fny5jt9 发表于 2024-9-4 04:25:02

2021最仔细Google Shopping 营销指南


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自2019年谷歌对所有商家开放Google Shopping<span style="color: black;">败兴</span>，越来越多的卖家利用Google Shopping获取站外流量加持自己的亚马逊店铺，摆脱对平台流量的依赖。GoogleShopping<span style="color: black;">亦</span><span style="color: black;">逐步</span><span style="color: black;">作为</span>独立站DTC品牌引流的关键阵地。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本期<span style="color: black;">文案</span>，小U整理了Google Shopping 投放的步骤，全文3000字，<span style="color: black;">意见</span>有需要的<span style="color: black;">伴侣</span><span style="color: black;">保藏</span>阅读。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> 什么是 Google Shopping?</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Shopping 是一项谷歌服务，<span style="color: black;">准许</span>消费者在<span style="color: black;">区别</span>零售商之间搜索、比较和购买<span style="color: black;">制品</span>。<span style="color: black;">亦</span>被<span style="color: black;">叫作</span>为比较购物引擎 (CSE)。Google Shopping 的搜索结果<span style="color: black;">表示</span>为缩略图，图上<span style="color: black;">包括</span><span style="color: black;">每一个</span><span style="color: black;">制品</span>的商家名<span style="color: black;">叫作</span>和价格。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9c65559193204680a1c2429a4c33cd51~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=7yRuvqFcga77eSEhANkgGr1kMHw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：Google.com</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;">为何</span><span style="color: black;">运用</span>Google Shopping?</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">原由</span>很简单：有效。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多的海外网购者在萌生购买某样<span style="color: black;">制品</span>的想法但却<span style="color: black;">无</span><span style="color: black;">知道</span><span style="color: black;">目的</span>时，会在Google搜索关键词，以获取来自多家网店的<span style="color: black;">制品</span>和报价。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Shopping<span style="color: black;">优良</span>：</span></span></p><span style="color: black;"><span style="color: black;">为购物体验增添了视觉冲击力；</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">准许</span>商店在Google SERP 中多次<span style="color: black;">显现</span>；</span></span><span style="color: black;"><span style="color: black;">转化率比谷歌网页的文字<span style="color: black;">宣传</span>高 30%。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"> <span style="color: black;">怎样</span>将<span style="color: black;">制品</span>添加到 Google Shopping中？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1. 设置 Google Merchant Center 帐户</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2. 优化<span style="color: black;">制品</span>图像</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3. 收集并输入<span style="color: black;">制品</span>提要数据</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4. <span style="color: black;">相关</span>Google AdWords 帐户</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5. 制作 Google 购物<span style="color: black;">宣传</span>系列</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6. 为购物<span style="color: black;">宣传</span>系列出价</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7. 定位和安排购物<span style="color: black;">宣传</span>系列</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8. 制作<span style="color: black;">宣传</span>组</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下面，小U给<span style="color: black;">大众</span>逐步介绍手动设置帐户所需的<span style="color: black;">过程</span>，（<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>非常多的话，外包给 Google Shopping data feed tool会<span style="color: black;">更易</span>哦）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 设置 Google Merchant Center 帐户</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要让产品出<span style="color: black;">此刻</span> Google 购物结果中，<span style="color: black;">首要</span>需要注册一个 Google Merchant Center 帐户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">设置 Google 商家帐户非常简单，只需四个<span style="color: black;">过程</span><span style="color: black;">就可</span><span style="color: black;">持有</span>自己的 Google 商家帐户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1）Google Merchant Center 注册表单：填写<span style="color: black;">相关</span>你企业的必填信息，<span style="color: black;">包含</span>所在的国家/地区、企业名<span style="color: black;">叫作</span>和网站 URL。完成后，单击“继续”。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0afaaaa3d7f24bb89b6729e767ac73c5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=llGgW9DUdxe7BzjweqHuHGQjx84%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2）勾选阅读条款和<span style="color: black;">要求</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/be9b7def68e14247b4ef13aa92ef1d10~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=PhbQQjk2PVO9Uy%2FDU4N8JhNgUKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3）在框中输入网站 URL，<span style="color: black;">而后</span>单击“<span style="color: black;">保留</span>”和“完成”。