论坛 › 黑龙江 › 外贸海外营销推广全攻略，请查收！

nykek5i 发表于 2024-9-4 05:16:11

外贸海外营销推广全攻略，请查收！

<img src="https://mmbiz.qpic.cn/mmbiz_gif/sjwAkzQEx2G0qxJcYEKro0nFelv7DKny4tibnxD1KKQ1AadyRFTDTz0yeUib23DIKERFS6pZ5b6TnCWedBTckPLg/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击下方</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·关注<span style="color: black;">咱们</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">要说<span style="color: black;">怎样</span>做海外推广，绝大<span style="color: black;">都数</span>的外贸小伙伴都能说上<span style="color: black;">有些</span>，<span style="color: black;">然则</span>大部分人对推广系统的<span style="color: black;">全部</span>知识框架只是略知一二。</span><span style="color: black;">今天总结了海外营销推广全攻略，请<span style="color: black;">重视</span>查收！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">海外推广的几大<span style="color: black;">过程</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">定 策 略</strong></span></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做海外推广前，<span style="color: black;">咱们</span>需要制定一套营销策略，去定义一下<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>客户到底是谁？营销的手段有<span style="color: black;">那些</span>？<span style="color: black;">是不是</span><span style="color: black;">能够</span>计算出投资<span style="color: black;">报答</span>率等等。</p>
    </span><span style="color: black;">你<span style="color: black;">能够</span>问问自己下列问题：</span><span style="color: black;">1. 真正为你<span style="color: black;">制品</span>和服务买单的用户是谁？</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 你的<span style="color: black;">目的</span>是什么？<span style="color: black;">每日</span>多少流量和询盘？</p>
    </span><span style="color: black;">3. <span style="color: black;">经过</span>什么<span style="color: black;">办法</span>吸引到你的用户？</span><span style="color: black;">4. 你的客户<span style="color: black;">通常</span>会<span style="color: black;">经过</span>什么<span style="color: black;">办法</span>和途径寻找你<span style="color: black;">供给</span>的服务和<span style="color: black;">制品</span>？</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 你打算投资在营销<span style="color: black;">方法</span>上的人力和资金是多少？</p>
    </span><span style="color: black;">把以上问题回答出来，诚实地写在纸上，<span style="color: black;">而后</span>继续往下看。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸建站</strong></span></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站<span style="color: black;">能够</span>说是这几个<span style="color: black;">过程</span>中的重要基石，所有的推广和营销手段都会围绕着一个真正合格的英文外贸网站来展开。<span style="color: black;">倘若</span>外贸<span style="color: black;">机构</span>卡在这步上了，<span style="color: black;">那样</span>后面的工作自然<span style="color: black;">没法</span>展开。</p>
    </span><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>以下几点网站建设策略：</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. <span style="color: black;">知道</span>网站的<span style="color: black;">目的</span>：全站围绕此<span style="color: black;">目的</span>展开。</p>
    </span><span style="color: black;">2. 去中国风格：字体、设计、颜色、排版上要符合海外用户的审美。</span><span style="color: black;">3. 优秀的文案：真正好的文案是能刺激用户完成你的<span style="color: black;">目的</span>，没语法错误那是最起码的。</span><span style="color: black;">4. 完美的用户体验。</span><span style="color: black;">5. 网站能有<span style="color: black;">必定</span>的转换率</span><span style="color: black;">6. 符合搜索引擎优化标准。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">获取流量</strong></span></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">策略有了，网站有了，接下来<span style="color: black;">便是</span>要吸引人流进来，有足够大的有效流量，就<span style="color: black;">必定</span>能产生询盘，产生订单，<span style="color: black;">最后</span>带来现金流。获取流量的<span style="color: black;">办法</span>多种多样，<span style="color: black;">咱们</span><span style="color: black;">重点</span>看适合外贸行业的<span style="color: black;">重点</span>方式。</p>
    </span><span style="color: black;"><span style="color: black;">重点</span>方式：</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. SEO流量这<span style="color: black;">一起</span><span style="color: black;">重点</span>分为四个<span style="color: black;">过程</span>：制定主次关键词、按关键词优化相应网页、<span style="color: black;">定时</span><span style="color: black;">增多</span>网页内容、<span style="color: black;">增多</span><span style="color: black;">关联</span><span style="color: black;">外边</span>链接。</p>
