干货｜怎么样有效找回流失的客户？试试Google Ads再营销！
<a style="color: black;">预算不缩水，效果翻倍！Google搜索受众的“省钱”秘籍大公开</a><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/F1a6asKeeibxiauFj41apNZUtVf46VdiaSecYYrooDXl0GdBuWJHic0jtPicSc96sfWV5RoddWafMibpPxHpF50B9Olw/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击上方</span><strong style="color: blue;"><span style="color: black;">“</span></strong><span style="color: black;"><strong style="color: blue;">媒介管家W</strong></span><span style="color: black;"><strong style="color: blue;">eMedia</strong></span><strong style="color: blue;"><span style="color: black;">”</span></strong><span style="color: black;">关注<span style="color: black;">咱们</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/djV9Piaibg4DqhhgTwh854tJTtQ3MokLwfpkPbM7vBn75w5lfw3q1TgOpm33OCqGAdy7aUaf3aiaaZT7FibrK4XlUg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到再营销<span style="color: black;">宣传</span>活动，<span style="color: black;">非常多</span>人的<span style="color: black;">第1</span>印象都是“利润增长的强大驱动力”。它<span style="color: black;">能够</span>加深品牌与<span style="color: black;">哪些</span><span style="color: black;">已然</span>对品牌产生好感并有过互动的受众之间的联系，这种策略<span style="color: black;">常常</span>都能超越预期。下面<span style="color: black;">咱们</span>来看一组数据：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据<span style="color: black;">显示</span>，</span><span style="color: black;"><strong style="color: blue;">25%</strong></span><span style="color: black;">的用户对再营销<span style="color: black;">宣传</span>持欢迎态度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接触再营销<span style="color: black;">宣传</span>的<span style="color: black;">拜访</span>者转化率高出未接触者</span><span style="color: black;"><strong style="color: blue;">70%。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再营销策略大幅<span style="color: black;">加强</span><span style="color: black;">宣传</span>响应率，最高<span style="color: black;">达到</span></span><span style="color: black;"><strong style="color: blue;">4倍。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再营销<span style="color: black;">宣传</span>点击率达</span><span style="color: black;"><strong style="color: blue;">0.7%</strong></span><span style="color: black;">，远超普通<span style="color: black;">宣传</span>的</span><span style="color: black;"><strong style="color: blue;">0.07%</strong></span><span style="color: black;">，吸引力<span style="color: black;">显著</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文将</span><span style="color: black;"><strong style="color: blue;">深入探讨重新定位与再营销之间的微妙差异，剖析<a style="color: black;">Google再营销策略</a>及其<span style="color: black;">宣传</span>系列的优劣势，并<span style="color: black;">最后</span>指引你<span style="color: black;">选取</span>最适合你业务的再营销类型。</strong></span><span style="color: black;"><span style="color: black;">经过</span>这一系列的分析与探讨，<span style="color: black;">期盼</span>能<span style="color: black;">帮忙</span>你的品牌在<span style="color: black;">全世界</span>市场中赢得<span style="color: black;">优良</span>！</span></p>本文重点<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.重新定位和再营销有什么区别？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.Google再营销策略优缺点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.Google再营销<span style="color: black;">宣传</span>系列的优缺点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.哪种类型的再营销适合你的业务？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文共计4115字，总计阅读约8分钟</span></p><strong style="color: blue;">01</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">重定位和再营销有什么区别？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在数字营销<span style="color: black;">行业</span>，“再营销”和“重定位”这两个词有时被互换<span style="color: black;">运用</span>，但它们<span style="color: black;">实质</span>上<span style="color: black;">表率</span>着<span style="color: black;">区别</span>的营销策略，针对<span style="color: black;">区别</span>类型的用户群体。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“再营销”<span style="color: black;">重点</span>关注的是已知用户群体，即<span style="color: black;">哪些</span><span style="color: black;">已然</span>与你的品牌有过直接互动，如<span style="color: black;">拜访</span>过你的网站、填写过表单或购买了<span style="color: black;">制品</span>的用户。