Google 2020 应用与游戏出海 12 月刊: 年终盘点特辑
<img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc1ibLuVjpbtq25VZm5ykx1ncUswMu7icbvVl7NM9AnlNr8oYOopKMicq1YR2YL9kgWiccldDnucY6z3MMg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSU9eWiapnuOhlRcsoM3xtZ9OFltNKLdrk17MIYRJgA6T1ryzNguqZwgvA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSUEI3xCW0FdZnaGiaxvy91Mp57d1oRWXjLiaptXfVBs6A0AtAXPcxpjyNQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">又</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">到岁末时，<span style="color: black;">首要</span>预祝<span style="color: black;">大众</span>圣诞和新年<span style="color: black;">愉快</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感谢在这不平凡的一年中对 Google 和 App campaigns 应用<span style="color: black;">宣传</span>系列的大力支持，<span style="color: black;">陪同</span><span style="color: black;">咱们</span>披荆斩棘，在出海的道路相互扶持，奋勇前行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2020 App 行业整体趋势向好，不管是上线<span style="color: black;">制品</span>的数量还是大盘营收都有非常大的<span style="color: black;">提高</span>。过去近一年中，Google Play 和 App Store 新上架的应用数量突破 200 万大关，其中手游的占比最高，中国<span style="color: black;">研发</span>者无疑是最大赢家。据 App Annie 数据，前 20 名的中国出海厂商的月流水，<span style="color: black;">最少</span>已达 1,000 万美金<span style="color: black;">上下</span>，最高<span style="color: black;">乃至</span>达亿元级别，这<span style="color: black;">亦</span><span style="color: black;">寓意</span>着行业的竞争越来越大，头部效应愈发<span style="color: black;">显著</span>，<span style="color: black;">怎样</span>在后疫情时代脱颖而出？Google 致力于为您出谋献策——</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过近 3 年的<span style="color: black;">奋斗</span>，<span style="color: black;">咱们</span>的 AC <span style="color: black;">制品</span>有了质的飞跃，可横跨 App 投放的完整生命周期，<span style="color: black;">各样</span>全新<span style="color: black;">处理</span><span style="color: black;">方法</span>正式上线: Maximize Conversions, ACe, Feeds for AC… <span style="color: black;">运用</span>场景和功能<span style="color: black;">优良</span>都将在本刊中为您详尽介绍，Firebase 的进阶功能<span style="color: black;">亦</span>能<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主更好预测付<span style="color: black;">花费</span>户的动向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为企业更<span style="color: black;">即时</span>获取出海资源，和<span style="color: black;">有效</span><span style="color: black;">提高</span>团队竞争力，在今年<span style="color: black;">咱们</span><span style="color: black;">亦</span>上线了<span style="color: black;">「谷歌应用出海计划」</span>官方站: 呈现最新市场分析和趋势，<span style="color: black;">怎样</span>搭配谷歌<span style="color: black;">制品</span>的打法，和<span style="color: black;">「App <span style="color: black;">宣传</span>线上课程」</span>平台: 学习 AC 投放知识和技巧，还可与其他<span style="color: black;">机构</span>的学员竞逐积分榜，<span style="color: black;">把握</span>学习进度。更好地<span style="color: black;">提高</span><span style="color: black;">制品</span>的 ROI，让变现效率更上一层楼。</p><span style="color: black;">「谷歌应用出海计划」</span><span style="color: black;">https://exporteducationprogram.googlecnapps.cn/home/afa/home</span><span style="color: black;">「App <span style="color: black;">宣传</span>线上课程」</span><span style="color: black;">https://exporteducationprogram.googlecnapps.cn/appacademy/home</span><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSU7r4W35bS68Re7BUCIobbrLoWHWTibfKqAC322UCY4rAJLxoD2GsXvPA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">选取</span>题: </span></strong>以下哪项<strong style="color: blue;">不属于</strong> App campaigns for Engagement (ACe) 应用<span style="color: black;">宣传</span>的资源或功能之一？