亚马逊、谷歌、苹果、微软以及BAT,这半年在医疗行业干了点什么
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">科技巨头跨界“打劫”医疗,早都不是<span style="color: black;">鲜嫩</span>事儿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>动脉网快讯频道动观不完全统计,近半年,亚马逊、谷歌、苹果、微软四巨头在医疗<span style="color: black;">行业</span>共有27起新事件,百度、阿里、腾讯有32起新事件。<span style="color: black;">详细</span>动作<span style="color: black;">包含</span>投资布局、升级业务、发布新品、<span style="color: black;">商场</span>合作等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">动脉网<span style="color: black;">发掘</span>,在技术方面,国外科技巨头仍然对AI和大数据不离不弃。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">制品</span>方面,亚马逊的情怀靠Alexa落地;苹果打出专利王牌;谷歌手表喜提FDA<span style="color: black;">准许</span>,<span style="color: black;">背面</span>英雄Verily走上前台;微软则敲定了转型,更换到B端赛道。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内BAT三巨头在经历一轮试水后,<span style="color: black;">逐步</span>向核心技术<span style="color: black;">挨近</span>,有种票友转正的范儿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>亚马逊依靠其在线零售经验,<span style="color: black;">研发</span>AI助手Alexa,发力健康智能硬件;</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二、苹果将消费<span style="color: black;">制品</span>转变为以<span style="color: black;">病人</span>健康为中心的医疗用品,凭借多项专利加持,构建智能健康监测生态;</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>谷歌利用其在数据存储和分析方面的主导地位,以Verily为支撑,深度布局AI医疗应用市场;</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>微软则从C端转向B端,面向医疗组织<span style="color: black;">研发</span>医疗<span style="color: black;">设备</span>人的<span style="color: black;">同期</span>,继续深耕<span style="color: black;">精细</span>医学<span style="color: black;">行业</span>;</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>国内BAT三巨头在医疗<span style="color: black;">行业</span>的探索逐步深入,从模式创新向以核心技术为支撑的技术创新转变。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">亚马逊:加注Alexa</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/9SHqfMCol0okibOs62VWjH3cMZtBTcicXLPEgxIXHcKzcmVmhSA4AAeVx922IDIseicCf7oWLWgWFGt9UWmwrD1icQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(统计<span style="color: black;">源自</span>:动脉网动观频道)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谈论亚马逊进军医疗,绕不开AI技术。从动脉网动观频道统计的该<span style="color: black;">机构</span>最新动态来看,2019年依然如此。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以AI技术为核心打造的<span style="color: black;">制品</span>Alexa<span style="color: black;">亦</span>继续<span style="color: black;">作为</span>亚马逊布局医疗的重要筹码。在2019年即将到来之际,亚马逊曾对外<span style="color: black;">颁布</span>,<span style="color: black;">机构</span>已售出超过1亿台装有Alexa的设备,<span style="color: black;">包含</span>亚马逊生产的设备和内置Alexa的第三方设备。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今,2019年即将过半,亚马逊的战略表现出<span style="color: black;">连续</span>性,继续加码这款撬动AI医用市场的战略性<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"> Alexa是什么?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“Alexa不会<span style="color: black;">火速</span>取代<span style="color: black;">大夫</span>,但人工智能<span style="color: black;">能够</span><span style="color: black;">帮忙</span>医院提<span style="color: black;">有效</span>率。”亚马逊医疗保健和人工智能高级负责人Taha Kass-Hout近期在接受外媒采访时<span style="color: black;">暗示</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Alexa是亚马逊基于云的AI语音服务,<span style="color: black;">亦</span>是设备<span style="color: black;">背面</span>的“大脑”,<span style="color: black;">包含</span>Echo系列设备、FireTV、Fire平板电脑以及内置Alexa的第三方设备,<span style="color: black;">重点</span>服务于消费者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在医疗<span style="color: black;">行业</span>,亚马逊以Alexa为媒介,既服务了消费者,又连接了<span style="color: black;">研发</span>者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一方面,亚马逊的Alexa智能语音服务,不仅能在家提醒老年人服药、管理血压,还能为住院<span style="color: black;">病人</span><span style="color: black;">供给</span>更好的体验,如购买和管理保险索赔。<span style="color: black;">同期</span>,Alexa还在<span style="color: black;">帮忙</span>用户理解医疗术语和与医疗<span style="color: black;">关联</span>的关键信息、获取<span style="color: black;">药品</span>剂量和<span style="color: black;">平常</span><span style="color: black;">疾患</span>信息等方面发挥重要<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另一方面,Alexa<span style="color: black;">供给</span><span style="color: black;">研发</span>工具和开源接口,<span style="color: black;">准许</span>第三方<span style="color: black;">研发</span>人员进行技能集成。此举降低了技术准入门槛,吸引<span style="color: black;">海量</span>医疗<span style="color: black;">行业</span><span style="color: black;">研发</span>者进入生态,为<span style="color: black;">病人</span>构建以语音为<span style="color: black;">基本</span>的医疗体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Alexa<span style="color: black;">近期</span>动态</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年上半年,亚马逊<span style="color: black;">重点</span>做了两件事:更新AI技术、拓展Alexa功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">技术方面,亚马逊<span style="color: black;">位置于</span>德国的几家<span style="color: black;">开发</span>中心正忙着突破新技术:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">德国亚琛的<span style="color: black;">开发</span>团队正致力于改善Alexa的语音识别功能;德累斯顿的<span style="color: black;">开发</span>团队正<span style="color: black;">奋斗</span><span style="color: black;">经过</span>AI技术<span style="color: black;">提高</span><span style="color: black;">机构</span>的云服务;而图宾根的<span style="color: black;">开发</span>团队正试图教会<span style="color: black;">设备</span>理解因果关系,<span style="color: black;">同期</span>改进计算机<span style="color: black;">测绘</span>人体的方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>方面,Alexa<span style="color: black;">持续</span>GET新技能:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年4月,亚马逊宣布推出符合HIPAA法案的6种Alexa医疗技能,这些技能分别由6家<span style="color: black;">区别</span>的医疗组织<span style="color: black;">研发</span>,<span style="color: black;">详细</span><span style="color: black;">包含</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,<span style="color: black;">药店</span>服务<span style="color: black;">公司</span>Express Scripts的会员<span style="color: black;">能够</span><span style="color: black;">经过</span>Alexa查看送货上门处方的状态。