</span><span style="color: black;"><span style="color: black;">经过</span>收集到的用户数据，如电子邮件<span style="color: black;">位置</span>、<span style="color: black;">tel</span>号码等信息，再营销<span style="color: black;">能够</span><span style="color: black;">经过</span>电子邮件、短信、社交<span style="color: black;">媒介</span><span style="color: black;">宣传</span>或个性化网页推送等方式，向这些用户展示高度<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>或优惠信息，以<span style="color: black;">促进</span><span style="color: black;">她们</span>再次购买或进行其他转化<span style="color: black;">行径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/djV9Piaibg4DqbmVKPgq38kV8c9JS2Uc0JIpl2I6GZJN29viapV9IDwTFUpbq4Ficf3Pk9yiabwXicSqicO3lkH3dJFCQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比之下，“重定位”则侧重于未知或匿名用户，尤其是<span style="color: black;">哪些</span><span style="color: black;">拜访</span>了你的网站但未进行任何注册或购买<span style="color: black;">行径</span>的<span style="color: black;">拜访</span>者。</span><span style="color: black;"><span style="color: black;">经过</span>利用跟踪像素、Cookie等技术，重定位能够在用户离开网站后，在第三方网络（如<a style="color: black;">Google展示<span style="color: black;">宣传</span>网络</a>、Facebook等）上向<span style="color: black;">她们</span>展示定向<span style="color: black;">宣传</span>。这种策略有利于加深这些潜在客户的品牌印象，引导<span style="color: black;">她们</span>再次<span style="color: black;">拜访</span>网站，并<span style="color: black;">最后</span>转化为<span style="color: black;">实质</span>客户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/djV9Piaibg4DqbmVKPgq38kV8c9JS2Uc0JsCuXCibichuOthFiboasbKgxBzm8yFDnyicz3pZD0Sw496TzsCtHn2du6w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简而言之，再营销针对已知用户进行<span style="color: black;">精细</span>营销，而重定位则是对未知或匿名用户的<span style="color: black;">连续</span><span style="color: black;">揭发</span>和吸引。</span><span style="color: black;">两者虽在技术上有所重叠，但<span style="color: black;">目的</span>和执行策略上存在<span style="color: black;">明显</span>差异。随着数字营销技术的<span style="color: black;">持续</span>发展，出海营销人员需要更加清晰地理解这些概念，以便更有效地制定和执行营销策略。</span></p><strong style="color: blue;">02</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Google再营销策略优缺点</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google再营销策略分为三大类，分别为Google Ads 标准再营销、Google Ads 动态再营销、Google Ads 智能动态再营销。</span><span style="color: black;">深入探索这些类型，你<span style="color: black;">能够</span><span style="color: black;">选取</span>出最符合你业务<span style="color: black;">需要</span>的策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tips：为了有效运行再营销<span style="color: black;">宣传</span>活动，<a style="color: black;">Google</a><span style="color: black;">举荐</span>你收集并整合<span style="color: black;">第1</span>方数据到“你的数据”模块。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.Google Ads 标准再营销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一种<span style="color: black;">基本</span>且直接的受众定位方式，它专注于将<span style="color: black;">已然</span><span style="color: black;">拜访</span>过你网站主页或特定<span style="color: black;">制品</span>/服务页面的用户重新吸引回来。<span style="color: black;">倘若</span>你想要实现这个功能，只需要在你的网站上安装Google再营销标签。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/djV9Piaibg4DqbmVKPgq38kV8c9JS2Uc0JKhaR2k6fcItTgv9Lc8icibvMoLaKb7kjwddaY5CG6qVsL5zw1jWNwOkA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads 标准再营销设置流程简单，能够广泛覆盖所有网站<span style="color: black;">拜访</span>者，有效扩大受众范围，<span style="color: black;">从而</span>触达<span style="color: black;">更加多</span>潜在用户。</span><span style="color: black;">这一策略不仅强化了品牌印象，<span style="color: black;">提高</span>了知名度，还<span style="color: black;">保证</span>了<span style="color: black;">宣传</span>内容能够保持“原汁原味”，<span style="color: black;">精细</span>传达品牌信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">缺点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads标准再营销的一个潜在缺陷在于可能缺乏针对性，尤其是无差别地面向所有<span style="color: black;">拜访</span>者，很可能会<span style="color: black;">导致</span><span style="color: black;">宣传</span>资源浪费。<span style="color: black;">同期</span>，它在新客户转化上的效果有限，对深度转化策略的支持不足。</span><span style="color: black;"><span style="color: black;">况且</span>还可能<span style="color: black;">由于</span><span style="color: black;">宣传</span>支出<span style="color: black;">增多</span>、转化未达预期，影响<span style="color: black;">宣传</span>ROI。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.Google Ads 动态再营销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相较于Google Ads标准营销方式，<a style="color: black;">Google Ads动态再营销策略</a>展现了更为高级且细致的受众定位技术。