论坛 › 天涯杂谈 › 博郡汽车张天：将来出行4大趋势和品牌营销4大变局 | MS2017特辑

l14107cb 发表于 2024-9-4 08:20:23

博郡汽车张天：将来出行4大趋势和品牌营销4大变局 | MS2017特辑

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/SjJg8IWpbApmzQmyvPXrlNiaCJJa2iaQwibDFtaxYmEof7vicLJk9ficibtuRicicAjodvekueu4IaYQkAdgAWLBs3szFw/?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/SjJg8IWpbApeBOQVicM4ibicZ1zMRvVG85HLMbnyX3VribEoREicpZOQ7Uyzj2libzaslqqibNI2U33mzTVsPNbib81icng/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文 | Finn</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11月29日-30日</span><span style="color: black;">，</span><span style="color: black;">Morketing Summit 2017<span style="color: black;">全世界</span>移动营销峰会在京拉开序幕。140名重磅演讲嘉宾以及6000多位行业专业参会嘉宾参与了这场行业盛宴。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本届MS2017<span style="color: black;">将来</span></span><span style="color: black;">专场</span><span style="color: black;">以“<span style="color: black;">将来</span>已来”为主题，在会上，</span><span style="color: black;">博郡汽车副</span><span style="color: black;">总裁</span><span style="color: black;">张天博士</span><span style="color: black;"><span style="color: black;">发布</span>了</span><span style="color: black;">题为</span><span style="color: black;">“</span><span style="color: black;"><span style="color: black;">将来</span>出行的</span><span style="color: black;">营销变局</span><span style="color: black;">”主题演讲。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">张天</span><span style="color: black;">博士认为</span><span style="color: black;">，</span><span style="color: black;">在新技术</span><span style="color: black;"><span style="color: black;">持续</span></span><span style="color: black;"><span style="color: black;">显现</span>的</span><span style="color: black;">今天</span><span style="color: black;">，营销本质并未<span style="color: black;">出现</span>改变，</span><span style="color: black;">营销的的本质</span><span style="color: black;">目的——</span><span style="color: black;">跟人沟通，<span style="color: black;">经过</span>打动人心</span><span style="color: black;">、</span><span style="color: black;">传递价值</span><span style="color: black;">来影响人的<span style="color: black;">行径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">他<span style="color: black;">暗示</span></span><span style="color: black;">：</span><span style="color: black;">“</span><span style="color: black;">即使</span><span style="color: black;">在新技术层出不穷，</span><span style="color: black;">营销</span><span style="color: black;">手段<span style="color: black;">持续</span><span style="color: black;">出现</span>变化的环境中，营销<span style="color: black;">针对</span>品牌的本质<span style="color: black;">道理</span>并未</span><span style="color: black;">改变</span><span style="color: black;">，<span style="color: black;">咱们</span>需要寻找到营销中不变的</span><span style="color: black;">部分</span><span style="color: black;">，去适应变化的部分</span><span style="color: black;">，这将</span><span style="color: black;">主导</span><span style="color: black;"><span style="color: black;">咱们</span></span><span style="color: black;">的营销</span><span style="color: black;">战略</span><span style="color: black;">。</span><span style="color: black;">“</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">演讲中</span><span style="color: black;">，张天博士深刻揭示了汽车行业的变化趋势，并</span><span style="color: black;">以</span><span style="color: black;">经典营销理论</span><span style="color: black;">出发，</span><span style="color: black;">结合新</span><span style="color: black;">营销</span><span style="color: black;">内容</span><span style="color: black;">，</span><span style="color: black;">揭示</span><span style="color: black;">了</span><span style="color: black;">营销</span><span style="color: black;">始终</span><span style="color: black;">未变的内在<span style="color: black;">规律</span>。</span><span style="color: black;">他强调，营销</span><span style="color: black;">不是对着cookie和设备</span><span style="color: black;">进行</span><span style="color: black;">营销，营销的</span><span style="color: black;"><span style="color: black;">目的</span></span><span style="color: black;">是人。