论坛 › 天涯杂谈 › 谷歌SEO必须工具，打造有效营销策略！

4zhvml8 发表于 2024-9-3 14:48:39

谷歌SEO必须工具，打造有效营销策略！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">#时事热点头条说#</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你在寻找免费<span style="color: black;">况且</span>好用的谷歌SEO工具吗？<span style="color: black;">倘若</span>你的谷歌SEO优化预算有限，不妨来<span style="color: black;">瞧瞧</span>这篇<span style="color: black;">文案</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关键字优化工具</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下这些关键优化工具可<span style="color: black;">帮忙</span>您<span style="color: black;">发掘</span>受众正在搜索的关键词或主题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1. AlsoAsked.com</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AlsoAsked.com从Google的“People Also Ask”（PAA）框中抓取了问题。<span style="color: black;">运用</span>这些来<span style="color: black;">查询</span>可能在您的<span style="color: black;">文案</span>中值得回答的子主题和问题。例如，<span style="color: black;">倘若</span>您撰写<span style="color: black;">相关</span>“<span style="color: black;">怎样</span><span style="color: black;">运用</span>醋清洁咖啡机”的<span style="color: black;">文案</span>，则可能需要回答以下问题：</span></p><span style="color: black;">您应该<span style="color: black;">运用</span>多少醋？</span><span style="color: black;">您应该在咖啡机中放几遍醋？</span><span style="color: black;">清洗醋比普通醋好吗？</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2. Google Keyword Planner</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Keyword Planner是谷歌的关键字<span style="color: black;">科研</span>工具。<span style="color: black;">运用</span>它<span style="color: black;">能够</span>基于十个种子关键字<span style="color: black;">或</span>从网站或URL生成关键字提示。虽然Google Keyword Planner确实有局限性，例如缺乏绝对搜索量，但<span style="color: black;">针对</span><span style="color: black;">运用</span>传统关键字<span style="color: black;">科研</span>工具可能难以找到的关键字提示<span style="color: black;">特别有</span>用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3. SERPSim</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SERPSim<span style="color: black;">表示</span>您的网页在Google搜索结果中的外观。您所要做的<span style="color: black;">便是</span>输入<span style="color: black;">意见</span>的标题，元描述和URL。SERPSim还会告诉您标题和描述<span style="color: black;">是不是</span>太长。您应该<span style="color: black;">处理</span>这些问题，以避免在搜索结果中被截断。类似的工具还有：Portent’s SERP Preview Tool</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4. Google Trends</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（1）快速<span style="color: black;">查询</span>热门字词/<span style="color: black;">专题</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">拜访</span>该工具并查看当前搜索的趋势，<span style="color: black;">而后</span>深入<span style="color: black;">科研</span>主题以获取<span style="color: black;">更加多</span>信息，从而自上而下地探索 Google 趋势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（2）关键词分析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在工具顶部的搜索框中输入搜索词，以查看该词的搜索量随时间和在<span style="color: black;">区别</span>位置的变化<span style="color: black;">状况</span>。更改位置、时间范围（可<span style="color: black;">表示</span>2004年<span style="color: black;">迄今</span>的数据表现）、类别或行业以及搜索类型（网络、<span style="color: black;">照片</span>、<span style="color: black;">资讯</span>、购物或 YouTube）以<span style="color: black;">得到</span>更精细的数据。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（3）查看关键词的<span style="color: black;">长时间</span>趋势</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span>在Google Trends上设置<span style="color: black;">表示</span>自2004年<span style="color: black;">迄今</span>的数据趋势，这对您的营销推广是有价值的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（4）对比<span style="color: black;">区别</span>关键词在<span style="color: black;">区别</span>国家的表现<span style="color: black;">状况</span>及<span style="color: black;">关联</span>的搜索</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有时候同一款<span style="color: black;">制品</span>会有多种叫法，如轮胎，tires和tyres，<span style="color: black;">那样</span>您<span style="color: black;">能够</span>点击“+ 比较”，<span style="color: black;">经过</span>Google Trends<span style="color: black;">咱们</span><span style="color: black;">能够</span>查看2个<span style="color: black;">区别</span>关键词整体的搜索趋势和热度；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>看到在<span style="color: black;">区别</span>国家<span style="color: black;">大众</span>的搜索习惯。这不<span style="color: black;">寓意</span>着搜索热度低的词就放弃优化，需要结合您业务覆盖的国家和城市针对性优化.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，<span style="color: black;">经过</span>Google Trends除了以上数据获取，您还<span style="color: black;">能够</span>获取以下信息</span></p><span style="color: black;"><span style="color: black;">认识</span>关键词的搜索热度、季节性搜索趋势</span><span style="color: black;"><span style="color: black;">认识</span>关键词、<span style="color: black;">制品</span>的<span style="color: black;">重点</span>市场（国家、细分城市）</span><span style="color: black;"><span style="color: black;">认识</span>与关键词<span style="color: black;">关联</span>的主题，进一步<span style="color: black;">认识</span>受众特征</span><span style="color: black;">.....