论坛 › 广东 › 图文详解：一篇文案彻底弄懂谷歌购物宣传照片编辑规则

4zhvml8 发表于 2024-9-4 03:50:18

图文详解：一篇文案彻底弄懂谷歌购物宣传照片编辑规则

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>先来看一个最<span style="color: black;">平常</span>的购物<span style="color: black;">宣传</span>错误警告：Inappropriate image (YouTube Shopping Ads)</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/328bf7f6c1f943919d98a46dda54a193~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725960225&amp;x-signature=nWxLyemeEMPnN9yOBwPDyGnL5Mc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在Google Merchant Center Next中，新的UI版本<span style="color: black;">表示</span>为无效的属性值，当您点击下拉图标时，它会向您解释：您的<span style="color: black;">制品</span><span style="color: black;">仔细</span>信息不符合Discovery和/或Demand Gen<span style="color: black;">宣传</span>的<span style="color: black;">需求</span>。<span style="color: black;">倘若</span>您对此问题有异议，请在Merchant Center中请求审核。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/25b453c374074d8db200a4be868145ec~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725960225&amp;x-signature=ycFdBnsNReT1hmP0AB7%2F0%2BfrpPI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">这个问题<span style="color: black;">平常</span>的<span style="color: black;">原由</span>有以下几种：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">保证</span>您的图像只展示您的<span style="color: black;">制品</span>，不带有文本、标志或品牌。简而言之，图像应只<span style="color: black;">包括</span><span style="color: black;">制品</span>本身。您<span style="color: black;">能够</span>在<span style="color: black;">这儿</span>查看官方<span style="color: black;">需求</span>：</p>https://support.google.com/merchants/answer/6324350
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2. 在上传图像或确认符合规定后，转到Google Merchant Center。进入“<span style="color: black;">制品</span>”&gt;“所有<span style="color: black;">制品</span>”&gt;<span style="color: black;">选取</span>您的<span style="color: black;">制品</span>。在屏幕中央，您会找到“请求审核”的选项。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3. <span style="color: black;">倘若</span>问题仍然存在，而您确实想要<span style="color: black;">处理</span>它（尽管我<span style="color: black;">意见</span>不要过于担心这个问题），<span style="color: black;">能够</span>重新编写标题，避免<span style="color: black;">运用</span>在脱离上下文时可能被视为违规的关键词（<span style="color: black;">更加多</span>信息见下文）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4. 最后，<span style="color: black;">供给</span>给Google反馈。点击右上角的问号图标发邮件<span style="color: black;">仔细</span>说明您的<span style="color: black;">状况</span>。<span style="color: black;">倘若</span>您的图像符合标准指南，请<span style="color: black;">说到</span>这一点，能加速Google审查。</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">Google离谱的<span style="color: black;">地区</span>：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google的<span style="color: black;">设备</span>审核有时候非常不<span style="color: black;">可靠</span>，<span style="color: black;">倘若</span>你看下面的<span style="color: black;">照片</span>，Google声<span style="color: black;">叫作</span>这个润滑油枪针尖违规。<span style="color: black;">乃至</span>一管润滑脂<span style="color: black;">亦</span>是如此。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/400dddb9be964447b1eaada67b766deb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725960225&amp;x-signature=0RfEZV%2Fv6k582aXGC6aAREtF0s4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/526866a599734f57a10b42b69d7ca804~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725960225&amp;x-signature=TZjPBXsy5fB6bb6N6k6u3RrBnL0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/af35552774c24ab6a7f005b70ec4f752~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725960225&amp;x-signature=%2FMEIxXHMCj0dl6KnbF8ogsFqbOA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/16d2fe0a219f4674912d39ea9b525773~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725960225&amp;x-signature=7lgMymyasN8MsGfz33dh%2B82BVSg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">潜在的次要问题：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">咱们</span>的观察，问题似乎源于关键词被断章取义<span style="color: black;">或</span>图像被误识别。例如，“润滑油枪针尖”这个短语可能被错误地标记为“枪”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，在<span style="color: black;">营销</span>RC飞机的零部件时<span style="color: black;">亦</span>会<span style="color: black;">显现</span>问题。例如，<span style="color: black;">咱们</span><span style="color: black;">制品</span>的初始图像展示了一架RC飞机的机头锥，其标题<span style="color: black;">说到</span>“黑马”。<span style="color: black;">倘若</span>被误读，<span style="color: black;">设备</span>人可能会将其误认为是上市的活体动物。图像<span style="color: black;">设备</span>人难以准确识别您<span style="color: black;">供给</span>的物品。