该技术不仅能够深入<span style="color: black;">跟踪</span>用户在网站上的每一步互动<span style="color: black;">行径</span>，还能跨平台智能推送与用户先前兴趣紧密<span style="color: black;">关联</span>的个性化<span style="color: black;">宣传</span>，实现<span style="color: black;">精细</span>触达。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/djV9Piaibg4DqbmVKPgq38kV8c9JS2Uc0JwoBwkWvcYSWgZibFBic2tzS0CKeEgvic7eJElttyOBAdibXDBvZKHRRAuw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">动态再营销策略的核心<span style="color: black;">优良</span>在于其能够精确定位<span style="color: black;">哪些</span>高<span style="color: black;">潜能</span>、高意向的受众群体，<span style="color: black;">经过</span>呈现与用户个性化<span style="color: black;">需要</span>紧密<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>内容，<span style="color: black;">明显</span><span style="color: black;">提高</span><span style="color: black;">宣传</span>的<span style="color: black;">关联</span>性和用户体验。</span><span style="color: black;"><span style="color: black;">同期</span>，这种策略<span style="color: black;">亦</span>有助于吸引<span style="color: black;">更加多</span>与<span style="color: black;">制品</span>品牌相契合的<span style="color: black;">目的</span>消费者，<span style="color: black;">最后</span><span style="color: black;">加强</span><span style="color: black;">宣传</span>效果并<span style="color: black;">提高</span>市场转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">缺点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">动态再营销的实施并非一件容易的事，它的设置过程<span style="color: black;">繁杂</span>且需要精确配置动态参数，任何细微差错都可能影响<span style="color: black;">宣传</span>活动的顺利进行。</span><span style="color: black;">同时，为避免用户产生疲劳感，动态<span style="color: black;">宣传</span>创意必须<span style="color: black;">持续</span>创新，并需<span style="color: black;">连续</span>监控与优化内容，<span style="color: black;">保证</span>高点击率和用户参与度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.Google Ads 智能动态再营销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">智能动态再营销策略专为数字营销成熟企业设计，借助<a style="color: black;">Google平台</a>精细<span style="color: black;">捉捕</span>受众<span style="color: black;">行径</span>的微妙变化。一旦受众<span style="color: black;">行径</span>满足特定<span style="color: black;">要求</span>，</span><span style="color: black;">如某<span style="color: black;">制品</span>浏览次数超3次、历史生命周期价值跃升至2500美元以上，或平均购物车价值触及500美元门槛，这个策略便会自动触发，实现<span style="color: black;">精细</span>推送与触达。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/djV9Piaibg4DqbmVKPgq38kV8c9JS2Uc0JlKKkcrPiboLFH3uibaq6QQM8WliaDdyKdxhLw2gIl7CWLYTH6SrhnsaTQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">Google Ads动态再营销策略</span></a><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">供给</span>高度个性化的<span style="color: black;">宣传</span>体验，成功地定位了合适的用户群体，从而优化了<span style="color: black;">宣传</span>支出并有效<span style="color: black;">提高</span>了顾客的购买频率。</span><span style="color: black;">这种策略不仅促进了用户与品牌的互动，还进一步<span style="color: black;">加强</span>了客户的终身价值，为企业的<span style="color: black;">长时间</span>发展奠定了坚实<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">缺点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Google Ads动态再营销中，<span style="color: black;">倘若</span>遇到网站流量较少的<span style="color: black;">状况</span>，可能需要适当缩小<span style="color: black;">宣传</span>活动的受众规模来<span style="color: black;">加强</span>投放效率。</span><span style="color: black;"><span style="color: black;">同期</span>，为了<span style="color: black;">供给</span>高度个性化的<span style="color: black;">宣传</span>体验，需要投入<span style="color: black;">更加多</span>精力在创建多样化的<span style="color: black;">宣传</span>创意和文案上。</span><span style="color: black;"><span style="color: black;">另外</span>，设置并同步智能动态事件的跟踪到Google Ads平台<span style="color: black;">亦</span>是一项<span style="color: black;">拥有</span>挑战性的任务，需要细致操作和专业知识。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，</span><span style="color: black;">你<span style="color: black;">能够</span>登录媒介管家WeMedia平台，开启<a style="color: black;">Google<span style="color: black;">宣传</span>投放</a>，将这3种策略灵活运用于你的Google<span style="color: black;">宣传</span>系列之中。</span><span style="color: black;"><span style="color: black;">那样</span>，Google<span style="color: black;">宣传</span>系列有<span style="color: black;">那些</span>？接着看下去！！！