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/90e260bc927b445490afc7958a080c81~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=SDvkXWjyutnwDTa%2BTOsvGSQiqPo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4）此<span style="color: black;">过程</span>是跳过后在Merchant Center的信息中心内完成。<span style="color: black;">或</span>直接<span style="color: black;">选取</span>页面提示的一种方式验证网站 URL，单击“完成”。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2eb0d144d7f941d5aa336f6172a47c25~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=8slclbcWRQv4jnFu8cZYdgD%2BdoU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">简单四步，Google Merchant Center就设置好啦！</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4ac7f73bb24d4213a956c7f94f80b1e6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=B6bvHB9BugkANDtMhcSLNfpTv6o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 优化<span style="color: black;">制品</span><span style="color: black;">照片</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Shopping是高度视觉化的，<span style="color: black;">制品</span>照片<span style="color: black;">能够</span>说是<span style="color: black;">全部</span>页面中最重要的部分了。谷歌为了给消费者<span style="color: black;">供给</span>良好的购物体验，对<span style="color: black;">照片</span><span style="color: black;">需求</span>很严格，会经常进行质量<span style="color: black;">检测</span>，一旦查到<span style="color: black;">照片</span>质量差的<span style="color: black;">状况</span>就会毫不犹豫地暂停Google Shopping帐户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">意见</span><span style="color: black;">大众</span>从一<span style="color: black;">起始</span><span style="color: black;">根据</span> Google 的<span style="color: black;">照片</span>指南进行操作：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1）<span style="color: black;">运用</span>纯白色、灰色或浅色背景；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2）照明均匀、图像清晰；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3）多方位展示<span style="color: black;">制品</span>（后视图和特写<span style="color: black;">能够</span>用作附加图像，但<span style="color: black;">不可</span>用作主图像）；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4）<span style="color: black;">制品</span>应占<span style="color: black;">全部</span>图像的 75% 到 90%；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5）<span style="color: black;">供给</span>多<span style="color: black;">方向</span>的真人穿着照片或<span style="color: black;">制品</span><span style="color: black;">运用</span>场景照片。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/736047b701254e51ac7d1aaed4328d67~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=ghJ1BshB3gHteJptOQWgk9kyI8A%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 录入<span style="color: black;">制品</span>数据 - Product Feed</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优化<span style="color: black;">照片</span>之后，就<span style="color: black;">能够</span>创建Google Shopping的<span style="color: black;">制品</span>数据提要Product Feed了。设置Product Feed需要到你的Google Merchant Center 帐户。单击<span style="color: black;">制品</span> &gt; 订阅源，<span style="color: black;">而后</span>单击蓝色的“+”图标。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cf54074a27974b1090de9e1029ee6285~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=dVeGIY5HiOZHgJMsifZXSgT4bxM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，输入<span style="color: black;">目的</span>市场的国家和语言，这决定了<span style="color: black;">那些</span>人群会看到你投放的<span style="color: black;">制品</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ac0de33054304df99f7f9574d090ab4c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=sUZxFX3KRm5IwOszLRhV%2BLee3Kg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">命名Feed并<span style="color: black;">选取</span>录入方式。<span style="color: black;">能够</span><span style="color: black;">选取</span>从Google sheet录入，<span style="color: black;">亦</span><span style="color: black;">能够</span>上传本地文件以及内容API对接。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3e6d92bf2f5e4ca0abcf878ac7ba058c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=H6O%2Bwod5Gy0KvbdkltKlo%2FTbqak%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">选取</span><span style="color: black;">运用</span> Google 电子表格上传的话，<span style="color: black;">能够</span><span style="color: black;">运用</span> Google Merchant 的电子表格模板。还<span style="color: black;">能够</span><span style="color: black;">选取</span>上传时间表，<span style="color: black;">按照</span>更新库存的频率设置<span style="color: black;">恰当</span>的时间。<span style="color: black;">而后</span>，单击“继续”。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/26620f0b20374fdba0a74a4eca865a95~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=ZxvUDBSx%2FylobdG5%2FdfiHLmIMLM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在Google sheet中需要填写必要的信息，<span style="color: black;">包含</span>“id”、“title”、“description”、“link”、“condition”、“price”、“availability”等，需要尽可能地<span style="color: black;">详细</span>填写，有助于优化你的<span style="color: black;">制品</span>展示。