职场|优秀的人学习思维模型,顶级优秀的人思考底层规律
<span style="color: black;"><span style="color: black;"> ↑</span>点击上方“鹈鹕体验live”关注<span style="color: black;">咱们</span></span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者:艾菲</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>:艾菲的理想(ID: xiaoyaolsh)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">查理·芒格说:“思维模型会给你<span style="color: black;">供给</span>一种视角或思维框架,从而决定你观察事物和看待世界的视角。顶级的思维模型能<span style="color: black;">加强</span>你成功的可能性,并帮你避免失败。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">的确,思维模型是一种很好的、能帮<span style="color: black;">咱们</span>解释问题、<span style="color: black;">处理</span>问题以及预测问题的东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">然而,它<span style="color: black;">到底</span>是什么?到底什么能被<span style="color: black;">叫作</span>之为思维模型?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相信这是一个大<span style="color: black;">都数</span>人都<span style="color: black;">没法</span>回答的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天这篇<span style="color: black;">文案</span>就要来跟<span style="color: black;">大众</span>讲讲到底什么是思维模型?以及思维模型<span style="color: black;">背面</span>的东西。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WKd1Kv5IGfjVXgicMGWpKEuzNI8gCvT9TSmjJeMc55Tic7GkJj8Gm9YZAIJzH2q7KDYNChubFIOxqZQwXPfLfGrA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">— <strong style="color: blue;"><span style="color: black;">1 </span></strong>—</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优秀的人学习思维模型</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在回答“什么是思维模型”前,让<span style="color: black;">咱们</span>先来<span style="color: black;">瞧瞧</span>什么是模型?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、什么是模型?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实,查理·芒格曾给“模型”下过一个定义 –<strong style="color: blue;"><span style="color: black;">任何能<span style="color: black;">帮忙</span>你更好理解现实世界的人造框架,都是模型。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">举个例子<span style="color: black;">来讲</span>:美国航空<span style="color: black;">机构</span>每年要接待几百万乘客,创造数千亿美元的价值。但在2012年,飞机票价平均178美元,每次飞行航空<span style="color: black;">机构</span>只能从每位乘客身上赚到37美分。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">而谷歌,创造的价值相对少,但却从中赢利<span style="color: black;">非常多</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌2012年只创造了500亿美元的价值(航空<span style="color: black;">机构</span>创造了1600亿美元),却从中获利21%。这个利润率是航空业的100倍多。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌的巨额利润使它的市值是所有美国航空<span style="color: black;">机构</span>市值之和的3倍多。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>会<span style="color: black;">这般</span>?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这个看似非常<span style="color: black;">繁杂</span>的现象,经济学家只用两个简单模型就给出<span style="color: black;">认识</span>释:</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一个是完全竞争,一个是垄断。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完全竞争,说的是在这个市场中的<span style="color: black;">每一个</span><span style="color: black;">机构</span>之间不存在差异,卖的都是同质<span style="color: black;">制品</span>。<span style="color: black;">由于</span>这些<span style="color: black;">机构</span>都<span style="color: black;">无</span>市场<span style="color: black;">安排</span>力,其<span style="color: black;">制品</span>价格必须由市场来定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相反,垄断说的是垄断<span style="color: black;">机构</span><span style="color: black;">持有</span>自己的市场,<span style="color: black;">因此</span><span style="color: black;">能够</span><span style="color: black;">自动</span>定价。<span style="color: black;">由于</span><span style="color: black;">无</span>了竞争,<span style="color: black;">因此</span>垄断<span style="color: black;">机构</span><span style="color: black;">能够</span>自由决定供给量和价格,以实现利益的最大化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">航空<span style="color: black;">机构</span>所处市场是完全竞争市场,而谷歌所处市场是垄断市场,正<span style="color: black;">由于</span>此,二者的利润率相差甚远。