论坛 › 西藏 › 3大趋势，5大营销策略，DTC品牌独立站销量蹭蹭涨！

tw4ld6 发表于 2024-9-4 06:10:21

3大趋势，5大营销策略，DTC品牌独立站销量蹭蹭涨！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">DTC模式下，品牌独立站该<span style="color: black;">怎样</span>营销？</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近些年，随着跨境电商行业的<span style="color: black;">持续</span>发展变化，<span style="color: black;">全世界</span>市场的零售电商规模<span style="color: black;">持续</span>扩大、零售电商市场渗透率和增长率<span style="color: black;">持续</span><span style="color: black;">加强</span>，<span style="color: black;">途径</span>多元化和品牌自主化刻不容缓。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>谷歌趋势数据<span style="color: black;">表示</span>，近一年，搜索“DTC”<span style="color: black;">全世界</span>热度从<strong style="color: blue;"><span style="color: black;">77<span style="color: black;">提升</span>到了100</span></strong>，稳定<span style="color: black;">连续</span>在85以上，近半年来，该词热度<strong style="color: blue;"><span style="color: black;">保持在90以上</span></strong>，<strong style="color: blue;"><span style="color: black;">DTC品牌<span style="color: black;">逐步</span><span style="color: black;">作为</span>最新流行消费趋势和动态</span></strong>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">01</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">DTC品牌含义</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e22ebde1a534410bb52bcb126fc6991e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725972274&amp;x-signature=v%2BD1iQzwIaBr0Q%2Fj8HKTarNDUGY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Google</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC是英文Direct To Customer的缩写，即直接面向消费者，顾名思义，DTC品牌，<span style="color: black;">亦</span><span style="color: black;">便是</span>“直接面向消费者的品牌”，<span style="color: black;">无</span>中间商，品牌直接面向消费者做<span style="color: black;">制品</span><span style="color: black;">营销</span>和品牌推广。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>是品牌直面消费者，<span style="color: black;">因此</span>DTC品牌<strong style="color: blue;"><span style="color: black;">在<span style="color: black;">制品</span>定价、消费者反馈、品牌影响力等方面<span style="color: black;">持有</span>自主权</span></strong>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着生产生活的<span style="color: black;">持续</span>发展，2023DTC品牌出海需要<span style="color: black;">重视</span>什么？Shoptop带你解锁2023DTC品牌发展趋势以及营销策略。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">02</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2023DTC品牌发展趋势</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、数字化</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC品牌出海若想在市场快速收割流量，<span style="color: black;">创立</span>消费者对品牌认知，单一线上<span style="color: black;">营销</span>模式对品牌发展有很大限制，还是需要<span style="color: black;">经过</span><strong style="color: blue;"><span style="color: black;">多元化<span style="color: black;">途径</span><span style="color: black;">增多</span>消费者心智烙印</span></strong>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">线上<span style="color: black;">途径</span>与线下<span style="color: black;">途径</span><span style="color: black;">一块</span>发力，如参加线下展会、分销、直营店、线上各大电商平台等，打通海外全<span style="color: black;">途径</span>，有助力DTC品牌快速<span style="color: black;">创立</span>市场品牌印象和知名度。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/45b40c2b1dc84186b51a1aa3aec21b0e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725972274&amp;x-signature=ZnTQa%2FlI0vPNzVvt9cG4xREcOw4%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Google</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、合规化</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在封号潮之后，许多跨境企业<span style="color: black;">始终</span>忧心忡忡，受海外多国政策、法规等影响，卖家出海还将面临潜在<span style="color: black;">危害</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC品牌出海“合规化”势在必行，降低对第三方平台的依赖，自建品牌独立站，合规化<span style="color: black;">自己</span><span style="color: black;">制品</span>，加强运营细节把控，针对<span style="color: black;">区别</span>国家地区提前<span style="color: black;">认识</span>政策，实时顺应市场发展，寻找合规服务商合作，方能规避许多潜在<span style="color: black;">危害</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、本土化</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC品牌<span style="color: black;">逐步</span>呈现本土化趋势，<span style="color: black;">重点</span>表<span style="color: black;">此刻</span>本土政策、本土化营销、本土化消费偏好等多方面。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/62e6f3f5a7074296b61adbba2d13656c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725972274&amp;x-signature=q5iP2iuWUhUZQkepbUwgrcGrqS0%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Google</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">曾在某次沙龙活动时，有卖家提出<span style="color: black;">这般</span>的问题：</span><span style="color: black;"><span style="color: black;">“想要做户外DTC品牌，本土化运营应该怎么做？”