处方订单发货时,会员可收到Alexa发送的<span style="color: black;">通告</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,信诺的会员<span style="color: black;">能够</span><span style="color: black;">经过</span>Alexa管理自己的健康,并<span style="color: black;">增多</span><span style="color: black;">得到</span>个性化健康奖励的机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3,波士顿儿童医院加速<span style="color: black;">恢复</span>(ERAS)项目的儿童家长和护理人员,<span style="color: black;">能够</span>向<span style="color: black;">她们</span>的护理团队<span style="color: black;">供给</span><span style="color: black;">孩儿</span><span style="color: black;">相关</span><span style="color: black;">恢复</span>的最新信息,并接收术后预约的信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4,Swedish Health Connect的<span style="color: black;">病人</span><span style="color: black;">能够</span><span style="color: black;">经过</span>Alexa找到离自己<span style="color: black;">近期</span>的紧急护理中心,并安排当天的预约。这家医疗组织在美国7个州<span style="color: black;">持有</span>51家医院和829家诊所。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5,Atrium Health<span style="color: black;">位置于</span>北卡罗来纳州和南卡罗来纳州的客户<span style="color: black;">亦</span><span style="color: black;">能够</span>找到离<span style="color: black;">她们</span><span style="color: black;">近期</span>的紧急护理点,并安排当天的预约。Atrium Health在北卡罗来纳州、南卡罗来纳州和乔治亚州<span style="color: black;">持有</span>超过40家医院和900个护理点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6,数字健康消费<span style="color: black;">机构</span>Livongo的会员<span style="color: black;">能够</span><span style="color: black;">经过</span>Alexa<span style="color: black;">查找</span>血糖读数、血糖<span style="color: black;">测绘</span>趋势,并<span style="color: black;">得到</span>个性化的数据分析和健康提示。该<span style="color: black;">机构</span><span style="color: black;">重点</span>针对慢性病患者创造全新的医疗体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5月,亚马逊在英国推出Alexa的新技能——My Carer Alexa,<span style="color: black;">帮忙</span><span style="color: black;">初期</span><span style="color: black;">痴傻</span>症<span style="color: black;">病人</span>保持独立性。这项技能由英国阿尔茨海默氏症协会与市场营销<span style="color: black;">机构</span>McCann Worldgroup和数字工作室Skilled联手<span style="color: black;">研发</span>,<span style="color: black;">准许</span>用户为<span style="color: black;">平常</span>任务设置提醒,例如<span style="color: black;">大夫</span>预约、准备饭菜等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Alexa符合HIPAA法案的新技能的<span style="color: black;">增多</span>,<span style="color: black;">寓意</span>着它将能发挥更大的<span style="color: black;">功效</span>,例如监测<span style="color: black;">病人</span>的<span style="color: black;">药品</span>依从性,并发出<span style="color: black;">药品</span><span style="color: black;">运用</span>的<span style="color: black;">通告</span>。亚马逊<span style="color: black;">持有</span><span style="color: black;">经过</span>摄像头监控<span style="color: black;">病人</span>血液流量和心率的专利,<span style="color: black;">将来</span>还<span style="color: black;">能够</span>将Alexa的应用范围拓展到跌倒检测或步态监测。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了面向C端消费者,亚马逊正在<span style="color: black;">思虑</span>为Alexa<span style="color: black;">研发</span>第三方医疗应用程序的生态系统。Alexa应用平台上<span style="color: black;">日前</span>有来自梅奥诊所(Mayo Clinic)和利伯塔纳(Libertana)等<span style="color: black;">公司</span>的轻量级医疗应用,这些应用<span style="color: black;">能够</span>回答医疗问题,<span style="color: black;">亦</span><span style="color: black;">能够</span>在紧急<span style="color: black;">状况</span>下发送警报,并与护理人员进行联系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Alexa<span style="color: black;">为么</span>如此硬核</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进军医疗<span style="color: black;">行业</span><span style="color: black;">败兴</span>,亚马逊之<span style="color: black;">因此</span>能够紧紧围绕AI技术,<span style="color: black;">持续</span>拓展战略性<span style="color: black;">制品</span>Alexa的技能,离不开该<span style="color: black;">机构</span>以下几点<span style="color: black;">优良</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1,技术+人才双重加持</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊在德国柏林、德累斯顿、亚琛和图宾根<span style="color: black;">持有</span>四家<span style="color: black;">开发</span>中心,其中<span style="color: black;">位置于</span>图宾根的<span style="color: black;">开发</span>中心是亚马逊<span style="color: black;">第1</span>个专注于视觉AI<span style="color: black;">科研</span>的中心,雇佣了数百名AI<span style="color: black;">科研</span>人员。该<span style="color: black;">开发</span>中心还与马克斯·普朗克<span style="color: black;">科研</span>所<span style="color: black;">创立</span>了合作关系,后者管理和授权了数千项专利,亚马逊<span style="color: black;">能够</span>以合作者的身份<span style="color: black;">拜访</span>其关键技术。