<strong style="color: blue;">(答案<span style="color: black;">位置于</span>刊末)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">A. </span></strong><span style="color: black;">ACe <span style="color: black;">宣传</span>在 Google Play 商店中<span style="color: black;">亦</span>有展现栏位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B.</strong>可自动创建与已完成指定事件转化的用户<span style="color: black;">类似</span>的受众群体列表</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">C.</strong> <span style="color: black;">协同</span>深层链接，用户点击<span style="color: black;">宣传</span>后可直达应用内的品，或游戏内购页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">D.</strong> <span style="color: black;">精细</span>预测，为应用带来新的有可能花费的用户</p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSUzhLTWVSatQaplOic4v22ice21zwfAs49SqJ1fM3ku90h0VsicEM76bcdA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/A22ASdeOc18kuCv8oOMGCCrIJxviawBSUKRIoKBOJVjicxgTx0JOiaTKkd8lmeRtLJic5DKO9VR8ynGQoGE3L7CMuA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>年尾固定节目，Google Play 释出了年度最佳榜单，依然从编辑<span style="color: black;">举荐</span>、用户<span style="color: black;">选取</span>两大维度考量，<span style="color: black;">咱们</span>看到<span style="color: black;">全世界</span><span style="color: black;">研发</span>者以应用重塑掌心世界，用游戏探索新奇体验。恭喜中国<span style="color: black;">研发</span>团队米哈游 miHoYo Limited 的<span style="color: black;">Genshin Impact 原神</span>勇摘<span style="color: black;">全世界</span>榜年度最佳游戏、最具创新力游戏两项桂冠；Sumi Interactive 的 <span style="color: black;">Grid Diary</span> 获年度最佳生活<span style="color: black;">助手</span>应用；CapPlay 的 <span style="color: black;">Minimal Dungeon RPG</span><span style="color: black;">亦</span>获年度最具创新力游戏，快来围观大中华区<span style="color: black;">研发</span>者们在各地区获奖的身影:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• </span></strong><strong style="color: blue;">中国大陆: </strong>除原神外，<span style="color: black;">Arknights</span> 和 <span style="color: black;">Saint Seiya: Rising Cosmo</span> 将日本地区的 "最受欢迎游戏" 收入囊中；<span style="color: black;">One Punch Man</span> 包揽东南亚各地区多个游戏奖项；<span style="color: black;">Sleep Theory </span>和 <span style="color: black;">Resso</span> 分获墨西哥的年度最佳，及巴西的最受欢迎应用... <a style="color: black;"><span style="color: black;">查看完整榜单</span></a>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• </span></strong><strong style="color: blue;">中国台湾:</strong><span style="color: black;">人生畫廊</span>夺年度最佳游戏，还与<span style="color: black;">實況旅人</span>共拿下年度最佳独立制作游戏；<span style="color: black;">Nüli</span> 荣获年度最佳应用，与最佳自我<span style="color: black;">提高</span>应用奖项......</p><span style="color: black;">中国台湾完整榜单</span><span style="color: black;">https://taiwan.googleblog.com/2020/11/google-play-announcing-best-of-2020.html</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• </span></strong><strong style="color: blue;">中国香港: </strong>年度最受欢迎游戏花落<span style="color: black;">灌籃<span style="color: black;">能手</span></span>、<span style="color: black;">奇蹟MU</span>、<span style="color: black;">跑跑卡丁車</span>；最具创新力游戏由 <span style="color: black;">Guardian Tales</span> 摘得；应用方面，<span style="color: black;">發票怪獸</span> & <span style="color: black;">食尚玩家</span>获年度最受欢迎应用......</p><span style="color: black;">中国香港完整榜单</span><span style="color: black;">https://play.google.com/store/apps/editorial_collection/promotion_topic_bestof2020_xfn_hub?hl=zh_hk</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上获奖游戏与应用，在需要时<span style="color: black;">供给</span><span style="color: black;">帮助</span>，凝聚启发性、趣味性与想象力，为用户带来妙不可言的移动享受。