论坛 › 软文营销 › 出此刻Google I/O上的独一一家中国营销技术企业原来是它 | Morketing Global

6257rv7 发表于 2024-9-3 22:47:52

出此刻Google I/O上的独一一家中国营销技术企业原来是它 | Morketing Global

<img src="https://p3-sign.toutiaoimg.com/pgc-image/RPyLbzsCrZ4LDy~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725953925&amp;x-signature=tdId%2Bt6NWK0iZhuossI3w64W%2FPk%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国西部时间5月7号上午，<span style="color: black;">全世界</span>瞩目的2019 Google I/O年度<span style="color: black;">研发</span>者大会在加州山景城开幕。在本届<span style="color: black;">研发</span>者大会上，<strong style="color: blue;">谷歌宣布成立<span style="color: black;">全世界</span>APP推广首选创意技术合作商计划（App preferred creative partner，下文简<span style="color: black;">叫作</span>APCP），筷子科技<span style="color: black;">做为</span><span style="color: black;">独一</span>来自中国的企业，入选<span style="color: black;">第1</span>批<span style="color: black;">全世界</span>首选创意技术<span style="color: black;">供给</span>商！</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RPyLc05BPXqyAh~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725953925&amp;x-signature=dx4FzlFxy7aaTd%2BcLFUahTc5xek%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Belinda Langer（Google Product Manager）</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RPyLc0G96SMOMQ~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725953925&amp;x-signature=xkgYQrvvWmBi7BcICYgO%2FjHtntM%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意的“数量”与“质量”同等重要</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Creative Quantity is as Important As Quality.</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在移动互联网时代，<span style="color: black;">更加多</span><span style="color: black;">区别</span>的移动设备被用户<span style="color: black;">选取</span>，<span style="color: black;">同期</span>涌现了<span style="color: black;">海量</span>App为用户<span style="color: black;">供给</span>海量多样的信息内容，用户<span style="color: black;">持有</span><span style="color: black;">最后</span>的“信息<span style="color: black;">选取</span>权”。<span style="color: black;">针对</span>数字<span style="color: black;">宣传</span><span style="color: black;">来讲</span>，需要在海量信息中“脱颖而出”实现营销效果，必须“面对<span style="color: black;">区别</span>人讲<span style="color: black;">区别</span>话”，“精细化营销”已<span style="color: black;">作为</span>企业面临的巨大<span style="color: black;">困难</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在同一时期，一个巨大科技浪潮—“人工智能技术”已<span style="color: black;">快速</span>发展并逐步应用在<span style="color: black;">区别</span><span style="color: black;">行业</span>，<span style="color: black;">经过</span>“数据驱动<span style="color: black;">设备</span>自动化学习”，让人类在大数据指引中，工作生活更智能，更便利。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>在当前“数字<span style="color: black;">宣传</span>创意”<span style="color: black;">行业</span>，<span style="color: black;">是不是</span>能科学应用“人工智能”使其发挥效用呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当前“数字<span style="color: black;">宣传</span>”<span style="color: black;">行业</span>的<span style="color: black;">状况</span>——“有数据，没运用”：<span style="color: black;">大众</span><span style="color: black;">常常</span>能<span style="color: black;">经过</span>“数据”找到“<span style="color: black;">目的</span>受众”（人群细分）及“沟通场景”（流量聚集），却几乎很少或很难为“<span style="color: black;">目的</span>受众”定制<span style="color: black;">她们</span>想看到的“创意内容”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">换句话<span style="color: black;">来讲</span>，能将“人工智能”有效应用于“数字营销”中的企业<span style="color: black;">宣传</span>主，就能抓住强大机遇。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对此，谷歌认为，无论是当下与<span style="color: black;">将来</span>，“创意”都将在营销中担任着越来越重要的角色。<span style="color: black;">首要</span>，<span style="color: black;">海量</span>创意利于<span style="color: black;">设备</span>更好学习，挖掘更<span style="color: black;">优秀</span>的创意内容去匹配<span style="color: black;">区别</span>的投放环境及人群用户；其次，<span style="color: black;">针对</span>谷歌<span style="color: black;">宣传</span>投放系统<span style="color: black;">来讲</span>，<span style="color: black;">海量</span><span style="color: black;">区别</span>的创意将<span style="color: black;">加强</span>该<span style="color: black;">宣传</span>在<span style="color: black;">区别</span>点位的<span style="color: black;">揭发</span>率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在智能化时代，<span style="color: black;">咱们</span>将<span style="color: black;">显著</span>感知到，<span style="color: black;">宣传</span>营销的创意“数量”与“质量”将变得<span style="color: black;">一样</span>重要。