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击<span style="color: black;">照片</span><span style="color: black;">转</span>链接，免费开启<span style="color: black;">宣传</span>投放之旅</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/djV9Piaibg4DqbmVKPgq38kV8c9JS2Uc0J9UpTUuuInoWBX6k8zXPgmnGjpIVAjQgONnSViaTibRFIx3PtQTts9qxw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></a></p><strong style="color: blue;">03</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Google再营销<span style="color: black;">宣传</span>系列的优缺点</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来和<span style="color: black;">大众</span>介绍的是4种<span style="color: black;">区别</span>类型的Google再营销<span style="color: black;">宣传</span>系列活动，<span style="color: black;">包含</span>：</span><span style="color: black;">搜索再营销<span style="color: black;">宣传</span>系列、展示再营销<span style="color: black;">宣传</span>系列、视频再营销<span style="color: black;">宣传</span>系列、应用再营销<span style="color: black;">宣传</span>系列，让<span style="color: black;">咱们</span><span style="color: black;">仔细</span><span style="color: black;">认识</span>一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.Google Ads 搜索再营销<span style="color: black;">宣传</span>系列</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索再营销<span style="color: black;">宣传</span>系列<span style="color: black;">能够</span>利用网站<span style="color: black;">拜访</span>者的一手数据，来<span style="color: black;">精细</span>地向这些用户展示<span style="color: black;">宣传</span>。当用户在Google上搜索与<span style="color: black;">宣传</span>系列预设关键词相匹配的内容时，无论是精确匹配、词组匹配还是广泛匹配，<span style="color: black;">宣传</span>都能被<span style="color: black;">精细</span>地推送给<span style="color: black;">她们</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/djV9Piaibg4DqbmVKPgq38kV8c9JS2Uc0JzGXJ2vqaOkuiaerLCkdGYhfbQDvDtcTmJ56nznq3j5agDYCljolc1FA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads的搜索再营销<span style="color: black;">宣传</span>系列<span style="color: black;">经过</span><span style="color: black;">精细</span><span style="color: black;">捉捕</span>用户搜索瞬间，不仅实现了<span style="color: black;">宣传</span>投放<span style="color: black;">机会</span>与内容的双重<span style="color: black;">精细</span>性，还大大<span style="color: black;">提高</span>了搜索引擎用户的体验，<span style="color: black;">加强</span>了用户与品牌之间的互动与粘性。</span><span style="color: black;"><span style="color: black;">同期</span>，该策略有效优化了<span style="color: black;">宣传</span>支出，针对高意向受众群体<span style="color: black;">加强</span>了转化率，从而降低了每次转化的成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">缺点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索再营销<span style="color: black;">宣传</span>系列高度依赖于<a style="color: black;">Google搜索平台</a>，<span style="color: black;">引起</span>非Google搜索用户<span style="color: black;">没法</span>被有效覆盖。<span style="color: black;">另外</span>，制定并执行有效的关键词策略是一项<span style="color: black;">繁杂</span>任务，需要<span style="color: black;">连续</span>投入精力进行深入<span style="color: black;">科研</span>与优化。</span><span style="color: black;">而广泛匹配虽然能扩大<span style="color: black;">宣传</span><span style="color: black;">揭发</span>，但<span style="color: black;">亦</span>存在展示不<span style="color: black;">关联</span><span style="color: black;">宣传</span>的<span style="color: black;">危害</span>，<span style="color: black;">因此呢</span>需<span style="color: black;">小心</span><span style="color: black;">运用</span>，并<span style="color: black;">恰当</span>设置否定关键词以减少<span style="color: black;">宣传</span>浪费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.Google Ads 展示再营销<span style="color: black;">宣传</span>系列</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads的展示再营销<span style="color: black;">宣传</span>系列是一种<span style="color: black;">有效</span>的重定向策略，它<span style="color: black;">经过</span>Google庞大的展示<span style="color: black;">宣传</span>网络</span><span style="color: black;">（覆盖超过200万个合作网站及Blogger、Gmail、YouTube、AdMob等平台）</span><span style="color: black;">，在用户搜索之前就能<span style="color: black;">精细</span>推送个性化<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/djV9Piaibg4DqbmVKPgq38kV8c9JS2Uc0Jfhkrictl4fTPia92xUajfnkSJBFnzhtwPiagYdb0WT3YsopN24BNFc72Q/640?wx_fmt=other&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google展示<span style="color: black;">宣传</span>凭借广泛的网络覆盖与智能技术，能够跨越地域限制，<span style="color: black;">精细</span>定位<span style="color: black;">目的</span>用户。