干货分享丨做好这三点，谷歌投放效果翻倍
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/927b6598359e4237886433437a7b4146~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725936978&x-signature=YoqW%2FycDKLT0RSsMPO8SxtfVS8Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经常有人问：谷歌投放有用吗？多久能有效果呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>很理解<span style="color: black;">大众</span>花了钱就想马上看到结果的心情，但<span style="color: black;">非常多</span>人经常会陷入一个误区，认为：自己只要投了钱就<span style="color: black;">必定</span>要看到效果，<span style="color: black;">倘若</span><span style="color: black;">无</span>效果<span style="color: black;">或</span>收效甚微，这个获客方式<span style="color: black;">便是</span><span style="color: black;">无</span><span style="color: black;">道理</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">真的是<span style="color: black;">这般</span>吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本篇就和<span style="color: black;">大众</span>分享<span style="color: black;">有些</span>关于谷歌营销的实用<span style="color: black;">意见</span>，<span style="color: black;">帮忙</span><span style="color: black;">大众</span>走出误区，<span style="color: black;">得到</span>更好的投放效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">大众</span>需要<span style="color: black;">知道</span>的是，<strong style="color: blue;">谷歌营销不是任何营销形式的替代品，而相反，它应该是用来<span style="color: black;">弥补</span>一家企业的营销策略矩阵的。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">倘若</span>认为投了钱之后撒手不管，<span style="color: black;">亦</span>能坐等<span style="color: black;">营销</span>线索送上门，就要警醒自己了。投放谷歌是<strong style="color: blue;">需要<span style="color: black;">必定</span>量的时间和精力去监测和<span style="color: black;">守护</span>的，你要花心思去<span style="color: black;">科研</span>投放效果，<span style="color: black;">持续</span><span style="color: black;">调节</span>投放策略，<span style="color: black;">才可</span>最大化地利用好这个营销方式。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>就来<span style="color: black;">瞧瞧</span>，两种非常实用的投放效果监测手段是什么吧！</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">NO.1 落地页效果监测</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放谷歌营销之后，<span style="color: black;">大众</span>务必要测试和优化你的<span style="color: black;">宣传</span>落地页效果，这是非常重要的，例如：这是用户搜索“cat food for older cats”的结果，你<span style="color: black;">能够</span>看到如下的<span style="color: black;">宣传</span>展示页面。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9122817df6454078938f882b9934089b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725936978&x-signature=ioIvUgJgP7qjOIq8ZRBzjWatoNA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同一个<span style="color: black;">宣传</span>的落地页<span style="color: black;">区别</span>，得到的效果是截然<span style="color: black;">区别</span>的，<span style="color: black;">因此</span>你需要测试你的这条<span style="color: black;">宣传</span>链接到哪个页面效果是最好的。<span style="color: black;">针对</span>猫粮<span style="color: black;">宣传</span>，你<span style="color: black;">能够</span>让一条<span style="color: black;">宣传</span>落地在网站的干货知识页面（例如年纪大的猫咪喂养技术指南），另一条<span style="color: black;">宣传</span>落地到猫粮<span style="color: black;">制品</span>的报价/购买页面等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种测试<span style="color: black;">办法</span>叫做A/B testing，是非常重要的测试手段，即<span style="color: black;">经过</span>线索引入的效果来<span style="color: black;">评定</span><span style="color: black;">宣传</span>的最佳展示方式。落地页效果监测做A /B testing是极好的<span style="color: black;">办法</span>，<span style="color: black;">由于</span>它能够<span style="color: black;">帮忙</span>你很直观地观察到哪个页面引入的流量是最多的，将总流量分流在<span style="color: black;">区别</span>的落地页上，<span style="color: black;">最后</span>找出转化率最高的页面，能够<span style="color: black;">明显</span><span style="color: black;">加强</span>你的投放性价比，<span style="color: black;">咱们</span>非常<span style="color: black;">举荐</span><span style="color: black;">大众</span>做此尝试。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">NO.2 搜索词效果监测</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>需要区别两个概念：</p>关键词：是卖家在谷歌后台投放竞价的词汇。搜索词：是用户在搜索引擎中输入的词汇。