盘点7大Google Analytics辅助工具，把握数字营销新趋势
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RUUYFSRG0bw8rw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725947933&x-signature=HT9buUqN3MWFovVuKKOsLJrQSaE%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络营销最重要的部分之一<span style="color: black;">便是</span>跟踪<span style="color: black;">拜访</span>者。跟踪<span style="color: black;">不仅</span><span style="color: black;">触及</span>跟踪<span style="color: black;">拜访</span>次数，还<span style="color: black;">能够</span>利用网站分析工具展示数据分析的结果，利用这些数据组合、展示和绘制营销<span style="color: black;">方法</span>。Google Analytics是一款<span style="color: black;">供给</span>数据分析的工具，但搭配其他工具<span style="color: black;">能够</span>让它有更出色的表现。</p>1、Crazy Egg热力图<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Analytics<span style="color: black;">持有</span>基本的热量映射功能，它能反映出页面上最受欢迎的链接（<span style="color: black;">行径</span>>网站内容>所有页面><span style="color: black;">选取</span>页面>导航摘要）。<span style="color: black;">同期</span>，Crazy Egg却更<span style="color: black;">善于</span><span style="color: black;">供给</span>图形丰富的热力图。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RUUYFSrCE6v1aU~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725947933&x-signature=ja%2FgJnzWypWPyu76X%2FuZ21AT%2Fb4%3D" style="width: 50%; margin-bottom: 20px;">2、Inspectlet客户会话录音<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">查看用户的会话<span style="color: black;">能够</span>清楚<span style="color: black;">认识</span>到用户<span style="color: black;">怎样</span>与你的网站进行交互，并且<span style="color: black;">能够</span>识别、鉴定消费者中断购买的<span style="color: black;">原由</span>。Inspectlet<span style="color: black;">能够</span>记录会话，<span style="color: black;">帮忙</span>卖家复盘。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RUUYFTGAL7MXuo~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725947933&x-signature=7JkKccA679eQnvs1g9uWlWCg7jU%3D" style="width: 50%; margin-bottom: 20px;">3、Data Studio仪表板报告<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Analytics<span style="color: black;">供给</span>数据自定义功能，<span style="color: black;">乃至</span>是仪表板功能，但数据的<span style="color: black;">表示</span>方式存在<span style="color: black;">有些</span>限制。Data Studio则<span style="color: black;">能够</span><span style="color: black;">加强</span>仪表板的视觉吸引力，两年前谷歌曾发布过它的测试版。而Data Studio支持丰富的仪表板报告，它与Google Analytics结合，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>卖家更<span style="color: black;">容易</span>地汇总报告。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RUUYFTX6GxJxY2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725947933&x-signature=OrQ%2FJL5I5E6E6MCt2xr0FdhBDKU%3D" style="width: 50%; margin-bottom: 20px;">4、Piwik Pro，<span style="color: black;">帮忙</span>在用户层面做出报告<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Analytics会在总计的用户层面进行报告，例如按活动、关键字和地理位置搜索所取得的报告结果。而Piwik Pro则会报告匿名用户的网站互动<span style="color: black;">状况</span>和电商活动，<span style="color: black;">能够</span>完善Google Analytics在数据方面的不足。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RUUYFTtFCCFzak~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725947933&x-signature=wysWZ2ul2XJ6Saq2SJOB4kyCg0w%3D" style="width: 50%; margin-bottom: 20px;">5、Sprout Social社媒报告<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Analytics<span style="color: black;">能够</span><span style="color: black;">经过</span>社媒跟踪卖家网站的<span style="color: black;">拜访</span>对象，而Sprout Social还<span style="color: black;">能够</span>帮你获悉客户在社媒的参与<span style="color: black;">状况</span>，<span style="color: black;">例如</span>Facebook或Instagram的点赞量等等。<span style="color: black;">或</span>，你<span style="color: black;">亦</span><span style="color: black;">能够</span>在Google Data Studio中为社媒网络<span style="color: black;">运用</span>第三方连接器。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RUUYFdn7qSAPkw~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725947933&x-signature=Mbc6oUFHH8Zf4tlGy7y%2BjJZuQCg%3D" style="width: 50%; margin-bottom: 20px;">6、Google Data Studio，获悉在线平台<span style="color: black;">营销</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊、eBay和沃尔玛等平台不支持Google Analytics标签。<span style="color: black;">因此呢</span>，卖家必须依赖这些平台或第三方<span style="color: black;">处理</span><span style="color: black;">方法</span>的报告，例如Google Data Studio。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RUUYFe94tNfxbQ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725947933&x-signature=ziRzThbNZ4FVXA%2Bc%2BC%2BXD4Y8VvU%3D" style="width: 50%; margin-bottom: 20px;">7、Google Ads<span style="color: black;">tel</span>订单<span style="color: black;">营销</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跟踪<span style="color: black;">tel</span><span style="color: black;">营销</span>并<span style="color: black;">不易</span>，然而Google Ads<span style="color: black;">供给</span>了通话报告功能，可在Google Ads<span style="color: black;">乃至</span>网站上<span style="color: black;">表示</span>动态<span style="color: black;">tel</span>号码以跟踪这些通话。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但Google<span style="color: black;">宣传</span><span style="color: black;">没法</span>跟踪通话的实质内容，例如是潜在客户、<span style="color: black;">营销</span>还是客服<span style="color: black;">查找</span>。要<span style="color: black;">得到</span>线下<span style="color: black;">营销</span>报告，卖家应<span style="color: black;">表率</span>客户在网站下单（<span style="color: black;">因此呢</span><span style="color: black;">能够</span>在Google Analytics中进行跟踪）或将这些线下<span style="color: black;">营销</span>导入Google Analytics。</p>
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