;">咱们</span><span style="color: black;">帮忙</span>很大，<span style="color: black;">经过</span>这个数据<span style="color: black;">咱们</span>能<span style="color: black;">晓得</span>帮<span style="color: black;">咱们</span><span style="color: black;">举荐</span>的达人<span style="color: black;">是不是</span>与<span style="color: black;">咱们</span>的店铺定位一致，<span style="color: black;">她们</span>的粉丝群体<span style="color: black;">是不是</span>符合<span style="color: black;">咱们</span>的店铺<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，在前面<span style="color: black;">咱们</span><span style="color: black;">已然</span><span style="color: black;">晓得</span>了本店<span style="color: black;">关联</span>内容数，<span style="color: black;">亦</span><span style="color: black;">便是</span>说，<span style="color: black;">晓得</span>了受多少人在帮<span style="color: black;">咱们</span><span style="color: black;">举荐</span>，<span style="color: black;">然则</span><span style="color: black;">倘若</span><span style="color: black;">这儿</span>引导进店次数很少的话，说明是要么<span style="color: black;">无</span>厉害的达人在<span style="color: black;">咱们</span><span style="color: black;">举荐</span>，要么<span style="color: black;">便是</span><span style="color: black;">举荐</span>的达人和<span style="color: black;">咱们</span>的店铺人群不一致，有<span style="color: black;">无</span>厉害的达人在推，这个很简单，你直接进入到达人top排行榜里面去找到这个达人的主页，<span style="color: black;">而后</span>看他的人气，看他<span style="color: black;">文案</span>的浏览量，<span style="color: black;">倘若</span><span style="color: black;">发掘</span>流量低低，那说明是达人人气不行，<span style="color: black;">然则</span><span style="color: black;">倘若</span>浏览量非常高，<span style="color: black;">然则</span>引导进店次数很低的话，那说明的是达人人群和你的不搭配。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.单条分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单条分析非常给力，<span style="color: black;">能够</span>看到你每条数据的<span style="color: black;">仔细</span>分析，<span style="color: black;">尤其</span>是当你<span style="color: black;">关联</span>内容数比较多的时候，这一个功能非常强大，他可<span style="color: black;">晓得</span>你是哪一个内容引导的流量最高，互动次数最好，加购，<span style="color: black;">保藏</span>最好</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/009b0fa871534aa3b2f74c05ec948743~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852033&x-signature=F4NnNr2IKTxd26DTfIb9Q3c6Zrk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>扫码那个二维码进去看到你对应内容，你能清楚的<span style="color: black;">晓得</span>达人是在帮你<span style="color: black;">怎样</span><span style="color: black;">举荐</span>的。从这个数据你完全是<span style="color: black;">能够</span><span style="color: black;">晓得</span>达人的质量的，<span style="color: black;">尤其</span>是<span style="color: black;">哪些</span>你花钱找的达人的话，就<span style="color: black;">必定</span>要去<span style="color: black;">这儿</span>分析数据，否则你<span style="color: black;">基本</span>都不<span style="color: black;">晓得</span>别人有<span style="color: black;">无</span>给你带来你想要的价值，<span style="color: black;">非常多</span>人从来都<span style="color: black;">无</span>去<span style="color: black;">这儿</span>看，<span style="color: black;">因此</span>他<span style="color: black;">基本</span>都不<span style="color: black;">晓得</span>他花的这个钱到底值不值得。有了这些数据的话，你<span style="color: black;">亦</span>就<span style="color: black;">晓得</span>下次要不要继续和这个达人合作了，<span style="color: black;">哪些</span>表现好的达人<span style="color: black;">咱们</span>就<span style="color: black;">想要</span>办法去和他经常保持联系，经常合作，<span style="color: black;">欠好</span>的达人就<span style="color: black;">能够</span>淘汰了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.商品分析</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/05374b1ac370449c9ab2ecd755289980~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852033&x-signature=j%2B02j2xty0%2FF4oKo3RArVC5Ov88%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商品分析<span style="color: black;">亦</span>很重要，他<span style="color: black;">能够</span>告诉你那个商品在内容营销上做到好，<span style="color: black;">怎样</span>是花钱和达人合作的话，<span style="color: black;">通常</span><span style="color: black;">来讲</span><span style="color: black;">咱们</span>肯定是要拿最好的商品去合作，<span style="color: black;">由于</span><span style="color: black;">这般</span><span style="color: black;">咱们</span>的效益最大，当然，<span style="color: black;">区别</span>目的的时候<span style="color: black;">办法</span>不<span style="color: black;">同样</span>，学会灵活变动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要重点分析阅读人数和进店人数，加购人数之间的关系，<span style="color: black;">倘若</span>阅读人数高<span style="color: black;">然则</span>进店人数<span style="color: black;">保藏</span>加购人数低的你要去分析是你<span style="color: black;">制品</span>的问题还是达人人群的问题，例如，某个达人本身是很给力的，他给你<span style="color: black;">举荐</span>了一个<span style="color: black;">文案</span>，阅读次数非常高，<span style="color: black;">然则</span><span style="color: black;">便是</span>进店人数很低，<span