Marketing 怎么样选校？附美国Top100院校项目信息表
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Philip Kotler，现代营销之父曾经说过：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. ”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Marketing <span style="color: black;">便是</span>市场营销，又<span style="color: black;">叫作</span>为市场学、市场行销或行销学，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">指的是</span>个人或集体<span style="color: black;">经过</span>交易其创造的<span style="color: black;">制品</span>或价值。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于市场营销Marketing专业权威的解释，<span style="color: black;">是由于</span>美国市场营销协会（AMA）提出的：在创造、沟通、传播和交换<span style="color: black;">制品</span>中，为顾客、客户、合作伙伴以及<span style="color: black;">全部</span>社会带来价值的一系列活动、过程和体系。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a1d506e5866b4ac88acea2c803b52632~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=XjE8NfJF%2F5U5lJdJ%2BXa0RzI28Zo%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场营销被戏<span style="color: black;">叫作</span>为</span><strong style="color: blue;"><span style="color: black;">“万金油”</span></strong><span style="color: black;">专业，其中<span style="color: black;">触及</span>到</span><strong style="color: blue;"><span style="color: black;">管理</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span></span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">营销</span></span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">推广宣传</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">消费者<span style="color: black;">行径</span>心理<span style="color: black;">科研</span></span></strong><span style="color: black;">等等商品生产流通的各个环节。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可能大部分人对市场营销的理解都停留在“销”这个字眼上，认为销即<span style="color: black;">营销</span>，不禁心里会发出疑问：学Marketing的留学生，回国只能做<span style="color: black;">营销</span>吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>你可能忽略了最关键的<span style="color: black;">另一</span>几个字，</span><strong style="color: blue;"><span style="color: black;">“市场”</span></strong><span style="color: black;">和</span><strong style="color: blue;"><span style="color: black;">“营”</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">法国的市场营销专业更偏向于培养学生<span style="color: black;">针对</span>市场、<span style="color: black;">制品</span>、消费者的整体认知和对营销工具、技术、策略的综合运用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而</span><strong style="color: blue;"><span style="color: black;">美国市场营销专业更加注重<span style="color: black;">办法</span>的<span style="color: black;">科研</span>和对市场的分析和预测，<span style="color: black;">非常</span>强<span style="color: black;">护理</span>论与实践的结合。<span style="color: black;">一般</span>会结合<span style="color: black;">海量</span>的案例分析进行学习，<span style="color: black;">触及</span></span></strong><span style="color: black;">市场、<span style="color: black;">营销</span>、对外关系处理这三个<span style="color: black;">重点</span><span style="color: black;">行业</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">✅举个<span style="color: black;">实质</span>运用的例子：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">伊利非常成功的一个<span style="color: black;">宣传</span>——</span><strong style="color: blue;"><span style="color: black;">《需要一杯牛奶吗》</span></strong><span style="color: black;">，这个<span style="color: black;">宣传</span>曾在各大<span style="color: black;">媒介</span>平台上得到了<span style="color: black;">海量</span>的传播，<span style="color: black;">诱发</span>了人们的关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一个成功的<span style="color: black;">宣传</span>必不可少有一个完美的营销策划和营销手段。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无疑“我需要一杯牛奶吗”的<span style="color: black;">宣传</span>营销是非常成功的。<span style="color: black;">这次</span>营销<span style="color: black;">选择</span>了8大热门IP，以视频、平面<span style="color: black;">宣传</span>为载体，推出了一系列符合明星（刘涛）及IP特性的品牌故事。除了自有明星和IP外，<span style="color: black;">这次</span>营销战役更以“世界牛奶日”为契机，携手极具传播力的社交<span style="color: black;">媒介</span>平台和当红的10位明星，发起了基于公益的全民运动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">蹭IP，蹭明星，蹭慈善，这<span style="color: black;">便是</span>伊利的营销<span style="color: black;">招数</span>。</span></strong><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>说是Marketing这个专业运用在<span style="color: black;">宣传</span>中的一种<span style="color: black;">实质</span><span style="color: black;">表现</span>了吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不扯远了，在美国，<span style="color: black;">区别</span>学校的市场营销硕士专业学习的内容和侧重点各有<span style="color: black;">区别</span>，<span style="color: black;">日前</span>比较热门的市场营销方向<span style="color: black;">重点</span><span style="color: black;">包含</span>三大类：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、整合营销传播；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、市场营销战略/管理；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、市场调查、数据分析与处理。