2018年沃尔玛电商平台入驻最全卖家攻略：开户、收费、物流及营销
<img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXrJRNnMICMykVXQGXicIpYU2DXjgyrkWjUDkoJVWsyHibWdfZQJ40EdnjQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雨果网跨境电商</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点上方蓝字关注，获取新手开店干货包</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span><span style="color: black;">全世界</span>最大的实体零售商，沃尔玛近年来<span style="color: black;">持续</span>布局<span style="color: black;">全世界</span>电商，进行了许多战略性收购，<span style="color: black;">同期</span><span style="color: black;">亦</span>推出会员制等营销活动，而这些投资<span style="color: black;">亦</span><span style="color: black;">持续</span><span style="color: black;">起始</span>得到了<span style="color: black;">报答</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>沃尔玛的电商网站<span style="color: black;">每一个</span>月大<span style="color: black;">大概</span>近1.1亿人次<span style="color: black;">拜访</span>。早前沃尔玛<span style="color: black;">颁布</span>的第二季度财报<span style="color: black;">亦</span><span style="color: black;">表示</span>其电商<span style="color: black;">营销</span>额增长40%，保持了<span style="color: black;">第1</span>季度33%的增长趋势。<span style="color: black;">另外</span>，受网上购物和杂货业务猛增的推动，沃尔玛股价大涨，至99.08美元，几乎能够与亚马逊抗衡。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一强劲的线上增长势头加上沃尔玛<span style="color: black;">自己</span>强大的实体零售实力，让不少卖家将目光转向沃尔玛。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为此，本文将全面盘点沃尔玛平台特点，以及卖家入驻平台、所缴<span style="color: black;">花费</span>、账户管理、商品营销等<span style="color: black;">关联</span>环节的攻略要点，<span style="color: black;">帮忙</span>卖家<span style="color: black;">容易</span>拿下沃尔玛。</p><span style="color: black;">平台<span style="color: black;">优良</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr0zeyJUUV9bX7L0cNFVyXiblAeBhtBmribZBxIxq9SPsLSpBzB7XqlaBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">无需月费或店铺费</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>入驻沃尔玛的卖家而言，<span style="color: black;">独一</span>需要缴纳的<span style="color: black;">花费</span><span style="color: black;">便是</span><span style="color: black;">按照</span><span style="color: black;">制品</span>类别进行收费的佣金。而亚马逊的<span style="color: black;">花费</span>却<span style="color: black;">包含</span>了<span style="color: black;">制品</span><span style="color: black;">营销</span>费、介绍费、可变结算<span style="color: black;">花费</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">加强</span>卖家网站流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有不少卖家<span style="color: black;">暗示</span>在入驻沃尔玛后，品牌知名度<span style="color: black;">持续</span><span style="color: black;">提高</span>，其品牌自建站的流量<span style="color: black;">亦</span>随之<span style="color: black;">加强</span>。从某种<span style="color: black;">方向</span>而言，入驻沃尔玛<span style="color: black;">寓意</span>着<span style="color: black;">得到</span>沃尔玛品牌的影响力和其受众的信任，对卖家而言百利而无一害。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">得到</span>庞大受众<span style="color: black;">基本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛每月<span style="color: black;">持有</span>超过1.1亿人次的<span style="color: black;">拜访</span>量，这<span style="color: black;">能够</span><span style="color: black;">帮忙</span>许多卖家扩大潜在的客户群，挖掘新的受众。并且在这些客户中，许多人都并非亚马逊的Prime会员，<span style="color: black;">因此呢</span><span style="color: black;">持有</span>更大的购买<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">加强</span><span style="color: black;">制品</span>的销量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛平台的单件<span style="color: black;">制品</span><span style="color: black;">营销</span>利润或许略<span style="color: black;">小于</span>其它平台，但高销量和好口碑的<span style="color: black;">营销</span>方式对绝大<span style="color: black;">都数</span>卖家而言更有利。</p><span style="color: black;">平台劣势</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr0zeyJUUV9bX7L0cNFVyXiblAeBhtBmribZBxIxq9SPsLSpBzB7XqlaBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">较低的<span style="color: black;">制品</span>利润</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span><span style="color: black;">区别</span>的市场定位和战略，沃尔玛的商品利润要略<span style="color: black;">小于</span>同行。