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌投放后台会生成一个<span style="color: black;">所有</span><strong style="color: blue;">搜索词展示报告</strong>，即所有使你的<span style="color: black;">宣传</span>被展现出来的<strong style="color: blue;">搜索词</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个例子<span style="color: black;">来讲</span>，你投放竞价的关键词是“red shoes”，但谷歌可能在某个用户搜索“red tennis shoes”的时候，<span style="color: black;">一样</span>把你的<span style="color: black;">宣传</span>展示到了他/她面前，那么在你的后台报告里，“red tennis shoes”就会被收录进来，供你参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>，该报告还<span style="color: black;">包括</span>了每一个搜索词的性价比，让你来考量这些搜索词<span style="color: black;">是不是</span>值得增添到你的竞价关键词<span style="color: black;">其中</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面是一个示例搜索词报告。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/bd429ff74e284ae4a50aa8e2784bf3e6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725936978&x-signature=CvfW2xyzZI4Qyf7VDzEKwjvdMZw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">左边是搜索词列表，在它们旁边<span style="color: black;">表示</span>绿色“Added”字眼的是你<span style="color: black;">已然</span>投放的关键词，旁边<span style="color: black;">无</span>“Added”字眼的搜索词则<span style="color: black;">无</span>收录在账户<span style="color: black;">其中</span>，以此来方便你清楚查看当前账户的关键词投放<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这份报告是用户<span style="color: black;">实质</span>键入的谷歌搜索词汇，<span style="color: black;">因此呢</span>极有价值，<span style="color: black;">大众</span>请务必<span style="color: black;">注重</span>此报告，以此来监测关键词的投放效果，<span style="color: black;">即时</span>增添/<span style="color: black;">调节</span>账户关键词，<span style="color: black;">提高</span>整体的投放转化率。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">请<span style="color: black;">重视</span> 谷歌投放<span style="color: black;">不应</span>单打独斗</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，<span style="color: black;">咱们</span>还有一个<span style="color: black;">意见</span>给到<span style="color: black;">大众</span>：<span style="color: black;">宣传</span>投放是搜索引擎营销的一个环节，你<span style="color: black;">不可</span>只做投放这一件事，它应该是你的搜索引擎营销体系的一部分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">举个例子<span style="color: black;">来讲</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以内贸企业投放百度搜索来示例：当你键入“国产光谱仪”这几个字之后，会看到这家企业排名百度投放的<span style="color: black;">第1</span>位。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/ffbee17e963f4a8f8d9389cfbae50b67~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725936978&x-signature=PpTBrIOJf98W389JFk097DmFQyo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而与此<span style="color: black;">同期</span>，该企业的自然排名<span style="color: black;">亦</span><span style="color: black;">位置于</span>首页。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5d91b0f1fe11409ba14a9956fcf88a6f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725936978&x-signature=GwltnQtm8DDvoCYg5VodGYUDwIM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>的道理，谷歌搜索引擎营销的布局<span style="color: black;">亦</span>应该是<span style="color: black;">这般</span>的，SEM+SEO经营同步，让你的付费<span style="color: black;">宣传</span>和自然排名<span style="color: black;">宣传</span>都在前排展现，广泛覆盖搜索页面，<span style="color: black;">才可</span>引入<span style="color: black;">更加多</span>的流量进入到<span style="color: black;">机构</span>网站<span style="color: black;">其中</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/66cf13ffff8943ddafd32273fc4c5f95~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725936978&x-signature=ZNa1bGsqU7KeETemSNKDe%2FBtBDA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">付费<span style="color: black;">宣传</span>展示（SEM）</p>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0ec44d3a12d04e0f9b4eb27a3caaa0d5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725936978&x-signature=jyeFeOfXa8OKvMmZfB%2FoKq3IJIw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自然排名展示（SEO）</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>OKKI给到<span style="color: black;">大众</span>的谷歌投放<span style="color: black;">意见</span>，<span style="color: black;">将来</span><span style="color: black;">咱们</span>将<span style="color: black;">连续</span>为您输出谷歌投放干货<span style="color: black;">文案</span>，敬请期待吧！</p>
你的见解真是独到，让我受益良多。 你的见解独到，让我受益匪浅，非常感谢。 谷歌外链发布 http://www.fok120.com/
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