<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>运用个性化<span style="color: black;">宣传</span>体验与数据分析预测用户<span style="color: black;">行径</span>，灵活<span style="color: black;">调节</span>展示策略，<span style="color: black;">保证</span><span style="color: black;">宣传</span>投放效果最大化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">缺点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">宣传</span>创意方面，多样性虽然<span style="color: black;">能够</span>吸引<span style="color: black;">区别</span>受众，但缺乏<span style="color: black;">知道</span>受众信号可能<span style="color: black;">引起</span><span style="color: black;">宣传</span>资源浪费。自适应展示<span style="color: black;">宣传</span>虽然能实现文案与创意的灵活组合，但<span style="color: black;">亦</span>需要<span style="color: black;">警觉</span>系统生成不符合预期或误导性内容的<span style="color: black;">危害</span>。</span><span style="color: black;"><span style="color: black;">因此呢</span>，在追求效率与个性化的<span style="color: black;">同期</span>，保持对<span style="color: black;">宣传</span>内容与展示方式的<span style="color: black;">精细</span><span style="color: black;">掌控</span>非常重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.Google Ads 视频再营销<span style="color: black;">宣传</span>系列</span></strong><span style="color: black;">这个广告系列隶属于<a style="color: black;">Google Ads</a>，专注于在YouTube以及Google的视频合作伙伴网站上投放<span style="color: black;">宣传</span>，以实现再营销<span style="color: black;">目的</span>。其视频再营销<span style="color: black;">宣传</span>形式多样，<span style="color: black;">包含</span>：</span><span style="color: black;">可跳过插播<span style="color: black;">宣传</span>、不可跳过插播<span style="color: black;">宣传</span>、片头<span style="color: black;">宣传</span>、信息流视频<span style="color: black;">宣传</span>、外播<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/djV9Piaibg4DqbmVKPgq38kV8c9JS2Uc0JLhgm1rRqiblqUx5AaQhr0OOicqmYX7XoNvFpYGmfdGsRq4JpsWFju6CQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频<span style="color: black;">做为</span>一种直观且<span style="color: black;">有效</span>的传播媒介，大大<span style="color: black;">加强</span>了用户对信息的理解深度与兴趣度。在热门的视频流<span style="color: black;">媒介</span>平台上，出海品牌能够利用其<span style="color: black;">宣传</span><span style="color: black;">精细</span>定位并触及<span style="color: black;">目的</span>受众，在视频播放的关键节点自然融入，从而最大化地<span style="color: black;">提高</span><span style="color: black;">宣传</span>的吸引力和市场渗透力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">缺点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">充足的时间投入能<span style="color: black;">提高</span><span style="color: black;">宣传</span>与视频的质量与创意，但<span style="color: black;">伴同</span>的是<span style="color: black;">昂贵</span>的时间与精力成本。<span style="color: black;">因此呢</span>，在创作过程中，<span style="color: black;">恰当</span>规划与<span style="color: black;">评定</span>市场<span style="color: black;">潜能</span>及预期效果至关重要，以<span style="color: black;">保证</span>资源不被浪费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.Google Ads 应用再营销<span style="color: black;">宣传</span>系列</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Ads平台上的应用再营销功能广泛横跨Play Store、<a style="color: black;">Google展示<span style="color: black;">宣传</span>网络</a>、YouTube、搜索以及应用内托管<span style="color: black;">宣传</span>等多个<span style="color: black;">途径</span>。依托于先进的用户<span style="color: black;">行径</span>分析技术，对应用内用户活动进行深度洞察，并据此实施高度个性化的<span style="color: black;">宣传</span>推送策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">优点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>实施<span style="color: black;">有效</span>的<span style="color: black;">宣传</span>策略，<span style="color: black;">咱们</span>能够<span style="color: black;">明显</span>减轻创意构思的<span style="color: black;">包袱</span>，从而将精力集中于深化应用用户的终身价值上，这既涵盖了吸引新用户的<span style="color: black;">奋斗</span>，<span style="color: black;">亦</span>强调了<span style="color: black;">提高</span>现有用户粘性与忠诚度的关键性，从而全方位促进应用的整体参与度<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">缺点：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">宣传</span>活动中过度限制重新定位的流量范围可能会<span style="color: black;">引起</span><span style="color: black;">宣传</span><span style="color: black;">揭发</span>不足，<span style="color: black;">从而</span>错失触达潜在用户的机会，<span style="color: black;">乃至</span>可能浪费宝贵的<span style="color: black;">宣传</span>预算。