<span style="color: black;">因此呢</span>卖家要提前做好低<span style="color: black;">制品</span>利润的准备。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">严格的交付规则</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家<span style="color: black;">能够</span><span style="color: black;">自动</span><span style="color: black;">选取</span>物流商、运输方式和运输<span style="color: black;">花费</span>（有五种<span style="color: black;">办法</span>可选）。但平台<span style="color: black;">需求</span>包裹必须以非品牌包装运输，不<span style="color: black;">准许</span><span style="color: black;">运用</span>沃尔玛以外其他品牌的打包材料。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这限制了<span style="color: black;">有些</span>想要<span style="color: black;">经过</span>包裹外观来塑造品牌印象、<span style="color: black;">提高</span>品牌忠诚度的商家。<span style="color: black;">同期</span><span style="color: black;">亦</span>提醒了<span style="color: black;">有些</span>卖家，用FBA完成沃尔玛订单是不明智的<span style="color: black;">选取</span>。显然，<span style="color: black;">持有</span>自己仓储和配送服务的卖家在入驻沃尔玛时有更大的<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">潜在的Listing<span style="color: black;">危害</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛<span style="color: black;">运用</span>统一的目录系统，本质上这是一个“先到先得”系统。这<span style="color: black;">寓意</span>着，<span style="color: black;">第1</span>个在网站上列出一个<span style="color: black;">制品</span>的卖家，将<span style="color: black;">作为</span>其他<span style="color: black;">营销</span>同款商品卖家的“大本营”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌商家可能会<span style="color: black;">发掘</span>自己<span style="color: black;">制品</span>的UPC（商品统一代码）或GTIN（<span style="color: black;">全世界</span>贸易项目代码）<span style="color: black;">已然</span>在其他卖家的<span style="color: black;">制品</span>页面上被列出，并且几乎<span style="color: black;">无</span>权限更改listing。于是，<span style="color: black;">哪些</span><span style="color: black;">拥有</span>相同UPC的<span style="color: black;">制品</span>就会在网站上被呈<span style="color: black;">此刻</span><span style="color: black;">一块</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">延误的卖方支持</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊曾因卖方服务不<span style="color: black;">即时</span>而受到诟病，但沃尔玛<span style="color: black;">供给</span>的卖方支持<span style="color: black;">状况</span>可能要更差一点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">严格的定价<span style="color: black;">需求</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛卖家<span style="color: black;">能够</span>自主定价自己在售<span style="color: black;">制品</span>的价格。<span style="color: black;">然则</span><span style="color: black;">有些</span>卖家设置的价格因<span style="color: black;">不足</span>有竞争力而被删除。</p><span style="color: black;"><span style="color: black;">怎样</span>创建卖家账号</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr0zeyJUUV9bX7L0cNFVyXiblAeBhtBmribZBxIxq9SPsLSpBzB7XqlaBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在极<span style="color: black;">少许</span><span style="color: black;">状况</span>下，沃尔玛会<span style="color: black;">按照</span>卖家所售卖商品归属的垂直品类，<span style="color: black;">需求</span>卖家<span style="color: black;">作为</span>平台及<span style="color: black;">附庸</span>网站（Jet.com,Moosejaw.com, Shoes.com, Hayneedle.com）的供应商或卖家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>卖家<span style="color: black;">无</span>被选为卖家，就必须<span style="color: black;">经过</span>沃尔玛网站进行申请。