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span>运用“模型”,<span style="color: black;">亦</span><span style="color: black;">便是</span>查理·芒格所说的“人造框架”,将看起来纷繁<span style="color: black;">繁杂</span>的事物简单化、抽象化的<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那什么又是思维模型呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">简单的说,思维模型<span style="color: black;">便是</span><span style="color: black;">针对</span>信息的压缩,是<span style="color: black;">帮忙</span>人们理解事物、<span style="color: black;">处理</span>问题的最佳框架。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>说,思维模型<span style="color: black;">便是</span><span style="color: black;">咱们</span>大脑中用于做决策以及思考问题的工具箱,有时可能表现为一个用于分析的框架。比如:SWOT 分析法 (S=strengths<span style="color: black;">优良</span>、W=weaknesses劣势、O=opportunities机会、T=threats威胁);有时可能表现为一个简短的理论,<span style="color: black;">例如</span>:心理账户理论。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">而<span style="color: black;">倘若</span>用个时髦点儿的比喻<span style="color: black;">便是</span>:思维模型<span style="color: black;">便是</span>安装在<span style="color: black;">咱们</span>头脑中的APP。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在想给假期确定行程时,<span style="color: black;">咱们</span>打开手机,点一下上面的“马蜂窝”APP,<span style="color: black;">瞧瞧</span>别人都是<span style="color: black;">怎么样</span>玩儿的。在想预订酒店时,<span style="color: black;">咱们</span>打开手机,点一下上面的“Booking”APP,瞬间就完<span style="color: black;">成为了</span>酒店预订。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同理,在设定工作<span style="color: black;">目的</span>时,<span style="color: black;">咱们</span><span style="color: black;">能够</span>打开一个名为“SMART”(S=Specific<span style="color: black;">详细</span>的、M=Measurable可衡量的、A=Attainable<span style="color: black;">达到</span>成的、R=Relevant<span style="color: black;">关联</span>的、T=Time-bound有时间限定的)的思维模型,用它来设定清晰<span style="color: black;">仔细</span>可执行的<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WKd1Kv5IGfjVXgicMGWpKEuzNI8gCvT9TDBuU3X1LSdxq2cX602rFYUWmQ6t2vkcjUs6WCbWD1NicPNu2FPqWAJA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手机上的APP是<span style="color: black;">哪些</span>能够直接拿来就用的工具箱,而思维模型一旦扎根在<span style="color: black;">咱们</span>的头脑,<span style="color: black;">亦</span>就<span style="color: black;">作为</span>了<span style="color: black;">能够</span>直接拿来<span style="color: black;">运用</span>的工具箱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>,你头脑中<span style="color: black;">持有</span>的工具箱(即思维模型)越多,安装的有效APP越多,你就越能做出快速正确的决策和<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">怎样</span><span style="color: black;">运用</span>思维模型?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>思维模型的重要性,查理·芒格曾说过<span style="color: black;">这般</span>一句话:“<strong style="color: blue;"><span style="color: black;"><span style="color: black;">想要</span><span style="color: black;">得到</span>普世智慧?80-90个重要的模型就能完成90%的工作</span></strong>。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>,<span style="color: black;">针对</span>思维模型的<span style="color: black;">运用</span>,最<span style="color: black;">基本</span>的<span style="color: black;">第1</span>步<span style="color: black;">便是</span>去<span style="color: black;">认识</span><span style="color: black;">哪些</span>最重要的思维模型,<span style="color: black;">而后</span>将它们运用在<span style="color: black;">平常</span>的工作和生活中,用它们去解释问题、<span style="color: black;">处理</span>问题以及预测问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">例如</span>:你<span style="color: black;">发掘</span>,有人在吃饭买衣服上毫不手软,但在学习和自我成长的投资上却很少支出。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">假如你<span style="color: black;">晓得</span>“心理账户”这一思维模型,就会立刻明白,它的意思是,<span style="color: black;">咱们</span>会把钱分门别类地放在<span style="color: black;">区别</span>的心理账户中。<span style="color: black;">由于</span>钱这个东西,在<span style="color: black;">咱们</span>心里其实并不是统一存放的。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">例如</span>:</strong></span><strong style="color: blue;">生活必要的开支账户、购买衣鞋包包账户、<span style="color: black;">孩儿</span>教育账户、享乐休闲账户等。