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2,资金支持</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">依靠核心业务AWS云服务和Prime会员获取利润,亚马逊在医疗<span style="color: black;">行业</span>粮草充足,只需专注于“Alexa Everywhere”战略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3,<span style="color: black;">途径</span><span style="color: black;">优良</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊<span style="color: black;">持有</span>直接连接制造商、品牌商、零售商以及消费者的<span style="color: black;">途径</span>,<span style="color: black;">同期</span><span style="color: black;">持有</span>供应链、零售店和<span style="color: black;">制品</span>交付团队。亚马逊不仅<span style="color: black;">能够</span>围绕Alexa打造智能助手生态,将Alexa<span style="color: black;">移植</span><span style="color: black;">更加多</span>的<span style="color: black;">外边</span><span style="color: black;">制品</span>中,其本身所<span style="color: black;">持有</span>的庞大会员群体<span style="color: black;">亦</span>为Alexa<span style="color: black;">关联</span><span style="color: black;">制品</span><span style="color: black;">供给</span>了分销<span style="color: black;">基本</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">苹果:专利王牌亮出来</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/9SHqfMCol0okibOs62VWjH3cMZtBTcicXLvlAZcfVGKLDmGD0xDqfutCibk8Ih1vyHqbpvcFBZUicplyRx7UQ0bEsg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(统计<span style="color: black;">源自</span>:动脉网动观频道)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年上半年,苹果的关键词是:Apple Watch EGC、专利、健康监测。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>动脉网动观频道的统计<span style="color: black;">状况</span>来看,2019年上半年,苹果手表的单导联心电图功能在越来越多的国家和地区得到推广。<span style="color: black;">同期</span>,与健康监测<span style="color: black;">关联</span>的专利,<span style="color: black;">作为</span>苹果搅局医疗市场的核心支点之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">给苹果<span style="color: black;">更加多</span>专利支点,它能撬动世界</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">动脉网<span style="color: black;">重视</span>到,5月份,苹果<span style="color: black;">得到</span>了床用健康传感器系统在<span style="color: black;">全世界</span>范围内的专利权。这项专利已在欧洲专利局(European patent Office)注册。该专利<span style="color: black;">触及</span>非侵入性、诊断性、医疗设备、软件系统和运作<span style="color: black;">办法</span>,无需<span style="color: black;">运用</span>iPhone、iPad或Apple Watch等智能设备,就能监测用户<span style="color: black;">睡觉</span>时健康<span style="color: black;">情况</span>以及管理<span style="color: black;">病人</span>慢性病。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该专利<span style="color: black;">包含</span>置于用户的床垫或枕头下面的传感器,用于监测<span style="color: black;">病人</span>个人、环境、生理和其他参数。这些数据将被传输到处理器并进行分析,以<span style="color: black;">供给</span>对疾病状态(如哮喘)<span style="color: black;">掌控</span>的个性化<span style="color: black;">评定</span>,<span style="color: black;">而后</span><span style="color: black;">病人</span>、<span style="color: black;">她们</span>的家人或医疗专业人员<span style="color: black;">能够</span><span style="color: black;">运用</span>这些数据来改善临床结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>美国专利商标局(U.S. Patent and Trademark Office)<span style="color: black;">颁布</span>的信息<span style="color: black;">表示</span>:5月28日,苹果<span style="color: black;">得到</span>了用于智能运动服装的监测专利,<span style="color: black;">能够</span>监控用户的健康、生物特征和环境<span style="color: black;">情况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>,被<span style="color: black;">有些</span><span style="color: black;">媒介</span><span style="color: black;">叫作</span>为“专利大王”的苹果,在2019年还<span style="color: black;">得到</span>了多项与医疗健康<span style="color: black;">关联</span>的专利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4月23日,苹果<span style="color: black;">得到</span>了TrueDepth相机系统的面部识别新专利,即“视觉系统”,由特殊支架组件支撑。苹果的A11和A12仿生处理器<span style="color: black;">经过</span>红外图像,将用户的脸部深度图转换为数学形式,从而<span style="color: black;">加强</span>面部识别的精确性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1个月后,苹果TrueDepth相机<span style="color: black;">得到</span>新专利:独立的3D制图室设备和共聚焦检测系统。TrueDepth相机系统的迭代更新,无疑为苹果<span style="color: black;">关联</span><span style="color: black;">制品</span>进行健康监测<span style="color: black;">供给</span>了助力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">苹果的种种动作<span style="color: black;">显示</span>,继腕式可穿戴设备市场之后,苹果将在新的细分<span style="color: black;">行业</span>打造智能监测硬件,从而形成完善的健康监测生态链。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就在<span style="color: black;">近期</span>,苹果还收购了一家<span style="color: black;">研发</span>移动应用程序的初创<span style="color: black;">机构</span>Tueo Health。该<span style="color: black;">机构</span>正在<span style="color: black;">研发</span>一款可与商用<span style="color: black;">呼气</span>传感器<span style="color: black;">协同</span><span style="color: black;">运用</span>的应用程序,以<span style="color: black;">帮忙</span>监测儿童的哮喘症状。<span style="color: black;">倘若</span><span style="color: black;">孩儿</span>的<span style="color: black;">呼气</span>在夜间<span style="color: black;">出现</span>变化,该应用程序会向父母发送警报。有<span style="color: black;">信息</span><span style="color: black;">叫作</span>,收购完成后,Tueo Health的哮喘监测功能或将应用到Apple Watch中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">苹果首席执行官库克说:“苹果每年都会进行几次<span style="color: black;">这般</span>的小型收购活动,<span style="color: black;">机构</span><span style="color: black;">这般</span>做目的是为了<span style="color: black;">得到</span>人才和知识产权。