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但其实<span style="color: black;">海量</span>APP企业在推广时，并<span style="color: black;">无</span><span style="color: black;">认识</span>到这点，<span style="color: black;">亦</span>或是<span style="color: black;">由于</span>缺乏数据、技术手段的<span style="color: black;">原由</span>，<span style="color: black;">没法</span>把握机遇，<span style="color: black;">导致</span>投放效果<span style="color: black;">不睬</span>想。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于以上痛点，为了<span style="color: black;">帮忙</span><span style="color: black;">更加多</span>客户<span style="color: black;">经过</span>有效创意优化，从而<span style="color: black;">加强</span>推广效果，谷歌<span style="color: black;">做为</span><span style="color: black;">全世界</span>最大的流量平台之一，着力推动创意能力的技术<span style="color: black;">提高</span>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、对谷歌本身投放系统进行了一系列智能技术升级，让<span style="color: black;">宣传</span>主有<span style="color: black;">更加多</span>空间对“营销创意”进行“精细化运营”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、谷歌成立APCP计划，在<span style="color: black;">全世界</span>甄选了<span style="color: black;">少许</span>顶尖<span style="color: black;">优秀</span>专业的服务商<span style="color: black;">作为</span>合作伙伴。而其中“筷子科技”<span style="color: black;">做为</span>中国及亚太区起步的领先人工智能创意技术服务<span style="color: black;">供给</span>商，凭借在该<span style="color: black;">行业</span>的多年的创新技术及落地运营经验，入选<span style="color: black;">全世界</span>首批合作企业！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌平台“创意多样化精细化运营”技术升级</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">YouTube开放全新智能化<span style="color: black;">宣传</span>点位：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在今年2月19号，YouTube开放了两个新的<span style="color: black;">宣传</span>位。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、YouTube首页<span style="color: black;">宣传</span>。<span style="color: black;">宣传</span>主只需要上传一张横板创意素材，系统将自动转换成适配YouTube首页的竖屏尺寸，<span style="color: black;">海量</span>节省了<span style="color: black;">宣传</span>主创意制作时间。</p>
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            <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RPyLc0T4rIdcy0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725953925&amp;x-signature=rliZHpWarKpH2pY6qlB8Lkl82jo%3D" style="width: 50%; margin-bottom: 20px;"></div>
            <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/RPyLc0f1t3v9hx~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725953925&amp;x-signature=T%2Fkst6aPLwpd8CpeKO94pTLM50E%3D" style="width: 50%; margin-bottom: 20px;"></div>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Display Ad on YT Home</p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">YouTube TrueView </p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Creative is for Demo Only</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、YouTube 插屏视频<span style="color: black;">宣传</span>。<span style="color: black;">宣传</span>主<span style="color: black;">能够</span>让<span style="color: black;">经过</span>视频展示<span style="color: black;">海量</span>多样化的推广信息，让用户在“原生内容”环境中接收<span style="color: black;">宣传</span>信息。<span style="color: black;">宣传</span>主只需要上传一条原始创意视频<span style="color: black;">就可</span>，无论横版或竖版。</p>
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            <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RPyLekOHxaL4Fc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725953925&amp;x-signature=pXHr4asUkuS2ens1xsP%2F3zsImXg%3D" style="width: 50%; margin-bottom: 20px;"></div>
            <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RPyLekhGNS8MXV~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725953925&amp;x-signature=MTsaIbw3Wm4PkDSr9nXIa2y1Xpg%3D" style="width: 50%; margin-bottom: 20px;"></div>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">bac<span style="color: black;">公斤</span>round KV</p>
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Admob interstitials</p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Creative is for Demo Only</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌<span style="color: black;">宣传</span>中“App<span style="color: black;">宣传</span>”新增“<span style="color: black;">宣传</span>组”层级：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对“App推广”<span style="color: black;">宣传</span>，谷歌将在5月底新增“<span style="color: black;">宣传</span>组”。以后在同一个“推广计划”中，<span style="color: black;">能够</span><span style="color: black;">经过</span>“<span style="color: black;">宣传</span>组”管理匹配<span style="color: black;">区别</span>的“创意素材”。这对<span style="color: black;">宣传</span>主<span style="color: black;">来讲</span>，<span style="color: black;">能够</span>针对<span style="color: black;">区别</span>的消费者偏好<span style="color: black;">精细</span>投放<span style="color: black;">宣传</span>创意。