平台的市场<span style="color: black;">分部</span>将在两周内审查卖家的申请，业务经理会<span style="color: black;">帮助</span>卖家完成<span style="color: black;">全部</span>过程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>卖家的申请<span style="color: black;">经过</span>，将签署零售商协议并<span style="color: black;">起始</span>入驻平台，这个过程大概需要四周<span style="color: black;">上下</span>的时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">卖家申请中需要<span style="color: black;">包括</span>以下信息：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">联系人信息（姓名、邮箱、<span style="color: black;">机构</span>、网站等）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">业务信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>类别信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商平台经验</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运营信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家资质<span style="color: black;">需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">沃尔玛平台<span style="color: black;">需求</span>入驻品牌和卖家符合<span style="color: black;">关联</span>的卖方资质<span style="color: black;">需求</span>。<span style="color: black;">包含</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌声誉：</strong>品牌声誉<span style="color: black;">日前</span><span style="color: black;">重点</span>关于品牌<span style="color: black;">认识</span>、品牌资产和其他品牌定位<span style="color: black;">关联</span>的<span style="color: black;">原因</span>。而<span style="color: black;">优秀</span>的客服和快速<span style="color: black;">靠谱</span>的订单交付是最重要的<span style="color: black;">思虑</span><span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销</span>额预估：</strong>平台会<span style="color: black;">按照</span>商家的<span style="color: black;">营销</span>历史和行情预估来判断该<span style="color: black;">制品</span><span style="color: black;">是不是</span>适合在沃尔玛上<span style="color: black;">营销</span>。独特的<span style="color: black;">制品</span>类别和有竞争力的定价还是预测<span style="color: black;">营销</span>行情时<span style="color: black;">重点</span><span style="color: black;">思虑</span>的<span style="color: black;">原因</span>。<span style="color: black;">据说</span>，5000美元的<span style="color: black;">营销</span>额是一个判断基准。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌价值观：</strong>对商家而言<span style="color: black;">持有</span>和沃尔玛品牌一致的品牌<span style="color: black;">认识</span><span style="color: black;">非常</span>重要。沃尔玛发言人对此<span style="color: black;">暗示</span>，平台只是一个对接卖家的入口，沃尔玛<span style="color: black;">更加多</span>的会<span style="color: black;">按照</span>商家的经验、规模和声誉以及品牌价值观来<span style="color: black;">选取</span>入驻商家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">申请过程需要几个月的时间，一旦<span style="color: black;">得到</span><span style="color: black;">准许</span>，就<span style="color: black;">能够</span>进入下一环节。</p><span style="color: black;">平台<span style="color: black;">花费</span>事项</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr0zeyJUUV9bX7L0cNFVyXiblAeBhtBmribZBxIxq9SPsLSpBzB7XqlaBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">商品佣金</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛卖家只需要在订单完成后<span style="color: black;">按照</span>所<span style="color: black;">营销</span>的<span style="color: black;">制品</span>向平台支付<span style="color: black;">必定</span>比例的佣金（referralfee），无需缴纳其它<span style="color: black;">花费</span>。下图是<span style="color: black;">区别</span>商品所需缴纳佣金的比例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr7O8NKJTNjrgguA0b0KV5eibjgIsM4AhEz1rClx8nkZYBpkHg1pZUL9A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">卖家收款</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家需要同意平台零售商协议中的支付条款以及支付频率。卖家的款项<span style="color: black;">一般</span>以周为单位，由平台集中支付在其<span style="color: black;">时期</span>的订单款项。卖家收到的款项为商品<span style="color: black;">营销</span>额除去平台佣金后的<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1星期</span>的单位时间<span style="color: black;">通常</span>以每周一的零点<span style="color: black;">起始</span>计算，而卖家将在下个周三<span style="color: black;">晌午</span>前收到款项。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户下单后所支付的款项会先进入平台账户，直至卖家确认发货。一旦订单完成，沃尔玛将从客户账户中扣除资金。这<span style="color: black;">寓意</span>着<span style="color: black;">营销</span>额报告是基于发货日期的，而不是订单创建日期。