论坛 › 贵州 › 制品面试系列：你怎么样估算Google AdSense产生的收入？

qzmjef 发表于 2024-9-4 02:45:20

制品面试系列：你怎么样估算Google AdSense产生的收入？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>面试系列<span style="color: black;">文案</span>旨在<span style="color: black;">经过</span>结构化思维和<span style="color: black;">详细</span>案例<span style="color: black;">处理</span>你在面试中遇到的问题。本文结合案例，分享了回答预估问题的思路和<span style="color: black;">详细</span><span style="color: black;">过程</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RuV135Anv3tD1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725956353&amp;x-signature=1w4HAiB1R4cUtupgzdCmnfbX%2FcQ%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">咱们</span><span style="color: black;">制品</span>面试系列的<span style="color: black;">文案</span>里, <span style="color: black;">咱们</span>系统的讨论了<span style="color: black;">怎样</span>回答<span style="color: black;">制品</span>面试时的估算问题。前几日,有小伙伴后台私信了一个估算问题，大体如下：</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">你<span style="color: black;">怎样</span>估算GoogleAdSense产生的收入?</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">已知条件如下:</p>加入谷歌AdSense的网站中《纽约时报》大<span style="color: black;">大概</span>1000万订阅者,第二十名有100万,<span style="color: black;">第1</span>百名有1万<span style="color: black;">上下</span>的订阅者。谷歌AdSense的收入约为$ 170亿。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面<span style="color: black;">咱们</span>试图探讨下这个估算的问题怎么进行计算。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>面试官在考察什么?</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面试官<span style="color: black;">重点</span>考察你的以下能力:</p>在解释你的估算<span style="color: black;">办法</span>时,你<span style="color: black;">是不是</span>条理分明,逻辑清楚?你进行计算时,<span style="color: black;">是不是</span>会让面试官理解你的意图?你<span style="color: black;">能够</span>快速进行计算吗?你能否令人信服地解释你的假设?<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">回答估计问题的关键是将“<span style="color: black;">办法</span>”与计算<span style="color: black;">掰开</span>。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">将<span style="color: black;">办法</span>与计算<span style="color: black;">掰开</span><span style="color: black;">能够</span>防止你在计算中迷失方向和失去<span style="color: black;">规律</span>。树状图<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你理清思路, <span style="color: black;">运用</span>树状图可让你<span style="color: black;">首要</span>解释<span style="color: black;">办法</span><span style="color: black;">背面</span>的<span style="color: black;">规律</span>, <span style="color: black;">而后</span>仅关注计算。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span><span style="color: black;">怎样</span>回答题目？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">文案</span><span style="color: black;">制品</span>面试系列——<span style="color: black;">怎样</span>回答估算问题，<span style="color: black;">咱们</span>给出了回答这类问题的框架，大致<span style="color: black;">能够</span>归纳如下:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（1）<span style="color: black;">知道</span>问题的范围。</strong><span style="color: black;">经过</span>和面试官的<span style="color: black;">交流</span>就估计范围达成共识。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2）创建主方程。</strong>介绍一个主方程式来解释你的整体<span style="color: black;">办法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（3）<span style="color: black;">描述</span>你的假设</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（4）画一个树状图，将公式中的未知数分解为更简单的公式</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用你想要<span style="color: black;">得到</span>的结果及其涵盖的时间范围(例如 ,一年)<span style="color: black;">做为</span>父节点。将父节点分解为<span style="color: black;">运用</span>算术运算符计算的子节点( A, B, C )。解释算术运算<span style="color: black;">背面</span>的<span style="color: black;">规律</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如, <span style="color: black;">为何</span>将 AXB 并除以 C? <span style="color: black;">运用</span>常识或面试官可能会同意的<span style="color: black;">熟练</span>场景来解释所有假设。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>需要将子节点再分解为其他子节点, 请重复此<span style="color: black;">过程</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（5）从下往上计算</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从树的底部<span style="color: black;">起始</span>, 计算<span style="color: black;">每一个</span>节点分支的结果, 直到到达顶部的父节点(要获取的结果)为止。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（6）进行<span style="color: black;">恰当</span>性复查</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>将其与已知基准进行比较, <span style="color: black;">检测</span>你的估计<span style="color: black;">是不是</span>在标准范围内。<span style="color: black;">倘若</span>你的估计不在标准范围之内, 请<span style="color: black;">检测</span>你的假设, 确定哪一个是错误的, <span style="color: black;">而后</span>向面试官解释可能<span style="color: black;">引起</span>错误计算的<span style="color: black;">原由</span>。