全!物流营销十大线上工具和典型案例大盘点
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在物流行业<span style="color: black;">来讲</span>,<span style="color: black;">运用</span>线上营销工具的企业并不多见,<span style="color: black;">运用</span>多种线上营销工具组合推广并收到<span style="color: black;">营销</span>转化的,<span style="color: black;">能够</span>说更加少,今天,罗戈品牌介绍十大最常用的线上营销工具,<span style="color: black;">帮忙</span>物流与供应链企业的市场部更好的<span style="color: black;">认识</span><span style="color: black;">怎样</span>全方面的进行线上B2B营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">微X</span>公众号</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>公众号的运营在物流行业<span style="color: black;">已然</span>形成<span style="color: black;">有些</span>共识,是除去网站以外最容易触达到<span style="color: black;">目的</span>人群的方式,<span style="color: black;">同期</span>还<span style="color: black;">能够</span><span style="color: black;">保证</span>自己内容的原创性。<span style="color: black;">倘若</span>企业的<span style="color: black;">目的</span>客户<span style="color: black;">重点</span><span style="color: black;">源自</span>于移动端,<span style="color: black;">乃至</span><span style="color: black;">能够</span><span style="color: black;">思虑</span>将<span style="color: black;">微X</span>导航栏设置咨询注册等入口,并与自己的CRM系统打通,以此来获取<span style="color: black;">更加多</span>潜在客户的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和官网<span style="color: black;">同样</span>,oTMS的<span style="color: black;">微X</span>公众号<span style="color: black;">不仅</span>设置了<span style="color: black;">目的</span>行业<span style="color: black;">归类</span>,还将自己想要<span style="color: black;">表现</span>的关键<span style="color: black;">优良</span><span style="color: black;">表现</span>在导航栏中,<span style="color: black;">同期</span>设置引导体验与联络的窗口,加上每月推送内容干货满满,形<span style="color: black;">成为了</span>良好的内容营销闭环,为<span style="color: black;">营销</span>转化带来机会。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b0225f1767914330acdcd7c707b26005~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=47T5UmmLj1ra8HBM8P3XD74hqMc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span><span style="color: black;">微X</span>运营者还<span style="color: black;">能够</span>借助<span style="color: black;">微X</span>指数工具,方便的查看单日指数及环比数据。<span style="color: black;">另外</span>,还<span style="color: black;">供给</span>简要的7天、30天、90天的指数对比。可用于参考企业与竞品的<span style="color: black;">微X</span>端数据对比。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/df683f189fa54e0bbb223e2af7431e74~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=1ekf9jqw1BP60SlQo%2Bbp19fM0uU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">博客</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B企业<span style="color: black;">是不是</span>需要做<span style="color: black;">博客</span>?<span style="color: black;">做为</span>国内最大的“娱乐”<span style="color: black;">专题</span>平台,<span style="color: black;">博客</span>经常被<span style="color: black;">各样</span>娱乐<span style="color: black;">专题</span>充斥,但这并不<span style="color: black;">显示</span>物流企业<span style="color: black;">不可</span>在其中造就自己的影响力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>,<span style="color: black;">博客</span>是很好的观测到品牌的<span style="color: black;">消极</span><span style="color: black;">信息</span>的平台,<span style="color: black;">同期</span>物流企业在发布自己的内容加上<span style="color: black;">有些</span><span style="color: black;">关联</span>的<span style="color: black;">专题</span>标签,例如#物流#、#快递#、#快运#等,<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">专题</span>标签的方式<span style="color: black;">更加多</span>的传播到潜在人群中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顺丰的<span style="color: black;">博客</span>运营<span style="color: black;">不仅</span>紧跟<span style="color: black;">博客</span>现有的<span style="color: black;">专题</span>,还自己设计<span style="color: black;">专题</span>进行传播,<span style="color: black;">针对</span>品牌有人性化的<span style="color: black;">弥补</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/591d11353e34438bb0d8dbe5f6c8ae66~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=Flp8Wix%2FlxCIDZo6fh9g3rlTMl4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上两个自<span