    </span><span style="color: black;">2. PPC流量<span style="color: black;">重点</span>指的是付费流量。网站<span style="color: black;">自己</span>的SEO所能带来的流量和关键词是有限的，<span style="color: black;">运用</span>付费<span style="color: black;">宣传</span>进行拓展<span style="color: black;">更加多</span>的流量是对SEO的一个很好的<span style="color: black;">弥补</span>。</span><span style="color: black;">3. 社交网络是必不可少的一个<span style="color: black;">途径</span>，在社交网站上回答用户的问题，发布信息，<span style="color: black;">累积</span>粉丝和圈子，针对Facebook、Twitter、Google+、TikTok之类的社交网站都<span style="color: black;">能够</span>带来流量。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">加强</span>询盘转换率</strong></span></p><span style="color: black;">网站流量有了，下面的问题<span style="color: black;">便是</span><span style="color: black;">怎样</span>把流量变成询盘。<span style="color: black;">针对</span><span style="color: black;">通常</span>的外贸网站<span style="color: black;">来讲</span>，<span style="color: black;">想要</span>有<span style="color: black;">每日</span>上千上万的流量是不现实的，<span style="color: black;">因此</span><span style="color: black;">怎样</span>把仅有的<span style="color: black;">有些</span>流量最大程度地转变为客户的询盘就非常重要了。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>需要对你的流量用户进行细分，毕竟<span style="color: black;">每一个</span>来你网站的用户<span style="color: black;">需要</span><span style="color: black;">区别</span>，<span style="color: black;">因此</span>细分进行相应的营销是关键。</p>
    </span><span style="color: black;">你网站的用户大致<span style="color: black;">能够</span>分为：</span><span style="color: black;"><span style="color: black;">1. 没<span style="color: black;">认识</span>到自己有<span style="color: black;">需要</span>的用户</span></span><span style="color: black;"><span style="color: black;">2. <span style="color: black;">认识</span>到<span style="color: black;">需要</span>，但没打算<span style="color: black;">处理</span></span></span><span style="color: black;">3. <span style="color: black;">认识</span>到<span style="color: black;">需要</span>，打算<span style="color: black;">处理</span></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">认识</span>到<span style="color: black;">需要</span>，在对比供应商</p>
    </span><span style="color: black;">你的外贸网站<span style="color: black;">是不是</span><span style="color: black;">能够</span>区分这些用户，<span style="color: black;">是不是</span>针对<span style="color: black;">区别</span><span style="color: black;">需要</span>的用户有相应的落地页，<span style="color: black;">是不是</span>有<span style="color: black;">知道</span>的Call to action，<span style="color: black;">是不是</span>有收集用户的信息呢？<span style="color: black;">最少</span>我看到绝大<span style="color: black;">都数</span>的网站都不具备高转换率的功能，<span style="color: black;">更加多</span>的只象一个<span style="color: black;">无</span><span style="color: black;">营销</span>人员的展示窗口。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">询盘转换为<span style="color: black;">营销</span></strong></span></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在互联网上成交的三个<span style="color: black;">过程</span>不外乎“流量——询盘——<span style="color: black;">营销</span>”，<span style="color: black;">每一个</span>环节都很重要，<span style="color: black;">然则</span><span style="color: black;">针对</span>大<span style="color: black;">都数</span>外贸B2B<span style="color: black;">来讲</span>询盘到<span style="color: black;">营销</span>这个环节的时间会比B2C要长<span style="color: black;">非常多</span>，毕竟B2B的订单都是按货柜来报价的，<span style="color: black;">因此</span>这中间的客户关系<span style="color: black;">守护</span>，<span style="color: black;">营销</span>技巧和专业水平都是成功的要素。</p>
    </span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>从网络营销的方面来看的话，你<span style="color: black;">最少</span>需要做到：</p>
    </span><span style="color: black;">1. <span style="color: black;">区别</span><span style="color: black;">周期</span>的客户<span style="color: black;">是不是</span>有<span style="color: black;">区别</span>的话术和营销策略。</span><span style="color: black;">2. <span style="color: black;">是不是</span>有许可邮件营销维系客户关系。</span><span style="color: black;">3. <span style="color: black;">针对</span>有CRM的<span style="color: black;">机构</span>，<span style="color: black;">是不是</span>客户资料信息完善和细分。</span><span style="color: black;">4. 网站上登记表格<span style="color: black;">是不是</span>细分，<span style="color: black;">例如</span>国家区分，<span style="color: black;">制品</span><span style="color: black;">需要</span>区分。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">数据分析</strong></span></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面五步中的<span style="color: black;">每一个</span>环节都<span style="color: black;">能够</span>列出相应的数据衡量标准。你<span style="color: black;">能够</span><span style="color: black;">经过</span>后台自主查阅商品的展示、点击率、客户分布等报告，<span style="color: black;">而后</span>做数据分析，<span style="color: black;">这般</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>清晰地<span style="color: black;">晓得</span>营销的重点应该放哪里、接下来该怎么做。</p>