<span style="color: black;">例如</span>说：在母亲节，分别针对“爱买便宜货”的用户与“其他用户”，对应<span style="color: black;">精细</span>投放<span style="color: black;">区别</span>的“创意<span style="color: black;">照片</span>或视频”。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比以往一个“推广计划”下只能<span style="color: black;">包括</span>所有“创意”的投放结构，这次升级将让<span style="color: black;">宣传</span>主大幅<span style="color: black;">提高</span>对“创意素材”的管理优化空间。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">全世界</span>APP推广首选创意技术合作商-筷子科技</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作为</span>谷歌<span style="color: black;">全世界</span>服务合作伙伴的筷子科技，将结合谷歌升级的创意技术接口，为谷歌的<span style="color: black;">宣传</span>主们<span style="color: black;">供给</span>最专业领先的“人工智能创意技术”，实现创意精细化运营，<span style="color: black;">帮忙</span>品牌客户“把握机遇”，切实<span style="color: black;">加强</span>数字生意效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">筷子三大核心技术价值：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 首创人工智能“创意降维”技术，将完整图像或视频拆解为元素，并赋予独立ID及标签，智能重组元素<span style="color: black;">有效</span>多样化，<span style="color: black;">经过</span>ID<span style="color: black;">跟踪</span>各个创意元素的投放效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、 独有“元素级”创意算法，投放中创意效果数据实时回流系统分析，<span style="color: black;">即时</span>迭代<span style="color: black;">优秀</span>创意，稳定并<span style="color: black;">提高</span>效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、构建创意大数据库，总结洞察形成创意Guidebook，为品牌后续创意决策提效。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Google X Kuaizi</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">将突破性提升APP推广创意技术能力</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌与筷子的专业合作，将分别从“创意生成效率”与 “实时创意效果”及“创意大数据洞察“三方面<span style="color: black;">帮忙</span>APP<span style="color: black;">宣传</span>主优化创意质量，<span style="color: black;">加强</span>投放效果。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>筷子人工智能的创意拓展技术，<span style="color: black;">宣传</span>主只需<span style="color: black;">供给</span>1张创意尺寸，<span style="color: black;">就可</span>自动适配所有谷歌的<span style="color: black;">宣传</span>点位，<span style="color: black;">极重</span><span style="color: black;">加强</span>制作效率。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RPyLep5Etn60x5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725953925&amp;x-signature=3K3%2FGMETK38K0cEsCb1Q7kkokbo%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Creative is for Demo Only</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌App campaign将与筷子达成<span style="color: black;">尤其</span>技术合作，<span style="color: black;">宣传</span>主可<span style="color: black;">经过</span>筷子对创意进行“元素级”分析，<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主<span style="color: black;">即时</span><span style="color: black;">认识</span><span style="color: black;">每一个</span>“创意元素”的表现，暂停表现较差的元素，继续<span style="color: black;">选取</span><span style="color: black;">优秀</span>“元素”，结合人工智能快速制图能力，生成新的“创意素材”，<span style="color: black;">保证</span>对<span style="color: black;">区别</span>用户<span style="color: black;">连续</span><span style="color: black;">供给</span>满足偏好的创意素材，抵抗创意衰减，稳定并<span style="color: black;">提高</span>推广效果。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RPyLepN7ERPF2J~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725953925&amp;x-signature=1%2FQWe9JW5E0wTbWGrjGZMYa8URY%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Creative is for Demo Only</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">筷子<span style="color: black;">能够</span>为<span style="color: black;">宣传</span>主构建“创意大数据库”，<span style="color: black;">经过</span>对元素进行标签化，累积历史创意效果数据，产出深度洞察。<span style="color: black;">宣传</span>主<span style="color: black;">能够</span>在创意决策前，<span style="color: black;">选取</span>继续<span style="color: black;">运用</span>或放弃的创意方向，实现创意<span style="color: black;">有效</span>决策。筷子将与谷歌和众多APP领先<span style="color: black;">宣传</span>主<span style="color: black;">一块</span>，积极应用创意数据洞察，产出先进案例，<span style="color: black;">连续</span><span style="color: black;">提高</span>行业创意策略性能力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌和筷子科技都相信，<span style="color: black;">经过</span>人工智能的技术赋能创意，将对“App推广”的效果带来前所未有的<span style="color: black;">提高</span>！</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">● ● ●</p>
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7wu1wm0 发表于 2024-9-26 08:26:41

对于这个问题，我有不同的看法...

j8typz 发表于 2024-10-8 08:19:47

你的见解独到，让我受益匪浅，非常感谢。

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