加强Linkedin加好友经过率技巧（二）：个人资料
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一个外贸人，要充分认知到<span style="color: black;">咱们</span><span style="color: black;">运用</span>linkedin并不是仅仅是去交<span style="color: black;">伴侣</span>这么单纯，而是带着非常<span style="color: black;">剧烈</span>的<span style="color: black;">目的</span>：<span style="color: black;">研发</span>客户！既然是为了<span style="color: black;">研发</span>客户，<span style="color: black;">那样</span><span style="color: black;">首要</span><span style="color: black;">咱们</span>得让客户对<span style="color: black;">咱们</span>感兴趣，愿意接受<span style="color: black;">咱们</span>的请求，跟<span style="color: black;">咱们</span><span style="color: black;">作为</span>好友。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>今天想跟<span style="color: black;">大众</span>分析一下影响linkedin加好友<span style="color: black;">经过</span>率的几种<span style="color: black;">原由</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（一）头像 （二）个人资料</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（三）邀请话术 （四）自我简介</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（五）工作简历 （六）找对客户和Keyperson</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>每一个知识点都要附案例<span style="color: black;">照片</span>，写在一篇<span style="color: black;">文案</span>里面太长了，<span style="color: black;">因此</span><span style="color: black;">咱们</span>针对性的分别各写一篇<span style="color: black;">文案</span>，欢迎<span style="color: black;">大众</span>关注公众号<span style="color: black;">wubufa</span>，阅读系列<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>个人资料（<strong style="color: blue;">Profile</strong>）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完整的Profile<span style="color: black;">包括</span>背景<span style="color: black;">照片</span>、姓名（First name/Last name）、职位头衔（Headline）、<span style="color: black;">日前</span>职位（Current Position）、教育经历（Education）、国家地区（Country/Province/State/City/District）、行业（Industry ）、自我简介（Summary）、作品文件（Media）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中，姓名（First name/Last name）、职位头衔（Headline）、<span style="color: black;">机构</span>名、大学名、国家地区（Country/Province/State/City/District）这几项信息是展示在你的linkedin个人页面的最上部，跟头像<span style="color: black;">一块</span>，让客户<span style="color: black;">第1</span>时间<span style="color: black;">认识</span>你，并决定着客户对你的<span style="color: black;">第1</span>印象的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尤其是姓名（First name/Last name）和职位头衔（Headline）这2个部分，<span style="color: black;">必定</span>一定<span style="color: black;">必定</span>......要精心设计。</span><span style="color: black;"><span style="color: black;">为何</span>呢？<span style="color: black;">由于</span>你申请加客户为好友的话，客户在Linkedin<span style="color: black;">能够</span>看到申请加好友的<span style="color: black;">信息</span>列表，<span style="color: black;">表示</span>的<span style="color: black;">便是</span>你的姓名（First name/Last name）和职位头衔（Headline）的内容。如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HHxRn7n3VWCY6cJkmhkxcibUQwmLPh6ibRggzEibyLsXq4oZk5eDeSfPe4Nj3SzxVBgagGkfTicnVlZaIHmFw59ficw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，客户<span style="color: black;">能够</span><span style="color: black;">经过</span>这个部分内容里面的关键词搜索到你，<span style="color: black;">因此</span>这个部分的内容不管是<span style="color: black;">针对</span>你<span style="color: black;">研发</span>客户，还是客户主动来找你，都是非常的重要，填写的时候<span style="color: black;">必定</span>要认真对待，不仅<span style="color: black;">想要</span><span style="color: black;">咱们</span>让客户看到的内容，还<span style="color: black;">想要</span>会让客户搜索到的内容。</span>如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HHxRn7n3VWCu4TkgicyUkYviaOeicn2a4oDYRjMT0HweicdBflc2RPaFFibuzJcwDFy31CgZkclUVWsiauibB706iaWytg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">姓名<span style="color: black;">这儿</span><span style="color: black;">大众</span><span style="color: black;">能够</span>看到<span style="color: black;">咱们</span>不是常规的填写名和姓，而是<span style="color: black;">英文名 + <span style="color: black;">机构</span>简<span style="color: black;">叫作</span> + <span style="color: black;">机构</span><span style="color: black;">制品</span></span>。