style="color: black;">媒介</span><span style="color: black;">途径</span>均偏2C场景,从2C场景转化到2B场景,需要设置引导与落地,<span style="color: black;">因此呢</span><span style="color: black;">最后</span>2B端的营销落脚点还是回归到企业网站,设置PC端和手机端客户咨询注册页面,<span style="color: black;">同期</span>同步后台CRM数据,<span style="color: black;">增多</span>多维度的<span style="color: black;">营销</span>转化机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>百度指数</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业品牌<span style="color: black;">能够</span>在指数类的工具中看到传播效果,<span style="color: black;">因为</span>这部分多<span style="color: black;">源自</span>于第三方的数据,<span style="color: black;">因此呢</span><span style="color: black;">能够</span><span style="color: black;">做为</span>重要的参考数据。百度指数<span style="color: black;">能够</span>查看指定关键词的<span style="color: black;">需要</span>图谱,但仅支持按星期<span style="color: black;">查找</span>,<span style="color: black;"><span style="color: black;">哪些</span></span><span style="color: black;">关键词</span>在<span style="color: black;">1星期</span>内与品牌词形<span style="color: black;">成为了</span>强<span style="color: black;">相关</span>,<span style="color: black;">能够</span>借鉴为品牌宣传的发力点或可追随的热点<span style="color: black;">新闻</span>,是市场营销重要的数据参考。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/74f5251a4ffa4efd9cb6f43d350efc41~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=GW%2FNvxdDFeo7fz%2BlhREQc1qbc%2Bc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">媒介</span><span style="color: black;">揭发</span>量和线上营销<span style="color: black;">专题</span><span style="color: black;">持续</span>,在百度指数近30天的搜索指数中头条比例居高不下,带来日均<span style="color: black;">拜访</span>量整体同比<span style="color: black;">增多</span>17%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>抖音</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>近两年快速爆红的短视频平台,抖音是颠覆性的人与硬件交互方式,以音乐为切入点,搭配舞蹈、表演、等内容的创意表达形式,为用户创造丰富多样的玩法,让用户<span style="color: black;">容易</span>快速的创作独特有张力的<span style="color: black;">段视频</span>,并在抖音社区与众多用户互动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于算法属性+实时热度+用户关系的综合<span style="color: black;">举荐</span>,在<span style="color: black;">必定</span>程度上拉小了中小品牌和知名企业在制作能力、制作预算方面的差距。<span style="color: black;">日前</span>物流企业的从业人员<span style="color: black;">青年</span>化的趋势,在如火如荼的物流行业,<span style="color: black;">非常多</span>天然的场景适合于抖音短视频的<span style="color: black;">揭发</span>。只要创意够新,就能<span style="color: black;">火速</span>在平台形成<span style="color: black;">必定</span>的<span style="color: black;">揭发</span>量,进入关注行业的客户手机端。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bbbf817752aa4aab984434e2af726dc0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=iKc%2FWD46DpNo57VUvmu0bVoDU%2B0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音视频的拍摄制作中,要<span style="color: black;">评定</span><span style="color: black;">制品</span>的卖点、属性、用户特点,<span style="color: black;">经过</span>创意策划,<span style="color: black;">导致</span>热点关注;企业做品牌<span style="color: black;">揭发</span>的<span style="color: black;">最后</span>目的是为了公关、转化、带来收益,单独的<span style="color: black;">经过</span>抖音营销推广,效果可能较弱,<span style="color: black;">意见</span>是<span style="color: black;">博客</span>、公众号、加抖音,三者<span style="color: black;">一块</span>用力,会<span style="color: black;">更易</span>打出效果来,<span style="color: black;">将来</span>的营销推广是组合式的推广。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">案例:壹米滴答和货车帮<span style="color: black;">经过</span>拍摄与自己业务<span style="color: black;">行业</span>想关的视频,吸引用户关注,提高品牌的<span style="color: black;">揭发</span>于知名度</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fd186d42f8e84428896fcfbaff3d1d3b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=JKJN%2BnScz6PVWkrnTz%2FQnuFYlSE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>站长工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">起始</span>做线上营销<span style="color: black;">都数</span>都需要一个落地页,即最后潜在客户留存的表单页或信息通道,<span style="color: black;">一般</span><span style="color: black;">状况</span>这个落地页设置为企业官网,<span style="color: black;">能够</span>有更大的自主性。