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d26df521f6f84122a10d87fb41c0fe88~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=HzOU9iNxQ1gOGurij9Kd7jteYi8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">完成以后就<span style="color: black;">能够</span>准备导入了，点击“Add-ons”—“Google Merchant Center”，<span style="color: black;">而后</span>点击“upload sheet”就<span style="color: black;">能够</span>了。完成之后<span style="color: black;">能够</span>在Google Merchant Center 帐户中的Product &gt; Feeds &gt; Primary Feeds下<span style="color: black;">拜访</span>现有<span style="color: black;">制品</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/50f20f35bf6f484babcaff9acff35c36~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=52UKCiWFSC50cWvkCjIATEsZL%2B4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">* 在上传Feed时需要提醒<span style="color: black;">大众</span>的是：应<span style="color: black;">最少</span>每30天提交一次完整的Feed，<span style="color: black;">每日</span>最多<span style="color: black;">能够</span>上传4次。<span style="color: black;">倘若</span>需要提交多个Feed，需要在每次提交时将<span style="color: black;">每一个</span>项目<span style="color: black;">保存</span>在同一个Feed中，避免将商品移至<span style="color: black;">区别</span>的Feed。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">*上传Product Feed的频率及最佳时间：Google<span style="color: black;">意见</span><span style="color: black;">大众</span>在商品有变动的时候就需要更新Feed，<span style="color: black;">倘若</span>商品信息<span style="color: black;">区别</span>步，用户体验<span style="color: black;">亦</span>并不很好。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">*在更新频率方面：<span style="color: black;">意见</span>只要商品有变动就更新，一天一次。<span style="color: black;">倘若</span>变动小的话<span style="color: black;">意见</span><span style="color: black;">最少</span><span style="color: black;">一月</span>更新一次。Feed的最佳上传时间是网站流量低的时候，<span style="color: black;">一般</span>是半夜。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. <span style="color: black;">相关</span>Google AdWords 帐户</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在Google Shopping上展示<span style="color: black;">制品</span>肯定是需要付费的。要<span style="color: black;">经过</span> Google Shopping展示<span style="color: black;">制品</span>需要<span style="color: black;">相关</span>Google AdWords帐户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">登录Google Merchant Center，点击在右上角的三个垂直点，<span style="color: black;">选取</span>Account Linking。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>还<span style="color: black;">无</span> Google AdWords 帐户的话，<span style="color: black;">能够</span>直接在打开的页面上<span style="color: black;">选取</span>Create Account创建一个。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. 制作 Google 购物<span style="color: black;">宣传</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">相关</span> Google AdWords 帐户后，<span style="color: black;">能够</span>制作 Google 购物<span style="color: black;">宣传</span><span style="color: black;">起步</span>宣传啦。有几种<span style="color: black;">区别</span>的入门<span style="color: black;">办法</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1）<span style="color: black;">经过</span>Google Merchant Center 帐户。<span style="color: black;">经过</span>帐户链接页面链接Google AdWords 帐户后，在同一页面上会看见“Create Shopping Campaign”的按钮，点击<span style="color: black;">就可</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">接下来，<span style="color: black;">插进</span><span style="color: black;">宣传</span>活动的名<span style="color: black;">叫作</span>、<span style="color: black;">营销</span>国家/地区和每日预算。单击“创建”后，系统会提示继续<span style="color: black;">经过</span> Google AdWords 管理<span style="color: black;">宣传</span>系列。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2）<span style="color: black;">经过</span> Google AdWords。登录Google AdWords 帐户，打开左侧菜单中的“Campaigns”标签，点击蓝色的“+”图标，<span style="color: black;">而后</span><span style="color: black;">选取</span>“New Campaign”。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/be93c9a9066e46da8dbd34f2f30637b2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=AePs3pEyfHwXyVJ6Ej%2BDrVO3scg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6. 为购物<span style="color: black;">宣传</span>出价</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">接下来，在Google shopping设置下，系统会提示<span style="color: black;">选取</span>出价策略并设置<span style="color: black;">宣传</span>预算。<span style="color: black;">按照</span>谷歌的说法，“足够的出价和高质量的<span style="color: black;">制品</span>数据将使商户的<span style="color: black;">宣传</span><span style="color: black;">得到</span>更高的排名。” Google 有一个出价模拟器工具，<span style="color: black;">能够</span>展示出价更改可能<span style="color: black;">怎样</span>影响<span style="color: black;">宣传</span>效果。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">选取</span>出价策略。<span style="color: black;">能够</span>手动CPC（Cost per click）或是设置自动出价策略。