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很显然,不管是自主<span style="color: black;">开发</span>还是直接收购,<span style="color: black;">背面</span>都有苹果对技术专利的考量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">苹果<span style="color: black;">为么</span>如此硬核</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以专利为支点,围绕智能硬件设备,撬动健康监测生态链的苹果,<span style="color: black;">持有</span>以下<span style="color: black;">优良</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,软件技术上面,苹果是FHIR(快速医疗保健互操作性资源)技术的<span style="color: black;">重点</span>推动者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FHIR为<span style="color: black;">区别</span>的数据元素创建标准,以便<span style="color: black;">研发</span>人员<span style="color: black;">能够</span>构建应用程序编程接口(API),用于<span style="color: black;">拜访</span>来自<span style="color: black;">区别</span>系统的数据集,这项技术<span style="color: black;">能够</span><span style="color: black;">加强</span>医院、<span style="color: black;">大夫</span>及其他<span style="color: black;">关联</span>方的互操作性。难以<span style="color: black;">拜访</span>结构化数据流失医疗<span style="color: black;">行业</span>的一大<span style="color: black;">困难</span>,苹果利用FHIR技术,将软件和硬件相结合,<span style="color: black;">供给</span><span style="color: black;">认识</span>决这一<span style="color: black;">困难</span>的平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,硬件技术方面,苹果将芯片制造业务迁入<span style="color: black;">机构</span>内部,其A12芯片专注于运行AI应用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">苹果还在<span style="color: black;">研发</span>更好的医疗专用传感器,<span style="color: black;">另外</span>,iPhone的照明、摄像头、<span style="color: black;">设备</span>视觉等功能<span style="color: black;">能够</span><span style="color: black;">加强</span>面部识别能力、监测和诊断能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3,品牌是苹果打造健康监测系统的敲门砖。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尽管,谷歌、微软、亚马逊等科技巨头的名号<span style="color: black;">一样</span>响彻<span style="color: black;">全世界</span>,但在注重用户体验以及用户隐私<span style="color: black;">守护</span>方面,以智能手机发家且坐拥<span style="color: black;">海量</span>忠实果粉的苹果<span style="color: black;">机构</span>显然更胜一筹。苹果正在将<span style="color: black;">平常</span>健康和医疗数据融合在<span style="color: black;">一块</span>,<span style="color: black;">运用</span>户能够高频度地参与这<span style="color: black;">一辈子</span>态,从而形成良性循环。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4,资金方面,苹果<span style="color: black;">一样</span>不差钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌:处方手表<span style="color: black;">背面</span>的Verily</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/9SHqfMCol0okibOs62VWjH3cMZtBTcicXLEKMR7LliaqtfaeIhduHmZFic1k2WibLg5W1qDKrvvrDkjXicibxdcQXCzWg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(统计<span style="color: black;">源自</span>:动脉网动观频道)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>,谷歌<span style="color: black;">亦</span>有智能手表。其次,谷歌的手表和苹果手表不<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Study Watch是一款处方专用设备,<span style="color: black;">能够</span>记录、存储、传输和<span style="color: black;">表示</span>单通道心电节律。这款<span style="color: black;">制品</span>不直接面向消费者,<span style="color: black;">仅有</span>当<span style="color: black;">大夫</span>指定佩戴时,<span style="color: black;">病人</span><span style="color: black;">才可</span>从<span style="color: black;">大夫</span>处获取Study Watch用来监测心电。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Study Watch的单导联心电图的能力可用于个人<span style="color: black;">病人</span>护理,<span style="color: black;">亦</span>可用于基于人群的<span style="color: black;">科研</span>。该设备旨在<span style="color: black;">帮忙</span><span style="color: black;">科研</span>人员深入<span style="color: black;">认识</span><span style="color: black;">病人</span><span style="color: black;">身体</span><span style="color: black;">出现</span>的<span style="color: black;">状况</span>,尤其是心脏病<span style="color: black;">病人</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看上去很厉害的Study Watch,<span style="color: black;">背面</span>的Verily团队可不是<span style="color: black;">无</span>故事的<span style="color: black;">朋友</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于Verily</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前情回顾。为全力争夺医疗市场,谷歌于2015年对<span style="color: black;">机构</span>进行了重组,成立了母<span style="color: black;">机构</span>Alphabet。Google Ventures(GV)、Verily和Calico经过整合后,<span style="color: black;">作为</span>Alphabet旗下负责医疗保健业务的子<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中,Verily是谷歌进军医疗<span style="color: black;">行业</span>的主力。该<span style="color: black;">机构</span>组建了一个由<span style="color: black;">大夫</span>、工程师、化学家、数据专家等<span style="color: black;">构成</span>的多学科团队,专注于<span style="color: black;">经过</span>大数据分析工具、<span style="color: black;">干涉</span><span style="color: black;">帮助</span>、<span style="color: black;">科研</span>等<span style="color: black;">办法</span>来改善人们的健康。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Verily<span style="color: black;">全世界</span>主管Jared Josleyn曾这样定位<span style="color: black;">机构</span>:Verily是一家数据医疗<span style="color: black;">机构</span>,<span style="color: black;">经过</span><span style="color: black;">持续</span>从医疗系统中收集高保真度的数据,再将其应用到<span style="color: black;">病人</span>生活<span style="color: black;">其中</span>,从而改善<span style="color: black;">病人</span>的治疗结果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Verily最新动态</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年,Verily风头正劲,巨额资金加持,多个项目傍身。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年1月,Verily已筹得数十亿美元用于医疗创新。