30美元客单价制品谷歌宣传实操案例（3）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">报告</span>下<span style="color: black;">状况</span>，在前几天<span style="color: black;">宣传</span>加了预算后，<span style="color: black;">此刻</span><span style="color: black;">每日</span>的预算64美元（<span style="color: black;">基本</span>花不完），谷歌反而<span style="color: black;">每日</span>点击少了，后面在<span style="color: black;">加强</span><span style="color: black;">目的</span>转化<span style="color: black;">花费</span><span style="color: black;">状况</span>下，慢慢的这几天<span style="color: black;">每日</span>出单稳定在2-5单，<span style="color: black;">宣传</span><span style="color: black;">花费</span><span style="color: black;">每日</span>是8-15美元，<span style="color: black;">营销</span>额是60-150美元之间，<span style="color: black;">报答</span>率还是不错的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">贴上1月28号的数据截图，3个订单，总花费8.81美元，转化率有25%，这个还是非常nice的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/34070a56714c4df8be03a180e09172bb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944221&x-signature=B2IB5PayeTRj4ULgtj7OzggOopc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">亦</span>有了初步的数据，会<span style="color: black;">即时</span>删除<span style="color: black;">非常多</span>关键词，留下<span style="color: black;">有些</span><span style="color: black;">精细</span>的长尾关键词，如下图，一个搜索大词，单次cpc就<span style="color: black;">无</span><span style="color: black;">小于</span>1美元的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c4fe77b48e3f43eba9d5f17ffc69f91b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944221&x-signature=jw0k3iAJSyS%2FhtXuw14Qkwt%2Fd9s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来会利用受众管理器对受众进行归纳，后续进行再营销<span style="color: black;">宣传</span>以及类似受众的投放。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">非常多</span>人认为搜索<span style="color: black;">宣传</span><span style="color: black;">此刻</span><span style="color: black;">已然</span>完全<span style="color: black;">便是</span>浪费钱<span style="color: black;">或</span>竞争太激烈，其实在跑搜索<span style="color: black;">宣传</span>之前，我认为很重要的一点<span style="color: black;">便是</span><span style="color: black;">制品</span>竞争力，价格是<span style="color: black;">第1</span>要素，像我的这个<span style="color: black;">制品</span>在谷歌搜索结果页面上面，售价比其他网站都便宜5-10美元，<span style="color: black;">因此</span>有<span style="color: black;">自信心</span>去跟<span style="color: black;">她们</span>竞争。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>写出<span style="color: black;">优秀</span>的搜索<span style="color: black;">宣传</span>文案</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>搜索<span style="color: black;">宣传</span><span style="color: black;">日前</span>的性价比是不如购物<span style="color: black;">宣传</span>的，<span style="color: black;">然则</span>苦于购物<span style="color: black;">宣传</span>太容易封号了，<span style="color: black;">因此</span><span style="color: black;">咱们</span>目光还是要放回到搜索<span style="color: black;">宣传</span>这块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">宣传</span>要吸引人，非常重要的一个<span style="color: black;">原因</span>还是<span style="color: black;">宣传</span>文案，<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">怎样</span>写出吸引人的<span style="color: black;">宣传</span>文案呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，强调自己<span style="color: black;">制品</span>的<span style="color: black;">优良</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">制品</span>的<span style="color: black;">优良</span>是什么？有什么与众<span style="color: black;">区别</span>之处吗？<span style="color: black;">必定</span>要<span style="color: black;">明显</span>的写出来，<span style="color: black;">非常多</span>人可能很难找到自己<span style="color: black;">制品</span>的与众<span style="color: black;">区别</span>之处（<span style="color: black;">由于</span>自己卖的<span style="color: black;">便是</span>普货，网上一<span style="color: black;">许多</span>一模<span style="color: black;">同样</span>的<span style="color: black;">制品</span>）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，强调下<span style="color: black;">制品</span>的价格，促销优惠</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实建议<span style="color: black;">大众</span>在<span style="color: black;">宣传</span>文案写下<span style="color: black;">制品</span>的价格，<span style="color: black;">这般</span>是方便顾客能够快速的<span style="color: black;">晓得</span>这个<span style="color: black;">制品</span>的价位是不是符合自己的心理，从而是不是点击<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，三个<span style="color: black;">宣传</span><span style="color: black;">运用</span>三个<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>文案，跑几天就<span style="color: black;">能够</span><span style="color: black;">晓得</span>那个<span style="color: black;">宣传</span>文案点击率更高，cpc更低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌搜索<span style="color: black;">宣传</span><span style="color: black;">怎样</span>设置关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，<span style="color: black;">咱们</span>添加关键词的时候，<span style="color: black;">必定</span>要站在用户的<span style="color: black;">方向</span>来思考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，<span style="color: black;">意见</span><span style="color: black;">每一个</span><span style="color: black;">宣传</span>组的关键词5-20个就<span style="color: black;">能够</span>了，当然你<span style="color: black;">亦</span><span style="color: black;">能够</span>20个关键词以上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，<span style="color: black;">运用</span>关键词规划师对关键词搜索量和出价预估，<span style="color: black;">同期</span>收集新的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4，<span style="color: black;">即时</span>添加否定关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5，利用好<span style="color: black;">区别</span>的关键词匹配类型：广泛匹配，词组匹配，完全匹配。</p>
楼主节操掉了，还不快捡起来！ 说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 楼主的文章深得我心，表示由衷的感谢！ 我完全同意你的观点，说得太对了。 你字句如珍珠，我珍藏这份情。
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