高新企业出口制胜秘诀 |利用谷歌营销实现询盘量翻倍暴增！
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e8b50c72a0ad49dda8c91a1e53d31a1b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944206&x-signature=5Taz6M%2BRp5%2FcdN58O2qZnhQs9u0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这期易歌小助手给<span style="color: black;">大众</span>分享关于天线行业的谷歌<span style="color: black;">宣传</span>优化思路。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">企业项目背景</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">深圳某国内天线行业龙头品牌，<span style="color: black;">日前</span>在 Google 上日预算 1000 元/天 ， 推广目的是与欧美知名品牌竞争的<span style="color: black;">同期</span>获取高质量询盘。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a86fbc77c8f442589e6eb637e1c6d679~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944206&x-signature=YViooG7shD%2BPxP4N7pPCwQRbk5I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">易歌团队与这家企业经过初次沟通后，<span style="color: black;">发掘</span>核心问题是<strong style="color: blue;"><span style="color: black;">每月询盘量少</span></strong>且<strong style="color: blue;"><span style="color: black;">关键词定位不准确</span></strong>，<span style="color: black;">引起</span><span style="color: black;">仅有</span>品牌名的搜索量，用户<strong style="color: blue;"><span style="color: black;">很难<span style="color: black;">经过</span><span style="color: black;">制品</span>和行业关键词找到这家客户的企业官网</span></strong>，<span style="color: black;">引起</span><span style="color: black;">宣传</span><span style="color: black;">无</span>达到应有的效果，浪费了非常好的发展<span style="color: black;">机会</span>，<span style="color: black;">因此呢</span><span style="color: black;">期盼</span><span style="color: black;">咱们</span>能<span style="color: black;">供给</span>更<span style="color: black;">优秀</span>的运营服务来<span style="color: black;">帮忙</span>企业<span style="color: black;">经过</span>谷歌进行获客。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">易歌推广策略</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">易歌团队<span style="color: black;">经过</span>分析客户谷歌<span style="color: black;">宣传</span>账户，并针对客户网站问题提出多个优化<span style="color: black;">意见</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、采纳我司的网站<span style="color: black;">意见</span>，<span style="color: black;">加强</span>网站营销力的<span style="color: black;">同期</span>兼顾品牌内容展示</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）<span style="color: black;">增多</span>多<span style="color: black;">制品</span>详情模块结构，详情内容注重排版并兼顾美观性，<span style="color: black;">制品</span>主图的展示形式区别于其他传统网站，让用户观看时留下深刻印象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）<span style="color: black;">加强</span>案例页面内容，采用图文结合形式展示，效果高于<span style="color: black;">制品</span>纯描述形式，<span style="color: black;">加强</span>工程客户对网站的<span style="color: black;">喜欢</span>度，并引导点击询价按钮。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1a8718555c8a4e4ba428d0dfed45a121~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944206&x-signature=0Ejf9%2BrTEuDec47Fi%2Fvs6eMVARM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">宣传</span>投放策略</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）按国家区分系列投放，<span style="color: black;">区别</span>的区域<span style="color: black;">选择</span><span style="color: black;">区别</span>的<span style="color: black;">制品</span>进行投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">投放约30日后，<span style="color: black;">按照</span>国家、关键词、设备、人群数据进行账户优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）实时再观察<span style="color: black;">宣传</span>的转化表现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>投放时间累积约90日，再对比第1/2/3月的询盘数据，重点得出新的优化策略，在已有的效果上优化<span style="color: black;">加强</span>询盘数量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">增多</span>品牌宣传</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在经过前面优化后，再进行投放30日，<span style="color: black;">运用</span>展示<span style="color: black;">宣传</span><span style="color: black;">海量</span>引流，覆盖前30日的再营销客户列表，并且面向有意向人群展示，<span style="color: black;">增多</span>品牌覆盖面。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/22404aa36e8b4829bef4edc6a796b846~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944206&x-signature=hdYi69XQju03iC1YKlM%2BOQM1nic%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">易歌<span style="color: black;">宣传</span>效果</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过易歌团队优化后，客户的谷歌<span style="color: black;">宣传</span>账户取得不错成效：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">＊</span></strong> 客户的询盘数量<span style="color: black;">提高</span><strong style="color: blue;"><span style="color: black;">75 % ↗</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">＊ </span></strong><span style="color: black;">宣传</span>账户<span style="color: black;">调节</span>前，询盘数量平均每周5个，<span style="color: black;">调节</span>后询盘数量平均<strong style="color: blue;"><span style="color: black;">每周12个<span style="color: black;">上下</span> ↗</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">＊ </span></strong>2021年Google整体询盘数240个，<span style="color: black;">营销</span>额 130多万人民币。2022年，<strong style="color: blue;"><span style="color: black;">自易歌团队接手后，询盘数500个+，<span style="color: black;">营销</span>额 380多万人民币</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上<span style="color: black;">便是</span>这期的案例分享啦！<span style="color: black;">咱们</span>下期再见啦！</span></span></p>
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