    </span><span style="color: black;">海外推广是个<span style="color: black;">无</span>标准答案的命题，它有<span style="color: black;">非常多</span>答案，当然你<span style="color: black;">亦</span><span style="color: black;">能够</span>另辟蹊径，<span style="color: black;">亦</span>许能走出一条不<span style="color: black;">同样</span>的成功之路。但不论哪种<span style="color: black;">办法</span>，做好<span style="color: black;">以上</span>六大流程是最基本的。</span><span style="color: black;">1</span><span style="color: black;"><span style="color: black;">另外</span>，<span style="color: black;">区别</span>的企业<span style="color: black;">按照</span>自己的<span style="color: black;">要求</span>会采取<span style="color: black;">区别</span>的推广方式，下面再介绍几种推广的方式：</span><span style="color: black;"><strong style="color: blue;">▌人工免费推广</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在国际B2B、B2C平台、国外商贸网、国内外外贸论坛上注册一个用户名，<span style="color: black;">而后</span>发布<span style="color: black;">制品</span>信息、网站信息、国外博客，<span style="color: black;">亦</span><span style="color: black;">能够</span>在<span style="color: black;">有些</span>免费的论坛发布<span style="color: black;">制品</span>，<span style="color: black;">或</span>在网上寻找买家信息，<span style="color: black;">亦</span>还<span style="color: black;">能够</span><span style="color: black;">经过</span>邮件进行免费推广，当然客户邮件是需要在<span style="color: black;">有些</span>大的平台自己找。</p>
    </span><span style="color: black;"><strong style="color: blue;">优点：</strong>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">免费，完全<span style="color: black;">不消</span>花钱，自己操作。</p>
    </span><span style="color: black;"><strong style="color: blue;">缺点：</strong>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">效果<span style="color: black;">并不</span><span style="color: black;">显著</span>，<span style="color: black;">况且</span><span style="color: black;">倘若</span>是SOHO，非常浪费人力物力，比较适合刚<span style="color: black;">起始</span>做，确实没钱投入外贸零售推广方面的。</p>
    </span><span style="color: black;"><strong style="color: blue;">▌平台付费推广</strong></span><span style="color: black;"><span style="color: black;">能够</span>在B2B、B2C平台上付费进行推广。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong><span style="color: black;">平台上国外买家意图<span style="color: black;">显著</span>、针对性强、购买欲望强，给传统行业<span style="color: black;">制品</span>一个固定的平台，效果不错。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong><span style="color: black;"><span style="color: black;">花费</span>较高，<span style="color: black;">通常</span>一年的平台推广起码都得几万块；最好是有专业人员操作，用最少的消费达到最大的效果。</span></span><span style="color: black;"><strong style="color: blue;">▌谷歌推广</strong></span><span style="color: black;"><strong style="color: blue;">谷歌SEO：</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包含</span>网站优化结构、关键词优化排名等，是搜索引擎自然排名的优化，<span style="color: black;">增多</span>搜索引擎友好度，<span style="color: black;">增多</span>关键词<span style="color: black;">揭发</span>率，以达成<span style="color: black;">增多</span>订单、<span style="color: black;">营销</span>的目的。</p>
    </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自然排名，网站信任度<span style="color: black;">增多</span>，还<span style="color: black;">能够</span><span style="color: black;">加强</span>品牌形象，客户成单几率高；覆盖面广，总体成本投入不会太高；效果可<span style="color: black;">连续</span>，即使只做了一年的SEO，第二年不做了，依然有不小的效果，投资<span style="color: black;">报答</span>率高。</p>