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">虽然这些账户看似都<span style="color: black;">处在</span>你的大账户之下,但其实各个子账户是独立存在的。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因此</span>,于我而言,我会将每年的大部<span style="color: black;">掰开</span>支都放在“自我成长与学习”的心理账户中,<span style="color: black;">而后</span>将很少部分放在“购买衣服鞋子包包”的心理账户中。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">相反,有人则会将大部分收入放在名为“奢侈品消费”的心理账户中,而给到“自我成长和学习”心理账户中分配的金钱非常得少。<span style="color: black;">因此</span>,依据他的心理账户分配,他就会习惯性地在购买奢侈品上花钱。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再<span style="color: black;">例如</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你<span style="color: black;">发掘</span>,虽然有<span style="color: black;">非常多</span><span style="color: black;">机构</span><span style="color: black;">皆想</span>做出一款能够颠覆<span style="color: black;">微X</span>的即时通讯工具,但迄今<span style="color: black;">亦</span><span style="color: black;">无</span>一个能够撼动<span style="color: black;">微X</span>。相反,<span style="color: black;">微X</span>反而越做越大,<span style="color: black;">此刻</span>的月活<span style="color: black;">已然</span>达到了10亿。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">隐匿</span>在这<span style="color: black;">背面</span>的<span style="color: black;">原由</span>正是“网络效应”这一思维模型。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网络效应的思维模型说的是:用户<span style="color: black;">由于</span>离不开这个网络上的其他元素,<span style="color: black;">因此</span>就<span style="color: black;">没法</span>离开这个网络。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">例如</span><span style="color: black;">微X</span>之<span style="color: black;">因此</span>变得越来越流行,正是<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">每一个</span>人的家人、同事、<span style="color: black;">伴侣</span>都在上面。<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">没法</span>不去<span style="color: black;">运用</span>它。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可见,在理解了什么是思维模型后,<span style="color: black;">咱们</span>就会<span style="color: black;">发掘</span>其实<span style="color: black;">非常多</span>学科中的概念、理论或<span style="color: black;">办法</span>论都可被<span style="color: black;">叫作</span>为“思维模型”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而一旦<span style="color: black;">把握</span>了这些“思维模型”,就等于是在自己的头脑中安装了<span style="color: black;">非常多</span>个非常好用的APP,<span style="color: black;">能够</span>随时拿来就用,而无需费心思考<span style="color: black;">乃至</span>发明创造。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因此</span>,<span style="color: black;">针对</span>思维模型的学习与运用能够<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>更好、更快速、更透彻的解释问题、<span style="color: black;">处理</span>问题以及预测问题。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>我说,优秀的人学习思维模型。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可是,<span style="color: black;">为何</span>我还说“顶级优秀的人思考底层<span style="color: black;">规律</span>”呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">— <span style="color: black;"><strong style="color: blue;"><span style="color: black;">2 </span></strong></span>—</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 顶级优秀的人思考底层<span style="color: black;">规律</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在回答这个问题之前,让<span style="color: black;">咱们</span>先来<span style="color: black;">瞧瞧</span>到底什么才是底层<span style="color: black;">规律</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、 一个故事</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在刚<span style="color: black;">起始</span>做我的<span style="color: black;">微X</span>公众号时,<span style="color: black;">针对</span><span style="color: black;">怎样</span>给<span style="color: black;">文案</span>起标题,我是一筹莫展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于是,就去翻看<span style="color: black;">哪些</span>爆款<span style="color: black;">文案</span>,想要跟着<span style="color: black;">她们</span>学习一下什么样的标题能够夺人眼球。