<span style="color: black;">为何</span>要这么写，一方面当然是出于营销<span style="color: black;">需要</span>，<span style="color: black;">能够</span>让客户一眼看到我叫什么名字，来自哪个<span style="color: black;">机构</span>，做什么<span style="color: black;">制品</span>的；另一方面，中国外贸业务员太多相同的英文名了，<span style="color: black;">倘若</span>我只是简单的英文名字，而客户又加了其他中国同名的业务员，万一<span style="color: black;">她们</span>傻傻分不清楚，订单下给了别人咋办？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>Last Name那里<span style="color: black;">亦</span>是有字符数限制的，<span style="color: black;">况且</span><span style="color: black;">这儿</span>的括号<span style="color: black;">亦</span>是占了字符数的，<span style="color: black;">然则</span>括号又是必须要的，<span style="color: black;">否则</span>就<span style="color: black;">无</span>办法区分名字和<span style="color: black;">机构</span>名。<span style="color: black;">因此</span><span style="color: black;">倘若</span>你的<span style="color: black;">机构</span>名和<span style="color: black;">制品</span>名太长，加起来写不下，那你<span style="color: black;">能够</span>只<span style="color: black;">保存</span><span style="color: black;">制品</span>名，<span style="color: black;">或</span>只<span style="color: black;">保存</span><span style="color: black;">机构</span>名的缩写......<span style="color: black;">详细</span>你们<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>设计就好了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HHxRn7n3VWCu4TkgicyUkYviaOeicn2a4oDuUVlA5RJxLpBBibpHOcIUicbRZkEk21O8ks1UKiaictWVWHT3Ipricicpxhg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而职位头衔<span style="color: black;">这儿</span>，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>经常玩LinkedIn的，会<span style="color: black;">发掘</span>大部分人都是写这么一句话：XX职位 at XX<span style="color: black;">机构</span>。<span style="color: black;">这般</span>的写法当然<span style="color: black;">亦</span><span style="color: black;">无</span>差错，<span style="color: black;">然则</span>缺少了吸引力，<span style="color: black;">这般</span><span style="color: black;">针对</span><span style="color: black;">咱们</span>的<span style="color: black;">研发</span>客户并不<span style="color: black;">非常</span>有利，<span style="color: black;">由于</span><span style="color: black;">无</span>吸引力<span style="color: black;">寓意</span>着加好友的<span style="color: black;">经过</span>率就会降低。<span style="color: black;">因此</span>，<span style="color: black;">咱们</span><span style="color: black;">这儿</span>填写的内容<span style="color: black;">重点</span><span style="color: black;">能够</span>从2个方向入手：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）、说明你的核心<span style="color: black;">优良</span>和价值：你<span style="color: black;">能够</span>为客户做什么，客户<span style="color: black;">为何</span>要加你</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）、<span style="color: black;">运用</span>你的客户可能会搜索的关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>上图的职位头衔内容：</span><span style="color: black;">Mosaic tiles/ Marble tiles /Granite tiles/Glass tiles design & manufacture factory</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个内容里面表达的核心<span style="color: black;">优良</span>和价值，<span style="color: black;">便是</span><span style="color: black;">咱们</span>是瓷砖的工厂，并且有设计和生产能力；而各类<span style="color: black;">制品</span>名<span style="color: black;">叫作</span><span style="color: black;">便是</span>需要这些<span style="color: black;">制品</span>的客户可能会搜索的关键词，<span style="color: black;">倘若</span><span style="color: black;">她们</span>搜索这些关键词，就会比较容易找到我，<span style="color: black;">由于</span>我的资料里面<span style="color: black;">包括</span>这些关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然这只是思路，在思路下，内容可能<span style="color: black;">按照</span>你们自己<span style="color: black;">实质</span><span style="color: black;">状况</span>去变化，并不是说<span style="color: black;">必定</span>要用<span style="color: black;">这般</span>的模板，事实上我<span style="color: black;">亦</span>比较反对<span style="color: black;">大众</span>对着<span style="color: black;">所说</span>的模板照抄，千篇一律的内容<span style="color: black;">亦</span>会让客户产生审美疲劳，在能够吸引客户这个思路大前提下，<span style="color: black;">详细</span>的内容<span style="color: black;">每一个</span>人都应该有自己的<span style="color: black;">特殊</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">职位头衔（Headline）<span style="color: black;">这儿</span>一共<span style="color: black;">能够</span>填写120个字符（含空格）的内容，<span style="color: black;">这儿</span><span style="color: black;">倘若</span>写得好的话，<span style="color: black;">能够</span><span style="color: black;">提高</span>你的营销效果，</span><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">亦</span>不是说为了<span style="color: black;"><span style="color: black;">海量</span>堆砌关键词<span style="color: black;"><span style="color: black;">必定</span>要</span></span>写满120个字符， 把你最核心的营销内容展示出来就<span style="color: black;">能够</span>了，<span style="color: black;">区别</span>的短语之间<span style="color: black;">能够</span>用逗号、斜杠（/）或竖杆（|）隔开就<span style="color: black;">能够</span>了，不要<span style="color: black;">运用</span><span style="color: black;">有些</span>特殊的符合和图案，如：◊、➤、☆等，会<span style="color: black;">显出</span><span style="color: black;">不足</span>专业和商务化。<span style="color: black;">根据</span>我的经验，<span style="color: black;">这儿</span><span style="color: black;">大概写40-60个字符<span style="color: black;">已然</span>差不多了，</span>太长了有时候客户<span style="color: black;">亦</span><span style="color: black;">无</span>太多耐心看，<span style="color: black;">况且</span>在你申请加客户为好友的时候，资料太长，在客户的邀请<span style="color: black;">通告</span>上<span style="color: black;">亦</span><span style="color: black;">表示</span>不全。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HHxRn7n3VWCu4TkgicyUkYviaOeicn2a4oDVSiaOSMmW2HYnSSo11YRiaYzLjC2PxtPaWZMZD5SOxX0G1R8DlzqoK9g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，你申请加好友的时候，Linkedin还会<span style="color: black;">同期</span>发送一封邮件提示到客户注册的邮箱，<span style="color: black;">倘若</span>他<span style="color: black;">无</span>登录Linkedin账号，<span style="color: black;">亦</span>会在邮箱看到你的个人资料（如下图）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HHxRn7n3VWCY6cJkmhkxcibUQwmLPh6ibRwribQutJicN2Md1xgvfXj65J9a5mgLwuvtkmMdx8ibwa3k18CNMYwQm5A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HHxRn7n3VWAC1oQTYaYN6BkbKTMkzjfgEY51UqxI4Ln8PP0ponY0EEWibsSNGdibwiaadmf1n6NU9JnP6JsSsGGqw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>你看，<span style="color: black;">咱们</span>要用LinkedIn<span style="color: black;">研发</span>国外的客户，就要先跟客户<span style="color: black;">作为</span>好友，而在申请加好友的这个<span style="color: black;">周期</span>，你的个人资料<span style="color: black;">便是</span><span style="color: black;">一起</span>敲门砖，客户给不给你开门，跟你的个人资料息息<span style="color: black;">关联</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的Linkedin是用来<span style="color: black;">研发</span>国外客户的，那有一个非常严重的错误<span style="color: black;">便是</span><span style="color: black;">运用</span>中文填写资料（如下图），客户都看不懂你是做什么的，<span style="color: black;">亦</span>可能会误认为你不懂英文，<span style="color: black;">没法</span>沟通，<span style="color: black;">因此</span>当然会拒绝你啦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HHxRn7n3VWBb80uvIwb522cKXhKFWvFZ9QGwtksQlicq98sDJ92QAUM0Os2tQRWdVfqPROSDHG5VGd8X7hDLlxA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>在写你的个人资料的时候，一个很简单的标准，<span style="color: black;">便是</span>让客户<span style="color: black;">晓得</span>你是做什么的，<span style="color: black;">供给</span>什么<span style="color: black;">制品</span>和服务。<span style="color: black;">倘若</span>觉得跟他行业<span style="color: black;">关联</span>的，跟他是同一个圈子的，<span style="color: black;">或</span>是对他的工作有<span style="color: black;">帮忙</span>的，可能就比较容易<span style="color: black;">经过</span>你的好友请求了。