style="color: black;">况且</span>他的人群<span style="color: black;">亦</span>和你的宝贝是一致的，<span style="color: black;">那样</span>可能<span style="color: black;">便是</span>你的<span style="color: black;">制品</span>不行了，可能款式没选好，<span style="color: black;">照片</span>没拍好，价格不合适等等，这种<span style="color: black;">状况</span>效果<span style="color: black;">欠好</span>的话你就<span style="color: black;">不可</span>去怪达人了，只能怪你自己</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>最重要的一点是要学会总结，<span style="color: black;">便是</span><span style="color: black;">为何</span>这个商品在内容营销方面表现好，那一个商品<span style="color: black;">为何</span>在内容营销方面表现的差，<span style="color: black;">她们</span>的<span style="color: black;">原由</span>是什么，<span style="color: black;">而后</span>总结这个经验，下次的时候扬长避短，这<span style="color: black;">便是</span>复盘的重要性了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">途径</span>分析</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8053484a6535483ea8883ab05650fdfb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852033&x-signature=CvHhbHsjmqzV9TYLDajLUanLb1s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">途径</span>分析是<span style="color: black;">根据</span>内容的<span style="color: black;">途径</span>进行数据分析。从<span style="color: black;">这儿</span>你<span style="color: black;">能够</span>清楚的<span style="color: black;">晓得</span><span style="color: black;">那些</span><span style="color: black;">途径</span>你表现的好，<span style="color: black;">那些</span><span style="color: black;">途径</span>你表现的差，表现好的<span style="color: black;">途径</span>，表现好的<span style="color: black;">途径</span>是哪位达人在给你<span style="color: black;">举荐</span>，他<span style="color: black;">举荐</span>的方式什么样的，这些你都<span style="color: black;">能够</span>清楚的在<span style="color: black;">这儿</span>面<span style="color: black;">认识</span>到<span style="color: black;">详细</span>清楚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.合作达人</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ebc1e41ccef54fb096fa67d8680047b9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852033&x-signature=W7VrbFgVWQFm%2F6lfIfMvrrM0CN4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人总是和我说，哎，我没达人资源，我找不到好的达人，有时候听到这些话我真想骂人，<span style="color: black;">这儿</span>的达人不是旺旺联系方式都告诉你了吗？上一篇<span style="color: black;">文案</span>我就告诉你们<span style="color: black;">怎样</span>去找到这个人了，最关键的是，<span style="color: black;">由于</span>他之前给你做过推广，你有数据<span style="color: black;">认识</span>到了这个人是不是符合你的<span style="color: black;">需求</span>，他的能力怎么样，这些都是有数据可查了，<span style="color: black;">这般</span>你<span style="color: black;">亦</span>不会让坑，<span style="color: black;">针对</span><span style="color: black;">哪些</span>比较好的达人，你完全<span style="color: black;">能够</span>主动的去联系他，给他一个高佣金，<span style="color: black;">由于</span>他<span style="color: black;">已然</span>给你推广了，你完全<span style="color: black;">能够</span>说，我是某某店的负责人，看到您正在帮<span style="color: black;">咱们</span>推广<span style="color: black;">制品</span>，为了答谢达人们的支持，<span style="color: black;">咱们</span>特意为<span style="color: black;">长时间</span>的达人开通了高佣金计划，<span style="color: black;">而后</span>把高佣金链接给他，告诉他让他联系<span style="color: black;">微X</span><span style="color: black;">或</span>旺旺<span style="color: black;">经过</span>验证。<span style="color: black;">长时间</span><span style="color: black;">累积</span>下去你还怕没这个资源吗？<span style="color: black;">非常多</span>人<span style="color: black;">便是</span>太懒，总是想着别人一下把他所有的资源都给自己，其实，不是自己<span style="color: black;">累积</span>的，就算给你了又有什么用呢，例如<span style="color: black;">非常多</span>人总是找我要达人资源，其实我真的就算给你对你有用吗？人家会给你<span style="color: black;">举荐</span>吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.读者画像</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/caf622b2caad4ab9ad8e8e8af074a0a5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852033&x-signature=NzAukATC86LgmrvlxvPYNfFC%2FKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读者画像我就不<span style="color: black;">仔细</span>讲了，从<span style="color: black;">这儿</span>你<span style="color: black;">能够</span><span style="color: black;">晓得</span>你内容营销的读者是什么群体，<span style="color: black;">是不是</span>和你店铺的人群一致，<span style="color: black;">而后</span>针对性的运营就<span style="color: black;">能够</span>了。这个和其他人群画像分析是一致的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.v任务分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你经常做v任务分析的话，这个功能对你的<span style="color: black;">帮忙</span>就很大了，你<span style="color: black;">能够</span>看到你的v任务的<span style="color: black;">详细</span>数据，<span style="color: black;">不外</span>个人认为，生意参谋在这方面做的还<span style="color: black;">不外</span><span style="color: black;">仔细</span>，<span style="color: black;">非常多</span>重要信息么有在<span style="color: black;">这儿</span>面展示出来。</p>
</div>
认真阅读了楼主的帖子，非常有益。
页:
[1]