只要你有解释, 你的答案就会受到好评。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>问题解答示例</h1>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">1. <span style="color: black;">知道</span>问题的范围</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>:<span style="color: black;">首要</span>, 我想阐明我对 GoogleAdSense <span style="color: black;">怎样</span>产生收入的理解。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官 </strong>:好的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>:GoogleAdSense是面向发布商的Google<span style="color: black;">宣传</span><span style="color: black;">处理</span><span style="color: black;">方法</span>,仅适用于第三方网站,对吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>:是的。它不<span style="color: black;">包含</span> Google 旗下的 YouTube 等产品。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：好的, GoogleAdSense 的工作方式是<span style="color: black;">经过</span>网络平台连接<span style="color: black;">宣传</span>主和网站主,在牵线搭桥中为双方服务, <span style="color: black;">同期</span>赚取自己的利润。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>: 是的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：好的。我<span style="color: black;">晓得</span>发布者会<span style="color: black;">得到</span><span style="color: black;">宣传</span>收入的一部分, <span style="color: black;">那样</span>估算值<span style="color: black;">是不是</span>应该排除此份额?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">采面试官</strong>:<span style="color: black;">不消</span>。估算<span style="color: black;">全部</span> AdSense 收入。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：<span style="color: black;">晓得</span>了, 谢谢。我应该估算一年的收入吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>： 是的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>:<span style="color: black;">能够</span>给我两分钟,让我<span style="color: black;">能够</span><span style="color: black;">思虑</span>一下<span style="color: black;">怎样</span><span style="color: black;">处理</span>这个问题吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>： 好的。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">2. 创建主方程</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">↑ 主方程式：<span style="color: black;">形成</span>一年<span style="color: black;">宣传</span>收入的主公式</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注:</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CPC(CostPerClick)：每次点击付费<span style="color: black;">宣传</span>，当用户点击某个网站上的CPC<span style="color: black;">宣传</span>后，这个站的站长就会<span style="color: black;">得到</span>相应的收入</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CTR ( Click-Through-Rate )：点击<span style="color: black;">经过</span>率，是互联网<span style="color: black;">宣传</span>常用的术语，指网络<span style="color: black;">宣传</span>(<span style="color: black;">照片</span><span style="color: black;">宣传</span>/文字<span style="color: black;">宣传</span>/关键词<span style="color: black;">宣传</span>/排名<span style="color: black;">宣传</span>/视频<span style="color: black;">宣传</span>等)的点击到达率，即该<span style="color: black;">宣传</span>的<span style="color: black;">实质</span>点击次数(严格的<span style="color: black;">来讲</span>，<span style="color: black;">能够</span>是到达<span style="color: black;">目的</span>页面的数量除以<span style="color: black;">宣传</span>的展现量(Showcontent)。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CPM(CostPerMille)即每千人成本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">CPM是一种展示付费<span style="color: black;">宣传</span>，只要展示了<span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span>内容，<span style="color: black;">宣传</span>主就为此付费。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的, 从整体上讲, 这是我<span style="color: black;">怎样</span>估算的<span style="color: black;">办法</span>。许多发布商<span style="color: black;">运用</span> GoogleAdSense来<span style="color: black;">营销</span>其网站上的<span style="color: black;">宣传</span>空间, 并从这些<span style="color: black;">宣传</span>中<span style="color: black;">得到</span>年度收入。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>, 我将<span style="color: black;">经过</span>「发布者数量 X「<span style="color: black;">每一个</span>发布者的每日平均<span style="color: black;">宣传</span>收入 X 「一年中的天数来估算一年中的总<span style="color: black;">宣传</span>收入。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在解释<span style="color: black;">怎样</span>估算发布者数量和每日收入的细节之前,我想确认一下,到<span style="color: black;">日前</span>为止,我的<span style="color: black;">办法</span><span style="color: black;">是不是</span><span style="color: black;">知道</span>?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>:到<span style="color: black;">日前</span>为止, 是的。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">3. <span style="color: black;">描述</span>你的假设</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：好的。