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">紧接着,我看到了<span style="color: black;">各样</span>各样、完全<span style="color: black;">区别</span>的标题,有的是疑问句,有的是<span style="color: black;">描述</span>句,有的是比较式,有的是自问自答。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我想,这些纷繁<span style="color: black;">繁杂</span>标题的<span style="color: black;">背面</span><span style="color: black;">必定</span>还存在着某些规律。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">果不其然,<span style="color: black;">火速</span>我就搜到了<span style="color: black;">有些</span>专讲<span style="color: black;">怎样</span>给<span style="color: black;">文案</span>起标题的<span style="color: black;">文案</span>。这些<span style="color: black;">文案</span>对<span style="color: black;">文案</span>标题的起法从<span style="color: black;">区别</span><span style="color: black;">方向</span>进行了归纳。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>:对比式标题、悬念式标题、倒装式标题、引语式标题等。<span style="color: black;">或</span>是:<span style="color: black;">怎样</span>体、合集体、带<span style="color: black;">消极</span>词汇的标题、带有急迫感的标题、赋予<span style="color: black;">宝贵</span>资源被读者独家抢占到的感觉、解释性标题、嵌入专业词汇类标题等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些起标题的<span style="color: black;">详细</span><span style="color: black;">办法</span>如同技巧<span style="color: black;">同样</span>,非常有用,但我还是忍不住又去思考了一个问题 - “<strong style="color: blue;"><span style="color: black;"><span style="color: black;">为何</span>这些类型的标题就能带来更高的关注率与打开率呢?</span></strong>”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>,有篇<span style="color: black;">文案</span>的原标题是:《<span style="color: black;">失去控制</span>》书摘50条,精华都在<span style="color: black;">这儿</span>(2天阅读300+);后经专业人士修改,将标题改<span style="color: black;">成为了</span>:<span style="color: black;">倘若</span>你读不完《<span style="color: black;">失去控制</span>》,<span style="color: black;">最少</span><span style="color: black;">能够</span>读完这50条书摘(2天,阅读1万+)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>一篇<span style="color: black;">文案</span>,在用<span style="color: black;">第1</span>个标题的时候,2天<span style="color: black;">仅有</span>300多阅读量,然而在改成第二个标题后,却一跃变<span style="color: black;">成为了</span>1万+阅读量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原由</span>就在于原标题只是平铺直叙,而修改后的标题则是直击读者痛点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《<span style="color: black;">失去控制</span>》是当年一本非常热门的书,然而这本书<span style="color: black;">由于</span>太过晦涩,很难理解,能读完的人凤毛麟角。<span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">哪些</span>没空去读<span style="color: black;">或</span>读不太懂的人而言,书摘自然就<span style="color: black;">特别有</span>用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>个标题之<span style="color: black;">因此</span>阅读量不高,是<span style="color: black;">由于</span>它很平淡,没能抓住人们的痛点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但第二个标题,则抓住了人们的痛点。看到这个标题后,<span style="color: black;">咱们</span>就会产生一个念头:别人在读《<span style="color: black;">失去控制</span>》,但我<span style="color: black;">无</span>时间、<span style="color: black;">亦</span>读不懂,<span style="color: black;">倘若</span>连这篇书摘都没看过,那就落后太多了,应该点进去看一眼。这<span style="color: black;">便是</span>直击痛点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span><span style="color: black;">这般</span>,我找到了<span style="color: black;">区别</span>类型标题能够带来更高关注率和打开率的<span style="color: black;">原由</span> - <strong style="color: blue;"><span style="color: black;">它们或是击中了<span style="color: black;">目的</span>读者的痛点,或是击中了<span style="color: black;">她们</span>的爽点</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正如著名<span style="color: black;">制品</span>人梁宁所说:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“要么做一个让人愉悦到暴爽的<span style="color: black;">制品</span>,要么做一个<span style="color: black;">能够</span>帮人抵御恐惧的<span style="color: black;">制品</span>。<span style="color: black;">倘若</span>做一个看上去<span style="color: black;">能够</span>在某种程度帮人<span style="color: black;">再也不</span>难受,而在‘爽’和‘恐惧’上无所<span style="color: black;">做为</span>的<span style="color: black;">制品</span>,那<span style="color: black;">便是</span>一个不痛不痒的<span style="color: black;">制品</span>,<span style="color: black;">亦</span>许有人会买单,但不会爆火。