那<span style="color: black;">怎样</span>关注网站的基本数据,就<span style="color: black;">能够</span>借助站长工具。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7a4d0e178421489f8e7fd9db85af9c28~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=YqtPwQ2RlWkll2dgTwbrc4sbycQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">这儿</span>的SEO综合<span style="color: black;">查找</span>,<span style="color: black;">能够</span>看到自己网站的各项SEO设置<span style="color: black;">是不是</span><span style="color: black;">恰当</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>在首页设置了关键词,<span style="color: black;">能够</span>在<span style="color: black;">这儿</span>看到关键词的排名<span style="color: black;">状况</span>及预估自然流量,这部分是主动从搜索引擎点击进入网站的,绝大<span style="color: black;">都数</span>是<span style="color: black;">精细</span>的潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在唯智首页<span style="color: black;">查找</span>,设置的关键词<span style="color: black;">由于</span>与网站内容高度<span style="color: black;">关联</span>,并且<span style="color: black;">连续</span>更新都<span style="color: black;">得到</span>了非常不错的排名,几大重点词汇均排在首页。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5cf05e0bac004230bccf89b55c4d6aa7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=Z7fBNf3Nc95WPMFHQFPYCmhK6fc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>网站统计(百度/CNZZ/Google Analytic)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一个<span style="color: black;">能够</span>观察网站运营<span style="color: black;">状况</span>的工具——网站统计工具,国内<span style="color: black;">平常</span>的:百度统计和CNZZ统计,国外的Google Analytic。功能大体相同,<span style="color: black;">能够</span>实时查看每日每时的PV和UV,只需要在网站页眉加入指定代码就<span style="color: black;">能够</span>自动抓取进入网站的数据,并进行一系列的数据分析。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下截取了部分数据表类型:</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/935103d30b314805b1dede99850d547e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=fIlHEgCKF58WtfbXpMUl%2BRZ1xm4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本<span style="color: black;">能够</span>全方位的关注网站访客的健康<span style="color: black;">情况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、</span>EDM(邮件营销)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件营销系统在外企中频频<span style="color: black;">运用</span>,<span style="color: black;">做为</span>直接进入客户设备的<span style="color: black;">弥补</span>营销工具,设置每周/月<span style="color: black;">新闻</span>发布,<span style="color: black;">同期</span>在<span style="color: black;">有些</span>新<span style="color: black;">制品</span>、功能上线时做<span style="color: black;">制品</span>营销,<span style="color: black;">增多</span>与客户的互动频次。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要额外<span style="color: black;">重视</span>的是,<span style="color: black;">选取</span>稳定的邮件分发平台,以及设置退订模式,是邮件营销必不可少的考量要素。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span><span style="color: black;">全世界</span>知名的货运企业,C.H. Robinson依然延续着<span style="color: black;">区别</span>主题的邮件订阅系统,为客户每周打开邮件<span style="color: black;">认识</span>最新<span style="color: black;">新闻</span>带来了完全属于自我的营销<span style="color: black;">途径</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/65185055517946909632399522421ff7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=dwwNQje34bJyAhJZU1g2vU33xho%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、</span>SMS(短信营销)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和EMD<span style="color: black;">类似</span>,短信营销直接进入客户手机端,与客户的面对面机会增大,在内容与频次上稍加<span style="color: black;">重视</span>,<span style="color: black;">亦</span><span style="color: black;">能够</span>为物流企业获取<span style="color: black;">营销</span>机会带来更直接的入口<span style="color: black;">源自</span>,<span style="color: black;">运用</span>在活动或务必提醒客户<span style="color: black;">重视</span>的时间点上,短信营销的效果依然<span style="color: black;">没法</span>替代。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近些年电信诈骗事件频繁<span style="color: black;">出现</span>,<span style="color: black;">选取</span>短信营销平台和内容编辑方面需要更加注重合规。