我<span style="color: black;">晓得</span>《纽约时报》大<span style="color: black;">大概</span> 1000万订阅者, 我猜<span style="color: black;">她们</span>大<span style="color: black;">都数</span>都是每日读者。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">第1</span>百名的出版商则拥有大约 1 万名订阅者, 假设<span style="color: black;">她们</span><span style="color: black;">每一个</span>月会阅读一次。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>, <span style="color: black;">思虑</span>到小众出版商在前 100名的底部, 我假设,这 100家出版商<span style="color: black;">表率</span>了接近 100%的谷歌 AdSense 收入。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之<span style="color: black;">因此</span><span style="color: black;">这般</span>说, 是<span style="color: black;">由于</span>我<span style="color: black;">无</span>计算<span style="color: black;">运用</span>GoogleAdSense 的个人博客作者的数量。你同意这项<span style="color: black;">评定</span>吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>：似乎<span style="color: black;">恰当</span>, 请继续。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>:好的。<span style="color: black;">有些</span>大型的网站<span style="color: black;">每日</span>吸引着数百万的订阅者, 而小众网站则吸引了成千上万的每月订阅者。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>, 我认为<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">这里</span>处应用 20/80规则,据此,有 20%的大型网站可能会产生 80%的 AdSense 收入。你认为<span style="color: black;">恰当</span>吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>：是的。<span style="color: black;">那样</span>你将<span style="color: black;">怎样</span><span style="color: black;">运用</span>此信息?</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">4. 画树状图，将公式中的未知数分解为更简单的公式</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：好的, <span style="color: black;">由于</span>我<span style="color: black;">运用</span>的是 20/80规则, <span style="color: black;">因此</span>我估计前 20%的发布商(根部分)产生 GoogleAdSense 收入的 80%。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>, 我将「<span style="color: black;">表率</span>前 100名发布商的前 20%」 X「<span style="color: black;">每日</span>产生的平均收入」X「 365天」。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来, 我将<span style="color: black;">每日</span>的<span style="color: black;">宣传</span>收入分解为点击<span style="color: black;">宣传</span>收入和展示<span style="color: black;">宣传</span>收入, 这是谷歌 AdSense <span style="color: black;">供给</span>的两种<span style="color: black;">重点</span><span style="color: black;">宣传</span>类型。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>, 为了计算一天的点击<span style="color: black;">宣传</span>的<span style="color: black;">宣传</span>收入, 我将「<span style="color: black;">每日</span>的<span style="color: black;">拜访</span>者数量」 X「<span style="color: black;">拜访</span>者点击<span style="color: black;">宣传</span>数量」 X「用户点击的<span style="color: black;">宣传</span>所占的百分比」,即「点击次数/点击率( CTR )」 X「每次点击<span style="color: black;">花费</span>( CPC )」(分支的第三级)。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了计算访问者在一天内点击<span style="color: black;">宣传</span>的数量, 我将计算「一天中<span style="color: black;">拜访</span>的页面数量」X「每页的<span style="color: black;">宣传</span>数量」 X「点击<span style="color: black;">宣传</span>的百分比」。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了计算<span style="color: black;">拜访</span>者在一天内看到的点击<span style="color: black;">宣传</span>的数量, 我将计算「一天中<span style="color: black;">拜访</span>的页面数量」 X「每页的<span style="color: black;">宣传</span>数量 X「点击<span style="color: black;">宣传</span>的百分比」。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RuV137E8DDmYGK~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725956353&amp;x-signature=L4WYh%2Bgojh9YuUrl1ZnT2tz7ew0%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">↑ 完整的估算树状图</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">到<span style="color: black;">日前</span>为止,你感觉有什么问题吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>：<span style="color: black;">无</span>, 你继续。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：好的, 接下来我将阐述怎么计算每日展示<span style="color: black;">宣传</span>的收入。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了计算一天的展示<span style="color: black;">宣传</span>收入, 我将「<span style="color: black;">每日</span>的<span style="color: black;">拜访</span>量」 X「<span style="color: black;">她们</span><span style="color: black;">每日</span>看到的展示<span style="color: black;">宣传</span>的数量」X「每千次展示的成本」。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了计算<span style="color: black;">拜访</span>者一天中看到的展示<span style="color: black;">宣传</span>的数量, 与点击<span style="color: black;">宣传</span>的计算<span style="color: black;">办法</span>类似,我将「一个人<span style="color: black;">每日</span><span style="color: black;">拜访</span>的页面数」 X「每页<span style="color: black;">宣传</span>数」 X「展示<span style="color: black;">宣传</span>的占比」。