澳门创意职场实战营 | 与奥美/Google导师沉浸式体验创意营销品牌公关等职业,来一场真实商场实战!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z1FiaTOHaWmHUVsLQVxU0LYyNpGzo6MzAdUE3UxyyUgXFHlWnBkiav2hUtbLSxiaaap5uubPJ8ftKrAianbme9GmSQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到</span>澳门,人们<span style="color: black;">首要</span>会想到那个富丽堂皇的娱乐场</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实在“赌城”的浮华之下,澳门还有<span style="color: black;">非常多</span>面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“<span style="color: black;">不仅</span><span style="color: black;">仅有</span>赌场和旅游”</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/xSCeMfKcr5Dgs8JC9QPgibz8GP7CU3ft0mBpnNb1NHZQQ0ZyJanDzIlnrBibiajibhWk5nlicJOaTzrCsXkTW6FgdNw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">秉承着全新开放的态度,澳门<span style="color: black;">逐步</span>发展<span style="color: black;">成为了</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">时尚品牌的聚集地</span></strong></span><span style="color: black;">——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">被联合国教科文组织评定为</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">”创意城市美食之都“</span></strong><span style="color: black;">的澳门,</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常注重品牌的<span style="color: black;">创意过程</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不仅内容创意产业热潮涌动,</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>引领着<span style="color: black;">全世界</span>的<span style="color: black;"><strong style="color: blue;">创新思想和创意<span style="color: black;">行径</span></strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你会<span style="color: black;">发掘</span>这是一个处处都是创意园和美术馆的城市。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/xSCeMfKcr5Dgs8JC9QPgibz8GP7CU3ft0c7u1OlhzSGSEURGANtMLUszyStQNsvLLK90odpuSXKWF0ONuYeyuAg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p><img src="https://mmbiz.qpic.cn/mmbiz_png/xSCeMfKcr5Dgs8JC9QPgibz8GP7CU3ft0d9ia3XQDooicAa0BCxARgORM1y1VuD7Jgfv1m2yuVhvAicibgIJXeOXxRw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">它的<span style="color: black;">宣传</span>业独具<span style="color: black;">特殊</span></strong></span>,凸显着他“小而美”的文化特质、“小而暖”的城市气质。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>2017年7月,澳门银河发布名叫《我爱这一夏》(I Love My Summer)的视频<span style="color: black;">宣传</span>,把澳门银河里的<span style="color: black;">各样</span>项目组合起来,用<span style="color: black;">特别有</span>意思的方式<span style="color: black;">表示</span>出澳门银河的服务多样丰富性,<span style="color: black;">更加是</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">作为</span>了“拼接”创意方式的经典案例。</strong></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p><img src="https://mmbiz.qpic.cn/mmbiz_png/xSCeMfKcr5Dgs8JC9QPgibz8GP7CU3ft0GicNPs4b0R2VFZKtib0gWoZ3oqliabwAzrnThH5blFLcmfQcN9jVY7mZw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">澳门的美,大部分的时间被以亚洲拉斯维加斯、赌城金碧辉煌记忆着,殊不知澳门有各大美术馆及策划艺术展览,还有<span style="color: black;">非常多</span>澳门本土<strong style="color: blue;"><span style="color: black;">极具创新理念和创新<span style="color: black;">制品</span>风格的知名品牌。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">譬如澳门当地数奶茶行业名列前茅的DIGREEN、由主打充满青春甜美气息之本地女装品牌Nega C等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">并且澳门<span style="color: black;">已然</span>渐渐<strong style="color: blue;"><span style="color: black;">聚集<span style="color: black;">全世界</span>知名艺术家的艺术展览博物馆</span></strong>:极具艺术特点的大三巴教堂、科学馆、艺术画廊...</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">属于它的</span><span style="color: black;">创意之源</span><span style="color: black;">正在这座城市的老街古巷中生根发芽。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/xSCeMfKcr5Dgs8JC9QPgibz8GP7CU3ft0e4DicNHn6J8RPzozOXUFC0QuZrsGc94JnRW1mNXmkFP7V2Zha5QrHug/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">颇具盛名的<strong style="color: blue;">澳门艺术博物馆</strong>、<strong style="color: blue;">Art Macao</strong>国际艺术大展,还有被誉为“<span style="color: black;">全世界</span>必看的艺术展览”之一的<strong style="color: blue;">Teamlab</strong>都汇聚<span style="color: black;">这里</span>。