让<span style="color: black;">咱们</span><span style="color: black;">一块</span>为大中华区<span style="color: black;">研发</span>者们喝彩，<span style="color: black;">亦</span>期待<span style="color: black;">将来</span>看到您的应用登榜！</p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSUAWzciba2icdMGR7WcrNqFaXeZZTibA7e3T7IS5ic0KVhsB2LNUT5LM1YAw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc1ibLuVjpbtq25VZm5ykx1ncUZW3NRKwJFB6YAInnpSqEMgUSNE6FRZicpEUHTwJic7Oo2yicFW5NGn0SA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8 月 Google Think Games 释出的两份重磅报告，为出海手游厂商描绘增量与存量市场趋势、细分品类新机遇、更高性价比的营收增长策略，<span style="color: black;">亦</span>就<span style="color: black;">持续</span>推陈出新的手游市场<span style="color: black;">供给</span>混合玩法洞察，细究<span style="color: black;">区别</span>品类游戏的碰撞和结合，<span style="color: black;">怎样</span>助您广获玩家<span style="color: black;">喜爱</span>，为布局<span style="color: black;">将来</span>市场策略洞察先机。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/A22ASdeOc18hfewc3oS3QOzZWspNZHCauwjxkv584rQGlicJcGJ5JpsunvX1IrcP7W2Fk322QxkTm1Wb31Kxnvw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/A22ASdeOc18hfewc3oS3QOzZWspNZHCaG1Y47dgTEqF4sj2MnZ4A5eRJZqverpq0OFv83wsOrHSk6lkyn1zhvA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc1ibLuVjpbtq25VZm5ykx1ncUEffJrKBgBo66QdNcebaoUBpZicY7fzriayVtuUGgQenO23O1SjW7jOYg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着最新<span style="color: black;">亦</span>是最后一辑《亚洲移动游戏玩家偏好报告》的发布，今年 Google 与游戏产业调研<span style="color: black;">公司</span> Niko Partners 合作的 "决胜<strong style="color: blue;">70 亿</strong>美金亚洲游戏市场" 系列洞察即正式收官。<span style="color: black;">咱们</span>聚焦这个有 15 亿玩家，<span style="color: black;">全世界</span>增速最快的游戏市场，从崛起的女性玩家、电竞文化、变现手段等选题切入，复盘数据，<span style="color: black;">诠释</span>成功案例，枚举<span style="color: black;">举荐</span>做法，为手游出海<span style="color: black;">供给</span>独到视角。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/A22ASdeOc18NiaWyh5wfNPibexQthHicXiaPpZnrFALSxZD4oAMlvSJusyIkuGg1X5lUakZkEvNc4uHJHia5pjFYKKw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/A22ASdeOc18NiaWyh5wfNPibexQthHicXiaPbVJ9kBnsnm0VibzZP6icsxCo9ESiaIvbDgGIKwqISLqRDPsVqaAnGs3pw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/A22ASdeOc18NiaWyh5wfNPibexQthHicXiaPfvUr0VfX48I6XDkOCfU9lB7chACcmBAp5nqYZibNWFurxA05zQpcsfw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/A22ASdeOc18NiaWyh5wfNPibexQthHicXiaP8YicrQyPddGf6EibOPnkxTsqxWTlRU0ZKUBsC0O3D4cAAGZkvNLysPyw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">左滑查看<span style="color: black;">更加多</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSUXPvuQibgqUD0NLdSrNXo0OtlkOtQhvHpKWkSUrGhLakRr05TyWjLEIw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc1ibLuVjpbtq25VZm5ykx1ncUZ8CRXIhlCeJR0h3UU5ByHXlBn8L71kv7Lcaws00ZqeTXOnYRxyCR6Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• </span></strong><span style="color: black;"><strong style="color: blue;">预注册:</strong></span>想在<span style="color: black;">每日</span>发布 6,000 余款应用的 Google Play 中脱颖而出？赢在发布前，方能领跑<span style="color: black;">制品</span>的生命周期价值。<span style="color: black;">为应用开放预注册</span>，更早网罗高意向用户，<span style="color: black;">诱发</span><span style="color: black;">媒介</span>效应。发布首日还可自动安装至用户设备，带来实打实的安装量飞涨。