谷歌宣传再营销受众最最全面指南（不只是利用浏览过指定页面的用户）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天图帕先生跟<span style="color: black;">大众</span>分享几个<span style="color: black;">机构</span>内部<span style="color: black;">运用</span>的，关于设置谷歌<span style="color: black;">宣传</span>再营销受众的<span style="color: black;">办法</span>——<strong style="color: blue;">远不止简单的利用浏览过某些页面的用户</strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在之前写的《<a style="color: black;">我是<span style="color: black;">怎样</span>在疫情选好趋势，打造百万级独立站</a>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">》的<span style="color: black;">文案</span>中，里面<span style="color: black;">触及</span>的再营销<span style="color: black;">宣传</span><span style="color: black;">便是</span><span style="color: black;">运用</span>里今天说的受众<span style="color: black;">创立</span>方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文图多字少，请<span style="color: black;">安心</span><span style="color: black;">吃下</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再营销的要点是，要找到<span style="color: black;">哪些</span>对你的<span style="color: black;">制品</span>或服务表现出兴趣且<span style="color: black;">拜访</span>过自己网站的人。与尚未<span style="color: black;">拜访</span>过网站的人相比，这些人更有可能进行转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>由浅入深，<span style="color: black;">第1</span>步，最<span style="color: black;">基本</span>的，<span style="color: black;">便是</span>先设置好浏览过特定页面的用户，<span style="color: black;">做为</span>再营销受众</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">基本</span>再营销受众<span style="color: black;">创立</span>：<span style="color: black;">怎样</span>从谷歌<span style="color: black;">宣传</span>后台<span style="color: black;">创立</span>再营销受众</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>后台点击audience manage受众管理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1z3RicguUBJxIn6NzlhHdELCJlQzOngTDKPA3nXSozBcuo98p91ElFicg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>website visitors网站访客</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1q9K9H1vw93BSBu2rS5kOXQzTPDt486x4Hgiab1VbOYS55YFXbun2sqg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你会看到一个设置详情，<span style="color: black;">这儿</span>图帕说5点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1ic4j5rHVU7fpSWF2Q4Lxdic57Dh8TXxjn5Z9LXZOwVZJaoCFYmIG8ndg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">受众名<span style="color: black;">叫作</span>：<span style="color: black;">能够</span><span style="color: black;">按照</span>浏览过<span style="color: black;">那些</span>页面的用户命名，便于自己区分，<span style="color: black;">例如</span>（中文举例），<span style="color: black;">制品</span>页 30天、加购 30天……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 规则设置：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本<span style="color: black;">运用</span>的是3个规则：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">浏览过特定页面的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">浏览过A页面<span style="color: black;">同期</span>浏览过B页面的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">浏览过A页面但没浏览过B页面的（关于加购用户的，有<span style="color: black;">伴侣</span>觉得筛选出加购和结账用户的时候，应该排除掉购买过的用户，<span style="color: black;">便是</span><span style="color: black;">哪些</span>加购结账但没购买的用户，但<span style="color: black;">这般</span>设置受众数量就少了，不太利于系统的判断和学习，<span style="color: black;">因此</span>图帕<span style="color: black;">意见</span><span style="color: black;">不消</span>剔除掉下单用户）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo10QYtgrpibCY5sFhtpyZ2BjPH7lPv2XZSnJb1gA4rJadghYice6GsBBCw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. url规则：<span style="color: black;">例如</span>url<span style="color: black;">包含</span>products，<span style="color: black;">便是</span>所有浏览过<span style="color: black;">制品</span>页的用户；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. 预填充：<span style="color: black;">通常</span>默认，<span style="color: black;">倘若</span><span style="color: black;">选取</span>从0<span style="color: black;">起始</span>，<span style="color: black;">便是</span>从你设置的当天起，才<span style="color: black;">起始</span>记录数据；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 记录的时间段：<span style="color: black;">通常</span>三个时间段，30天 、60 天 和90天，当然<span style="color: black;">按照</span>自己<span style="color: black;">运用</span><span style="color: black;">需要</span>，想设多少天都<span style="color: black;">不碍事</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建<span style="color: black;">保留</span><span style="color: black;">就可</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">那<span style="color: black;">通常</span>需要建多少个受众列表呢</strong>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我会<span style="color: black;">意见</span>这几种，每种受众的时间段30天 、60 天 和90天各建一组：（<span style="color: black;">原由</span>最后讲）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">浏览过<span style="color: black;">制品</span>页的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">浏览类目页的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加购过的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结账过的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">购买过</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即<span style="color: black;">基本</span>再营销受众共15组</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面是<span style="color: black;">能够</span>从谷歌<span style="color: black;">宣传</span>后台<span style="color: black;">创立</span>的，比较简单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>讲下稍微进阶点的再营销受众收集。