退一步来讲，个人资料写得<span style="color: black;">仔细</span><span style="color: black;">详细</span>，<span style="color: black;">就算客户<span style="color: black;">最后</span>拒绝了你，</span>起码你<span style="color: black;">亦</span>在他眼前做了一次<span style="color: black;">宣传</span>了（如下图）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HHxRn7n3VWAUcsPOBzAH0Ac21Ifb3e9snsDkovTwCASuRwKxicEX1lXsz6eLcqb9y9po60EtCsEYibumaIhErR9g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HHxRn7n3VWAUcsPOBzAH0Ac21Ifb3e9spiaxqLNU3Kz7jN2xcXtPn9VxoH797gDbMYMZhQycR6B5ianIvsctQa7A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的个人资料<span style="color: black;">亦</span><span style="color: black;">能够</span>理解为你的名片，你申请加他好友，等于给他递了一张名片，可能他拿到之后随手丢到一边了，记不住你是哪个<span style="color: black;">机构</span>的，做什么<span style="color: black;">制品</span>的，叫什么名字，<span style="color: black;">然则</span><span style="color: black;">倘若</span>下次可能在展会<span style="color: black;">或</span>平台<span style="color: black;">或</span>其他<span style="color: black;">地区</span>，看到<span style="color: black;">咱们</span>的<span style="color: black;">机构</span>名，可能就会有印象了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我曾经有个客户就有<span style="color: black;">这般</span>的经历，有一次在展会上，远远的有个客户很激动的跑过<span style="color: black;">来讲</span>：“<span style="color: black;">我<span style="color: black;">晓得</span>你们<span style="color: black;">机构</span>，一年多了，你们<span style="color: black;">每一个</span>月都给我发一封<span style="color: black;">研发</span>信，我记得你们的<span style="color: black;">机构</span>名和logo！</span>”虽然之前的<span style="color: black;">研发</span>信，客户从来<span style="color: black;">无</span>回复她，<span style="color: black;">然则</span>在那次的展会上，客户<span style="color: black;">火速</span>就和<span style="color: black;">她们</span>确定了采购合作意向，<span style="color: black;">便是</span><span style="color: black;">由于</span>之前<span style="color: black;">每一个</span>月一封的<span style="color: black;">研发</span>信<span style="color: black;">创立</span>起来的<span style="color: black;">熟练</span>感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">倘若</span>你的个人资料设计得好，即使他不<span style="color: black;">经过</span>你的申请，你<span style="color: black;">亦</span>能在他面前刷刷存在感，<span style="color: black;">创立</span>一下<span style="color: black;">熟练</span>感，可能机会就会在你不经意的时候出<span style="color: black;">此刻</span>你面前。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：文中所列举<span style="color: black;">照片</span>案例，仅做说明<span style="color: black;">运用</span>，对照片<span style="color: black;">自己</span>并<span style="color: black;">无</span>诋毁<span style="color: black;">或</span>不敬的意思，如<span style="color: black;">照片</span><span style="color: black;">自己</span>感觉有侵权<span style="color: black;">或</span>不适，请联系我删除。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Linkedin<span style="color: black;">研发</span>客户<span style="color: black;">关联</span>问题，欢迎留言或加我<span style="color: black;">微X</span>13763333312交流</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">为统一管理，以后外贸客户<span style="color: black;">研发</span><span style="color: black;">关联</span><span style="color: black;">文案</span>统一在五步法官方<span style="color: black;">微X</span>公众号统一发布，感谢<span style="color: black;">始终</span><span style="color: black;">败兴</span>关注我的<span style="color: black;">伴侣</span>，请<span style="color: black;">大众</span>扫一扫二维码，或搜索 <span style="color: black;">wubufa</span> ，关注<strong style="color: blue;">公众号</strong>“外贸五步法”，学习<span style="color: black;">更加多</span>外贸客户<span style="color: black;">研发</span><span style="color: black;">关联</span><span style="color: black;">文案</span>及视频。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HHxRn7n3VWDDyOhEu9CaQBGIMEsxjzBEdCdeGEQx7v71gEpFWYm3tibmLS5sw1Bn4XlBbtHeT0cYWN52mXdYO4A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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