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你感觉有什么问题吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>：不, 我很清楚。让<span style="color: black;">咱们</span>继续进行总体估算。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：好的。</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">5. 从下往上计算</h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的。从估算树的左下角<span style="color: black;">起始</span>, 我将<span style="color: black;">首要</span>估算读者<span style="color: black;">每日</span><span style="color: black;">拜访</span>的页面数。我将以自己<span style="color: black;">做为</span>该估计的普通读者。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>我<span style="color: black;">无</span>读过《纽约时报》, <span style="color: black;">然则</span>类比<span style="color: black;">每日</span>阅读的网页, 我<span style="color: black;">每日</span>大概浏览 10篇无关网页。<span style="color: black;">因此呢</span>, 我将<span style="color: black;">运用</span> 10<span style="color: black;">做为</span><span style="color: black;">每日</span><span style="color: black;">拜访</span>的页面数。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面试者<span style="color: black;">运用</span>了可能会<span style="color: black;">熟练</span>的典型场景来解释这些假设。接下来,面试者在<span style="color: black;">关联</span>节点的左上角写下估计数。重复此过程以计算<span style="color: black;">每一个</span>节点。<span style="color: black;">此刻</span>, 我认为每页<span style="color: black;">最少</span>看到 5 个<span style="color: black;">宣传</span>。<span style="color: black;">因此</span>, 我认为每页的<span style="color: black;">宣传</span>数量为 5。假设我看到的<span style="color: black;">宣传</span>中有 50%是可点击<span style="color: black;">宣传</span>, 50%是展示<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>, 我将点击<span style="color: black;">宣传</span>的百分比设为 50%。好的。<span style="color: black;">此刻</span>, 我<span style="color: black;">能够</span>将这些数字相乘<span style="color: black;">得到</span><span style="color: black;">拜访</span>者在一天内看到的点击<span style="color: black;">宣传</span>数量:「 10X5X0 . 5=25 」。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RuV137v7HU2cyG~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725956353&amp;x-signature=jXy8D8JjhlOFwkL3nPSH9nsRePM%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">↑ 计算每日<span style="color: black;">宣传</span>点击数</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>, 让<span style="color: black;">咱们</span>转到访客点击<span style="color: black;">宣传</span>数的父节点。在前 20名发行商中 ,《纽约时报》是美国最受欢迎的发行商之一, <span style="color: black;">持有</span>约 1000万订户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>, 我将认为这是订阅用户的最大范围。排名前 20的出版物的其余部分<span style="color: black;">亦</span>将<span style="color: black;">持有</span>数百万的订阅者, 但少于《纽约时报》。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>, 假设订阅数量的范围在 100万到 1 千万之间。鉴于<span style="color: black;">无</span>其他数据可用, 我将平均值 500万<span style="color: black;">做为</span>这些网站的平均订阅数。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>这些订阅者很可能<span style="color: black;">每日</span>都会<span style="color: black;">拜访</span><span style="color: black;">她们</span>的订阅, <span style="color: black;">因此呢</span>我假设这<span style="color: black;">亦</span>是<span style="color: black;">每日</span>的<span style="color: black;">拜访</span>者数量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">继续计算每日的点击收入。将假设 CTR为0 . 5 %,而 CPC 的平均<span style="color: black;">花费</span>为$0 . 5。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>,<span style="color: black;">咱们</span><span style="color: black;">能够</span>将「<span style="color: black;">每日</span>的<span style="color: black;">拜访</span>者数量」X「<span style="color: black;">拜访</span>者<span style="color: black;">每日</span>看到的25次点击<span style="color: black;">宣传</span>」X「点击率」 X「 CPC」来计算<span style="color: black;">每日</span>的点击<span style="color: black;">宣传</span>收入,即: 500WX25X0 . 5 %X05=31 . 25W/天。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RuV13hr8ZAsuPP~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725956353&amp;x-signature=7Se7Ye%2FSL8NWizk0Qu8nbLBJ8Ts%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">↑ 每日<span style="color: black;">宣传</span>点击收入</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与点击<span style="color: black;">宣传</span>类似, 为了计算每日展示<span style="color: black;">宣传</span>的收入, <span style="color: black;">咱们</span>计算访客看到的展示<span style="color: black;">宣传</span>数,<span style="color: black;">这里</span>分支上, 所有节点的估算值都与点击<span style="color: black;">宣传</span>的估算值相同, 这是<span style="color: black;">由于</span>无论页面上<span style="color: black;">表示</span>哪种<span style="color: black;">宣传</span>, 读者<span style="color: black;">每日</span><span style="color: black;">拜访</span>的页面数都是相同的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">一样</span>适用于在每页的<span style="color: black;">宣传</span>数量。