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">商品定价</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛在卖家协议中对卖家的<span style="color: black;">制品</span>定价有如下<span style="color: black;">需求</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论在任何时候，除了特定<span style="color: black;">制品</span>之外，<span style="color: black;">制品</span>的购买价或所有其它条款（<span style="color: black;">包含</span>运费、退换货<span style="color: black;">花费</span>、“低价”<span style="color: black;">保准</span>、商品折扣或其它优惠等）都必须是该<span style="color: black;">制品</span>在所有电商<span style="color: black;">途径</span>中的最优惠条款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">显然，沃尔玛力图用低价来吸引消费者。<span style="color: black;">因此</span>当卖家的价格偏离<span style="color: black;">需求</span>时，将接到平台的罚单<span style="color: black;">通告</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">税费缴纳</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛平台的卖家有义务将<span style="color: black;">营销</span>税以及<span style="color: black;">制品</span>税缴给税收管辖<span style="color: black;">分部</span>。卖家<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>让沃尔玛代收<span style="color: black;">营销</span>税和<span style="color: black;">制品</span>税。<span style="color: black;">倘若</span>卖家<span style="color: black;">选取</span>让沃尔玛代收<span style="color: black;">营销</span>税，卖家将<span style="color: black;">运用</span>沃尔玛的合作工具（PartnerTools）来<span style="color: black;">选取</span>卖家<span style="color: black;">拥有</span>征税义务的州。在卖家<span style="color: black;">选取</span>完后，沃尔玛所<span style="color: black;">运用</span>的税务软件会<span style="color: black;">按照</span>出售的商品和交货地点，自动计算每次<span style="color: black;">营销</span>相应的税金。</p><span style="color: black;">平台交付事项和客户服务</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr0zeyJUUV9bX7L0cNFVyXiblAeBhtBmribZBxIxq9SPsLSpBzB7XqlaBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">物流&发货</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛自营卖家<span style="color: black;">能够</span>直接将商品运输至沃尔玛物流中心，由平台负责仓储、发货及其余问题。而第三方卖家则需<span style="color: black;">自动</span>处理发货、退换货以及售后等问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>第三方卖家<span style="color: black;">自动</span>负责物流，<span style="color: black;">因此</span><span style="color: black;">她们</span><span style="color: black;">能够</span>在<span style="color: black;">制品</span>listing中附上运费信息，<span style="color: black;">或</span><span style="color: black;">选取</span>免除买家运费。卖家有两种方式来设定运费——</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">按售价收费：</strong></span>即卖家<span style="color: black;">按照</span>商品的价格设定运费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">按重量收费：</strong></span>即卖家<span style="color: black;">按照</span>商品的重量或数量来设定运费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于所<span style="color: black;">选取</span>的运费计算模式，卖家<span style="color: black;">能够</span>输入预期的运输时间和<span style="color: black;">花费</span>。运费和可选的运输方式会<span style="color: black;">按照</span>在售商品的类别自动更新。买家<span style="color: black;">能够</span>自主<span style="color: black;">选取</span>运输方式，以便更快的收到包裹。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快速发货是卖家处理订单过程中的关键。卖家在订单结束前<span style="color: black;">没法</span>收到交易款项，与此<span style="color: black;">同期</span>快速发货<span style="color: black;">能够</span><span style="color: black;">提高</span>买家的购物体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛的客服与亚马逊的FBA有所<span style="color: black;">区别</span>，第三方卖家需自己负责<span style="color: black;">包含</span>客户咨询、售后服务、退换货等问题。虽然这<span style="color: black;">寓意</span>着第三方卖家需要付出额外的精力和时间，但这<span style="color: black;">亦</span>让客服体验更可控更有<span style="color: black;">保证</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">订单取消</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一旦沃尔玛后台判定订单为虚假订单，将不会将订单发送给卖家。下单的客户会收到一封<span style="color: black;">没法</span>再次下单的订单取消邮件。订单被取消后，任何一方都<span style="color: black;">不可</span>撤回或发货。这<span style="color: black;">亦</span><span style="color: black;">寓意</span>着，在正常<span style="color: black;">状况</span>下一旦买家取消了订单，卖家<span style="color: black;">亦</span>必须立即停止发货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">退货&退款</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家在入驻沃尔玛平台时需要提交一份四千字符以内的退货政策声明。