详询客户经理，或<span style="color: black;"><span style="color: black;">认识</span></span><span style="color: black;">怎样</span><span style="color: black;">运用</span>预注册应用<span style="color: black;">宣传</span>系列，为新应用造势获客；</p><span style="color: black;">为应用开放预注册</span><span style="color: black;">https://support.google.com/googleplay/android-developer/answer/9859047?hl=zh-Hans</span><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">怎样</span><span style="color: black;">运用</span><span style="color: black;">宣传</span>系列</span><span style="color: black;">https://support.google.com/google-ads/answer/9441180?hl=zh-Hans</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• </span></strong><span style="color: black;"><strong style="color: blue;">开放式测试:</strong></span>为 Android 游戏或应用<span style="color: black;">采用开放式测试<span style="color: black;">宣传</span></span>，更快扩大发布前的宣传战果。吸引用户参与开放式测试，规模化测试应用的稳定性、留存率、变现能力和<span style="color: black;">宣传</span>素材等方面的效力，稳赢正式发布；</p><span style="color: black;">采用开放式测试<span style="color: black;">宣传</span></span><span style="color: black;">https://support.google.com/google-ads/answer/9761569?hl=zh-Hans</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• </span></strong><span style="color: black;"><strong style="color: blue;">Maximize Conversions</strong></span><span style="color: black;"><strong style="color: blue;">: </strong></span>在预算范围内引流尽可能多的下载转化，是您在应用初上架，发布更新版本，或临节日高峰时，快速拓展用户量级的得力之选，<span style="color: black;"><span style="color: black;">认识</span></span><span style="color: black;">怎样</span>于 Google Ads 设置出价，在<span style="color: black;">短期</span>内最大化安装量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">怎样</span><span style="color: black;">运用</span> Maximize Conversions</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://support.google.com/google-ads/answer/10004851?hl=zh-Hans</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18klFiaWXBOfzoFB2MiaBkjvCXAQEJjzjThebThbI8sibb22qs2aWRxcmzz1BjaSIPLgwjDP0wTl3zew/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc1ibLuVjpbtq25VZm5ykx1ncUicjqTYE08moLsEcyicm3OHKxz31O760WZjzxECgDibGUpl2RdQAHL2Nvw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• V</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">ideo Builder:</span></strong></span>免费、快捷生成应用<span style="color: black;">宣传</span>视频，上传既有素材如<span style="color: black;">照片</span>、Logo 及文案等，再从<span style="color: black;">咱们</span>素材库中<span style="color: black;">选取</span>心仪的模版、音乐和字体，自动产出符合 Google 范式的视频素材，<span style="color: black;"><span style="color: black;">认识</span></span>申请与<span style="color: black;">运用</span>详情；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>申请与<span style="color: black;">运用</span> Video Builder</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://support.google.com/google-ads/answer/9817215?hl=zh-Hans</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">"进化的" 素材资源报告: </span></strong></span>现今应用<span style="color: black;">宣传</span>主可在 Google Ads 后台跨<span style="color: black;">宣传</span>系列，于账户层级通览<span style="color: black;">素材资源报告</span>，<span style="color: black;">包含</span>素材于<span style="color: black;">区别</span><span style="color: black;">宣传</span>组和展现位置的效果与评分，涵盖 CTR, CPI/A 等维度，便于优化和创意团队进一步精进素材<span style="color: black;">提高</span> campaign 的获客表现。