新版Google Analytics 4 怎么样利用数据驱动营销效果？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d8ef321c8dff445e96b4e271d0a16251~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941781&x-signature=mts%2BjF0MDilirMFkSUNs8c6MZFw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年来，越来越多的外贸出海企业把<span style="color: black;">更加多</span>的营销<span style="color: black;">逐步</span>转移到线上，海外经销商在采购时就会更加<span style="color: black;">小心</span>，询盘成本<span style="color: black;">亦</span>会随之<span style="color: black;">加强</span>，<span style="color: black;">此时</span>Google Analytics分析工具就起到了至关重要的<span style="color: black;">功效</span>。它<span style="color: black;">能够</span>有效地<span style="color: black;">帮忙</span>企业<span style="color: black;">认识</span>客户的<span style="color: black;">爱好</span>及网站的流量<span style="color: black;">状况</span>，<span style="color: black;">例如</span>独立站的跳出率、流量数量、流量的浏览轨迹等，企业基于这些数据，可以针对性地<span style="color: black;">提高</span>独立站的用户体验感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新版GA4有<span style="color: black;">那些</span><span style="color: black;">优良</span>？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.支持跨设备<span style="color: black;">跟踪</span>：</span></strong>APP与web端的数据合二为一，整合为统一的视图。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.更强大的数据可视化：</span></strong>高级的分析报表，企业可自由组合想查看的维度和指标。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.智能化：</span></strong>基于人工智能自动<span style="color: black;">发掘</span>洞察和流量<span style="color: black;">反常</span>，基于谷歌<span style="color: black;">设备</span>学习的预测算法，实现预测性营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新旧版GA报表有何<span style="color: black;">区别</span>？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最新版的Google Analytics4的首页呈现内容与原来基本一致，但又<span style="color: black;">区别</span>于UA以网站的视角呈现，GA4是以用户为视角的方式呈现数据，是一份关于独立站整体流量数据的概览，<span style="color: black;">包括</span><span style="color: black;">根据</span>时间、国家等维度，统计查看独立站整体用户数、新增用户数、平均交互时长、转化次数。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/301ec028715846329022bf1c89ca0b17~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941781&x-signature=RoLbnchWg7gI2pruMHpQAri6vSo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：谷歌官网截图</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>GA4分为标准报表与自定义报表，它是从流量/访客生命周期（获客、互动、转化、留存）的视角出发，而不是从<span style="color: black;">机构</span>/独立站的视角出发，如图（标准报表）：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1326406b1aec4a3d8e398300cdb97400~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941781&x-signature=R0FDEBJ27kuzXenxnZppA70G5WE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自定义报表<span style="color: black;">能够</span>围绕企业主<span style="color: black;">自己</span>需要查看的数据维度生产报表，如图：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/27aa2ad80c29495fa383aceafc6f95a7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941781&x-signature=5gKaaEzT0%2Fw0GkvFR1vUeKSlNeE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c2bd3df19f434ad5bb1403ef4e89e97f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941781&x-signature=Ds4eyVf5uzb06J2s67PSxjkUP7I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新版GA4报表</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>企业主有<span style="color: black;">那些</span>好处？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众所周知，客户生命周期由获客、互动、转化、留存<span style="color: black;">形成</span>。<span style="color: black;">博主</span>就针对<span style="color: black;">每一个</span><span style="color: black;">周期</span>进行一一分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.获客</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>企业主而言，首要<span style="color: black;">便是</span><span style="color: black;">怎样</span>能更<span style="color: black;">有效</span>的获取<span style="color: black;">精细</span>流量，企业主<span style="color: black;">能够</span><span style="color: black;">经过</span>GA4对首次<span style="color: black;">拜访</span>的用户从<span style="color: black;">那些</span><span style="color: black;">途径</span>/<span style="color: black;">媒介</span>进入独立站的数据分析。<span style="color: black;">按照</span>独立站的流量分析，有针对性地<span style="color: black;">调节</span><span style="color: black;">宣传</span>投放策略，<span style="color: black;">提高</span><span style="color: black;">宣传</span>投放效果，并优化<span style="color: black;">途径</span>访客运营策略，拓展访客群体。