<span style="color: black;">按照</span>“尽可能<span style="color: black;">加强</span>点击次数”的原则，Google Ads 会自动设置单条点击的出价，让商户在预算范围内<span style="color: black;">得到</span>尽可能多的点击次数。商户<span style="color: black;">能够</span>设置最高每次点击的<span style="color: black;">花费</span>限制来限制<span style="color: black;">宣传</span>支出。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">接下来，<span style="color: black;">选取</span><span style="color: black;">全部</span><span style="color: black;">宣传</span>活动的预算（按日设置）。Google 会按月管理预算，<span style="color: black;">保准</span>商户在<span style="color: black;">一月</span>内支出不会超过每日预算乘以<span style="color: black;">每一个</span>月的天数。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举个例子，小U给十一月设置的预算是<span style="color: black;">每日</span>100美元。Google 就会<span style="color: black;">根据</span>花费 100 美元 x 30天 = 3000美元去投<span style="color: black;">宣传</span>，它的花费不是<span style="color: black;">每日</span>都平均100美元，可能<span style="color: black;">第1</span>天就花费超过了 100 美元，但它会<span style="color: black;">掌控</span>在这<span style="color: black;">一月</span>内的花费不会超过3000美元。预算投放的时候<span style="color: black;">能够</span><span style="color: black;">亦</span><span style="color: black;">选取</span>Standard标准方式，系统会随着时间的推移平均花费预算，而 Accelerated方式<span style="color: black;">便是</span>会加速花费预算。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/78e50763a87245e58a021ef700c23034~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=BOvctGv20M46vjJsNqyRTLKItNQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后，<span style="color: black;">倘若</span><span style="color: black;">同期</span>运行多个<span style="color: black;">宣传</span>系列的话，<span style="color: black;">能够</span>设置优先级，Google就会<span style="color: black;">晓得</span>要怎么针对性的出价了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7. 购物<span style="color: black;">宣传</span>定位</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Shopping<span style="color: black;">宣传</span>设置的最后一部分是关于<span style="color: black;">宣传</span>定位的，这一步决定了谁将在何时看到你投放的<span style="color: black;">制品</span><span style="color: black;">宣传</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/737155e0152447a5927e745fd0e0e708~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=aFKUoIEyN0SDEd3jeBUCQ2SRB5c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在设置的时候，网络和设备是默认的，不需要修改。<span style="color: black;">重点</span>是<span style="color: black;">选取</span><span style="color: black;">宣传</span>定位的位置，<span style="color: black;">保证</span>你选了你能够服务到的市场，避免不必要的浪费。最后。设置<span style="color: black;">宣传</span><span style="color: black;">起始</span>和结束的日期，<span style="color: black;">倘若</span>你设置结束日期的话，<span style="color: black;">宣传</span>就会继续投放，<span style="color: black;">因此</span>千万不要忘记啦！</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d0b6f74f4d9e43cfb18a92b019e76701~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725962274&amp;x-signature=2PAo%2FEts6c6a1XUcfwujhf9GCDo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8. 制作广告组</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">完成 Google Shopping<span style="color: black;">宣传</span>系列设置后，系统会<span style="color: black;">显现</span>制作<span style="color: black;">宣传</span>组的提示。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有两种类型的<span style="color: black;">宣传</span>组：<span style="color: black;">制品</span>购物<span style="color: black;">宣传</span>和橱窗购物<span style="color: black;">宣传</span>。<span style="color: black;">制品</span>购物<span style="color: black;">宣传</span>宣传单一<span style="color: black;">制品</span>。橱窗购物<span style="color: black;">宣传</span>则是<span style="color: black;">准许</span>宣传多种<span style="color: black;">制品</span>。<span style="color: black;">倘若</span><span style="color: black;">选取</span><span style="color: black;">制品</span>购物<span style="color: black;">宣传</span>组，就输入<span style="color: black;">宣传</span>组名<span style="color: black;">叫作</span>，设置最高每次点击<span style="color: black;">花费</span>的预算<span style="color: black;">就可</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">选取</span>橱窗购物<span style="color: black;">宣传</span>组，需要输入广告组名<span style="color: black;">叫作</span>并且设置最高 CPE（每次互动成本）出价。（互动成本在有人展开橱窗购物<span style="color: black;">宣传</span>并在<span style="color: black;">宣传</span>内停留10秒以上的时候就产生了。）最后，<span style="color: black;">选取</span>要在橱窗购物<span style="color: black;">宣传</span>中展示的<span style="color: black;">制品</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">单击“<span style="color: black;">保留</span>”，你的<span style="color: black;">宣传</span>系列就成功提交啦！</span></strong></span></p>




1fy07h 发表于 2024-9-26 16:42:25

祝福你、祝你幸福、早日实现等。

7wu1wm0 发表于 2024-10-1 16:15:16

你的见解独到，让我受益匪浅，期待更多交流。

b1gc8v 发表于 2024-10-29 15:39:15

系统提示我验证码错误1500次 ＼~゛，

b1gc8v 发表于 2024-10-30 22:15:17

楼主果然英明！不得不赞美你一下！

nqkk58 发表于 半小时前

外链发布论坛学习网络优化SEO。
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