</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5. Ahrefs’ Broken Link Checker</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ahrefs’ Broken Link Checker<span style="color: black;">表示</span>了任何域，子域或URL的前十个损坏的入站和出站链接。您<span style="color: black;">能够</span><span style="color: black;">运用</span>此工具执行以下操作：</span></p><span style="color: black;">查找断开链接的<span style="color: black;">创立</span>机会</span><span style="color: black;">在您的网站上<span style="color: black;">查询</span>断开的出站链接，您<span style="color: black;">能够</span>进行修复以改善用户体验</span><span style="color: black;">在您的网站上<span style="color: black;">查询</span>损坏的页面以回收“链接权限”</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您更<span style="color: black;">爱好</span><span style="color: black;">运用</span>Chrome扩展程序即时<span style="color: black;">检测</span>断开的链接，则<span style="color: black;">能够</span><span style="color: black;">运用</span>LinkMiner或“<span style="color: black;">检测</span>我的链接”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">6. Answer The Public</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Answer The Public<span style="color: black;">能够</span>从Google的自动填充结果中拉出人们要问的问题（以及其他<span style="color: black;">有些</span>类型的<span style="color: black;">查找</span>）。这<span style="color: black;">针对</span>生成主题创意是有用的。它是免费的工具，您<span style="color: black;">每日</span>可<span style="color: black;">以避免</span>费进行两次搜索。<span style="color: black;">类似</span>的工具还有例如Keyword Sheeter以及Keywordtool.io</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">7. Keyword Surfer</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Keyword Surfer是一个免费的Chrome扩展程序，可<span style="color: black;">表示</span>键入Google的所有<span style="color: black;">查找</span>的估计<span style="color: black;">全世界</span>和每月搜索量。您还<span style="color: black;">能够</span>在边栏中看到类似的关键字和<span style="color: black;">关联</span>术语。这使您无需离开SERP<span style="color: black;">就可</span><span style="color: black;">容易</span>进行关键字<span style="color: black;">科研</span>和竞争分析。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a84970c961074ea7ac786acefcb1466d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725939469&amp;x-signature=UflVTT855zQ47MODV319zU3OtJY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">On-page SEO工具</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些工具可<span style="color: black;">帮忙</span>您优化页面，使其在搜索引擎中排名更高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">8. Rank Math</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Rank Math是一个WordPress SEO插件，可<span style="color: black;">帮忙</span>页面和技术SEO。它<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您<span style="color: black;">处理</span>以下问题：</span></p><span style="color: black;">向帖子和页面添加标题，元描述，OG标签和其他元标签</span><span style="color: black;">为丰富的摘要添加结构化数据标记</span><span style="color: black;">重定向URL</span><span style="color: black;">在您的网站上<span style="color: black;">查询</span>并修复无效链接</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他类似的工具还有：Yoast SEO，All in One SEO Pack和SEO Framework。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/954eb8832b0b4587bdcd1ed0de0a80e6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725939469&amp;x-signature=s3CwoulFcXMQPrDNoQb1nZCfF7k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">9. Ahrefs’ Keyword Generator</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ahrefs’ Keyword Generator从<span style="color: black;">咱们</span>170多个国家/地区超过100亿个关键字的数据库中提取了任何种子关键字或词组的前100个关键字提示。它<span style="color: black;">表示</span>了<span style="color: black;">每一个</span><span style="color: black;">意见</span>的估计每月搜索量，以及前十个想法的关键字难度（KD）得分，并且还<span style="color: black;">能够</span>查看前50个<span style="color: black;">关联</span>问题。Ahrefs’ Keyword Generator还<span style="color: black;">能够</span>找到Bing，YouTube和Amazon的关键字提示。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">10. Google’s Rich Results Test</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google’s Rich Results Test工具会<span style="color: black;">检测</span>页面上的结构化标记，以查看其<span style="color: black;">是不是</span>符合搜索结果中的丰富摘录。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">11. Merkle’s Schema Markup Generator</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Merkle’s Schema Markup Generator以JSON-LD格式创建结构化的数据标记。只需<span style="color: black;">选取</span>要生成的架构标记的类型（例如，本地业务，<span style="color: black;">平常</span>问题解答，<span style="color: black;">制品</span>等），填写表格，<span style="color: black;">而后</span>将生成的标记复制并粘贴到您的网站上<span style="color: black;">就可</span>。<span style="color: black;">而后</span>，您<span style="color: black;">能够</span><span style="color: black;">运用</span>Google的结构化数据测试工具来<span style="color: black;">检测</span>任何架构标记的有效性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">12. Ahrefs’ SEO Toolbar</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ahrefs’ SEO Toolbar是Chrome和Firefox扩展程序，可在浏览器中直接<span style="color: black;">表示</span>Ahrefs的SEO指标。