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而,<span style="color: black;">为何</span>取一个直击读者痛点或爽点的<span style="color: black;">文案</span>标题,或是做一个让人暴爽或抵御恐惧的<span style="color: black;">制品</span>,就能给<span style="color: black;">咱们</span>带来爆火的效果呢?这些<span style="color: black;">详细</span><span style="color: black;">办法</span><span style="color: black;">背面</span>到底还<span style="color: black;">隐匿</span>着什么样的道理呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">后来,我明白,在这些<span style="color: black;">详细</span><span style="color: black;">办法</span>后<span style="color: black;">隐匿</span>着的正是亘古不变的人性。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是人性?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">人的欲望、贪婪、嫉妒、执着、恐惧……简单的说,人性的一个面<span style="color: black;">便是</span>贪嗔痴。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">贪嗔痴会给<span style="color: black;">咱们</span>带来<span style="color: black;">各样</span>各样的想法和念头,<span style="color: black;">例如</span>:担心自己比不上其他人、担心自己的<span style="color: black;">才可</span><span style="color: black;">没法</span>匹配上自己的年龄,想要<span style="color: black;">持有</span>跟同事<span style="color: black;">同样</span>的大房子,想要<span style="color: black;">作为</span><span style="color: black;">朋友</span>中最美的那个……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于是,<span style="color: black;">亦</span>就产生了<span style="color: black;">各样</span>各样的的痛点和爽点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的标题能够正中下怀,直击读者痛点和爽点,<span style="color: black;">回复</span>他的“贪嗔痴”,它的关注量与打开率自然就会<span style="color: black;">提升</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>“<span style="color: black;">微X</span>之父”张小龙如是说:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“你要去<span style="color: black;">认识</span>人们的欲望,<span style="color: black;">经过</span>你的<span style="color: black;">制品</span>去满足<span style="color: black;">她们</span>。<span style="color: black;">咱们</span>要去满足<span style="color: black;">她们</span>的贪、嗔、痴。<span style="color: black;">咱们</span>要洞察这一点,是<span style="color: black;">由于</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>要对用户产生黏性,<span style="color: black;">便是</span>让用户对你的<span style="color: black;">制品</span>产生贪,产生嗔,产生痴。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“当<span style="color: black;">咱们</span>在做一个<span style="color: black;">制品</span>的时候,<span style="color: black;">咱们</span>是在<span style="color: black;">科研</span>人性,而不是在<span style="color: black;">科研</span>一个<span style="color: black;">制品</span>的<span style="color: black;">规律</span>。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是的,这个<span style="color: black;">隐匿</span>在<span style="color: black;">详细</span><span style="color: black;">办法</span>与现象<span style="color: black;">背面</span>的“道理”不仅<span style="color: black;">能够</span>运用在给<span style="color: black;">文案</span>起标题上,还能运用在做<span style="color: black;">制品</span>上。<span style="color: black;">因此呢</span>,可<span style="color: black;">叫作</span>之为“底层<span style="color: black;">规律</span>”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WKd1Kv5IGfjVXgicMGWpKEuzNI8gCvT9TBNic047sMKb5dmWWoH8SDS0AKdPibCzrIUDf9peMice2Kz60q0FlMpk2Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、什么是底层<span style="color: black;">规律</span>?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于底层<span style="color: black;">规律</span>,其实早就有了线索,只是那时<span style="color: black;">咱们</span>并不<span style="color: black;">晓得</span>这么多位智者说得竟是同一件事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">· 查理·芒格<span style="color: black;">这般</span>说:“在商界有条非常有用的古老守则,它分两步:1)找到一个简单的、基本</strong></span><strong style="color: blue;">的<span style="color: black;">道理</span>;2)非常严格地<span style="color: black;">根据</span>这个<span style="color: black;">道理</span>行事。