</span><span style="color: black;"><span style="color: black;">尤其</span>是<span style="color: black;">针对</span>初涉<span style="color: black;">宣传</span><span style="color: black;">行业</span>的<span style="color: black;">宣传</span>主<span style="color: black;">来讲</span>，<span style="color: black;">精细</span>而有效的重新定位策略需要<span style="color: black;">经过</span><span style="color: black;">持续</span>的学习与实践来<span style="color: black;">累积</span>经验，以优化<span style="color: black;">宣传</span>效果。</span></p><strong style="color: blue;">04</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">哪种类型的再营销适合你的业务？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在深入剖析<a style="color: black;">Google</a>多样化的再营销<span style="color: black;">宣传</span>类型后，你可能会想，到底哪种类型的再营销更加适合你的出海业务？对此，我为<span style="color: black;">大众</span><span style="color: black;">供给</span>几点关键策略：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">精细</span><span style="color: black;">机会</span>再定位：</span></strong><span style="color: black;">为了在受众<span style="color: black;">需要</span>最为迫切时触及<span style="color: black;">她们</span>，应采用再营销列表搜索<span style="color: black;">宣传</span>（RLSA），实现<span style="color: black;">精细</span>的时间点再定位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">行径</span>预测再定位：</span></strong><span style="color: black;"><span style="color: black;">倘若</span>想基于受众<span style="color: black;">将来</span>可能的<span style="color: black;">行径</span>（而非即时搜索<span style="color: black;">行径</span>）进行再定位，Google再营销展示<span style="color: black;">宣传</span>将是你的不二之选，它能有效预测并引导受众<span style="color: black;">行径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频<span style="color: black;">宣传</span>唤醒<span style="color: black;">认识</span>：</span></strong><span style="color: black;"><span style="color: black;">倘若</span>你的受众在浏览网站后未能转化，且你推测这可能是<span style="color: black;">由于</span><span style="color: black;">她们</span>对<span style="color: black;">制品</span><span style="color: black;">认识</span>不足，<span style="color: black;">那样</span>视频<span style="color: black;">宣传</span>将是<span style="color: black;">提高</span>认知、促进转化的有力工具。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">个性化动态再营销：</span></strong><span style="color: black;">针对已查看特定<span style="color: black;">制品</span>或展现出特定自定义<span style="color: black;">行径</span>的受众，<span style="color: black;">举荐</span><span style="color: black;">运用</span><a style="color: black;">Google动态再营销<span style="color: black;">宣传</span></a>而非标准再营销，以展示高度个性化的<span style="color: black;">宣传</span>内容。更进一步，<span style="color: black;">倘若</span>采用自适应展示<span style="color: black;">宣传</span>技术，将能更灵活地<span style="color: black;">按照</span>用户环境优化<span style="color: black;">宣传</span>展示，实现更佳效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业在扬帆出海的旅程中，制定并实施<span style="color: black;">精细</span>的再营销策略是打破市场壁垒、稳步前行的核心要素。</span><span style="color: black;">面对策略<span style="color: black;">选取</span>上的迷茫与挑战，<span style="color: black;">咱们</span>媒介管家特设一站式服务<span style="color: black;">方法</span>，<span style="color: black;">帮忙</span>出海企业排忧解难。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">扫码下方二维码，即刻与Google Ads代投团队<span style="color: black;">创立</span>联系，或直接在<span style="color: black;">咱们</span>的评论区留下宝贵意见与<span style="color: black;">需要</span>。</span><span style="color: black;"><span style="color: black;">咱们</span>的专业团队将深入分析你的<span style="color: black;">详细</span><span style="color: black;">需要</span>，为你量身打造专业<span style="color: black;">意见</span>与个性化服务，携手推动你的品牌在国际市场的广阔舞台上乘风破浪！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">联系您的媒介管家saas平台商务顾问，一键开启<span style="color: black;">宣传</span>投放</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>阅读</strong></span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">干货分享｜你的谷歌<span style="color: black;">宣传</span>没询盘？肯定是出价策略出了问题！</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者 | Emma，Google<span style="color: black;">制品</span>专家</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">记得分享、关注、星标<span style="color: black;">咱们</span>哦</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您的点赞是对<span style="color: black;">咱们</span>最大的支持~</span></p>
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