<span style="color: black;">另外</span>更有<span style="color: black;"> <span style="color: black;">"<span style="color: black;">宣传</span>效力"</span></span>指标，<span style="color: black;">表示</span>素材的覆盖完成度，<span style="color: black;">通知</span><span style="color: black;">宣传</span>主应该给予哪类素材，乃至<span style="color: black;">详细</span>尺寸<span style="color: black;">更加多</span>关注，强化投放效果；</p><span style="color: black;">素材资源报告</span><span style="color: black;">https://support.google.com/google-ads/answer/6310436?hl=zh-Hans</span><span style="color: black;"><span style="color: black;">宣传</span>效力</span><span style="color: black;">https://support.google.com/google-ads/answer/9777426?hl=zh-Hans</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">视频<span style="color: black;">宣传</span>新政:</span></strong></span>为用户<span style="color: black;">供给</span>更出色的体验，和给予<span style="color: black;">宣传</span>主更透<span style="color: black;">知道</span>切的规范政策，<span style="color: black;">咱们</span>拟定更新了<span style="color: black;">YouTube <span style="color: black;">宣传</span>政策<span style="color: black;">需求</span></span>，<span style="color: black;">保证</span>您打造的视频素材符合 YouTube 的投放准则，完善<span style="color: black;">宣传</span>系列的宣传效果和收益。</p><span style="color: black;">YouTube <span style="color: black;">宣传</span>政策<span style="color: black;">需求</span></span><span style="color: black;">https://support.google.com/adspolicy/answer/10249050?hl=zh-Hans&ref_topic=6021648</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/A22ASdeOc18klFiaWXBOfzoFB2MiaBkjvCKFDISBFU7gKsbAPNOVI3pqNicW4BWKHE6g5zdAkw1Np5iaaavUfic0SgA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc1ibLuVjpbtq25VZm5ykx1ncU9FZJeVMtRvxs1gEqnMG4TQibJnJ3ldpYSvQmMfmaGjSN9GESMzltibMw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ACe <span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主透过 Google 丰富的<span style="color: black;">宣传</span>资源 (搜索、Play 商店、YouTube 及展示<span style="color: black;">宣传</span>网络等) <span style="color: black;">途径</span>，定向召回已安装应用的用户，重返应用并促进其完成内购/下单等操作，从长线盈利<span style="color: black;">方向</span><span style="color: black;">帮忙</span>应用<span style="color: black;">加强</span>其用户的留存和生命周期价值。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">•</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新<span style="color: black;">宣传</span>资源和格式:</span></strong></span><strong style="color: blue;">资源方面</strong>，ACe <span style="color: black;">宣传</span>已拓展至 YouTube 的 Up next (接下来收看)、Google Play 商店首页、DoubleClick 视频<span style="color: black;">宣传</span>栏位。<strong style="color: blue;">格式方面</strong>，可在搜索<span style="color: black;">宣传</span>中添加第 3 条文案以更丰富的信息吸引用户，以及文字<span style="color: black;">宣传</span>以<span style="color: black;">更加多</span>样化的展示尺寸<span style="color: black;">得到</span><span style="color: black;">更加多</span>关注。这些都将大大<span style="color: black;">提高</span> ACe <span style="color: black;">宣传</span>的<span style="color: black;">揭发</span>、用户应用打开和转化；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">• </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">深层链接 & 投放报告: </span></strong></span>让用户从 ACe <span style="color: black;">宣传</span>无缝直达应用指定内容或界面以完成特定操作，为您的应用<span style="color: black;">启用深层链接</span>，有效<span style="color: black;">增多</span>转化次数。现您<span style="color: black;">亦</span>可从 Google Ads 直接读取 ACe 的投放效果，在界面的 "Audience tab" 中查看<span style="color: black;">包含</span>展现、花费、转化率等一系列数据；</p><span style="color: black;">启用深层链接</span><span style="color: black;">https://support.google.com/google-ads/answer/9338589?hl=zh-Hans</span><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSUgR1ictBPQzLlvrPz1CypibzNYicQOe0m9hMfUPTaiavQr0rCx8KiaFibENhw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ACe <span style="color: black;">宣传</span>拓展至<span style="color: black;">更加多</span>丰富资源与格式，全力吸引已安装用户回流应用执行操作</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">查看<span