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>进阶再营销受众<span style="color: black;">创立</span>：<span style="color: black;">怎样</span>从谷歌分析<span style="color: black;">创立</span>再营销受众</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>需要运用到谷歌分析</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌分析里面，点击左下角admin管理，<span style="color: black;">而后</span>进入audience definitions受众定义，里面的audiences受众</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo19sYVnRkaXzGcn3HrY4y2rnkBjGf6tDOIRDibPBdYfx3ysqEN44Tfu3A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击加号创建</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1nWCCO5zR4lFH1IgXWCVj3nMYbgB7VicErhrTkw9CIdnEuHE1hWS8gFw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击create new创建新的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1eRuibsFQentRYGuhvWWRoBzkJXPAsFwiaWK0Ef11FhX3vQegGsKtGiaOQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">里面有比起谷歌<span style="color: black;">宣传</span>后台<span style="color: black;">更加多</span>的规则给你创建，但<span style="color: black;">这儿</span>介绍几个比较重要的，我常用的受众类型给<span style="color: black;">大众</span>参考</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">用户质量（<span style="color: black;">通常</span>人我不告诉他）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1FnVEuK9nV9jo7LI3RhtYwNWX6rtOFPLotyZgJwZSicGlsGTwwZMqjLQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是会话质量呢</strong>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>谷歌分析<span style="color: black;">按照</span>转化<span style="color: black;">状况</span>，跟<span style="color: black;">区别</span>会话评分，总共100分，而<span style="color: black;">咱们</span>需要的<span style="color: black;">便是</span>更<span style="color: black;">拥有</span>转化价值的评分段，<span style="color: black;">例如</span>50分以上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo19yxTbYcXxNCMKr80yfX7tiaUtdFaB5D3Wq94a7Q7tseYziboP7uokTtw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在谷歌分析的受众<span style="color: black;">创立</span>里，筛选<span style="color: black;">要求</span>，<span style="color: black;">选取</span>session quality会话质量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1hfd1yu3deGkjrmtKiaTeqQJJVFENynK2SzVqsrExOPy7SRcKdZVQS5g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">选取</span>时间段，和给受众命名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1uMWMVUSXHm6qdmxr2RCyIlaq4LrW8I6T8ofGZtNgjydgdliaEFcrxaQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后一步，<span style="color: black;">目的</span>destination<span style="color: black;">选取</span>需要导入的<span style="color: black;">宣传</span>账号</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1MxdB9LtmvRveQS8m28DmAQicbMkzeDczzzT1KbE7UYhJcnVdOGkpOsg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按publish<span style="color: black;">就可</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些评分高的用户更有转化意向，<span style="color: black;">况且</span><span style="color: black;">亦</span><span style="color: black;">能够</span>用来做类似受众，质量<span style="color: black;">亦</span>会更好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">②运用其他<span style="color: black;">途径</span>的流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>的，在<span style="color: black;">要求</span>里面，<span style="color: black;">能够</span>通过<span style="color: black;">选取</span>流量<span style="color: black;">源自</span>，生成<span style="color: black;">区别</span><span style="color: black;">途径</span>的再营销受众，利用到谷歌<span style="color: black;">宣传</span>账号里面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说facebook<span style="color: black;">宣传</span>的流量：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1LxKPVwvibAVp64CTic8VCjEjlrUmtGJGl2ttxH7fukBYFXyITShGabng/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>客户列表再营销受众</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后还有一个再营销受众类型——客户列表</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1BGiadmkfRjayenYBjHypSGfkLd4X5FN0TojWdWdp7l53fDsfcn0MJiaw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在里面下载<span style="color: black;">目的</span>，<span style="color: black;">而后</span>从店铺里面导出客户资料，<span style="color: black;">按照</span><span style="color: black;">目的</span>所需的属性，填写进去，<span style="color: black;">而后</span>上传<span style="color: black;">就可</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1eTxFXmBDOHLh8Yyw74xDUGPLOtSTZxblnuBs2e5HiasDl54Ur6lJsFA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">什么<span style="color: black;">状况</span><span style="color: black;">运用</span>再营销受众：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">搜索再营销<span style="color: black;">宣传</span> RLSA</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个术语看起来很<span style="color: black;">繁杂</span>，但其实操作很简单，<span style="color: black;">便是</span>专门针对再营销受众去做搜索<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">宣传</span>受众设置，<span style="color: black;">选取</span>targeting<span style="color: black;">目的</span>，<span style="color: black;">宣传</span>仅限于该受众范围内投放</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1Bib1vOPRyjjQwlAVdggvslVPkrFJMTWDbpPeTiaPWiaSlJof5EsvRjUhg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>文案<span style="color: black;">能够</span>添加，<span style="color: black;">例如</span>额外折扣、今天包邮等<span style="color: black;">宣传</span>语，对重新看到<span style="color: black;">宣传</span>和<span style="color: black;">制品</span>的用户更加有吸引</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. 