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9d99fdec00ef40449d546f720065ee5c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=Ba5o2kKxze0ylcSMWqewZSY7bDw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近几年,<span style="color: black;">有些</span>自动营销平台的<span style="color: black;">显现</span>,<span style="color: black;">亦</span>将用户运营带入了数字化的<span style="color: black;">行业</span>中,设置自动发布及<span style="color: black;">精细</span><span style="color: black;">归类</span>的营销<span style="color: black;">要求</span>,<span style="color: black;">同期</span>设置发送更加符合用户兴趣的邮件或短信,能够<span style="color: black;">得到</span>更加高的<span style="color: black;">营销</span>转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、</span> 问答文库平台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问答内容的撰写<span style="color: black;">一般</span>需要耐心的工作,在几大问答平台(百度<span style="color: black;">晓得</span>、360问答、SOSO问问、悟空问答、<span style="color: black;">外链</span>爱问、知乎等)中,寻找<span style="color: black;">有些</span>和企业<span style="color: black;">自己</span><span style="color: black;">关联</span>的问题,在回答中加入企业<span style="color: black;">制品</span>或<span style="color: black;">运用</span>感受,<span style="color: black;">能够</span>从侧面完善企业<span style="color: black;">基本</span>网络口碑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在回到客户问题时带入自己品牌的内容,<span style="color: black;">就可</span><span style="color: black;">得到</span>关注,又<span style="color: black;">能够</span>推广企业<span style="color: black;">制品</span>,一举两得:</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7c3dbb19c948414eb0c2353f75e3b8e4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=R4pBk%2BMOV8sOM2J5JVjLpA9c6NA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>会一直留存在搜索引擎中,并且与国内三大搜索引擎天生<span style="color: black;">相关</span>的文库,<span style="color: black;">亦</span>是发布深度资料,形成行业影响力的文库平台,近年来审核越发严格,在为数不多的<span style="color: black;">途径</span>中:百度、360文库和豆丁是其中的佼佼者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">菜鸟网络除了在<span style="color: black;">媒介</span>端的投放以外,不少文件、报告内容上传文库<span style="color: black;">途径</span>,形<span style="color: black;">成为了</span>自然下载,<span style="color: black;">做为</span>更深度的内容营销策略:</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/76897228ebd64d8386460187dbd72902~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=ulL2Ya9DKvA3AK4lY8RULU3DRZ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">十、信息流<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比较<span style="color: black;">平常</span>的信息流<span style="color: black;">宣传</span>是百度信息流和今日头条信息流<span style="color: black;">宣传</span>,依托于<span style="color: black;">自己</span>平台的巨大用户量,信息流<span style="color: black;">宣传</span>用内容的方式加入到<span style="color: black;">新闻</span>列表中,以潜移默化的形式定向推送给标签相符的潜在客户,从而达到<span style="color: black;">精细</span>推广的目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在设置信息流<span style="color: black;">宣传</span>的<span style="color: black;">同期</span><span style="color: black;">选取</span>精确匹配和广泛匹配与搜索引擎竞价<span style="color: black;">宣传</span>(SEM)有类似的<span style="color: black;">地区</span>,平台操作流程<span style="color: black;">亦</span>近似。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5860ea1e6d19485e8706ce2acb6b7cac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725852181&x-signature=JNflt0VzXxalUFnP8YUg1NYZ%2FEI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总体<span style="color: black;">来讲</span>,在社交红利增长渐弱的时间点,物流企业尝试在线上<span style="color: black;">供给</span><span style="color: black;">更加多</span>的内容营销策略,反而<span style="color: black;">亦</span>许B2B<span style="color: black;">行业</span>的一次机遇。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者 | 皮小辛</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">源自</span> | 罗戈网</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">此文系作者个人观点,不<span style="color: black;">表率</span>物流沙龙立场</p>
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