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">· 爱默生<span style="color: black;">这般</span>说:“<span style="color: black;">办法</span>,可能有成千上万种,或许还<span style="color: black;">更加多</span>;而<span style="color: black;">原理</span>则<span style="color: black;">区别</span>,把握<span style="color: black;">原理</span>,你将会找到自己的<span style="color: black;">办法</span>;追求<span style="color: black;">办法</span>而<span style="color: black;">忽略</span><span style="color: black;">原理</span>,你终将陷入困境。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">· 乔希·考夫曼<span style="color: black;">这般</span>说:“无论你学习什么科目,其中最为美妙的事情便是,你<span style="color: black;">不消</span><span style="color: black;">晓得</span>所有的知识点,而仅仅只需要<span style="color: black;">晓得</span><span style="color: black;">有些</span>浓缩其<span style="color: black;">核心原理</span><span style="color: black;">就可</span>,一旦<span style="color: black;">创立</span>起<span style="color: black;">核心原理</span>的框架,学习知识<span style="color: black;">乃至</span>进一步拓展便是轻而易举的事了。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">·《原则》作者瑞·达利奥<span style="color: black;">这般</span>说:“所有一切的运转,都有赖于深藏其中的<span style="color: black;">原则</span>,<span style="color: black;">亦</span><span style="color: black;">便是</span>一串又一串的因果关系决定了这个世界的走向。<span style="color: black;">倘若</span>你探索出了因果关系 – 虽然不可能是<span style="color: black;">所有</span>,但最好是绝大部分 – <span style="color: black;">那样</span>你无疑就<span style="color: black;">把握</span>了打开这个世界藏宝箱的钥匙。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> ·《暗时间》作者刘未鹏<span style="color: black;">这般</span>说:“看一个问题的解法,必然要看其解法所诞生的过程,<span style="color: black;">背面</span><span style="color: black;">是不是</span><span style="color: black;">隐匿</span>着更具<span style="color: black;">通常</span>性的<span style="color: black;">处理</span>问题的<span style="color: black;">思路和原则</span>。否则这个解法就只是一个问题的解法,记住了<span style="color: black;">亦</span><span style="color: black;">没法</span>推广。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> · 著名<span style="color: black;">商场</span>顾问刘润<span style="color: black;">这般</span>说:“做任何一种<span style="color: black;">商场</span>,都需要找到其最本质的<span style="color: black;">原理</span>。”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">查理·芒格口中的“道理”、爱默生所说的“原理”、考夫曼所说的“核心原理”、达利奥所说的“原理和因果关系”、刘未鹏所说的“更具<span style="color: black;">通常</span>性的<span style="color: black;">处理</span>问题的原则”以及刘润所说的“最本质的原理”,</span><strong style="color: blue;"><span style="color: black;">其实说的都是同一件事,那<span style="color: black;">便是</span>我在<span style="color: black;">这儿</span>所说的底层<span style="color: black;">规律</span></span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>说,<span style="color: black;">咱们</span>看到的、听到的世界虽然纷繁<span style="color: black;">繁杂</span>,变化万千,但其<span style="color: black;">背面</span>却常常有着如同“看不见的手”<span style="color: black;">通常</span>的“道理”或“<span style="color: black;">规律</span>”在指挥着,主导着,而这些“看不见的手”<span style="color: black;">便是</span>“底层<span style="color: black;">规律</span>”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">换句话说</span></strong><strong style="color: blue;"><span style="color: black;">,</span></strong><span style="color: black;"><strong style="color: blue;">底层<span style="color: black;">规律</span><span style="color: black;">便是</span>万千“术”后的那个“道”,<span style="color: black;">亦</span>是万千现象<span style="color: black;">背面</span>的那个底层规</strong><strong style="color: blue;">律</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">由此,<span style="color: black;">咱们</span><span style="color: black;">能够</span>得出,“底层<span style="color: black;">规律</span>”<span style="color: black;">重点</span>有四方面的特点:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>个是抽象:</span></strong>越抽象的就越在底层。