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“</span><span style="color: black;"><span style="color: black;">咱们</span></span><span style="color: black;">需要<span style="color: black;">把握</span></span><span style="color: black;">的</span><span style="color: black;">信息可能<span style="color: black;">触及</span>到人的<span style="color: black;">全部</span>生命周期，<span style="color: black;">爱好</span>、态度、<span style="color: black;">运用</span>习惯等</span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">因此呢</span>需要</span><span style="color: black;">建设</span><span style="color: black;">数据平台</span><span style="color: black;">，</span><span style="color: black;">为<span style="color: black;">宣传</span>主</span><span style="color: black;"><span style="color: black;">供给</span>ID匹配</span><span style="color: black;">、</span><span style="color: black;">受众管理，<span style="color: black;">设备</span>学习、</span><span style="color: black;">AI</span><span style="color: black;">能力。使得</span><span style="color: black;"><span style="color: black;">将来</span><span style="color: black;">咱们</span>能够应对触点、消费者兴趣、设备、APP等应用层的改变</span><span style="color: black;">。能够在新形式、新消费趋势下进行营销。</span><span style="color: black;">“</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是</span><span style="color: black;">演讲全文：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚才<span style="color: black;">非常多</span></span><span style="color: black;">技术<span style="color: black;">机构</span>介绍</span><span style="color: black;">了</span><span style="color: black;">非常多的技术</span><span style="color: black;">案例</span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">做为</span>今天</span><span style="color: black;">下午这个</span><span style="color: black;">会</span><span style="color: black;">场</span><span style="color: black;">上</span><span style="color: black;"><span style="color: black;">独一</span></span><span style="color: black;">的</span><span style="color: black;"><span style="color: black;">宣传</span>主，</span><span style="color: black;"><span style="color: black;">咱们</span>试</span><span style="color: black;">从<span style="color: black;">宣传</span>主</span><span style="color: black;">的</span><span style="color: black;"><span style="color: black;">方向</span>谈谈</span><span style="color: black;"><span style="color: black;">怎样</span>看</span><span style="color: black;">技术</span><span style="color: black;">的</span><span style="color: black;">变化</span><span style="color: black;">。</span><span style="color: black;">在</span><span style="color: black;">新技术、</span><span style="color: black;">新</span><span style="color: black;">营销玩法</span><span style="color: black;">爆发</span><span style="color: black;">的今天，<span style="color: black;">宣传</span>主们</span><span style="color: black;">都</span><span style="color: black;">清楚消费者</span><span style="color: black;">的</span><span style="color: black;"><span style="color: black;">媒介</span>习惯</span><span style="color: black;">在<span style="color: black;">出现</span>着怎么的变化，<span style="color: black;">因此呢</span></span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">亦</span>会在变化中思考<span style="color: black;">怎样</span>营销的问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单地介绍一下</span><span style="color: black;">，</span><span style="color: black;">中国</span><span style="color: black;"><span style="color: black;">日前</span></span><span style="color: black;">有200多家新</span><span style="color: black;">能源汽车</span><span style="color: black;"><span style="color: black;">机构</span>，</span><span style="color: black;">博郡</span><span style="color: black;"><span style="color: black;">亦</span>是其中</span><span style="color: black;">之一</span><span style="color: black;">，</span><span style="color: black;">博郡汽车的</span><span style="color: black;">创始人是一群</span><span style="color: black;">海归博士，<span style="color: black;">此刻</span>在上海，南京，北京，慕尼黑等5个<span style="color: black;">地区</span>都</span><span style="color: black;">有</span><span style="color: black;">分部</span><span style="color: black;">。</span><span style="color: black;">博郡</span><span style="color: black;">汽车核心人员</span><span style="color: black;"><span style="color: black;">日前</span>有</span><span style="color: black;">700人</span><span style="color: black;"><span style="color: black;">上下</span></span><span style="color: black;">，上海<span style="color: black;">科研</span>院<span style="color: black;">亦</span>有500多人</span><span style="color: black;">的</span><span style="color: black;">团队</span><span style="color: black;">。