该<span style="color: black;">机构</span>尤其注重由AI驱动的<span style="color: black;">处理</span><span style="color: black;">方法</span>,旗下<span style="color: black;">科研</span>项目<span style="color: black;">包含</span><span style="color: black;">能够</span>诊断由糖尿病<span style="color: black;">引起</span>的视网膜病变的软件。该软件<span style="color: black;">日前</span>在印度<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">得到</span>投资不久,Verily宣布,由该<span style="color: black;">机构</span><span style="color: black;">开发</span>的智能手表ECG心电图功能,<span style="color: black;">得到</span>了美国FDA 510(k)的认证许可。<span style="color: black;">这儿</span>的智能手表,<span style="color: black;">便是</span>Study Watch。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>,Verily还<span style="color: black;">暗示</span>,<span style="color: black;">机构</span>正利用Google所<span style="color: black;">研发</span>的<span style="color: black;">设备</span>学习算法以及AI技术,<span style="color: black;">研发</span>用于监测和筛查糖尿病<span style="color: black;">病人</span>血糖的工具,以及用于手术学习的AI手术<span style="color: black;">设备</span>人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5月下旬,谷歌宣布与诺华、大冢、辉瑞和赛诺菲四家制药巨头<span style="color: black;">创立</span>新的战略合作伙伴关系,这四家制药<span style="color: black;">机构</span>将利用Verily基线项目平台,<span style="color: black;">经过</span>让参与者<span style="color: black;">更易</span>注册和<span style="color: black;">供给</span><span style="color: black;">她们</span>的健康数据,来<span style="color: black;">增多</span><span style="color: black;">科研</span>人群的数量和多样性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌<span style="color: black;">为么</span>如此硬核</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>梳理谷歌在医疗<span style="color: black;">行业</span>的布局,<span style="color: black;">咱们</span>不难看出,AI是谷歌及其旗下子<span style="color: black;">机构</span>Verily在医疗<span style="color: black;">行业</span>攻城略地的核心方向。在这方面,谷歌<span style="color: black;">持有</span>以下<span style="color: black;">优良</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,谷歌依靠巨大的搜索入口,<span style="color: black;">得到</span>数十亿用户的健康数据,这是谷歌能够进入医学AI<span style="color: black;">行业</span>的一大战略资本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,谷歌与学术界、<span style="color: black;">商场</span>医疗组织进行合作,能够获取新的更有价值的临床医学数据。这些数据以及谷歌<span style="color: black;">自己</span>收集的<span style="color: black;">相关</span>用户的其他信息都可用于训练算法,以识别健康与<span style="color: black;">疾患</span>之间连续体的模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如,谷歌此前与杜克大学、斯坦福大学合作开展名为Project Baseline(基线计划)的项目,该项目旨在对1万名志愿者进行长达4年的<span style="color: black;">跟踪</span>,观察<span style="color: black;">她们</span>的基因和微生物群,监控<span style="color: black;">她们</span>的<span style="color: black;">睡觉</span>、体育<span style="color: black;">熬炼</span>以及整体精神状态,找到提前预防癌症和心脏病等<span style="color: black;">疾患</span>的线索。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌高层<span style="color: black;">暗示</span>,与学术界和医疗保健行业的合作是<span style="color: black;">机构</span>在医疗<span style="color: black;">行业</span>保持前行的关键。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">微软:C端梦醒,B端再出发</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/9SHqfMCol0okibOs62VWjH3cMZtBTcicXLviass0Qos0CcicuLgV6mexLExy4GwLl9NzveABoVJPwffWM79zmAjGwg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> (统计<span style="color: black;">源自</span>:动脉网动观频道)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实,微软<span style="color: black;">亦</span>有智能手表。<span style="color: black;">不外</span>差不多“凉凉”了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在C端,<span style="color: black;">因为</span>面向消费者的<span style="color: black;">制品</span>业绩表现<span style="color: black;">不良</span>,微软自去年便<span style="color: black;">起始</span>萌生退意。2019年,微软退出C端市场的动作更加<span style="color: black;">显著</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4月,微软宣布将于11月关闭HealthVault<span style="color: black;">病人</span>记录服务,届时<span style="color: black;">病人</span>在该平台的所有数据都将被删除。该<span style="color: black;">机构</span><span style="color: black;">意见</span>用户将其数据迁移到其他个人健康记录服务平台,如Get Real Health和FollowMyHealth。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">几乎在同一时间段,微软高层<span style="color: black;">暗示</span>,<span style="color: black;">她们</span>将退出可穿戴设备消费端市场,并于5月31日停止对微软智能手表和健身<span style="color: black;">跟踪</span>器的健康仪表盘应用程序和服务的支持。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B端<span style="color: black;">出现</span>了什么</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">微软决定调转船头,将业务线从C端消费市场转向B端应用市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在B端,微软正在<span style="color: black;">奋斗</span><span style="color: black;">经过</span>其云服务和人工智能技术,<span style="color: black;">研发</span>吸引医疗组织(<span style="color: black;">包含</span>医疗企业和<span style="color: black;">公司</span>)的<span style="color: black;">制品</span>,并<span style="color: black;">持续</span>对<span style="color: black;">制品</span>进行更新和升级。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">聊天<span style="color: black;">设备</span>人服务项目Healthcare Bot自去年在微软云计算数字市场Azure Marketplace上推广后,微软于2019年宣布,这项服务项目已<span style="color: black;">广泛</span>可用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Healthcare Bot服务采用了微软数字服务平台Azure的自然语言处理技术,能够处理中断、主题更改、人为错误和<span style="color: black;">繁杂</span>医学问题的语言模型,不仅内置了医疗智能与自然语言功能,还<span style="color: black;">准许</span><span style="color: black;">研发</span>者定制和扩展功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该服务符合行业和<span style="color: black;">全世界</span>公认的安全和合规标准,并<span style="color: black;">供给</span>能够<span style="color: black;">帮忙</span><span style="color: black;">研发</span>者创建符合HIPAA标准的<span style="color: black;">处理</span><span style="color: black;">方法</span>。