它还为<span style="color: black;">拜访</span>的页面生成页面上的SEO报告，其中<span style="color: black;">包括</span>重要的元素，例如页面的标题，元描述，字数，标题，hreflang标签，规范，OG标签等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除此之外，它还<span style="color: black;">能够</span>：</span></p><span style="color: black;"><span style="color: black;">检测</span>断开的链接</span><span style="color: black;">跟踪重定向链（完整路径）</span><span style="color: black;"><span style="color: black;">明显</span><span style="color: black;">表示</span>nofollow链接</span><span style="color: black;">在Google SERP中<span style="color: black;">表示</span>Ahrefs的SEO指标</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">链接构建工具</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些工具可<span style="color: black;">帮忙</span>您获取<span style="color: black;">更加多</span>指向站点的链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">13. Ahrefs’ Backlink Checker</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ahrefs’ Backlink Checker<span style="color: black;">表示</span>了指向任何网站或网页的前100个反向链接。它还<span style="color: black;">表示</span>了五个链接的页面，<span style="color: black;">平常</span>的锚文本，反向链接和引荐域的总数以及<span style="color: black;">咱们</span>专有的域等级（DR）和URL等级（UR）得分。它由与<span style="color: black;">咱们</span>相同的行业领先的数据库<span style="color: black;">供给</span>支持。<span style="color: black;">有些</span>统计：</span></p><span style="color: black;">16万亿个已知链接</span><span style="color: black;">1.7亿个域</span><span style="color: black;"><span style="color: black;">每日</span>抓取70亿页</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">14. Hunter.io</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Hunter.io<span style="color: black;">查询</span>与网站<span style="color: black;">相关</span>的电子邮件<span style="color: black;">位置</span>。每月免费<span style="color: black;">供给</span>50个请求。您<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span>该工具<span style="color: black;">查询</span>特定人员的电子邮件<span style="color: black;">位置</span>。只需输入域和该人的姓名。安装Chrome扩展程序以快速<span style="color: black;">拜访</span>，或<span style="color: black;">运用</span>Google表格插件。其他类似的工具还有：FindThat.Email，Voila Norbert</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">15. Cloudflare</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Cloudflare是免费的<span style="color: black;">全世界</span>CDN。它不仅<span style="color: black;">能够</span>加快您的站点速度，<span style="color: black;">况且</span>还<span style="color: black;">能够</span><span style="color: black;">守护</span>其免受恶意攻击。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">16. GTMetrix</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GTMetrix分析您的网页的加载速度。除了性能得分外，它还<span style="color: black;">表示</span>了可行的<span style="color: black;">意见</span>，以使加载速度更快。其他类似的工具还有：Google PageSpeed Insights，Pingdom，WebPageTest。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">17. Google’s Mobile-Friendly Test</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google’s Mobile-Friendly Test可<span style="color: black;">检测</span><span style="color: black;">拜访</span>者在移动设备上<span style="color: black;">运用</span>您的页面的方便程度。它还<span style="color: black;">能够</span>识别特定的移动可用性问题，例如文本太小而<span style="color: black;">没法</span>阅读，<span style="color: black;">运用</span>不兼容的插件等等。随着Google转向移动优先索引，<span style="color: black;">持有</span>自适应网站比以往任何时候都更为重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">18. Ahrefs’ SERP Checker</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Ahrefs’ SERP Checker<span style="color: black;">表示</span>了170多个国家/地区中任何关键字的前10名排名。<span style="color: black;">针对</span>前三个搜索结果，您还将看到重要的SEO指标，例如引荐域的数量，反向链接的数量，估计的搜索流量等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">19. Local Search Results Checker</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">BrightLocal的本地搜索结果<span style="color: black;">检测</span>器可<span style="color: black;">表示</span>您从任何位置到城市，城镇<span style="color: black;">乃至</span>ZIP级别的搜索结果。<span style="color: black;">按照</span>国家/地区，您<span style="color: black;">乃至</span><span style="color: black;">能够</span>指定语言。类似的工具还有Valentin.app。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">20. Mobile SERP Test</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>MobileMoxie的SERPerator工具，您<span style="color: black;">能够</span>在任何位置查看移动设备排名，<span style="color: black;">包含</span><span style="color: black;">位置</span>，城市，州或邮政编码。您<span style="color: black;">乃至</span><span style="color: black;">能够</span>比较设备，<span style="color: black;">由于</span><span style="color: black;">有些</span>SEO认为Google针对iOS和Android<span style="color: black;">表示</span><span style="color: black;">区别</span>的结果。</span></p>

流星的美 发表于 2024-9-10 02:33:55

外贸B2B平台有哪些？

7wu1wm0 发表于 2024-10-20 08:39:48

你的见解真是独到，让我受益匪浅。

wrjc1hod 发表于 2024-10-30 14:26:06

我完全同意你的观点，说得太对了。

qzmjef 发表于 2024-11-2 19:19:47

楼主继续加油啊！外链论坛加油！

查看完整版本: 谷歌SEO必须工具，打造有效营销策略！