这<span style="color: black;">亦</span>是第三方卖家<span style="color: black;">自动</span>负责物流和运输的好处，<span style="color: black;">能够</span>自主规定退货政策。<span style="color: black;">意见</span>卖家在沃尔玛平台上的退货条款和自己网站上的保持一致，以<span style="color: black;">保证</span>它达到了标准。</p><span style="color: black;"><span style="color: black;">怎样</span>创建商品listing</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr0zeyJUUV9bX7L0cNFVyXiblAeBhtBmribZBxIxq9SPsLSpBzB7XqlaBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、卖家<span style="color: black;">首要</span>要登录沃尔玛卖家中心。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、<span style="color: black;">选取</span>所<span style="color: black;">营销</span>的<span style="color: black;">制品</span>。</strong>卖家应<span style="color: black;">按照</span>自己的定位和<span style="color: black;">营销</span><span style="color: black;">目的</span><span style="color: black;">选取</span>合适的<span style="color: black;">制品</span>类别。卖家还需<span style="color: black;">重视</span>沃尔玛禁止<span style="color: black;">营销</span><span style="color: black;">包含</span>酒精、动物、<span style="color: black;">保藏</span>品、二手<span style="color: black;">制品</span>、货币、<span style="color: black;">药品</span>与医疗器械在内的许多<span style="color: black;">制品</span>。卖家<span style="color: black;">能够</span>在平台上查看完整的禁售列表。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、在平台上创建<span style="color: black;">制品</span>信息。</strong>卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>三种方式上传自己的<span style="color: black;">制品</span>信息和内容——<span style="color: black;">运用</span>沃尔玛API、批量导入Excel表格或<span style="color: black;">运用</span>平台合作的渠道。<span style="color: black;">倘若</span>卖家打算<span style="color: black;">运用</span>第三种<span style="color: black;">办法</span>，则参考两个动态信息管理的平台，Feedonomics和GoData Feed。<span style="color: black;">另一</span>，卖家还需<span style="color: black;">保证</span>自己的内容符合平台对文字图像的<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、在平台上添加<span style="color: black;">制品</span>内容。</strong>如前文<span style="color: black;">说到</span>的，沃尔玛并不对<span style="color: black;">制品</span><span style="color: black;">供给</span>独家品牌<span style="color: black;">守护</span>，是典型的“先到先得”服务系统。<span style="color: black;">因此呢</span><span style="color: black;">倘若</span>多个卖家<span style="color: black;">营销</span>同一件<span style="color: black;">制品</span>，系统算法会自动<span style="color: black;">选取</span>一个<span style="color: black;">重点</span>的<span style="color: black;">制品</span>内容供应商（PrimaryContent Provider，PCP）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即使卖家的<span style="color: black;">制品</span>赢得黄金购物车，平台仍会<span style="color: black;">选取</span>CPC的内容和<span style="color: black;">照片</span>用于<span style="color: black;">制品</span>listing。<span style="color: black;">仅有</span>当卖家是该商品的<span style="color: black;">独一</span>供货商时，项目内容才会完全展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相同的内容规则<span style="color: black;">亦</span>适用于变体组（个别属性上有差异的一组<span style="color: black;">制品</span>）。<span style="color: black;">倘若</span>两个卖家（<span style="color: black;">包含</span>沃尔玛自营）都出售<span style="color: black;">制品</span>的其他款式，<span style="color: black;">那样</span>重复的型号将被整合在同一个listing中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>某一<span style="color: black;">制品</span>有多个SKU，无论是<span style="color: black;">区别</span>颜色或<span style="color: black;">体积</span>的<span style="color: black;">制品</span>都<span style="color: black;">能够</span>在同一个<span style="color: black;">制品</span>页面<span style="color: black;">表示</span>。平台规定，单一变体的<span style="color: black;">制品</span>数量上限在50-100。多变体的<span style="color: black;">制品</span>数量上限在500。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家切记在lisitng中<span style="color: black;">供给</span>准确清晰的内容。