不黑百度！只谈Google 和百度在品牌营销上的本质区别！
<div style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>好，欢迎收看App收集狂，我是重度<span style="color: black;">病人</span>三木！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不黑不夸，百度和谷歌都是三木<span style="color: black;">平常</span>工作、生活中必不可少的两个搜索工具！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>细心的你肯定早就<span style="color: black;">发掘</span>一个<span style="color: black;">特别有</span>意思的现象：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">只要百度遇到公众舆论<span style="color: black;">危险</span>，谷歌就会被拿出来做对比；而一当谷歌有最新动态，百度优惠被拿出来进行一番品头论足。对比的结论均是，谷歌伟大光明正确，百度平庸<span style="color: black;">暗淡</span>不堪。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/24350002350df63cc9cc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958063&x-signature=v0KFfHnmQFAv5KVZGiffxfKBycY%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">针对</span>总是被拿来和百度PK<span style="color: black;">暗示</span>很委屈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先来聊聊百度，百度在品牌营销上最为成功的<span style="color: black;">亦</span>是最为核心的一项策略<span style="color: black;">便是</span>，把「百度」打造<span style="color: black;">成为了</span>一个<strong style="color: blue;">指代搜索<span style="color: black;">行径</span>的动词</strong>，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">大众</span>熟知的那一句---「<strong style="color: blue;">百度一下，你就<span style="color: black;">晓得</span></strong>」。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是<strong style="color: blue;">百度<span style="color: black;">第1</span>任公关老大、凤凰卫视出身的梁冬</strong>，在十<span style="color: black;">数年</span>前加入百度之后<span style="color: black;">帮忙</span>百度做的上市全案品牌策划，当然，就和「贴吧之父」<span style="color: black;">亦</span>莫名其妙的从俞军变成李彦宏那样，在梁冬离职之后，「百度一下，你就<span style="color: black;">晓得</span>」的创造者<span style="color: black;">亦</span>被修改<span style="color: black;">作为</span>了李彦宏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/24370001fb01211c3990~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958063&x-signature=3J0dNQbzU0nE67e646LxoqwXk4w%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>Google从来不<span style="color: black;">期盼</span>把「Google」一词给动词化，它所<span style="color: black;">运用</span>的文案<span style="color: black;">始终</span>是「<strong style="color: blue;">Search On Google</strong>」<span style="color: black;">或</span>「<strong style="color: blue;">Use Google To Search</strong>」，<span style="color: black;">仅有</span>民间才会有「<strong style="color: blue;">Google It</strong>」的用语。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/24310004cb38659299a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958063&x-signature=GerI%2BLWlhKsXx%2FYa3K8HfP5LzxQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">原由</span><span style="color: black;">亦</span>很简单：<strong style="color: blue;"><span style="color: black;">由于</span>的商标<span style="color: black;">守护</span>政策规定，<span style="color: black;">倘若</span>企业的品牌名<span style="color: black;">叫作</span>进入通用行列——<span style="color: black;">作为</span>人们的<span style="color: black;">平常</span>用语——<span style="color: black;">那样</span>它就<span style="color: black;">再也不</span>受到<span style="color: black;">守护</span>，而被归还于公众。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">历史上<span style="color: black;">这般</span>惨痛的教训有<span style="color: black;">非常多</span>，<strong style="color: blue;">「Aspirin」（阿司匹林）、「Trampoline」（蹦床）、「Brassiere」（胸罩）</strong>在最初都曾是品牌名<span style="color: black;">叫作</span>，只<span style="color: black;">不外</span><strong style="color: blue;"><span style="color: black;">由于</span><span style="color: black;">制品</span>太成功了而被广为<span style="color: black;">运用</span>并指代某个品类的所有商品</strong>，<span style="color: black;">因此</span>它们就都失去了商标<span style="color: black;">守护</span>，变<span style="color: black;">成为了</span>今天<span style="color: black;">咱们</span>理解的这种词性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/242d0004cd8202e1d1fc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958063&x-signature=FANmiv1dwtBjUKMiISq4a7KMQiw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没错，Aspirin<span style="color: black;">本来</span><span style="color: black;">便是</span>一种<span style="color: black;">药物</span>的品牌，<span style="color: black;">此刻</span>却<span style="color: black;">表率</span>了一类<span style="color: black;">药物</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>聪明的谷歌自然就要避免历史在它的头上再次上演啦！较真的Google<span style="color: black;">近期</span>还真的<span style="color: black;">始终</span>在打一项官司——<strong style="color: blue;">试图说服法官「Google」不是一个泛指搜索<span style="color: black;">行径</span>的动词</strong>，而是特指Google<span style="color: black;">机构</span>推出的搜索引擎<span style="color: black;">制品</span>，<span style="color: black;">据述</span>最新<span style="color: black;">发展</span><span style="color: black;">好似</span>是在联邦上诉法院胜诉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/242d0004d058702c5023~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958063&x-signature=tlVReWist7VLMH0hur4UgFsPm4k%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">厉害了，我的歌！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>讲真，其实虽然谷歌和百度在<span style="color: black;">重点</span>业务方面，惊人的<span style="color: black;">类似</span>，例如谷<strong style="color: blue;">歌有 Youtube、百度<span style="color: black;">亦</span>有一个爱奇艺，谷歌有谷歌地图，百度<span style="color: black;">亦</span>有一个百度地图等服务，<span style="color: black;">况且</span>双方都在布局人工智能，例如谷歌无人驾驶和百度无人驾驶</strong>，还都有着不错的<span style="color: black;">发展</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最重要的是<strong style="color: blue;">双方的<span style="color: black;">重点</span>营收方面，都是靠着<span style="color: black;">宣传</span>的收入</strong>！（没错，谷歌才是竞价排名的老大。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/2435000242eb150f5a27~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958063&x-signature=US4EMacEpaFyxfnHbiFEAp2zWtQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>营收全都超过85%，有木有很惊人？！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>说，三木觉得，<span style="color: black;">太多</span>的将百度和谷歌进行比较<span style="color: black;">无</span>太多的<span style="color: black;">道理</span>，<strong style="color: blue;">百度绝不完美，谷歌自然<span style="color: black;">亦</span>是有着缺点的</strong>，（<span style="color: black;">瞧瞧</span>就好，别计较太多）毕竟：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/2433000410af36ca361a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958063&x-signature=BhXlQiTvvxr5L5k2OQToHC1%2FlZw%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度还真的没法跟谷歌比啊！（搜索引擎<span style="color: black;">全世界</span>占比）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">题外话：<strong style="color: blue;">百度在人工智能方向<span style="color: black;">是不是</span>能缔造继移动互联时代之后的另一个时代？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎留言讨论或转发给你觉得有需要的人，不要让<span style="color: black;">咱们</span>的网络分享精神死亡。</p>
</div>
太棒了、厉害、为你打call、点赞、非常精彩等。 谷歌网站排名优化 http://www.fok120.com/
页:
[1]