Shopify Google Shopping 宣传活动创建教程
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RbAthpi5nWxCSg~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951171&x-signature=YGtz3cMwyfaASVxL0sWFgOw9fq0%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span>创建 Google Shopping宣传活动来推广您的<span style="color: black;">制品</span>和<span style="color: black;">增多</span>在线商店的流量。设置 Google Ads 后，您<span style="color: black;">能够</span>从Shopify 后台的营销部分中创建 Google 智能购物活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span> Shopify 的 Google Shopping 应用<span style="color: black;">供给</span>的自定义功能<span style="color: black;">不可</span>满足您的<span style="color: black;">需要</span>，请改用 Google Ads 来创建您的<span style="color: black;">宣传</span>活动。从 Google Ads <span style="color: black;">帮忙</span>内容中<span style="color: black;">仔细</span><span style="color: black;">认识</span> Google 智能购物<span style="color: black;">宣传</span>活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">备注: 请在创建 Google Shopping <span style="color: black;">宣传</span>活动之前仔细阅读 Google Ads 服务条款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设置 Google Ads</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.将 Google Ads 帐户添加到 Google Shopping 应用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.接受 Google Ads <span style="color: black;">拜访</span>请求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.将账单信息添加到您的 Google Ads 帐户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">添加 Google Ads 帐户</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span>从 Shopify 中的 Google Shopping 应用添加 Google Ads 帐户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>您已有与用于设置 Google Shopping 应用的电子邮件<span style="color: black;">位置</span><span style="color: black;">相关</span>的 Google Ads 帐户，请从 Google Ads 帐户部分中的下拉菜单中<span style="color: black;">选取</span>该帐户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>您<span style="color: black;">无</span> Google Ads 帐户，请在 Shopify 中单击 Google Shopping 应用中的 Google Ads 帐户。完成设置并接受服务条款后，您的新 Google Ads 帐户将连接到 Google Shopping 应用。在 Shopify 中<span style="color: black;">运用</span> Google Shopping 应用创建 Google Ads 帐户时，您有资格获取该帐户的免费 Google Ads 抵扣额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">接受 Google Ads <span style="color: black;">拜访</span>请求</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>您用于设置 Google Shopping 应用的电子邮件<span style="color: black;">位置</span>与现有的 Google Ads 帐户<span style="color: black;">关联</span>联，您会收到<span style="color: black;">拜访</span>请求确认电子邮件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span> Google Shopping 应用创建 Google Ads 帐户时，您会收到一封接受 Google Ads 帐户的电子邮件。您需要单击电子邮件中的接受邀请以确认您的电子邮件<span style="color: black;">位置</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接受邀请后，系统可能需要几分钟来处理<span style="color: black;">拜访</span>请求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">将账单信息添加到您的 Google Ads 帐户</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">保证</span>您的 Google Ads 帐户中有您的账单信息。<span style="color: black;">相关</span><span style="color: black;">怎样</span>添加账单信息的<span style="color: black;">仔细</span>信息，请参阅 Google Ads <span style="color: black;">帮忙</span>中的管理付款方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">添加账单信息后，请单击 Ive added billing details（我已添加账单<span style="color: black;">仔细</span>信息），确认您已完成任务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">备注: 您<span style="color: black;">能够</span>在不添加账单信息的<span style="color: black;">状况</span>下创建 Google Shopping 宣传活动，但在您添加信息前，该活动不会执行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">管理您的 Google Shopping <span style="color: black;">宣传</span>活动</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span>在<span style="color: black;">掌控</span>面板中查看 Google 智能购物活动带来的影响。<span style="color: black;">掌控</span>面板<span style="color: black;">供给</span>以下信息：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总<span style="color: black;">营销</span>额 - Google Shopping <span style="color: black;">宣传</span>活动带来的总<span style="color: black;">营销</span>额</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总展示次数 - 在 Google 上展示 Google Shopping <span style="color: black;">宣传</span>的总次数</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总点击数 - <span style="color: black;">宣传</span><span style="color: black;">得到</span>的总点击数</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总订单数 - Google Shopping <span style="color: black;">宣传</span>活动带来的总订单数</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每次点击的<span style="color: black;">花费</span> - 为单次点击<span style="color: black;">宣传</span>支付的平均金额</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每笔交易的<span style="color: black;">花费</span> - 总<span style="color: black;">宣传</span>费除以订单总数</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您<span style="color: black;">能够</span>编辑为每日平均预算分配的金额，<span style="color: black;">或</span><span style="color: black;">经过</span>单击管理<span style="color: black;">宣传</span>活动来暂停您的<span style="color: black;">宣传</span>活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">备注: 在投放 Google 智能购物<span style="color: black;">宣传</span>活动时，Google <span style="color: black;">意见</span>您暂停同一<span style="color: black;">制品</span>的所有再营销或标准购物<span style="color: black;">宣传</span>活动，<span style="color: black;">以避免</span>您的<span style="color: black;">宣传</span>互相竞争。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">保证</span>您<span style="color: black;">持有</span>足够的数据，在<span style="color: black;">评定</span>效益之前，需要先进行 15 天的<span style="color: black;">宣传</span>宣传活动。从 Google Ads <span style="color: black;">帮忙</span><span style="color: black;">认识</span>衡量活动<span style="color: black;">是不是</span>成功的<span style="color: black;">仔细</span>信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">免费的 Google Ads 抵扣额</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在 Shopify 中<span style="color: black;">运用</span> Google Shopping 应用创建 Google Ads 帐户时，您有资格获取该帐户的抵扣额。要获取抵扣额，您需要在创建帐户后的 30 天内消费规定的最低金额。符合<span style="color: black;">要求</span>后，Google 会自动将抵扣额添加至该帐户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">您的帐户必须保持良好的信誉，<span style="color: black;">而后</span>您才有资格<span style="color: black;">得到</span>抵扣额。在您支出指定的最低金额后，抵扣额最多可能需要 5 天<span style="color: black;">才可</span>应用到您的帐户。要<span style="color: black;">认识</span>详情，请参阅完整的 Google Ads 促销条款和<span style="color: black;">要求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>抵扣额时，您不会收到<span style="color: black;">通告</span>，并且任何额外的<span style="color: black;">宣传</span><span style="color: black;">花费</span>都会计入您的帐户。<span style="color: black;">倘若</span>您不想继续<span style="color: black;">运用</span> Google Ads 投放<span style="color: black;">宣传</span>，您<span style="color: black;">能够</span>暂停或删除<span style="color: black;">宣传</span>活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">符合<span style="color: black;">要求</span>的国家</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google 在以下国家/地区<span style="color: black;">供给</span> Google Ads 抵扣额，金额如下：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rbl990AEOh5yH6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951171&x-signature=RMl88rklG8xO%2FVHUTq0E6saYTiU%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rbl990I9ILzhSQ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951171&x-signature=iTPFx6MFeUOn3oJ2FVrYSx8ctbo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：Shopify）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！如有侵权，请联系<span style="color: black;">咱们</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">相关<span style="color: black;">举荐</span>：</strong>《Shopify卖家<span style="color: black;">怎样</span>设置Google Ads帐户？<span style="color: black;">得到</span>免费Google Ads抵扣额？》</p>
页:
[1]