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二个是简洁:</span></strong>“万物之始,大道至简,衍化至繁”,“大道至简”说的正是事物的基本原理、<span style="color: black;">办法</span>和规律<span style="color: black;">常常</span>都是极其简洁的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三个是动力</span></strong>:底层<span style="color: black;">规律</span>是<span style="color: black;">各样</span>现象<span style="color: black;">显现</span>的动力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第四个是通用性:</span></strong>底层<span style="color: black;">规律</span>不是针对某个特定问题的,而是针对一类问题或现象的,有的<span style="color: black;">乃至</span>能被运用在万事万物之上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>,思考<span style="color: black;">广泛</span>问题或现象<span style="color: black;">背面</span>的“底层<span style="color: black;">规律</span>”,能让<span style="color: black;">咱们</span><span style="color: black;">持有</span>举一反<span style="color: black;">3、</span>融会贯通的本领,在看问题时变得更加通透和准确,<span style="color: black;">作为</span>“一秒钟看透问题本质”的顶尖<span style="color: black;">能手</span></span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">怎样</span><span style="color: black;">运用</span>底层<span style="color: black;">规律</span>?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>当然是理解,其次<span style="color: black;">便是</span>将它真正的运用在生活和工作中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">例如</span>:在<span style="color: black;">商场</span>中,有一条非常重要的底层<span style="color: black;">规律</span>,即<span style="color: black;">商场</span>的本质<span style="color: black;">便是</span>消费者获益。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你真正理解了这条底层<span style="color: black;">规律</span>后,就会明白,<span style="color: black;">为何</span>贝佐斯能把亚马逊做得<span style="color: black;">那样</span>成功。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">背面</span>的<span style="color: black;">原由</span>之一正是他洞察到了这一底层<span style="color: black;">规律</span>并坚定不移的执行到底。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然<span style="color: black;">商场</span>的本质<span style="color: black;">便是</span>消费者获益,那<span style="color: black;">咱们</span>就该真正做到让消费者获益,然而,能够真正做到的企业却是少之又少的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而亚马逊的最核心理念,<span style="color: black;">便是</span>一切以客户的利益为出发点,而且<span style="color: black;">她们</span>的确把这个理念做到了极致。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">当年贝佐斯决定引入Marketplace业务,<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">准许</span>第三方卖家在亚马逊的平台上卖货,其实对亚马逊的收入是有<span style="color: black;">损伤</span>的。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">就<span style="color: black;">好似</span>是星巴克<span style="color: black;">准许</span>瑞幸在它的店里卖咖啡<span style="color: black;">同样</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这一<span style="color: black;">措施</span>当然会遭到了各方反对。然而,贝佐斯却说,引入第三方卖家,才是对客户最好的方式。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">由于</span><span style="color: black;">倘若</span>有一个商品,它的价格<span style="color: black;">或</span>品质比<span style="color: black;">咱们</span>卖得更好,那我<span style="color: black;">期盼</span>能让用户在亚马逊上<span style="color: black;">亦</span>能轻易地买到。而不是还要去其他<span style="color: black;">地区</span>很费劲地寻找。哪怕<span style="color: black;">这般</span>会暂时影响<span style="color: black;">咱们</span>的利润,但<span style="color: black;">长时间</span>来看,客户的利益<span style="color: black;">便是</span><span style="color: black;">咱们</span>的利益。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同理,<span style="color: black;">针对</span>这一底层<span style="color: black;">规律</span>的信仰与追随,<span style="color: black;">亦</span>是当年王兴从“百团大战”中<span style="color: black;">最后</span>胜出的关键<span style="color: black;">原由</span>之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">当年中国的团购网站都是从模仿美国<span style="color: black;">第1</span>家团购网站Groupon<span style="color: black;">起始</span>创业的。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Groupon 的理念是商家<span style="color: black;">第1</span>,消费者第二,<span style="color: black;">因此呢</span>它的毛利高达40%。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">然而,后来王兴<span style="color: black;">发掘</span>,Groupon的理念与策略是错误的,它有悖于<span style="color: black;">商场</span>本质,即有悖于这条底层<span style="color: black;">规律</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">于是,他<span style="color: black;">起始</span>反其道而行,将美团的策略确定为:消费者<span style="color: black;">第1</span>,商家第二。