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">谁都不可能<span style="color: black;">很久</span>地保持其竞争<span style="color: black;">优良</span>，除非<span style="color: black;">她们</span><span style="color: black;">拥有</span>尽快学习和跟上形势变化的能力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">——美国市场营销权威菲利普科特勒</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Marketing 被<span style="color: black;">叫作</span>为“万金油”专业不是<span style="color: black;">无</span>道理的，Marketing（市场营销）是所有供应链环节中最不可或缺的，它的</span><strong style="color: blue;"><span style="color: black;">就业范围非常广泛，<span style="color: black;">亦</span>比较好找到工作，毕竟是企业刚需</span></strong><span style="color: black;">！！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年来随着科技的日益发展以及互联网时代<span style="color: black;">全世界</span>化的趋势，随之而来的许多新兴分支在Marketing行业有着越来越多的发展空间。在美国，Marketing行业的整体就业环境还是很乐观的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>美国劳工统计局（U.S. Bureau of Labor Statistics）的数据，</span><strong style="color: blue;"><span style="color: black;">到2026年，全美预计新增大约138万个Marketing<span style="color: black;">关联</span>职位。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1dcf17a8c58444e1ad5903048f2b2828~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=OpsI05JrkY%2FUyY8c4J37pIxgTYs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">并且市场营销专业的毕业生，在工作3-5年，到达管理岗后薪资在</span><strong style="color: blue;"><span style="color: black;">10w-12w美元</span></strong><span style="color: black;">之间，非常丰厚。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3f5ca12d31ac48a492c067131e1cf389~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=%2FKJR03GbOdlKS4METqna61n%2FSdM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">西北大学IMC的就业统计<span style="color: black;">表示</span>毕业生能去到</span><strong style="color: blue;"><span style="color: black;">各类<span style="color: black;">机构</span>/组织<span style="color: black;">公司</span>/政府<span style="color: black;">公司</span>/非盈利组织/教育<span style="color: black;">分部</span>/咨询<span style="color: black;">机构</span></span></strong><span style="color: black;">等等，就业方向<span style="color: black;">非常多</span>元。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/13f51ad47dc242bab4eb87354a1f899a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=BVPEcIdv3Dk%2Fi8s9LlQXZjN7rJk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕业生从事的几乎都是行业顶尖<span style="color: black;">机构</span>，欧莱雅、亚马逊、腾讯、滴滴、美国航空、谷歌，基本上都是<span style="color: black;">制品</span>经理、<span style="color: black;">营销</span>经理、市场咨询、市场分析、BD拓展等核心岗位。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f1e9ac8c23dd4485be39c96d495ffce0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=EOo4peULCb0WxeAmJk5U4D%2F%2FfEQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9f6205ac32404564beadf1ddc0fa00bc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=W%2FphNu9oh6Gd1GOZ6QGy1H9Flwo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，世纪<span style="color: black;">困难</span>又来了，</span><strong style="color: blue;"><span style="color: black;">Marketing项目专业的<span style="color: black;">朋友</span>，该<span style="color: black;">怎样</span>选校？</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dce1be0cd6dd475695ecec149762a531~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=Ib%2Byw6q1QCpRLEh0bN2v4x6Hci4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/571e22e5baef4e98a4cb297362a2b041~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=HgdqvXbgk5yX1l%2Bfsh16GIo%2BOR4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知道的<span style="color: black;">朋友</span>欢迎举手回答一下~</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/43da32b1c91b44b4975cb1a1353fd0aa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=ZxJcC869GO5qkTkjZ8g6vOVjiBs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>，你<span style="color: black;">亦</span>面临着Marketing选校的一系列问题，<span style="color: black;">那样</span>接下来这个选校表大有用处啦！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：</span><strong style="color: blue;"><span style="color: black;">美国Top100院校Marketing项目选校资料表</span></strong><span style="color: black;">，这是咱们老师辛辛苦苦整理好的超<span style="color: black;">仔细</span>选校资料，</span><strong style="color: blue;"><span style="color: black;">在别处你不<span style="color: black;">必定</span><span style="color: black;">能够</span><span style="color: black;">得到</span>如此用心和实在的资料，<span style="color: black;">由于</span>这都是吃饭的“工具”了</span></strong><span style="color: black;">，<span style="color: black;">因此</span><span style="color: black;">期盼</span><span style="color: black;">大众</span>且用且<span style="color: black;">爱惜</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Top100院校，只是<span style="color: black;">做为</span>一个咱们资料所参考的一个学校的范围，在这Top100的学校范围内不是每一个学校都开设有Marketing这个专业，<span style="color: black;">然则</span>这个范围内只要是有这个专业的就都在<span style="color: black;">这儿</span>了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/25bd8745d1144f61a9a34005cb9be721~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=3dqAdF7%2FWdPPpXKlSeRG4Iptz0c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1️⃣、这份Marketing项目信息表<span style="color: black;">包括</span>了美国前100院校所有的Marketing项目，凡所应有，无所不有。