style="color: black;">咱们</span>编写的 <span style="color: black;">ACe 简明文档</span>，让您一目了然其功能<span style="color: black;">优良</span>、<span style="color: black;">宣传</span>资源与<span style="color: black;">举荐</span>做法，<span style="color: black;">亦</span>欢迎详询您的谷歌客户经理<span style="color: black;">认识</span><span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ACe 简明文档</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">http://services.google.cn/fh/files/misc/ace_one_sheeter.pdf</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc1ibLuVjpbtq25VZm5ykx1ncUjZLgIGxLKaP32elRdeL6ypNIpoMeMibYpkw9WWV1KlohJBribNAo1tZw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最快提速一倍<span style="color: black;">设备</span>学习时间，获 GA4F 加持，App campaigns 能以覆盖最有可能下载、并<span style="color: black;">连续</span>与应用互动的受众，更有效精确助力您的<span style="color: black;">宣传</span>获取<span style="color: black;">更加多</span>高价值用户，<span style="color: black;">提高</span>现有用户的存留转化，和简化投放受众的管理。解锁<span style="color: black;">更加多</span>进阶功能，如: 投放时排除已下载或卸载用户；找到已转化指定事件用户的<span style="color: black;">类似</span>群体；tROAS (基于<span style="color: black;">目的</span><span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率出价) <span style="color: black;">方法</span>等。您只需:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. </span></strong><span style="color: black;">将 Firebase SDK 加入应用:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://firebase.google.com/docs/guides/</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. </span></strong></span><span style="color: black;">将 Google Analytics (分析) <span style="color: black;">相关</span>到 Firebase:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://support.google.com/analytics/answer/9289234?hl=zh-Hans</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. </span></strong></span><span style="color: black;">搭配<span style="color: black;">运用</span> GA4F 和 Google Ads:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">https://support.google.com/google-ads/answer/6397604?hl=zh-Hans</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就能实现以上功能和<span style="color: black;">优良</span>，联络您的客户经理<span style="color: black;">得到</span><span style="color: black;">更加多</span><span style="color: black;">帮忙</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSU9oib81dIMn2hHPagEAItM1xNDWs8PsIjhsiaHDibKdPXcjCjZG19fuaBA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与 GA4F 融会贯通，解锁 AC: tROAS、管理投放受众、<span style="color: black;">精细</span>触达高价值用户等<span style="color: black;">更加多</span>进阶功能</p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSUD7epic6kicYKeEO2jkkPLiaJopGyt8S9AibFS9rcAE0iap53axMKibt36yMg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18klFiaWXBOfzoFB2MiaBkjvCs8IuONvA8C6wWXUKJCqZ9WTJt8ovibTMibWZ8ow5wUNmWqU2q0MxndSw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运作旗下 Candy Crush Saga <span style="color: black;">这般</span>一款经久不衰的游戏，King <span style="color: black;">思虑</span>的是<span style="color: black;">怎样</span>从已然相当庞大的用户群体中，找到沉寂的高价值玩家，定向吸引<span style="color: black;">她们</span>重返游戏活跃互动，乃至对游戏的新内容和道具付费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">King 采取的做法是，结合 GA4F 选定有一段时间<span style="color: black;">无</span>进入过游戏的已安装用户，<span style="color: black;">做为</span>受众群体列表投放 ACe <span style="color: black;">宣传</span>，并<span style="color: black;">按照</span> Google <span style="color: black;">针对</span> ACe 的<span style="color: black;"><span style="color: black;">举荐</span>做法</span>，针对 "应用打开" 与 "应用内购" 事件对<span style="color: black;">宣传</span>系列进行优化，并密切<span style="color: black;">按照</span><span style="color: black;">宣传</span>表现<span style="color: black;">调节</span>出价和预算。