外贸业务整体运作流程（附送完整的外贸流程思维导图）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/77AvHqdRDUThiby0TxpXfHrAmt6FgibqXxuZRNUDl5xHh5YMMSLbiaATsCyKwFVqHNmuPkgNEib3ib5icwxpjlnrh5Uw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个外贸<span style="color: black;">机构</span>、外贸工厂，<span style="color: black;">乃至</span>一个外贸SOHO工作室，从选定外贸这个行业<span style="color: black;">起始</span>，都需要从业务层面做好闭环，从<span style="color: black;">初期</span>的准备工作<span style="color: black;">起始</span>，到获客、洽谈、接单、跟单、出货完成，每一个<span style="color: black;">过程</span>都需要认真仔细对待。给客户最好的订购体验，开启循环返单的飞轮自运转状态。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些</span>新涉足外贸<span style="color: black;">行业</span>的人可能对国际贸易的出口流程虽然有些<span style="color: black;">认识</span>，<span style="color: black;">然则</span><span style="color: black;">常常</span>在<span style="color: black;">机构</span>只是做了全流程工作的一部分，<span style="color: black;">意见</span>熟知外贸出口业务的全套流程，<span style="color: black;">这般</span><span style="color: black;">能够</span>从全局<span style="color: black;">方向</span>来把握工作。下面是一份应部分粉丝<span style="color: black;">需求</span>整理的一套外贸出口业务的全套流程，<span style="color: black;">期盼</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>到<span style="color: black;">大众</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外贸业务整体运作流程目录</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>外贸准备</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>外贸获客</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>外贸接洽</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>外贸跟单</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>售后<span style="color: black;">守护</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、</span>复盘总结</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、</span></strong><strong style="color: blue;">返单循环</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">附件：完整的外贸流程思维导图</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">1、</span>外贸准备工作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、<span style="color: black;">外边</span>准备。</strong><span style="color: black;">首要</span>需要<span style="color: black;">认识</span><span style="color: black;">全世界</span>基本的国家地区知识，最低要做到名<span style="color: black;">叫作</span><span style="color: black;">晓得</span>；其次要<span style="color: black;">认识</span>基本政治、经济、市场<span style="color: black;">情况</span>知识；还要<span style="color: black;">认识</span><span style="color: black;">日前</span>市场环境、格局以及<span style="color: black;">将来</span>预期；<span style="color: black;">认识</span><span style="color: black;">目的</span>客户<span style="color: black;">状况</span>；<span style="color: black;">认识</span>友商<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、内部准备。</strong>要熟知<span style="color: black;">机构</span>基本<span style="color: black;">状况</span>，如企业历程、软硬实力<span style="color: black;">优良</span>、市场定位以及<span style="color: black;">制品</span>架构、<span style="color: black;">制品</span>详情；还要准备好<span style="color: black;">机构</span>对外展示的资料，如<span style="color: black;">机构</span>介绍的PPT，<span style="color: black;">机构</span>目录资料等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、自我准备。</strong><span style="color: black;">包含</span><span style="color: black;">关联</span>知识<span style="color: black;">贮存</span>、<span style="color: black;">关联</span>素养训练、<span style="color: black;">关联</span>行业专业知识<span style="color: black;">贮存</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/77AvHqdRDUThiby0TxpXfHrAmt6FgibqXx3L18E8jSQUDfDgrjyfF7XLKYeGTB2KbDYiblgDF2UMzDXdW0Qpj9JPA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二，外贸获客</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、线下获客。</strong><span style="color: black;">首要</span><span style="color: black;">便是</span>国内外展会了，除了广交会和近年兴起的跨境电商展这两个综合品类展之外，<span style="color: black;">便是</span>行业专业展览了。其次<span style="color: black;">便是</span>出国拜会客户，出国拜会不<span style="color: black;">意见</span>搞陌拜，直接对<span style="color: black;">已然</span>有业务往来<span style="color: black;">或</span>交流不少时间的熟客进行预约拜访，做好对双方的详尽攻略准备，设定好<span style="color: black;">目的</span>，洽谈到位；线下获客<span style="color: black;">另一</span>的<span style="color: black;">便是</span>设立海外分<span style="color: black;">机构</span>，进行本土化运作，<span style="color: black;">不外</span>这比较适合大<span style="color: black;">机构</span><span style="color: black;">或</span>今年兴起的跨境电商<span style="color: black;">机构</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、线上获客。</strong>线上获客有公域获客，如搜索引擎推广、B2B<span style="color: black;">或</span>B2C平台、EDM邮件营销、海关数据、KOL网红种草、平台众筹等<span style="color: black;">办法</span>；还有公域获客，<span style="color: black;">经过</span>独立站、社交<span style="color: black;">媒介</span>、企业IP塑造等<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、熟客介绍。