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">由于</span>很低的毛利,<span style="color: black;">因此</span>就需要非常大量的消费者购买<span style="color: black;">才可</span>维持这一模式,<span style="color: black;">同期</span>还需要非常精细化的管理。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一路走来,相当<span style="color: black;">很难</span>,但<span style="color: black;">亦</span>正是<span style="color: black;">由于</span><span style="color: black;">针对</span>这一底层<span style="color: black;">规律</span>的信仰与追随,让他<span style="color: black;">最后</span><span style="color: black;">作为</span>了“百团大战”的赢家。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>,我会说,顶级优秀的人思考底层<span style="color: black;">规律</span>,<span style="color: black;">由于</span>底层<span style="color: black;">规律</span>才是<span style="color: black;">许多</span>纷繁<span style="color: black;">繁杂</span>现象<span style="color: black;">背面</span>的那双“看不见的手”;<span style="color: black;">况且</span>不仅是<span style="color: black;">各样</span>现象<span style="color: black;">背面</span>的“手”,还是<span style="color: black;">各样</span>思维模型<span style="color: black;">背面</span>的那双“看不见的手”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后的话</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多学习<span style="color: black;">有些</span>思维模型,就等于是在自己的头脑中安装了越来越多的APP,<span style="color: black;">或</span>说是工具箱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>,当<span style="color: black;">咱们</span>在解释问题、<span style="color: black;">处理</span>问题、预测问题的时候,就能非常<span style="color: black;">方便</span>的拿来就用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而多思考<span style="color: black;">有些</span>底层<span style="color: black;">规律</span>,就等于是看清了<span style="color: black;">非常多</span>现象与思维模型<span style="color: black;">背面</span>的那双“看不见的手”,<span style="color: black;">因此呢</span><span style="color: black;">亦</span>就<span style="color: black;">持有</span>了从纷繁<span style="color: black;">繁杂</span>世界中看透本质的可能,<span style="color: black;">作为</span>举一反<span style="color: black;">3、</span>融会贯通的顶级<span style="color: black;">能手</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>我说,<strong style="color: blue;"><span style="color: black;">优秀的人学习思考模型,而顶级优秀的人思考底层<span style="color: black;">规律</span>。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">期盼</span>这篇<span style="color: black;">文案</span>能够开启你的洞察本质之旅。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">艾菲,深度思考者,<span style="color: black;">全世界</span>认证<span style="color: black;">优良</span>教练&个人成长教练,前美国财富五百强<span style="color: black;">机构</span>大中华区市场部负责人。关注<span style="color: black;">微X</span>公众号:艾菲的理想(ID:xiaoyaolsh),夯实“思维跃迁”与“自我认知”两大基石,<span style="color: black;">作为</span>真实且闪闪发光的自己。</span></p><span style="color: black;">////////////</span><strong style="color: blue;"><span style="color: black;">END</span></strong><span style="color: black;"> ////////////</span><span style="color: black;"><span style="color: black;"><span style="color: black;">举荐</span>阅读</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">体验专题:</span></strong></span><a style="color: black;"><span style="color: black;">体验 | 当用户不是</span><span style="color: black;">客户,<span style="color: black;">需要</span>价值怎么定?</span></a><a style="color: 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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">鹈鹕体验live</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专注体验,专注生活,专注分享</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">鹈鹕全面客户体验管理</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内最专业的<span style="color: black;">科研</span>客户体验</span><span style="color: black;">管理</span><span style="color: black;"><span style="color: black;">媒介</span>平台</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击</span><strong style="color: blue;"><span style="color: black;">【在看】分享</span></strong></p>
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