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大<span style="color: black;">都数</span>账户<span style="color: black;">倘若</span>标题<span style="color: black;">不易</span>被误解为其他东西，则不会<span style="color: black;">显现</span>此问题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">显现</span>此类<span style="color: black;">显著</span>的误判直接提交复审<span style="color: black;">就可</span>，基本都能恢复</span></span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">官方指南：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶ <span style="color: black;">通常</span>问题：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 表达不清楚</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 拼写错误</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· <span style="color: black;">体积</span>写和符号的<span style="color: black;">欠妥</span><span style="color: black;">运用</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶ 图像质量：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 模糊或不清晰的图像</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 扭曲的图像，<span style="color: black;">包含</span><span style="color: black;">哪些</span>扭曲、变形、颠倒、失焦、颜色反转、过度滤镜的图像</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 裁剪<span style="color: black;">欠妥</span>的图像或带有裁剪文本覆盖的图像</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 存在水印的图像</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶ 内容限制：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">♦ 描绘或参考：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 受<span style="color: black;">管理</span>的商品（例如，娱乐用品、烟草、酒精）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 武器或犯罪<span style="color: black;">行径</span>（例如，枪支、爆炸物、刀具、犯罪活动）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 色情或成人内容</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 侵入性医疗程序</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· <span style="color: black;">导致</span>不适的内容（例如，体液和废物）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 消极的生活事件（例如，离婚、事故、财产损失）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 自然或人为<span style="color: black;">危险</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· <span style="color: black;">行径</span>成瘾<span style="color: black;">恢复</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 死亡或与死亡<span style="color: black;">关联</span>的内容</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 创伤性或痛苦的<span style="color: black;">状况</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 基于个人属性的<span style="color: black;">卑视</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 违反其他平台条款和<span style="color: black;">要求</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· <span style="color: black;">无</span>合法客户行动的现金赠品或<span style="color: black;">关联</span>促销</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· <span style="color: black;">宣传</span>中的误导性或耸人听闻的语言</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· <span style="color: black;">保存</span>必要信息或暗示不存在功能的预告片</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 在与约会<span style="color: black;">关联</span>的内容中<span style="color: black;">运用</span>自拍图像</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 暗示用户个人属性的约会<span style="color: black;">宣传</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 含有淫秽或冒犯性语言的资产</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 混淆的文本、占位文本或<span style="color: black;">欠妥</span>的格式</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 资产中<span style="color: black;">太多</span>的细节，例如SKU或零件号不<span style="color: black;">包括</span>在<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>中</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">♦ 有限制但<span style="color: black;">准许</span>：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 来自虚构娱乐作品的描述（例如，电影、电视节目、视频游戏）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 在非暴力或非犯罪的上下文中<span style="color: black;">说到</span>被禁止的类别</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">· 与<span style="color: black;">消极</span>生活事件<span style="color: black;">关联</span>的服务，<span style="color: black;">倘若</span>以中性或积极的方式呈现</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着数字<span style="color: black;">宣传</span>的<span style="color: black;">持续</span>演进，谷歌<span style="color: black;">宣传</span>平台的规定<span style="color: black;">亦</span>在<span style="color: black;">持续</span>更新。<span style="color: black;">精细</span>遵守官方指南，尤其是在图像质量和内容方面，将为您的<span style="color: black;">宣传</span>带来更好的效果。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谨记，</span><strong style="color: blue;"><span style="color: black;">品牌形象的<span style="color: black;">守护</span>和合规操作是数字营销成功的关键</span></strong>。祝愿您的<span style="color: black;">宣传</span>在谷歌平台上取得<span style="color: black;">明显</span>成就！</span></p>

4lqedz 发表于 2024-10-14 09:54:37

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1fy07h 发表于 2024-10-21 04:24:41

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4lqedz 发表于 2024-11-5 09:48:47

楼主继续加油啊！外链论坛加油！

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