      </span></span><span style="color: black;"><strong style="color: blue;">缺点：</strong>见效时间比较长，前期需要<span style="color: black;">必定</span>的成本。<span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">运用</span>错误的优化方式，<span style="color: black;">特别有</span>可能经过几年的时间等待，网站<span style="color: black;">亦</span>并不会<span style="color: black;">得到</span>关键词排名与流量，<span style="color: black;">因此</span>最好找专业的团队来做。</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌竞价<span style="color: black;">宣传</span>：</span></strong></span><span style="color: black;">是<span style="color: black;">日前</span><span style="color: black;">全世界</span>最大的互联网<span style="color: black;">宣传</span>体系，覆盖面非常广。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong><span style="color: black;">见效快、<span style="color: black;">目的</span>覆盖率高、针对性强、范围广、全线<span style="color: black;">制品</span>推广、灵活多变的形式、可控成本、投资<span style="color: black;">报答</span>率高。</span></span><span style="color: black;"><strong style="color: blue;">缺点：</strong>成本较高，<span style="color: black;">效果依赖于<span style="color: black;">连续</span>的投放，一旦停止<span style="color: black;">宣传</span>，流量可能会<span style="color: black;">快速</span>减少，虽然如此，但品牌效益仍在。</span><span style="color: black;">另一</span>，部分行业关键词<span style="color: black;">没法</span>做竞价排名，效果<span style="color: black;">仅在</span>于推广<span style="color: black;">周期</span>。</span><span style="color: black;"><span style="color: black;">各样</span>推广方式都有不足及可取之处，关键看外贸企业适合哪一种<span style="color: black;">或</span>哪几种组合的外贸零售推广方式能以最低的投入达到最大的效果！</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>做的是外贸零售类，小本生意</span></strong></span><span style="color: black;">，资金不多的<span style="color: black;">状况</span>下，刚<span style="color: black;">起始</span>还是以竞价排名结合人工推广，<span style="color: black;">由于</span>成本可控，<span style="color: black;">况且</span>效果<span style="color: black;">亦</span>不错；<span style="color: black;">倘若</span>有资金实力，<span style="color: black;">那样</span>一<span style="color: black;">起始</span>就<span style="color: black;">能够</span>结合SEO和竞价排名，<span style="color: black;">这般</span>在2个月后，效果就很可观了。</span><span style="color: black;"><span style="color: black;">倘若</span>是</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">刚才</span>起步的企业<span style="color: black;">或</span><span style="color: black;">创立</span>新站点不久</strong>，</span><span style="color: black;"><span style="color: black;">此时</span>候快速吸引流量和<span style="color: black;">加强</span>品牌知名度至关重要。<span style="color: black;">意见</span><span style="color: black;">能够</span>优先<span style="color: black;">思虑</span>投入谷歌竞价<span style="color: black;">宣传</span>，以实现短期内的流量增长。随着品牌知名度的<span style="color: black;">加强</span>，逐步投入SEO优化，<span style="color: black;">保证</span>稳定的<span style="color: black;">长时间</span>发展。</span><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">已然</span></span><span style="color: black;"><strong style="color: blue;">具备<span style="color: black;">必定</span>市场地位的企业<span style="color: black;">或</span>是行业领导者</strong></span><span style="color: black;">，<span style="color: black;">能够</span>优先<span style="color: black;">思虑</span>加大<span style="color: black;">宣传</span>投入，以巩固已有的搜索排名和品牌形象。<span style="color: black;">同期</span>可适当竞争SEO关键词，<span style="color: black;">得到</span><span style="color: black;">更加多</span>的市场流量。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上<span style="color: black;">便是</span>今天的内容</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">认识</span>外贸服务</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">旺铺装修、国际站代运营</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">社媒营销推广、品牌设计</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">跨境代直播、搜索营销</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">咨询外贸遇到的<span style="color: black;">困难</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">能够</span>在下方扫码加我</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sjwAkzQEx2G0qxJcYEKro0nFelv7DKnydNaHFrsHYhgEXnqtyQU8hFCLXCkTrwu8Yy3D2UN6VetwQjKRLSsRicg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/sjwAkzQEx2G0qxJcYEKro0nFelv7DKnywicHKRKUFGm3QuLa0MjKdfkVj5eXAs7kcRlIlzKFf2zWyHOO4l8ibHZA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span><span style="color: black;">转载</span>外贸知识课堂，侵权删</p>

b1gc8v 发表于 2024-9-26 14:46:14

楼主果然英明！不得不赞美你一下！

wrjc1hod 发表于 2024-9-30 07:49:13

回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。

4lqedz 发表于 2024-10-4 00:21:58

你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。

nqkk58 发表于 2024-10-9 07:35:37

交流如星光璀璨，点亮思想夜空。

j8typz 发表于 1 小时前

楼主果然英明！不得不赞美你一下！

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