总体<span style="color: black;">来讲</span>一下，</span><span style="color: black;">博郡汽车</span><span style="color: black;"><span style="color: black;">期盼</span></span><span style="color: black;">依靠</span><span style="color: black;">更</span><span style="color: black;">智慧地整合</span><span style="color: black;">技术给人们带来</span><span style="color: black;">全新的出行</span><span style="color: black;">体验</span><span style="color: black;">，以期</span><span style="color: black;">在</span><span style="color: black;">市场上<span style="color: black;">得到</span></span><span style="color: black;">良好</span><span style="color: black;">的</span><span style="color: black;">地位。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SjJg8IWpbApAUqZXpnF1gSlMvCN1m7Q36JEkNOaq7OeIfbyfdIMLTicngzfs3zmWFjLSjI2Mk8M6n6a6xaibpXlw/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">将来</span></span><span style="color: black;">出</span><span style="color: black;">行</span><span style="color: black;">四大变化趋势</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SjJg8IWpbApAUqZXpnF1gSlMvCN1m7Q36JEkNOaq7OeIfbyfdIMLTicngzfs3zmWFjLSjI2Mk8M6n6a6xaibpXlw/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/SjJg8IWpbApeBOQVicM4ibicZ1zMRvVG85HQM8psyEicfJzxHDgeo2oq83OLp7ftzaUleSaicZ34KtMreAUiaPTurUsw/?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不</span><span style="color: black;">身处</span><span style="color: black;">汽车</span><span style="color: black;">行业</span><span style="color: black;">可能</span><span style="color: black;">感受不到</span><span style="color: black;">关于<span style="color: black;">将来</span></span><span style="color: black;">出行</span><span style="color: black;">沸沸扬扬</span><span style="color: black;">的</span><span style="color: black;">讨论。</span><span style="color: black;">关于<span style="color: black;">将来</span>出行的</span><span style="color: black;">观点有</span><span style="color: black;">四</span><span style="color: black;">个大趋势，我个人</span><span style="color: black;">比较</span><span style="color: black;">保守</span><span style="color: black;">地</span><span style="color: black;">认为</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">将来</span>5年到7年，这些趋势都会</span><span style="color: black;">渐渐<span style="color: black;">作为</span></span><span style="color: black;">现实</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>个</span><span style="color: black;">趋势</span><span style="color: black;">是</span><span style="color: black;">电动化</span><span style="color: black;">。</span><span style="color: black;">关注<span style="color: black;">资讯</span></span><span style="color: black;">的观众可能<span style="color: black;">晓得</span></span><span style="color: black;">，</span><span style="color: black;">德国</span><span style="color: black;"><span style="color: black;">关联</span></span><span style="color: black;"><span style="color: black;">报告</span></span><span style="color: black;">说</span><span style="color: black;">，</span><span style="color: black;">在</span><span style="color: black;">2030年所有</span><span style="color: black;">的燃油动力</span><span style="color: black;">汽车将</span><span style="color: black;">退出</span><span style="color: black;"><span style="color: black;">运用</span></span><span style="color: black;">。</span><span style="color: black;">预测<span style="color: black;">是不是</span></span><span style="color: black;">准确放一边，</span><span style="color: black;">电动化</span><span style="color: black;">确</span><span style="color: black;">实是</span><span style="color: black;">一个国家级的战略</span><span style="color: black;">，是行业</span><span style="color: black;">发展的必由之路</span><span style="color: black;">。</span><span style="color: black;">而</span><span style="color: black;">在</span><span style="color: black;">消费者</span><span style="color: black;"><span style="color: black;">方向</span></span><span style="color: black;"><span style="color: black;">来讲</span>，电动化的体验</span><span style="color: black;">是</span><span style="color: black;">有优</span><span style="color: black;">势的，</span><span style="color: black;">它与燃油</span><span style="color: black;">动力汽车</span><span style="color: black;">的驾驶体验不<span style="color: black;">同样</span></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二个</span><span style="color: black;">趋势</span><span style="color: black;">是智能化</span><span style="color: black;">。</span><span style="color: black;">今天</span><span style="color: black;"><span style="color: black;">包含</span></span><span style="color: black;">科大讯飞</span><span style="color: black;">等</span><span style="color: black;"><span style="color: black;">机构</span>，</span><span style="color: black;">都在提这些技术。