当前沃尔玛正在<span style="color: black;">持续</span><span style="color: black;">加强</span>对<span style="color: black;">制品</span>图像的<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以下是listing所需<span style="color: black;">包括</span>的内容：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>名字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span><span style="color: black;">仔细</span>描述</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>简要描述</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>主图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在售期限</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家名<span style="color: black;">叫作</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家ID</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>价格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>税码</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是</span>需要单独运输</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">原材料</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家<span style="color: black;">能够</span><span style="color: black;">运用</span>平台<span style="color: black;">供给</span>的<span style="color: black;">归类</span>模板批量管理listing内容。卖家<span style="color: black;">亦</span><span style="color: black;">能够</span>将这些事项外包给<span style="color: black;">得到</span>沃尔玛<span style="color: black;">准许</span>的内容服务商（ContentService Provider，CSP）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>收到沃尔玛的邮件<span style="color: black;">暗示</span>要获取<span style="color: black;">更加多</span><span style="color: black;">制品</span>信息，卖家请务必遵守<span style="color: black;">关联</span><span style="color: black;">需求</span>。<span style="color: black;">另一</span>平台可能随时会更改这些<span style="color: black;">需求</span>。卖家<span style="color: black;">能够</span>在卖家协议中<span style="color: black;">认识</span><span style="color: black;">更加多</span>关于listing内容的<span style="color: black;">需求</span>。</p><span style="color: black;">Listing将<span style="color: black;">怎样</span>在平台上展示</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr0zeyJUUV9bX7L0cNFVyXiblAeBhtBmribZBxIxq9SPsLSpBzB7XqlaBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在完成上传<span style="color: black;">制品</span>数据的工作后，卖家<span style="color: black;">能够</span><span style="color: black;">起始</span>着手让自己的<span style="color: black;">制品</span>出<span style="color: black;">此刻</span>搜索结果页面上。输入关键字以后，搜索结果页面会<span style="color: black;">表示</span><span style="color: black;">关联</span>在售的listing。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">消费者将<span style="color: black;">按照</span><span style="color: black;">制品</span>类别、运输配送、尺寸颜色、品牌、零售商、折扣和价格等选项对商品进行搜索，查看<span style="color: black;">周边</span>门店的商品库存并挑选商品。当消费者点击<span style="color: black;">制品</span>页面时，<span style="color: black;">她们</span>不仅<span style="color: black;">能够</span>浏览<span style="color: black;">制品</span>信息，还<span style="color: black;">能够</span>看到类似于亚马逊高级EBC（图文版品牌描述）的内容：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>卖家<span style="color: black;">无</span>充足的时间和资源创建图文版品牌描述，<span style="color: black;">能够</span><span style="color: black;">思虑</span>和沃尔玛的服务商ContentStudio Service Providers (CSSPs)合作创建<span style="color: black;">制品</span>页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和亚马逊<span style="color: black;">同样</span>，沃尔玛评论板块仅<span style="color: black;">包含</span>平台买家发布的评论，并不收入第三方<span style="color: black;">途径</span>的评论。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛平台上<span style="color: black;">亦</span>有类似于亚马逊付费<span style="color: black;">宣传</span>类的服务，但<span style="color: black;">日前</span>平台的算法排名规则还不清晰。</p><span style="color: black;"><span style="color: black;">怎样</span>促进平台<span style="color: black;">营销</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr0zeyJUUV9bX7L0cNFVyXiblAeBhtBmribZBxIxq9SPsLSpBzB7XqlaBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然卖家<span style="color: black;">没法</span>直接决定<span style="color: black;">制品</span>listing在搜索结果中的排名，但以下几个重要的<span style="color: black;">原因</span>会对此<span style="color: black;">导致</span>影响：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span><strong style="color: blue;">买家好评</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛买家的可用评论会<span style="color: black;">表示</span>在商品价格下。