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/622133c4dbda40c5998b6e99dd21f4cf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941782&x-signature=BSHgksbxNiQM3W%2BwX4zdOFOhoTU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.互动</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业主更<span style="color: black;">期盼</span>访客在独立站停留<span style="color: black;">更加多</span>的时间，浏览<span style="color: black;">更加多</span>的页面、产生交互，<span style="color: black;">因此</span>企业主需要<span style="color: black;">认识</span>访客进入独立站后都浏览了<span style="color: black;">那些</span>页面、停留时长。<span style="color: black;">同期</span>要更加细化地<span style="color: black;">晓得</span>访客<span style="color: black;">全部</span>浏览的旅程是什么样的，分别经历了<span style="color: black;">那些</span><span style="color: black;">周期</span>，以及在<span style="color: black;">区别</span><span style="color: black;">周期</span>访客的流失<span style="color: black;">状况</span>（即跳出率）又是什么样的，企业就<span style="color: black;">能够</span>进行排查从而优化访客旅程，缩短访客的转化周期。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/39690b89406f43dc91914e07eca6f3dd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941782&x-signature=fkfPKnSTeI2BNQuzpo7TSBALVu0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/99a12dd9ccd243d680f523e5930a698f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941782&x-signature=gBwtuzNfBcmryMJLOSpUUVuh%2F0M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.转化</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">宣传</span>的投放效果，<span style="color: black;">那些</span><span style="color: black;">途径</span>/<span style="color: black;">媒介</span>转化率更高，<span style="color: black;">那些</span><span style="color: black;">制品</span>热度更高，每一个转化的用户经过的<span style="color: black;">途径</span>有<span style="color: black;">那些</span>。<span style="color: black;">针对</span>B2B外贸企业<span style="color: black;">来讲</span>，<span style="color: black;">能够</span>关注访客点击邮箱、提交留言表单等CTA转化按钮数据。企业主全面<span style="color: black;">认识</span>到<span style="color: black;">区别</span><span style="color: black;">媒介</span>效果，<span style="color: black;">才可</span>更好的拟定投放策略，<span style="color: black;">认识</span><span style="color: black;">每一个</span>投放<span style="color: black;">途径</span>的“协同效率”，<span style="color: black;">从而</span>打开上层营销漏斗。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/909eb3f604de426ea88d49221cdec857~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941782&x-signature=T7bC7IqkLQW5XU9Reo3tHT1daSc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/77ad9178d9b24e08a5762030a9886b29~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941782&x-signature=mtiF3szeszm23JDp3Jy7GlK6WGc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/924db558642746fa88ec287cdec349ca~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941782&x-signature=vkQToMcAIPltbHk3IqUDWh2ir6w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.留存</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业更要<span style="color: black;">认识</span>到<span style="color: black;">那些</span>访客来过之后<span style="color: black;">是不是</span>还会再来，<span style="color: black;">那些</span>转化的访客还会形成购买，<span style="color: black;">仅有</span><span style="color: black;">这般</span><span style="color: black;">才可</span>更好的挖掘出再营销人群的价值，<span style="color: black;">提高</span>企业品牌价值、用户的忠诚度及复购率。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ad784a3d079e44988937c7d20de3d7a3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725941782&x-signature=h%2Fjgjgkm3LVXfDOqi6%2F09bUaDcc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>谷歌新版的Google Analytics 4分析工具，<span style="color: black;">能够</span>多维度进行数据分析查看，助力外贸企业在线上营销<span style="color: black;">全部</span>链路上<span style="color: black;">区别</span>环节、<span style="color: black;">区别</span><span style="color: black;">周期</span>，<span style="color: black;">提高</span>人工效率与营销效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">联系易歌小助手，<span style="color: black;">更加多</span>谷歌干货！</p>
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