事实上<span style="color: black;">针对</span></span><span style="color: black;">人工智能<span style="color: black;">来讲</span>，</span><span style="color: black;">汽车无疑</span><span style="color: black;">是</span><span style="color: black;">人工智能</span><span style="color: black;">技术</span><span style="color: black;">各类</span><span style="color: black;"><span style="color: black;">商场</span>化应用场景</span><span style="color: black;">中</span><span style="color: black;">，</span><span style="color: black;">最靠前的</span><span style="color: black;">一个。</span><span style="color: black;">就</span><span style="color: black;">以</span><span style="color: black;">自然语音处理</span><span style="color: black;"><span style="color: black;">来讲</span></span><span style="color: black;">，</span><span style="color: black;">人机</span><span style="color: black;">语音互动</span><span style="color: black;">技术的</span><span style="color: black;">手机</span><span style="color: black;">上应用</span><span style="color: black;">场景应用依然<span style="color: black;">不足</span>自然，跟人们过去</span><span style="color: black;"><span style="color: black;">运用</span></span><span style="color: black;">习惯有所</span><span style="color: black;">相</span><span style="color: black;">抵</span><span style="color: black;">。<span style="color: black;">然则</span>，</span><span style="color: black;">智能语音</span><span style="color: black;">互动</span><span style="color: black;">在汽车</span><span style="color: black;"><span style="color: black;">行业</span>的应用非常自然</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">由于</span>在开车过程中，用</span><span style="color: black;">手</span><span style="color: black;">操作屏幕、</span><span style="color: black;">手机，</span><span style="color: black;">都是</span><span style="color: black;">有</span><span style="color: black;">安全</span><span style="color: black;"><span style="color: black;">危害</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三个</span><span style="color: black;">趋势</span><span style="color: black;">是</span><span style="color: black;">自动化。</span><span style="color: black;">BAT</span><span style="color: black;">、</span><span style="color: black;">科大讯飞</span><span style="color: black;">、</span><span style="color: black;">谷歌</span><span style="color: black;">等</span><span style="color: black;">科技<span style="color: black;">机构</span>都在<span style="color: black;">开发</span>自动驾驶，而</span><span style="color: black;">谷歌<span style="color: black;">已然</span></span><span style="color: black;">发布了</span><span style="color: black;"><span style="color: black;">第1</span>辆自动驾驶</span><span style="color: black;">车辆</span><span style="color: black;">。个人认为</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">将来</span>5年到10年，</span><span style="color: black;">像滴滴打车<span style="color: black;">这般</span></span><span style="color: black;">的应用可能不会再有</span><span style="color: black;">司机</span><span style="color: black;">开车</span><span style="color: black;">接送乘客了</span><span style="color: black;">，</span><span style="color: black;">而会</span><span style="color: black;">用无人驾驶</span><span style="color: black;">代替</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四</span><span style="color: black;">个趋势是共享。</span><span style="color: black;">有了</span><span style="color: black;">自动驾驶之后</span><span style="color: black;">，汽车共享</span><span style="color: black;">的</span><span style="color: black;">趋势<span style="color: black;">亦</span>能轻易</span><span style="color: black;">预见</span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">因此呢</span></span><span style="color: black;">买车</span><span style="color: black;">的</span><span style="color: black;"><span style="color: black;">需要</span>越来越少</span><span style="color: black;">。</span><span style="color: black;">高度自动化</span><span style="color: black;">的公共出行系统会让人们出行只需</span><span style="color: black;">叫车</span><span style="color: black;"><span style="color: black;">就可</span></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SjJg8IWpbApAUqZXpnF1gSlMvCN1m7Q36JEkNOaq7OeIfbyfdIMLTicngzfs3zmWFjLSjI2Mk8M6n6a6xaibpXlw/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新<span style="color: black;">商场</span>下</span><span style="color: black;">，</span><span style="color: black;">品牌营销</span><span style="color: black;">从4方面破局</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SjJg8IWpbApAUqZXpnF1gSlMvCN1m7Q36JEkNOaq7OeIfbyfdIMLTicngzfs3zmWFjLSjI2Mk8M6n6a6xaibpXlw/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/SjJg8IWpbApeBOQVicM4ibicZ1zMRvVG85Hf8UBsLjNpkjQEy5k76sCw2ns9vUkJW2uMGNnUVGZXde46SOpofSDBw/?