虽然<span style="color: black;">咱们</span><span style="color: black;">不可</span>确定沃尔玛在搜索算法中<span style="color: black;">思虑</span>了客户评论这个<span style="color: black;">原因</span>，但值得<span style="color: black;">重视</span>的是，<span style="color: black;">有些</span><span style="color: black;">拜访</span>者在搜索时可能会<span style="color: black;">根据</span>评级进行筛选，在这种<span style="color: black;">状况</span>下，买家评论会在很大程度上影响<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXraPaD1qKjrZz4Irupb0Da5ibIa3uIibMoViaEl6CfR1svbvOqYhIxEgZxw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、黄金购物车</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛平台为第三方买家推出了黄金购物车（BuyBox）标识。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>，要赢得沃尔玛的黄金购物车很简单：<span style="color: black;">供给</span>最低的价格（<span style="color: black;">包括</span>运费），并保持库存充足就行了。沃尔玛以EDLP（每日低价）<span style="color: black;">创立</span>了自己的品牌影响力，<span style="color: black;">同期</span>在平台listing排名的算法中，商品定价占有非常大比重的加权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXraj8quRCfHPBTSxHj2D5aKwZEfLe5HtVcqYLicpaAaPlkIvicfwECiaH9g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、遵守客户服务和商品运输的规定</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛卖家必须遵守平台关于客户服务和商品运输的规定，否者会面临被禁止<span style="color: black;">营销</span>的<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以下是卖家必须遵守的<span style="color: black;">关联</span>规定：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-按时发货率不<span style="color: black;">小于</span>99%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-正确发货率不<span style="color: black;">小于</span>99.5%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-订单取消率不高于1.5%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-商品损坏退款率不高于3%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-买家90天内好评率不<span style="color: black;">小于</span>90%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-在一小时内确认平台发送的订单邮件</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-在四小时内确认订单文邮件中的每一条订单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-在四小时内发送发货信息及订单<span style="color: black;">跟踪</span>等<span style="color: black;">通告</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-在24小时内处理买家的退款<span style="color: black;">需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-卖家中心客服<span style="color: black;">tel</span>转接的60秒内，卖家的接通率不<span style="color: black;">小于</span>60%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-客服<span style="color: black;">tel</span>未接通<span style="color: black;">tel</span>不超过4%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-客户邮件的24小时内回复率不<span style="color: black;">小于</span>90%</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（注：卖家<span style="color: black;">能够</span>在沃尔玛网站的卖家协议中查看<span style="color: black;">关联</span>细则）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、在沃尔玛上投放<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近年来有许多<span style="color: black;">媒介</span><span style="color: black;">报告</span>，沃尔玛的内部<span style="color: black;">宣传</span><span style="color: black;">制品</span><span style="color: black;">始终</span>在<span style="color: black;">持续</span>增长。在<span style="color: black;">外边</span><span style="color: black;">宣传</span>方面，沃尔玛<span style="color: black;">媒介</span>集团最大的<span style="color: black;">优良</span><span style="color: black;">便是</span><span style="color: black;">经过</span>WMX（WalmartExchange，沃尔玛额数据平台）整合线上线下的客户数据。WMX的功能类似于亚马逊的AAP，并且都对接到<span style="color: black;">外边</span>网站的<span style="color: black;">宣传</span>投放。