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p><img src="https://mmbiz.qpic.cn/mmbiz_png/xSCeMfKcr5Dgs8JC9QPgibz8GP7CU3ft0Qykt8B7I1WI7lek0abK0KvLoP2RhoUzbCiaco1iamibibV7uGmZEdUXJgA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">澳门的90%的经济是靠博彩<span style="color: black;">这般</span>一个行业支撑,</span></span><span style="color: black;">通</span>过简单的澳门一日游就能让你感受到<span style="color: black;">这般</span>一个小小的城市里面,其实<strong style="color: blue;"><span style="color: black;">充满了无数营销的智慧。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>拿博彩这个行业举例,这个行业抓住了人性的<span style="color: black;">这般</span>一点,即使澳门汇集<span style="color: black;">成为了</span>世界上人口最密集的<span style="color: black;">地区</span>之一,但他的经济发展依旧非常好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">供给</span>了无数的免费的服务。<span style="color: black;">例如</span>说在关口<span style="color: black;">每日</span><span style="color: black;">海量</span>的人进来,<span style="color: black;">她们</span>就会给你<span style="color: black;">供给</span>免费的巴士把你拉到里边去。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正是<span style="color: black;">经过</span>着一点给予。让你们<span style="color: black;">发掘</span>在一层进门的<span style="color: black;">地区</span>,即便是从来<span style="color: black;">无</span>玩过赌博的人,你<span style="color: black;">亦</span><span style="color: black;">能够</span>参与。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>他给了你<strong style="color: blue;">最简单的、最直接的、最<span style="color: black;">容易</span></strong>的参与方式。使得不管你爱不爱,你都<span style="color: black;">能够</span><span style="color: black;">不消</span>学,就能参与一下。就像小赌怡情的一个感受。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那<span style="color: black;">倘若</span>你到新区那边去,有更<span style="color: black;">美丽</span>更舒适的环境,<span style="color: black;">亦</span>会有<span style="color: black;">更加多</span>的各种营销游戏在那。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/3BdZrBe8h1vcYplRSU1ricia4LGcRB8aSrONfKSwOD0Nu4geczTHuC5vYh8EOCJf4VacLAoT7Tq6UORF9QOZNU3g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">澳门的多元创意与<span style="color: black;">特殊</span>,与之优秀的地理位置相得益彰,受到了全世界的广泛关注与认可。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国家将澳门在粤港澳大湾区中的功能定位为“以中华文化为主流,多元文化共存”的交流合作基地,并且在这每年举办的<strong style="color: blue;"><span style="color: black;">澳门国际<span style="color: black;">宣传</span>节是</span></strong><span style="color: black;"><strong style="color: blue;">亚太地区文化、<span style="color: black;">宣传</span>创意、营销策划、<span style="color: black;">商场</span>传播</strong><strong style="color: blue;">等<span style="color: black;">行业</span>最具前瞻性与影响力的<span style="color: black;">宣传</span>盛事。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它的评选结果将会<span style="color: black;">作为</span>亚太地区传播和营销<span style="color: black;">行业</span>重要的风向标,是亚太地区及两岸三地传媒、<span style="color: black;">宣传</span>创意和营销传播卓越的试金石。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/xSCeMfKcr5Dgs8JC9QPgibz8GP7CU3ft0AfUeBrGUlwPOicn7cicagfQj7ib994DUMdGM5ojcRkm3kTypfgC1PXic2g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上是决定你<span style="color: black;">将来</span>在职场<span style="color: black;">是不是</span><span style="color: black;">拥有</span>竞争力的五大核心能力,</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">其中的</span><strong style="color: blue;">60%</strong><span style="color: black;">都需要你具备很好的</span><strong style="color: blue;">创意思维。</strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>能<span style="color: black;">把握</span>这种创意思维,<span style="color: black;">作为</span>一个有创意的人,是一件许多人梦寐以求的事情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但要<span style="color: black;">作为</span>一个“创意人”,这<span style="color: black;">常常</span>不是一套教材,<span style="color: black;">或</span>是靠<span style="color: black;">有些</span>投机取巧的<span style="color: black;">招数</span>就能做到的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">系统的创意思考、正确的品牌营销认识与创意管理能力,还要稳定的创意产出能力都是你需要<span style="color: black;">创立</span>并具备的。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 大势所趋,用于讽刺一些制作目的就是为了跟风玩梗,博取眼球的作品。 “NB”(牛×的缩写,表示叹为观止) 在遇到你之前,我对人世间是否有真正的圣人是怀疑的。 楼主的文章深得我心,表示由衷的感谢!
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