</p><span style="color: black;">ACe <span style="color: black;">举荐</span>做法</span><span style="color: black;">http://services.google.cn/fh/files/misc/ace_one_sheeter.pdf#page=3</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结果<span style="color: black;">显示</span>，ACe 的 "再营销" <span style="color: black;">处理</span><span style="color: black;">方法</span>，相比传统 "以获取新客为<span style="color: black;">目的</span>" 的 App campaigns，其<strong style="color: blue;">CPA 下降 15%</strong>，所召回用户付费的<strong style="color: blue;">转化率高出 500%</strong>，整体 <strong style="color: blue;">ROI 为 130%</strong>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSU55SciaGR2ficTwOLV066K3ZdgSBv5TSqt823Bxq2x3aiaJDqC2Zrw513A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">"ACe <span style="color: black;">制品</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span>进一步实现与既有玩家的互动，完善从安装到付费的转化，以定制化讯息<span style="color: black;">有效</span>触达现有用户进行定向召回，尤其符合<span style="color: black;">咱们</span>如 Candy Crush Saga 等拳头<span style="color: black;">制品</span>的再营销需要。"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">— Baris Aygoren</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> Director, Performance Marketing</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同期<span style="color: black;">咱们</span><span style="color: black;">亦</span>观察到一个趋势：尤其在亚洲地区，游戏玩家正由女性占据半壁江山，她们更乐意 pick 新颖繁多的品类，在<span style="color: black;">区别</span>设备间游戏，“氪金”指数<span style="color: black;">亦</span>不逊于男性玩家。<span style="color: black;">怎样</span>借势让您的应用扩大获客优化营收？今年仅此一期的“应用出海指南针”线上活动不容<span style="color: black;">错失</span>，Google Play、Ads、AdMob 团队将悉数驻场，围绕“<span style="color: black;">研发</span>—获客—盈利”三大主题，奉上全方位<span style="color: black;">处理</span><span style="color: black;">方法</span>与独家资源，欢迎点此报名（如已报名无需重复）。同期<span style="color: black;">咱们</span><span style="color: black;">亦</span>观察到一个趋势：尤其在亚洲地区，游戏玩家正由女性占据半壁江山，她们更乐意 pick 新颖繁多的品类，在<span style="color: black;">区别</span>设备间游戏，“氪金”指数<span style="color: black;">亦</span>不逊于男性玩家。<span style="color: black;">怎样</span>借势让您的应用扩大获客优化营收？今年仅此一期的“应用出海指南针”线上活动不容<span style="color: black;">错失</span>，Google Play、Ads、AdMob 团队将悉数驻场，围绕“<span style="color: black;">研发</span>—获客—盈利”三大主题，奉上全方位<span style="color: black;">处理</span><span style="color: black;">方法</span>与独家资源，欢迎点此报名（如已报名无需重复）。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSUy9OlrBHPiblBWB6nkibnYtia9sglfzUicKJKdAfz4hRUlYxQpFXXkZ3C0A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">扫描下方二维码</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入「谷歌应用出海计划」</p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc1icmerWMs2TXCsicpp1FoiaYaibygGDD34h7MsicPCAmzibQkSYh3jHFZbPkF4KqLR6seCKMRFicSujGeXiaA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">浏览全年精彩回顾，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把握</span> Google 最新资源与活动情报！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本期答案: </strong>D. <span style="color: black;">精细</span>预测，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为应用带来新的有可能花费的用户</p><img src="https://mmbiz.qpic.cn/mmbiz_png/A22ASdeOc18kuCv8oOMGCCrIJxviawBSU0kic6f5NQpAicsAApccxvretM3mRfoT91aXianBx9GITEhGa9zc44VH2g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
对于这个问题，我有不同的看法... 我完全赞同你的观点，思考很有深度。
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