谷歌海外营销推广怎么做?技巧都有哪些?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌搜索引擎覆盖<span style="color: black;">全世界</span>80%以上的用户,<span style="color: black;">因此呢</span><span style="color: black;">针对</span><span style="color: black;">非常多</span>企业<span style="color: black;">来讲</span><span style="color: black;">皆想</span>自己的<span style="color: black;">制品</span>信息能在谷歌平台上展示,<span style="color: black;">那样</span>谷歌海外营销推广怎么做?技巧都有<span style="color: black;">那些</span>呢?<span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>吧。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>开户</span></span><span style="color: black;"><span style="color: black;">开户比较简单。<span style="color: black;">通常</span>都<span style="color: black;">能够</span>直接在谷歌<span style="color: black;">供给</span>的<span style="color: black;">指点</span>下操作开具自己的推广账户。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/98a58feb124647f9b675639b0cb7ea8c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954365&x-signature=BBfee3%2FEzKYpdwspyavvjIt3g8Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>搭建账户</p><span style="color: black;"><span style="color: black;">在<span style="color: black;">这儿</span>需要做的<span style="color: black;">便是</span>同一<span style="color: black;">制品</span>,同一类词要放到一个<span style="color: black;">宣传</span>组里,<span style="color: black;">宣传</span>组<span style="color: black;">尽可能</span>划分的细致<span style="color: black;">有些</span>。<span style="color: black;">倘若</span>关键词的数量比较多,而分组又很少的话,会<span style="color: black;">引起</span>后续的数据分析产生误差。</span></span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c169fc8c150348df8d10b6a34a60e2a6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954365&x-signature=hKPJwXoJbtoEcHrdqMzjP6ZJIR8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>选词</p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span></strong><span style="color: black;">关键字的过往点击率:关键字吸引用户点击你的<span style="color: black;">宣传</span>的频率;</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span></strong><span style="color: black;"><span style="color: black;">表示</span>网址的过往点击率:<span style="color: black;">表示</span>网址为您带来<span style="color: black;">宣传</span>点击的频率;</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span></strong><span style="color: black;">账户历史记录:你账户中所有<span style="color: black;">宣传</span>和关键字的总体点击率;</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span></strong><span style="color: black;"><span style="color: black;">目的</span>网页质量:网页的<span style="color: black;">关联</span>性、透明度以及浏览的方便程度;</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span></strong><span style="color: black;">关键字/<span style="color: black;">宣传</span><span style="color: black;">关联</span>程度:你的关键字与<span style="color: black;">宣传</span>的<span style="color: black;">关联</span>程度;</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、</span></strong><span style="color: black;">关键字/搜索<span style="color: black;">关联</span>程度:你的关键字与用户的搜索内容之间的<span style="color: black;">关联</span>程度;</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、</span></strong><span style="color: black;">地理位置效果:你的账户在你所定位的区域范围内的成效;</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、</span></strong><span style="color: black;"><span style="color: black;">宣传</span>在某个网站上的效果:你的<span style="color: black;">宣传</span>在该网站及类似网站(<span style="color: black;">倘若</span>你以展示<span style="color: black;">宣传</span>网络为定位<span style="color: black;">目的</span>)上的效果。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>创意</p><span style="color: black;"><span style="color: black;">枯燥无味的<span style="color: black;">宣传</span>内容让用户<span style="color: black;">基本</span><span style="color: black;">无</span>阅读的欲望,<span style="color: black;">乃至</span>会产生审美疲劳,加入<span style="color: black;">有些</span>比较有趣味性的内容更能吸引用户的兴趣,<span style="color: black;">从而</span>点击<span style="color: black;">宣传</span><span style="color: black;">仔细</span><span style="color: black;">认识</span>。当然内容要与推广的主题相符<span style="color: black;">才可</span>将吸引进来的流量转化为客资。</span></span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1e76d761ee02458987038df93a20c6d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954365&x-signature=TXCUaZtK%2F0Gi%2FQhEIsz%2Fdt46wYc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>数据分析</p><span style="color: black;"><span style="color: black;">推广进行一段时间之后,需要对这段时间内的推广效果进行回顾,从而<span style="color: black;">调节</span>自己下个周期的推广方向。<span style="color: black;">倘若</span>账户搭建的足够<span style="color: black;">仔细</span>,<span style="color: black;">那样</span>数据分析<span style="color: black;">亦</span>会更加<span style="color: black;">精细</span>。</span></span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8dd4be1bb54e4afd936560f5aa70911b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954365&x-signature=0qhZS%2Fla0RdNl6YBzbrakiJqVBk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span>SEO优化</p><span style="color: black;"><span style="color: black;">除了付费形式,SEO依然是出海企业需要<span style="color: black;">重视</span>的。<span style="color: black;">经过</span>站内及站外的建设优化,争取好的自然排名,获取<span style="color: black;">更加多</span>的免费流量,这个过程相对比较漫长,<span style="color: black;">然则</span>几乎<span style="color: black;">无</span>任何额外的<span style="color: black;">宣传</span><span style="color: black;">花费</span>。</span></span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c85f5857014f462ebb55bc5639990cf8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954365&x-signature=96KzuHE%2F8XiDN%2FObsRNueiMux4g%3D" style="width: 50%; margin-bottom: 20px;"></div>
我深感你的理解与共鸣,愿对话长流。 真情实感,其含义为认真了、走心了的意思,是如今的饭圈常用语。 外贸论坛是我们的,责任是我们的,荣誉是我们的,成就是我们的,辉煌是我们的。
页:
[1]