fny5jt9 发表于 2024-9-3 23:15:00

Google视频营销丨5个VAC转化效果加强办法


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据数据<span style="color: black;">表示</span>，85%的用户会<span style="color: black;">运用</span> Google 寻找购买<span style="color: black;">制品</span>或服务的灵感。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，当品牌<span style="color: black;">供给</span>有创意、新颖、个性化、匹配度高的素材，用户就有可能转化。</strong>而视频营销无疑是当下最火的方式之一。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/565d7073c9994a8dbae06780dc710db9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725954691&amp;x-signature=Xiyuu3TpNYD%2FjIIh28283gkXAL0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Google的行动号召视频<span style="color: black;">宣传</span>（筒<span style="color: black;">叫作</span> VAC）</span></strong>自上线<span style="color: black;">败兴</span>，就得到各大<span style="color: black;">宣传</span>主的<span style="color: black;">喜爱</span>，<span style="color: black;">经过</span>视频营销迎来<span style="color: black;">更加多</span>意想不到的流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VAC是一种简单易用性价比高的<span style="color: black;">宣传</span>系列，今天小易给<span style="color: black;">大众</span>总结了<strong style="color: blue;"><span style="color: black;">5个<span style="color: black;">提高</span>VAC转化效果的 <span style="color: black;">办法</span></span></strong>，<span style="color: black;">大众</span><span style="color: black;">能够</span>学习<span style="color: black;">认识</span>一下。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">▍转化跟踪</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将Google Ads网站转化跟踪与gtag.js或 Google跟踪代码管理器结合<span style="color: black;">运用</span>，可准确跟踪和优化所需的转化事件。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，<span style="color: black;">运用</span>“添加到购物车”为后合系统的<span style="color: black;">设备</span>学习算法提供<span style="color: black;">更加多</span>信号。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">▍预算</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">预算设罝会影响系统以促成转化为<span style="color: black;">目的</span>对<span style="color: black;">宣传</span>系列进行优化的速度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将预算设置为<span style="color: black;">最少</span>是“<span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>(tCPA)”<span style="color: black;">宣传</span>系列的<span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>的 15倍，或“尽可能<span style="color: black;">加强</span>转化次数”<span style="color: black;">宣传</span>系列的预期每次转化<span style="color: black;">花费</span>的 10倍。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ab473850b4ab40469f6326152a55d2d6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725954691&amp;x-signature=nc%2FTk2yfRqz3MHO1yHkfGbouHYU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">▍出价</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出价分三种<span style="color: black;">状况</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>种<span style="color: black;">晓得</span>视频<span style="color: black;">宣传</span>系列的每次转化<span style="color: black;">花费</span>，<span style="color: black;">倘若</span>是<span style="color: black;">这般</span>可以先从“<span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>”出价策略入手。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二种不<span style="color: black;">晓得</span>视频<span style="color: black;">宣传</span>系列每次转化的<span style="color: black;">花费</span>，<span style="color: black;">这般</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span>界面中每次转化<span style="color: black;">花费</span>的<span style="color: black;">关联</span><span style="color: black;">指点</span>信息来确定视频<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三种<span style="color: black;">重点</span><span style="color: black;">目的</span>是<span style="color: black;">经过</span>短期集中投放的<span style="color: black;">宣传</span>系列促成尽可能多的转化，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>先从“尽可能<span style="color: black;">加强</span>转化次数”出价策略着手</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">▍细分</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先<span style="color: black;">运用</span>“自定义细分受众群—搜索字词”，<span style="color: black;">而后</span>启用“优化型定位”，以便向<span style="color: black;">更加多</span>有可能完成转化的用户展示你的<span style="color: black;">宣传</span>。<span style="color: black;">意见</span><span style="color: black;">运用</span> 10-15 个转化率最高的搜索<span style="color: black;">宣传</span>关键字<span style="color: black;">做为</span>搜索字词。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">▍<span style="color: black;">宣传</span>素材</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给你的<span style="color: black;">宣传</span>系列或<span style="color: black;">宣传</span>组添加附加链接，或投放多个<span style="color: black;">宣传</span>素材变体</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注：<span style="color: black;">倘若</span><span style="color: black;">能够</span>，请<span style="color: black;">经过</span>更改号召性用语(CTA)按钮、标题文字或核心视频素材资源<span style="color: black;">最少</span>投放 5 个变体。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c7d4c73bb0844a12b065ce4e48bd5a63~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725954691&amp;x-signature=rbwLPeMsqSKk4fzY5ZY9Hqpiky0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">用数据驱动转化</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VAC的转化效果达不到预期，其实从数据上<span style="color: black;">亦</span>能看出蛛丝马迹。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">认识</span>视频转化漏斗<span style="color: black;">亦</span>是必不可少的，<span style="color: black;">认识</span>了互动指标，<span style="color: black;">亦</span>能更进一步的<span style="color: black;">提高</span>转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、互动率：</strong>互动次数/展示次数</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、观看率：</strong>观看次数/展示次数</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、点击率：</strong>点击次数/展示次数</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、转化率(适用于视频<span style="color: black;">宣传</span>系列）：</strong>点击型转化次数/观看次数</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5、感兴趣的观看转化 (EVC)：</strong>Google Ads 不<span style="color: black;">供给</span>该指标。这个指标要查看报告，请点击“细分”图标，<span style="color: black;">而后</span>依改点击“转化”和“转化”菜单中的“<span style="color: black;">宣传</span>事件类型”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">6、感兴趣的观看转化率：</strong>感兴趣的观看转化次数/互动次数。Google Ads 不报告这一指标，<span style="color: black;">因此</span>你必须手动计算。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">7、浏览型转化率：</strong>浏览型转化次数/展示次数。你可在报告中将该指标添加为自定义列。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>小易分享的运营干货啦！<span style="color: black;">连续</span>关注小易，获取<span style="color: black;">更加多</span>出海干货！</span></p>




4zhvml8 发表于 2024-10-26 22:01:37

“板凳”（第三个回帖的人）‌

j8typz 发表于 2024-10-28 20:17:16

你的话语如春风拂面，让我心生暖意。
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