<span style="color: black;">亦</span><span style="color: black;">便是</span>说,医疗<span style="color: black;">公司</span>可<span style="color: black;">经过</span>这项服务<span style="color: black;">供给</span>智能且合规的医疗虚拟助手和聊天服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如,保险<span style="color: black;">机构</span><span style="color: black;">能够</span><span style="color: black;">安顿</span><span style="color: black;">设备</span>人,使客户能够<span style="color: black;">容易</span>查询索赔状态并提出相应的问题;医院<span style="color: black;">能够</span>配备<span style="color: black;">设备</span>人,用症状<span style="color: black;">检测</span>器对<span style="color: black;">病人</span>病况进行<span style="color: black;">归类</span>,对<span style="color: black;">病人</span>的问题进行解答,并<span style="color: black;">帮助</span><span style="color: black;">帮忙</span><span style="color: black;">病人</span><span style="color: black;">查询</span>距离<span style="color: black;">近期</span>的<span style="color: black;">大夫</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年4月,微软更新了医疗<span style="color: black;">设备</span>人服务的功能,推出新的健康记录集成功能。微软<span style="color: black;">暗示</span>,<span style="color: black;">机构</span>将与合作伙伴<span style="color: black;">一起</span>推出针对以下场景<span style="color: black;">研发</span>的<span style="color: black;">设备</span>人:为<span style="color: black;">大夫</span>预约或<span style="color: black;">检测</span>做准备、回答怀孕问题、跟踪产前预约,以及浏览儿童治疗的<span style="color: black;">仔细</span>信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>,<span style="color: black;">精细</span>医学是微软在医疗<span style="color: black;">行业</span>B端市场的另一个着力点。2019年<span style="color: black;">败兴</span>,微软开展了一系列医学服务和计算生物学服务项目,<span style="color: black;">包含</span>下一代<span style="color: black;">精细</span>医疗、基因组学、免疫组学、CRISPR以及细胞和分子生物学的<span style="color: black;">科研</span>支持工具等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>,尚无其他科技巨头在<span style="color: black;">精细</span>医学<span style="color: black;">行业</span>试水。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">微软<span style="color: black;">为么</span>换赛道</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于转而攻占面向B端的“山头”,微软<span style="color: black;">科研</span>院副总裁、Healthcare NexT负责人Peter Lee<span style="color: black;">暗示</span>,“<span style="color: black;">咱们</span><span style="color: black;">期盼</span>借助微软的<span style="color: black;">科研</span>技术和超大规模的云服务,<span style="color: black;">帮忙</span>合作伙伴在医疗<span style="color: black;">行业</span>取得成功。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">微软做出这一<span style="color: black;">调节</span>,或源于以下<span style="color: black;">原由</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,客户群体是微软<span style="color: black;">选取</span>避开C端市场的<span style="color: black;">重点</span>出发点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">微软<span style="color: black;">数年</span>来<span style="color: black;">累积</span>了<span style="color: black;">海量</span>的医疗组织客户,<span style="color: black;">按照</span>摩根士丹利的报告<span style="color: black;">表示</span>,<span style="color: black;">日前</span>有超过25000家美国健康组织正在<span style="color: black;">运用</span>Microsoft Cloud。这一市场地位使微软有机会向当前的医疗保健客户追加<span style="color: black;">营销</span>并<span style="color: black;">创立</span>新的合作伙伴关系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,技术方面,云计算和人工智能技术是微软的底色。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span><span style="color: black;">全世界</span>最大的电脑软件<span style="color: black;">供给</span>商,微软在计算机视觉、语言识别、图像识别、自然语言处理、专家系统等方面<span style="color: black;">持有</span>先天<span style="color: black;">优良</span>,其<span style="color: black;">制品</span>应用可自然过渡到医疗<span style="color: black;">行业</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">BAT三巨头:模式到技术的进击</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与国外科技巨头自入局医疗行业起,便聚焦核心技术<span style="color: black;">研发</span><span style="color: black;">制品</span><span style="color: black;">区别</span>,国内BAT三巨头百度、阿里、腾讯进军医疗<span style="color: black;">行业</span>初期,<span style="color: black;">显出</span>更为<span style="color: black;">小心</span>。<span style="color: black;">她们</span>更<span style="color: black;">大都是</span>以“服务商”的身份切入医疗,力图<span style="color: black;">经过</span>现有平台为医疗组织或消费者<span style="color: black;">供给</span>模式上的服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>在近两年,BAT在医疗<span style="color: black;">行业</span>的探索渐入佳境,不仅有向核心技术,如AI<span style="color: black;">挨近</span>的趋势,还在医疗<span style="color: black;">行业</span>找到了属于自己的节奏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>动脉网动观频道的统计,2019年BAT三巨头在医疗<span style="color: black;">行业</span>共有32个新动作,其中百度的高频词是“AI、大数据、投资”,阿里的高频词是“医药电商、合作、投资”,而腾讯的高频词则是“AI、合作、保险”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(统计<span style="color: black;">源自</span>:动脉网动观频道)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先来看百度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度总裁兼首席执行官李彦宏<span style="color: black;">暗示</span>:“百度对医疗健康<span style="color: black;">行业</span>的投资,将从医疗<span style="color: black;">宣传</span>转为以技术、AI为主的医疗<span style="color: black;">行业</span>,<span style="color: black;">例如</span>智能挂号、智能诊疗、收集基因数据、制药<span style="color: black;">开发</span>等。