</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Shoptop商务负责人Lisa<span style="color: black;">暗示</span>，DTC独立站<strong style="color: blue;"><span style="color: black;">以用户视角出发，<span style="color: black;">制品</span>传达品牌功能、价值与故事，符合海外消费者习惯，本土化<span style="color: black;">制品</span>设计和服务，</span></strong>从搭建本土化审美的独立站、<span style="color: black;">选取</span>海外本土团队、建立本土海外仓等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">高维度本土化的运作，<span style="color: black;">持续</span>地在适应当地消费者<span style="color: black;">需要</span>的<span style="color: black;">基本</span>上，<span style="color: black;">明显</span><span style="color: black;">制品</span><span style="color: black;">特殊</span>、<span style="color: black;">提高</span>品牌影响力，方能<span style="color: black;">很久</span>发展。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">03</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">DTC品牌营销策略</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>打造品牌力，加速DTC品牌增长？</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、社区营销</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC品牌出海<span style="color: black;">经过</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">创立</span>自主品牌独立站加强品牌形象，故事化地塑造和呈现品牌，加深消费者的烙印</span></strong>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">消费者的偏好影响着品牌发展的趋势，<span style="color: black;">创立</span>品牌社区，构建品牌私域流量，<span style="color: black;">经过</span>真实的互动和反馈，为<span style="color: black;">制品</span>带来最有价值的优化创意，<span style="color: black;">提高</span>品牌复购率和品牌粘性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Shoptop撰写过<strong style="color: blue;">快时尚品牌Cider</strong>、内衣品牌ThirdLove，都是<span style="color: black;">经过</span><span style="color: black;">创立</span>开放式社区，与用户活跃互动，<span style="color: black;">即时</span>洞察消费者<span style="color: black;">需要</span>，为用户打造更合适的<span style="color: black;">制品</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、订阅制营销</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“订阅制”玩法多样，<span style="color: black;">亦</span>是海外近年比较流行的营销玩法。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在进入独立站时，自<span style="color: black;">活动</span>出折扣领取信息，用户<span style="color: black;">经过</span>填写个人邮箱或手机号码信息订阅，品牌就可获取用户信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当品牌有打折或上新活动时，可<span style="color: black;">经过</span>订阅制服务，为用户发送活动信息，并<span style="color: black;">供给</span>免费送货或定制服务。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/34c22ccc69c846d082e1b005a3b57c8a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725972274&amp;x-signature=LU9A4cseauf7NkofjfLtef4KkiI%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Barkbox</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此前，Shoptop撰写过许多品牌案例都采用了“订阅制”服务，以<strong style="color: blue;">宠物品牌Barkbox</strong>为例，用户<span style="color: black;">选取</span><span style="color: black;">区别</span>订阅周期，将<span style="color: black;">得到</span>不<span style="color: black;">同样</span>的折扣，以宠物玩具盲盒订阅，吸引用户参与，<span style="color: black;">亦</span>能<span style="color: black;">加强</span>品牌的转化率和销量，保持品牌稳定客流量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、邮件营销</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC品牌出海时，邮件营销是常用引流策略之一。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC品牌<span style="color: black;">经过</span>电子邮件<span style="color: black;">按照</span>用户购买兴趣为其个性化<span style="color: black;">举荐</span><span style="color: black;">制品</span>，<span style="color: black;">定时</span>发送邮件保持品牌活跃度，<span style="color: black;">经过</span>邮件，DTC品牌<span style="color: black;">必定</span>程度上能<span style="color: black;">增多</span>潜在用户数量，<span style="color: black;">加强</span><span style="color: black;">制品</span>转化率。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在电子邮件中适当加入品牌信息、<span style="color: black;">制品</span><span style="color: black;">举荐</span>或社交<span style="color: black;">媒介</span>平台链接等，让用户对品牌能进一步深入<span style="color: black;">认识</span>，扩大品牌影响力和知名度。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/61e6f3dff4034e7093234b2b973f9151~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725972274&amp;x-signature=Gb%2F6Ioypvo%2F2wNiMZYN7j3wUiYU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为了<span style="color: black;">保准</span>能<span style="color: black;">即时</span>将折扣或<span style="color: black;">制品</span>信息传递给消费者，卖家<span style="color: black;">能够</span><span style="color: black;">运用</span>Shoptop集成的Mailchimp邮件营销平台、Omnisend邮件营销等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">卖家<span style="color: black;">经过</span>精美邮件将优惠券、折扣信息等群发邮件至新老用户，<span style="color: black;">加强</span>用户的品牌印象，<span style="color: black;">提高</span>用户与品牌独立站的粘性，促进复购与销量增长。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、社交<span style="color: black;">媒介</span>+网红营销</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全<span style="color: black;">途径</span>营销引流能加速DTC品牌增长</span></strong>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着海外社交<span style="color: black;">媒介</span>活跃用户增长，布局海外社交<span style="color: black;">媒介</span>平台，<span style="color: black;">作为</span>DTC品牌海外营销必不可少的环节。