</strong>这是外贸行业一种<span style="color: black;">无</span>技术含量、简单粗暴却又<span style="color: black;">非常</span>有效的，<span style="color: black;">包含</span><span style="color: black;">伴侣</span>介绍、客户Buyer换<span style="color: black;">机构</span>带来新机会、业务人员的客源人脉<span style="color: black;">累积</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/77AvHqdRDUThiby0TxpXfHrAmt6FgibqXx4iczswdWEUicWenXb48M7Uryhmc94bP0mQS4DZm7Ujg35KevhhiasC1kg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">3、</span>外贸接洽</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>认识的客户，<span style="color: black;">经过</span>选品、报价（初期的报价都是基于<span style="color: black;">机构</span>基本条款的，<span style="color: black;">重点</span>用于客户<span style="color: black;">评定</span>判断），<span style="color: black;">而后</span>进入样品<span style="color: black;">周期</span>，再进行<span style="color: black;">最后</span>报价（基于客人<span style="color: black;">关联</span>条款<span style="color: black;">需求</span>的，此时的报价基本锁定了）确认，最后<span style="color: black;">便是</span>订单环节了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/77AvHqdRDUThiby0TxpXfHrAmt6FgibqXxD2WvEbJcHX153TIh8CkE3sO4CiaeW647l3G85GDuEWPqdWMObyeFtLA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">4、</span>外贸跟单</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、订单。</strong>收到客户订单以后，审核<span style="color: black;">关联</span>内容做PI给客户，督促客户回签PI，<span style="color: black;">而后</span><span style="color: black;">按照</span>交易<span style="color: black;">要求</span>跟催预付款<span style="color: black;">或</span>处理L/C工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、备货。</strong>工厂内部自己生产的走好内部生产指令流程，<span style="color: black;">倘若</span>是贸易<span style="color: black;">机构</span>需要外采的，那就走<span style="color: black;">机构</span>香港采购流程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、跟进。</strong>订单生产过程中要<span style="color: black;">认识</span>生产进度、以及跟客户做好必要的沟通互动工作；<span style="color: black;">认识</span>品质<span style="color: black;">掌控</span>、<span style="color: black;">发掘</span><span style="color: black;">反常</span><span style="color: black;">即时</span>沟通<span style="color: black;">处理</span>；生产完成<span style="color: black;">周期</span>则需要协调跟进内部验货、预约<span style="color: black;">外边</span>客户验货<span style="color: black;">或</span>第三方验货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、出货。</strong>需要商检的安排商检；订舱；装柜拖车。装柜的时候需要确定装柜时间、订舱号、订单号、拖车车牌、柜型柜号封条信息等。<span style="color: black;">意见</span>货柜到厂以后做好<span style="color: black;">关联</span>拍照工作，拍照<span style="color: black;">包含</span>柜子信息、空柜照片、装柜过程照片、满柜照片以及上封条以后的照片。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5、报关。</strong><span style="color: black;">供给</span>报关<span style="color: black;">关联</span>资料、做好货物出口报关工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">6、制单。</strong><span style="color: black;">关联</span>CI、PL、FORM A、CO等表单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">7、收款、结汇。</strong>T/T收款跟进<span style="color: black;">或</span>L/C的<span style="color: black;">关联</span>资料完成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">8、核销。</strong>开户、领单、核销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">9、退税。</strong>提交<span style="color: black;">关联</span>资料给税务<span style="color: black;">分部</span>，等待退税款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/77AvHqdRDUThiby0TxpXfHrAmt6FgibqXxib7g11b2vPcMHQDJibfFTFTakD0bNwq0rPicVYgfGic0BBUBWxhuLy7vSg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">5、</span>售后<span style="color: black;">守护</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟进货物运送<span style="color: black;">发展</span>，提醒客户收货；跟进客户货物入库，<span style="color: black;">认识</span>完好<span style="color: black;">状况</span>，<span style="color: black;">有没有</span>破损脏污；跟进客户需要的技术支持<span style="color: black;">或</span><span style="color: black;">关联</span>问题；其他售后工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">6、</span><span style="color: black;">最后</span>复盘。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总结订单过程中<span style="color: black;">显现</span>的<span style="color: black;">关联</span>问题，提出<span style="color: black;">或</span>商议出<span style="color: black;">处理</span><span style="color: black;">方法</span>，优化后续工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第<span style="color: black;">7、</span>循环返单。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完成一次订单流程以后，<span style="color: black;">乃至</span>还在上一单的进行过程中，客户就会返单复购，如此便进入下一轮的跟单循环工作了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/77AvHqdRDUThiby0TxpXfHrAmt6FgibqXx10iaNbEgXZwnLoWsRKXnlVpyVGNHzBF3zZ5027vcEdPibDcurAKGHPDQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">附件是完整的外贸流程思维导图</span></strong></span></p>
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