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自去年成立AI创新业务部——“百度灵医”后,百度在2019年继续<span style="color: black;">经过</span>该<span style="color: black;">分部</span><span style="color: black;">霸占</span>医疗市场。百度灵医<span style="color: black;">经过</span>医学可解释的算法架构及深度学习算法来诊断病人眼底,<span style="color: black;">能够</span>对糖尿病视网膜病变、青光眼、黄斑病变等<span style="color: black;">重点</span>致盲<span style="color: black;">疾患</span>进行筛查。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年1月,百度灵医的AI眼底筛查机便落地基层。此后几个月,不管是对外收购还是投资,百度的重点都在AI和大数据上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">(统计<span style="color: black;">源自</span>:动脉网动观频道)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再来看阿里。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里健康是阿里巴巴集团涉足大健康<span style="color: black;">行业</span>的落地及践行平台,在动脉网动观频道统计的新事件中,阿里健康在2019年上半年大概做了9件事,<span style="color: black;">商场</span>合作、对外投资、新品发布各占1/3。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商出身的阿里始终带有搭建平台的基因,<span style="color: black;">因此呢</span>,阿里健康即使推出新品,<span style="color: black;">亦</span>更倾向于平台服务。例如,2019年3月,阿里健康在武汉“试水”7 X 24小时急送药服务,其<span style="color: black;">背面</span>依托的是阿里健康运营服务能力和阿里与本地药店的深度融合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>,阿里正在尝试<span style="color: black;">经过</span>技术寻找新的增长引擎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4月,阿里云宣布其联合支付宝<span style="color: black;">一起</span><span style="color: black;">开发</span>的区块链医疗<span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">已然</span>正式应用于武汉中心医院的电子处方。该区块链医疗<span style="color: black;">处理</span><span style="color: black;">方法</span>基于阿里云区块链服务(BaaS)和支付宝的蚂蚁区块链技术,能够打通医院开具处方、药师审方、<span style="color: black;">药物</span>配送、<span style="color: black;">药物</span>支付、流程监管等多个环节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> (统计<span style="color: black;">源自</span>:动脉网动观频道)</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后来看腾讯。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>动脉网动观频道的统计,2019年上半年,腾讯在医疗<span style="color: black;">行业</span>的18起新事件中,关于<span style="color: black;">商场</span>合作的事件有10起。再次证明:腾讯在医疗<span style="color: black;">行业</span>更注重连接。<span style="color: black;">不外</span>,腾讯连接各方的<span style="color: black;">同期</span>,同样注重AI技术在医疗<span style="color: black;">行业</span>的运用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如,腾讯于2019年2月与复旦大学<span style="color: black;">附庸</span>肿瘤医院合作成立国内首个肿瘤专科AI大数据联合实验室;4月,腾讯医疗与复旦大学专家联手<span style="color: black;">开发</span>“帕金森病运动功能智能<span style="color: black;">评定</span>系统”;5月,腾讯优图发布AI手语翻译机,<span style="color: black;">帮忙</span>听障人士实现无<span style="color: black;">阻碍</span>沟通。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国医疗IT市场分析<span style="color: black;">机构</span>Chilmark Research的行业分析师在近期<span style="color: black;">暗示</span>,“医疗市场占美国<span style="color: black;">百姓</span>生产总值的20%。<span style="color: black;">针对</span>任何一家科技巨头来讲,它们都很难<span style="color: black;">忽略</span>这块巨型蛋糕。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不可否认,这是国内外巨头纷纷入局医疗<span style="color: black;">行业</span>的重要<span style="color: black;">原由</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从医疗产业发展<span style="color: black;">状况</span>来看,巨头们跨界医疗,并非坏事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有着强大的资金和<span style="color: black;">研究</span>实力的科技巨头们在搅乱医疗这一池春水的<span style="color: black;">同期</span>,<span style="color: black;">亦</span>为医疗行业发展带来了新思路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">咨询<span style="color: black;">机构</span>普华永道(PwC)美国卫生服务主管Gurpreet Singh说,科技<span style="color: black;">机构</span>能够<span style="color: black;">帮忙</span>医疗服务<span style="color: black;">供给</span>商更好地<span style="color: black;">调节</span>其服务,以满足<span style="color: black;">病人</span>的独特<span style="color: black;">需要</span>。医疗组织<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>与科技巨头合作实现成本节约和支持<span style="color: black;">她们</span>的服务,进一步挖掘科技进入医疗保健<span style="color: black;">行业</span>的机会。<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">*封面<span style="color: black;">照片</span><span style="color: black;">源自</span>:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">https://www.pexels.com/photo/architecture-buildings-center-clinic-263399/</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">某一线医疗基金岗位招聘</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、职位名<span style="color: black;">叫作</span>:分析师</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">岗位地点:</span></strong><span style="color: black;">北京</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">工作职责:</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 市场及行业<span style="color: black;">科研</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 财务模型构建、估值及<span style="color: black;">报答</span>分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 参与项目尽职调查</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资格<span style="color: black;">需求</span>:</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 生物/医学/药学硕士以上学位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 有行业<span style="color: black;">科研</span><span style="color: black;">基本</span>,<span style="color: black;">熟练</span><span style="color: black;">全世界</span>技术动态,有<span style="color: black;">必定</span>的人脉资源网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 