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5232b5731f6445edb7ece4878b6ed421~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725972274&amp;x-signature=0fUmrNTkWxl7valT8Uz9OMxmh3k%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Google</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC品牌<span style="color: black;">创立</span>TikTok、Instagram、YouTube、Facebook等社媒官方账号，发布品牌<span style="color: black;">关联</span><span style="color: black;">制品</span>或活动信息，<span style="color: black;">经过</span><span style="color: black;">宣传</span>投放，为品牌<span style="color: black;">得到</span><span style="color: black;">更加多</span><span style="color: black;">揭发</span>。需要<span style="color: black;">重视</span>的是，DTC品牌在各社媒平台要<strong style="color: blue;"><span style="color: black;">保持品牌调性高度统一</span></strong>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>，参考国内抖音发展趋势，海外网红营销<span style="color: black;">亦</span>正<span style="color: black;">作为</span><span style="color: black;">提高</span>品牌力的一大途径。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC品牌借助各社交<span style="color: black;">媒介</span>平台红人博主流量，将<span style="color: black;">制品</span>或品牌种草给<span style="color: black;">更加多</span>用户，能快速<span style="color: black;">增多</span>市场占有率，扩大品牌知名度和影响力。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以美妆品牌花西子为例，<span style="color: black;">经过</span>李佳琦等网红种草，快速在国内美妆市场走红，参考国内经验，与KOL合作的营销<span style="color: black;">办法</span>在国外市场<span style="color: black;">亦</span><span style="color: black;">一样</span>适用。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">大码女装品牌Dia&amp;Co</strong><span style="color: black;">亦</span>是<span style="color: black;">经过</span>TikTok等社媒红人营销，<span style="color: black;">增多</span>品牌在<span style="color: black;">精细</span><span style="color: black;">行业</span><span style="color: black;">揭发</span>，<span style="color: black;">增多</span>品牌销量。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2bea60d6478a4cde915fbc62c09fd6b0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725972274&amp;x-signature=68nBDa1FIQ%2BsxdUNzvFRalJWPlU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Shoptop建站客户<span style="color: black;">能够</span>应用后台<strong style="color: blue;"><span style="color: black;">WotoHub海外红人智能营销云</span></strong>，获取海外红人数据，在Instagram、YouTube、TikTok上快速找到垂直<span style="color: black;">行业</span>红人，<span style="color: black;">有效</span><span style="color: black;">精细</span>低成本链接<span style="color: black;">全世界</span>带货网红，<span style="color: black;">得到</span><span style="color: black;">精细</span>流量和转化。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、<span style="color: black;">优秀</span>用户体验</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DTC品牌从构建独立站网站设计到独立站各板块内容的呈现都<span style="color: black;">非常</span>重要，<strong style="color: blue;"><span style="color: black;">打造引人入胜的首次<span style="color: black;">拜访</span>体验，从浏览到购买，流畅无缝，</span></strong>会<span style="color: black;">提高</span>消费者对品牌的好感度，<span style="color: black;">从而</span><span style="color: black;">增多</span>购买几率。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在Shoptop撰写过的品牌案例中，应用AR虚拟技术<span style="color: black;">提高</span>用户网站试穿或试戴<span style="color: black;">制品</span>的DTC品牌不在<span style="color: black;">少许</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如<strong style="color: blue;">国产眼镜品牌Zeelool</strong>独立站设置“Zeelool AR Try-On”功能，<span style="color: black;">按照</span><span style="color: black;">爱好</span>款式点击试戴，<span style="color: black;">表示</span>佩戴效果，<span style="color: black;">帮忙</span>用户<span style="color: black;">精细</span>选购合适的眼镜款式。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/289811df5ee04855a1450a5531791b42~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725972274&amp;x-signature=K9fJEaHQvCXJfSyMsWYD4TloB%2Bc%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：ThirdLove</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美国DTC内衣品牌<strong style="color: blue;">ThirdLove</strong>，应用“虚拟试穿APP”，并<span style="color: black;">供给</span>线上专业“Fit Stylist”顾问，解答用户问题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>虚拟试衣间是应用3D交互技术，让用户体验<span style="color: black;">制品</span>有交互式合身的观感，可调试<span style="color: black;">选取</span>造型，<span style="color: black;">加强</span>用户体验感，<span style="color: black;">帮忙</span>用户<span style="color: black;">精细</span>找到自己的尺寸。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不论是国内DTC出海品牌还是海外DTC品牌，都凭借着<span style="color: black;">自己</span>独特性，<strong style="color: blue;"><span style="color: black;">打造差异化竞争力</span></strong>，以<span style="color: black;">优秀</span>的用户体验，在激烈的市场竞争中脱颖而出。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">写在最后：</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实，DTC品牌出海时，卖家应该以消费者为主，寻找<span style="color: black;">精细</span>客户群体，针对独特的客户群体进行营销，实现品牌差异化竞争<span style="color: black;">优良</span>与<span style="color: black;">很久</span>发展。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本文部分数据及<span style="color: black;">照片</span><span style="color: black;">源自</span>于网络，如有侵权请联系删除</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">#跨境电商#</a> <a style="color: black;">#shoptop#</a> <a style="color: black;">#独立站#</a></p>

大哥 发表于 2024-9-25 12:40:35

软文发布论坛开幕式圆满成功。 http://www.fok120.com

nqkk58 发表于 2024-11-1 15:28:10

你字句如珍珠，我珍藏这份情。

查看完整版本: 3大趋势，5大营销策略，DTC品牌独立站销量蹭蹭涨！