动态再营销（展示）<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在一个动态展示<span style="color: black;">宣传</span>里面，<span style="color: black;">目的</span>设置成再营销受众<span style="color: black;">就可</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1n4NART2iaKHMFf90ZoauQxzs3GsgkibAfZ6KjQsLLzwuSHiavy79efricw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于动态展示<span style="color: black;">宣传</span>，<span style="color: black;">便是</span>在展示<span style="color: black;">宣传</span>里，设置<span style="color: black;">运用</span>data feed，<span style="color: black;">能够</span>自己额外上传特定的<span style="color: black;">制品</span>，或直接<span style="color: black;">运用</span>gmc的feed。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种<span style="color: black;">宣传</span>形式是，<span style="color: black;">倘若</span>用户浏览了<span style="color: black;">制品</span> A（A在feed里面），就会优先把<span style="color: black;">制品</span>A在谷歌展示网络再展示给该用户，加深印象，刺激购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. 智能<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">智能型的<span style="color: black;">宣传</span>，都会自动运用到账号内的再营销列表（其实<span style="color: black;">没法</span>在<span style="color: black;">宣传</span>内设置特定受众），<strong style="color: blue;"><span style="color: black;">因此</span>再营销受众设置得越细致和<span style="color: black;">仔细</span>，理论上越有利于智能<span style="color: black;">宣传</span>的学习和投放（<span style="color: black;">因此</span><span style="color: black;">基本</span>受众部分需要设置好几组）。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">智能型<span style="color: black;">宣传</span><span style="color: black;">包含</span>智能展示、智能购物。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然<span style="color: black;">包含</span>Pmax效果最大化<span style="color: black;">宣传</span>，<span style="color: black;">不外</span><span style="color: black;">这儿</span>要自己设置，<span style="color: black;">供给</span>信号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详见：《<a style="color: black;">谷歌效果最大化<span style="color: black;">宣传</span>设置指南</a>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Y5s7I2OUVgCC6UEUlcWjcOkmdC6pdwo1LhqXIg90jx6hakCw3vKRwM6LQfSwC2XGJkqiaT7Dv61Upficq76dmSkA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他<span style="color: black;">重视</span>小事项：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 对应再营销受众的出价可能需要更高，<span style="color: black;">由于</span>系统会认为这些用户有更高转化机会，需要更高cpc去触达；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. <span style="color: black;">尽可能</span><span style="color: black;">供给</span>额外的优惠<span style="color: black;">办法</span>拉回这批用户；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 在谷歌分析打开用户数据收集data collection</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他规则<span style="color: black;">大众</span><span style="color: black;">能够</span>发挥想象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">期盼</span><span style="color: black;">大众</span>对谷歌<span style="color: black;">宣传</span>的再营销受众<span style="color: black;">运用</span>有了一个比较明了的认知。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">工商时间<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></strong>
</p>
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往期<span style="color: black;">精彩</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回顾</p><strong style="color: blue;"><span style="color: black;">谷歌英文SEO：</span></strong><a style="color: black;">谷歌SEO杂谈: 内容优化与<span style="color: black;">文案</span>字数<span style="color: black;">相关</span>吗？</a><a style="color: black;">我是<span style="color: black;">怎样</span><span style="color: black;">不消</span>一条外链把关键词排<span style="color: black;">第1</span>：谷歌SEO实操展示</a><a style="color: black;">Brian Dean的SEO营销中心<span style="color: black;">文案</span>翻</a>译总汇<strong style="color: blue;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>：</span></strong><a style="color: black;"><span style="color: black;">怎样</span>开展<span style="color: black;">全世界</span>各国的谷歌购物<span style="color: black;">宣传</span></a><a style="color: black;">谷歌再营销展示<span style="color: black;">宣传</span>的原理和设置指南</a><a style="color: black;">谷歌购物<span style="color: black;">宣传</span><span style="color: black;">无</span><span style="color: black;">表示</span>怎么办？我来给点<span style="color: black;">意见</span></a><span style="color: black;"><strong style="color: blue;">YouTube优化：</strong></span><a style="color: black;">YouTube视频SEO优化史上最全攻略</a><a style="color: black;"><span style="color: black;">怎样</span>编写最有效有价值的YouTube描述</a><a style="color: black;">YouTube标签<span style="color: black;">诠释</span>：Hashtag和Tag的区别</a>
我深受你的启发，你的话语是我前进的动力。 外贸B2B平台有哪些？ 认真阅读了楼主的帖子，非常有益。
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