2年以上投资行业从业经历,有海外留学或工作经验者优先</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、职位名<span style="color: black;">叫作</span>:投资副总裁/投资经理</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">岗位地点:</span></strong><span style="color: black;">深圳</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">工作职责:</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 华南区域医疗投资策略</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 细分市场及行业<span style="color: black;">科研</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 财务模型构建、估值及<span style="color: black;">报答</span>分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 负责项目收集,尽职调查,投后管理及服务等投资工作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">资格<span style="color: black;">需求</span>:</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 生物/生物仪器/临床医学/药学<span style="color: black;">关联</span>专业硕士以上学位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 有5年<span style="color: black;">上下</span>医疗产业工作经历,器械诊断/大型药企或CRO/<span style="color: black;">跨境</span>企业/BD或<span style="color: black;">制品</span>经理岗位优先</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 有行业<span style="color: black;">科研</span><span style="color: black;">基本</span>,<span style="color: black;">熟练</span>行业技术及产业动态,有<span style="color: black;">必定</span>的<span style="color: black;">关联</span>行业人脉资源</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 2年以上投资行业从业经历,有海外留学经历优先</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">简历发送:</span></strong><span style="color: black;">wang.f@vcbeat.net</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">巅峰赛事,就在<span style="color: black;">这次</span>!长按识别,参与报名~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">近期<span style="color: black;">举荐</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★</span><a style="color: black;">关于远程医疗的<span style="color: black;">将来</span>,American Well<span style="color: black;">拜访</span>了美国800名<span style="color: black;">大夫</span></a></span></span></span></span></span></span></span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★</span><a style="color: black;">经历封杀、解锁、涨停,医用大麻还有下一季吗?</a></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">动脉新医药</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★ <a style="color: black;">CDE发布《真实世界证据支持<span style="color: black;">药品</span><span style="color: black;">开发</span>的基本<span style="color: black;">思虑</span>》意见稿,用以<span style="color: black;">评估</span><span style="color: black;">药品</span>的有效性和安全性</a></span></span></span></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★ </span><a style="color: black;">2019年生命科学“40岁以下十<span style="color: black;">成人</span>物”名单,工业界入围人</a>数首超学术界,华人一人入选</span></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★</span><span style="color: black;"> <a style="color: black;">卖北京两套房才用得起,<span style="color: black;">第1</span>款基因治疗小儿脊髓性肌萎缩症(SMA)<span style="color: black;">药品</span><span style="color: black;">获准</span></a></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直击2019基层医疗</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★</span><a style="color: black;">2019基层医疗专题报告</a></span></span></span></span></span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★</span><a style="color: black;">政策鼓励互联网护理、日照中心、嵌入式养老,但社区养老的盈利问题<span style="color: black;">处理</span>了吗?</a></span></span></span></span></span></span></span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★</span><a style="color: black;">2019基层医疗,谁在“裸泳”,谁在“深潜”?</a></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★</span><a style="color: black;">12大<span style="color: black;">行业</span>30个项目榜上有名,2019基</a>层医疗创新实践优秀案例正式<span style="color: black;">颁布</span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★</span><a style="color: black;">智慧家庭<span style="color: black;">大夫</span>专题报告:调研工作站落地<span style="color: black;">发展</span>,<span style="color: black;">处理</span>家医服务五大痛点,效率<span style="color: black;">提高</span>5~10倍</a></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">★</span><a style="color: black;">基层医疗项目不<span style="color: black;">挣钱</span><span style="color: black;">为何</span>还要投?<span style="color: black;">将来</span>可在“医、药、检”上盈利</a></span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">★</span><span style="color: black;"> <a style="color: black;">器械<span style="color: black;">起始</span>放量,13家半年采购近2000万,93万家基层医疗<span style="color: black;">公司</span>刚需</a>待补</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">★</span><span style="color: black;"> <a style="color: black;">分级诊疗推行4年,公退民进是趋势,<span style="color: black;">经过</span>基层<span style="color: black;">大夫</span>看公立与民营<span style="color: black;">公司</span><span style="color: black;">状况</span></a></span></span></p><span style="color: black;">声明:动脉网所刊载内容之知识产权为动脉网及<span style="color: black;">关联</span>权利人专属所有或持有。文中<span style="color: black;">显现</span>的采访数据均由受访者<span style="color: black;">供给</span>并确认。未经许可,禁止进行转载、摘编、复制及<span style="color: black;">创立</span>镜像等任何<span style="color: black;">运用</span>。</span><strong style="color: blue;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击“阅读全文”,</span></strong><span style="color: black;"><span style="color: black;">每日</span>都有新<span style="color: black;">发掘</span>!</span></span></p>
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