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">消费者如今</span><span style="color: black;">生活</span><span style="color: black;">在被信息轰炸的环境中</span><span style="color: black;">，AI</span><span style="color: black;">、</span><span style="color: black;">语音</span><span style="color: black;">识别、</span><span style="color: black;">AR</span><span style="color: black;">、</span><span style="color: black;">VR</span><span style="color: black;">太多技术<span style="color: black;">持续</span></span><span style="color: black;">涌现</span><span style="color: black;">，营销人</span><span style="color: black;">很难随时</span><span style="color: black;">与</span><span style="color: black;">技术</span><span style="color: black;">更新</span><span style="color: black;">保持</span><span style="color: black;">同步</span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">实质</span>上，营销行业讲</span><span style="color: black;">了太多的新技术</span><span style="color: black;">新概念</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">咱们</span></span><span style="color: black;">需要让目光</span><span style="color: black;">回归营销的本质</span><span style="color: black;">。</span><span style="color: black;">需要</span><span style="color: black;">关注在</span><span style="color: black;">营销</span><span style="color: black;"><span style="color: black;">行业</span><span style="color: black;">出现</span>的趋势性</span><span style="color: black;">变化，</span><span style="color: black;">要回归</span><span style="color: black;">营销</span><span style="color: black;">的本质</span><span style="color: black;">目的——</span><span style="color: black;">跟人沟通</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">经过</span>打动人心</span><span style="color: black;">、</span><span style="color: black;">传递价值</span><span style="color: black;">来影响</span><span style="color: black;">人的<span style="color: black;">行径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span></span><span style="color: black;">，</span><span style="color: black;">从<span style="color: black;">制品</span>到</span><span style="color: black;">品牌</span><span style="color: black;">。</span><span style="color: black;">从整体</span><span style="color: black;">趋势来看，</span><span style="color: black;">过去比较多讲<span style="color: black;">制品</span></span><span style="color: black;">本身</span><span style="color: black;">的</span><span style="color: black;">数据</span><span style="color: black;">，</span><span style="color: black;">当今世界每一个品类都有<span style="color: black;">非常多</span>同质化</span><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">显现</span></span><span style="color: black;">——仅</span><span style="color: black;">中国</span><span style="color: black;">新能源</span><span style="color: black;">汽车</span><span style="color: black;">就有</span><span style="color: black;">200多家，再讲</span><span style="color: black;">汽车<span style="color: black;">制品</span>，讲加速度多少，多少</span><span style="color: black;">马力，有多少</span><span style="color: black;">配置，实质上<span style="color: black;">亦</span>是</span><span style="color: black;">一种同质化严重的营销手段</span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">咱们</span></span><span style="color: black;">需</span><span style="color: black;">要<span style="color: black;">创立</span>的</span><span style="color: black;">是品牌</span><span style="color: black;">本身</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二，从</span><span style="color: black;"><span style="color: black;">途径</span>到体验</span><span style="color: black;">。</span><span style="color: black;">过去是<span style="color: black;">途径</span>为王，<span style="color: black;">途径</span></span><span style="color: black;">的<span style="color: black;">基本</span></span><span style="color: black;"><span style="color: black;">道理</span>就让消费者接触到<span style="color: black;">制品</span>。