<span style="color: black;">况且</span>, 我假设其他 50%的<span style="color: black;">宣传</span>都是展示<span style="color: black;">宣传</span>。<span style="color: black;">因此呢</span>, <span style="color: black;">每日</span><span style="color: black;">拜访</span>者看到的<span style="color: black;">宣传</span>数量为 25个。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>, 让<span style="color: black;">咱们</span>看它的父节点, <span style="color: black;">按照</span>我对展示<span style="color: black;">宣传</span>的平均每千次展示<span style="color: black;">花费</span>的<span style="color: black;">认识</span>,我的估算值是 1 美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>, 为了得出<span style="color: black;">每日</span>的展示收入, 我将这三个<span style="color: black;">原因</span>相乘,即「<span style="color: black;">每日</span> 500万<span style="color: black;">拜访</span>者」 X「 25 次展示<span style="color: black;">宣传</span>」 X「每次展示0 . 001」=12 . 5万。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RuV13in5W5zxvF~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725956353&amp;x-signature=x%2FceDtAWfyIKuUx3hIHu9TNAPZY%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">↑ 每日展示<span style="color: black;">宣传</span>收入</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span><span style="color: black;">以上</span>结果,计算每日<span style="color: black;">宣传</span>的总收入,<span style="color: black;">因此呢</span>每日<span style="color: black;">宣传</span>的总收入=31.25W+12.5W=43.75W。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>,<span style="color: black;">咱们</span>有了所有数字,<span style="color: black;">能够</span>估算出每年GoogleAdSense 收入的 80%=20X43.75WX365=$32亿。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总收入=$ 32亿 X1 . 25=$ 40亿。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RuV13jAPcOZnC~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725956353&amp;x-signature=QaYr%2BG7uHkf4%2Fa6QybrGrXc%2FTRc%3D" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">↑ 80%<span style="color: black;">宣传</span>的收入</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>：好的,你对此有何看法?你认为它<span style="color: black;">恰当</span>吗?</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;">6. 进行<span style="color: black;">恰当</span>性<span style="color: black;">检测</span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：嗯, 我认为估算值比 GoogleAdSense <span style="color: black;">实质</span>收入低得多。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">GoogleNetworkMember 的收入约为$ 170亿, <span style="color: black;">因此呢</span>我的收入减少了约 4倍。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>：你怎么解释?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：我认为我的假设是<span style="color: black;">仅有</span>订阅者是<span style="color: black;">平常</span>读者, 这太保守了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实质</span>上, <span style="color: black;">拜访</span>这些发布者的大<span style="color: black;">都数</span>人可能不是订阅者。<span style="color: black;">她们</span>很可能是不想为订阅付费的<span style="color: black;">拜访</span>者,但<span style="color: black;">她们</span>想阅读这些发布者的内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>, 我猜想非订阅者与<span style="color: black;">拜访</span>这些发布者的订阅者之间的比率可能是 4 : 1, 这解释了数据的差异。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官</strong>：是的。<span style="color: black;">那样</span>, 你将<span style="color: black;">怎样</span>更改计算?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者</strong>：将每日访客数改成每日订阅者<span style="color: black;">拜访</span>数和未订阅的<span style="color: black;">拜访</span>数之和进行计算,<span style="color: black;">她们</span>的比大概是1:4、这解释了数据的差异。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试官：</strong>是的。<span style="color: black;">那样</span>，你将<span style="color: black;">怎样</span>更改计算？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面试者：</strong>将每日访客数改成每日订阅者<span style="color: black;">拜访</span>数和未订阅的<span style="color: black;">拜访</span>数之和进行计算， <span style="color: black;">她们</span>的比大概是 1 : 4。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：Kris，公众号：Kris<span style="color: black;">制品</span>成长之路</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文由 @Kris 原创发布于人人都是<span style="color: black;">制品</span>经理。未经许可，禁止转载。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">题图来自Unsplash，基于CC0协议</p>

b1gc8v 发表于 2024-9-29 03:05:27

你说得对，我们一起加油，未来可期。

nykek5i 发表于 2024-10-4 20:21:23

“NB”（牛×的缩写，表示叹为观止）‌

nykek5i 发表于 2024-10-9 08:29:35

你的见解独到，让我受益匪浅，非常感谢。

查看完整版本: 制品面试系列：你怎么样估算Google AdSense产生的收入？