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你再<span style="color: black;">亦</span><span style="color: black;">不消</span>一个个学校去查，一个个项目去分析，最后还得自己做对比总结。选校的时候，是更看重</span><strong style="color: blue;"><span style="color: black;">大学综合排名</span></strong><span style="color: black;">，还是学校的</span><strong style="color: blue;"><span style="color: black;">专业实力</span></strong><span style="color: black;">？</span><strong style="color: blue;"><span style="color: black;">地理位置</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">师资力量</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">入学<span style="color: black;">花费</span></span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">申请<span style="color: black;">要求</span></span></strong><span style="color: black;">？</span><strong style="color: blue;"><span style="color: black;">就业率毕业率</span></strong><span style="color: black;">该<span style="color: black;">怎样</span><span style="color: black;">思虑</span>? 其实这些<span style="color: black;">所有</span>都要<span style="color: black;">思虑</span>，而<span style="color: black;">咱们</span><span style="color: black;">所有</span>都有...</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有了这个表，你还<span style="color: black;">能够</span>节约一趴时间出来，去考考GRE，刷刷托福啊。<span style="color: black;">或</span>逛逛街吃吃饭跟女<span style="color: black;">伴侣</span><span style="color: black;">瞧瞧</span>电影啊。再加上有了这个表<span style="color: black;">亦</span><span style="color: black;">不消</span>花钱买，省点钱去买排骨吃它不香吗</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2ed012b9101949cd84cc5791ab8c6dfb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=wFVec7mGenijJIqR2F07FaoIqZI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5fd61e0b7ae14a0a839b236c1af18934~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=ZzF%2Fyp5ma5wmOk5c3ZTNhnP2wis%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2️⃣、这份Marketing项目信息表格中<span style="color: black;">一样</span><span style="color: black;">包括</span>所有项目链接及申请deadline。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学校和项目你是找全了，<span style="color: black;">然则</span>想做深一步<span style="color: black;">认识</span>的<span style="color: black;">朋友</span>，就<span style="color: black;">能够</span>直接打开链接，去<span style="color: black;">瞧瞧</span><span style="color: black;">仔细</span>的课程设置<span style="color: black;">哪些</span>了，<span style="color: black;">况且</span>各方面<span style="color: black;">亦</span>有了一个更直观的对比。而这些平时你要去网上一点一点找出来并汇总起来的信息，<span style="color: black;">此刻</span>统统这些<span style="color: black;">不消</span>你一个个去找了，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">持有</span>了这份表格，Marketing手到擒来.</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">✅例如下面哥大的Marketing项目信息你就<span style="color: black;">能够</span>直接得到了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9ec26a212e654627bbf07c6585b603b9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=w0Jar3%2FBAq5V0IOrW76CKp98LkE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/598843c26f1e42cf9189a5bedeae29ab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725963564&x-signature=iGLMABl7Ak4hJ1uniM5Aj4ZMey0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用<span style="color: black;">朋友</span>们的话<span style="color: black;">来讲</span><span style="color: black;">便是</span>太<span style="color: black;">仔细</span>了，太省事了！这份表格<span style="color: black;">包含</span>的信息有：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">US NEWS综合排名和专业排名，location，项目所属院系、项目英文全<span style="color: black;">叫作</span>、项目网址链接、Admission链接；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">项目时长/学分<span style="color: black;">需求</span>、学费、申请截止日期、<span style="color: black;">是不是</span>有春季；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">TOEFL/IELTS<span style="color: black;">需求</span>、GRE/GMAT<span style="color: black;">需求</span>；成绩单<span style="color: black;">是不是</span>需要认证、<span style="color: black;">是不是</span><span style="color: black;">需求</span>工作经验、专业背景以及先修课<span style="color: black;">需求</span>、<span style="color: black;">举荐</span>信<span style="color: black;">详细</span><span style="color: black;">需求</span>（数量，academic还是professional）、其他（往年录取数据class profile、项目特殊说明等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一句话！省时省心又省力，申请美国市场营销项目<span style="color: black;">必须</span>！</span></strong></p>
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