</p><span style="color: black;"><span style="color: black;">怎样</span>投放<span style="color: black;">宣传</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/ungZFmlkMeZ9qQPcr87NWzCvBglQZZXr0zeyJUUV9bX7L0cNFVyXiblAeBhtBmribZBxIxq9SPsLSpBzB7XqlaBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当前沃尔玛上的<span style="color: black;">宣传</span>投放<span style="color: black;">途径</span><span style="color: black;">重点</span>有两种，<span style="color: black;">经过</span>沃尔玛<span style="color: black;">媒介</span>集团或是第三方<span style="color: black;">宣传</span>平台，如Criteo。付费<span style="color: black;">宣传</span>的收费模式是按点击计费。即<span style="color: black;">仅有</span>当用户点击<span style="color: black;">宣传</span>并<span style="color: black;">转</span>至<span style="color: black;">宣传</span>的登录页面时才进行计费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三方展示<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三方<span style="color: black;">宣传</span>是在第三方平台上的标准网络购买和<span style="color: black;">转</span>至<span style="color: black;">外边</span>登录页面的链接。谷歌的ShoppingPartner Network Ads是一个典型的例子。<span style="color: black;">做为</span>谷歌<span style="color: black;">宣传</span>的合作伙伴，沃尔玛的<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">表示</span>在谷歌上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>卖家正在<span style="color: black;">运用</span>AdWords，就<span style="color: black;">能够</span>在<span style="color: black;">无</span>创建listing的<span style="color: black;">状况</span>下在平台上展示自己的<span style="color: black;">制品</span>。卖家应该<span style="color: black;">认识</span>到这是一种不必要的竞争。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">沃尔玛平台上的<span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在下文<span style="color: black;">说到</span>的<span style="color: black;">有些</span>直接在沃尔玛平台上投放<span style="color: black;">宣传</span>的案例中，平台用户都<span style="color: black;">能够</span>直接点击<span style="color: black;">转</span>站内的<span style="color: black;">制品</span>详情页面。预计这些<span style="color: black;">宣传</span>有更高的转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家仅<span style="color: black;">能够</span><span style="color: black;">经过</span>WalmartMerchant/Buyer<span style="color: black;">途径</span>购买<span style="color: black;">宣传</span>位，<span style="color: black;">她们</span><span style="color: black;">亦</span>被<span style="color: black;">叫作</span>为CategoryManager和CategoryLead。某些<span style="color: black;">状况</span>下，CategorySpecialist（在CategoryLead下面）<span style="color: black;">亦</span><span style="color: black;">能够</span>出售<span style="color: black;">宣传</span>服务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沃尔玛<span style="color: black;">宣传</span><span style="color: black;">包括</span>了原生<span style="color: black;">宣传</span>横幅、弹窗<span style="color: black;">宣传</span>和搜索栏<span style="color: black;">宣传</span>。这些<span style="color: black;">宣传</span>与亚马逊的标题搜索<span style="color: black;">宣传</span><span style="color: black;">表示</span>。然而弹框是针对特定<span style="color: black;">制品</span>类别进行用户引流的页面，而搜索栏<span style="color: black;">宣传</span>则<span style="color: black;">更加多</span>的用于品牌推广，从而引流客户点击<span style="color: black;">宣传</span>登录页。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是女性服饰类的原生横幅<span style="color: black;">宣传</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是网站搜索栏<span style="color: black;">宣传</span>案例（引流用户至<span style="color: black;">宣传</span>登录页）：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是弹窗<span style="color: black;">宣传</span>的案例（在同类<span style="color: black;">制品</span>详情页面<span style="color: black;">表示</span>）：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无疑，随着沃尔玛电<span style="color: black;">商场</span>务版图的<span style="color: black;">持续</span>扩大和平台的<span style="color: black;">持续</span>完善和发展，卖家在平台上将<span style="color: black;">持有</span>更庞大的受众<span style="color: black;">基本</span>以及市场机会，卖家不妨瞄准<span style="color: black;">机会</span>，利用沃尔玛平台为自己的品牌和业务锦上添花。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文/雨果网 郭汇雯</span></p>
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