过去做营销</span><span style="color: black;">工作在</span><span style="color: black;">把<span style="color: black;">制品</span>卖</span><span style="color: black;">给</span><span style="color: black;">客户</span><span style="color: black;">后就基本</span><span style="color: black;">完成，</span><span style="color: black;">今天</span><span style="color: black;"><span style="color: black;">运用</span></span><span style="color: black;">过程中的体验更为重要</span><span style="color: black;">，AR，VR等技术</span><span style="color: black;"><span style="color: black;">火热</span></span><span style="color: black;">的</span><span style="color: black;">本质上</span><span style="color: black;">是</span><span style="color: black;"><span style="color: black;">供给</span></span><span style="color: black;">了<span style="color: black;">有些</span>新的</span><span style="color: black;">用户体验</span><span style="color: black;">的</span><span style="color: black;">方式</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三，</span><span style="color: black;">从客户到用户</span><span style="color: black;">的转变。</span><span style="color: black;">用户<span style="color: black;">运用</span><span style="color: black;">制品</span>的</span><span style="color: black;">体验</span><span style="color: black;">过程<span style="color: black;">作为</span>营销中重要的一部分</span><span style="color: black;">。互联网</span><span style="color: black;">将过去的</span><span style="color: black;">客</span><span style="color: black;">户变<span style="color: black;">成为了</span>用户</span><span style="color: black;">，</span><span style="color: black;">用户的<span style="color: black;">制品</span><span style="color: black;">运用</span>体验</span><span style="color: black;">可能</span><span style="color: black;">会直接</span><span style="color: black;">影响</span><span style="color: black;">其<span style="color: black;">是不是</span></span><span style="color: black;">传递</span><span style="color: black;">品牌信息</span><span style="color: black;">的</span><span style="color: black;">重要<span style="color: black;">原因</span></span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>主</span><span style="color: black;">正在从过去高度依赖<span style="color: black;">媒介</span>转向自<span style="color: black;">媒介</span>建设。</span><span style="color: black;">以</span><span style="color: black;">可口可乐为例，过去更强调<span style="color: black;">宣传</span>轰炸</span><span style="color: black;">，</span><span style="color: black;">如今<span style="color: black;">亦</span><span style="color: black;">起始</span>转向</span><span style="color: black;">社会化</span><span style="color: black;"><span style="color: black;">媒介</span></span><span style="color: black;"><span style="color: black;">途径</span></span><span style="color: black;">的</span><span style="color: black;">建设</span><span style="color: black;">，<span style="color: black;">经过</span>自<span style="color: black;">媒介</span>发声。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一个</span><span style="color: black;"><span style="color: black;">显著</span>趋势是从</span><span style="color: black;">依赖创意转变</span><span style="color: black;">为数据运营</span><span style="color: black;">。</span><span style="color: black;">过去</span><span style="color: black;"><span style="color: black;">咱们</span></span><span style="color: black;">依靠创意一招毙命，</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">良好的创意</span><span style="color: black;">就</span><span style="color: black;">会带来更</span><span style="color: black;">好</span><span style="color: black;">的效果转化。</span><span style="color: black;">今天</span><span style="color: black;"><span style="color: black;">咱们</span></span><span style="color: black;">需要</span><span style="color: black;">更精细化的数据分析</span><span style="color: black;">——</span><span style="color: black;"><span style="color: black;">咱们</span>触达</span><span style="color: black;">了</span><span style="color: black;"><span style="color: black;">那些</span><span style="color: black;">目的</span>人群</span><span style="color: black;">、</span><span style="color: black;">达成多少转化</span><span style="color: black;">，再<span style="color: black;">按照</span></span><span style="color: black;">数据进行更细微</span><span style="color: black;">更</span><span style="color: black;">个性化</span><span style="color: black;">的<span style="color: black;">调节</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四，</span><span style="color: black;">从线下渠</span><span style="color: black;">道到O2O。</span><span style="color: black;">过去</span><span style="color: black;">的</span><span style="color: black;">实体</span><span style="color: black;">门店正在向线上</span><span style="color: black;">转移。</span><span style="color: black;">在我</span><span style="color: black;">们所处的</span><span style="color: black;">汽车行业，<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>对电商</span><span style="color: black;">化</span><span style="color: black;">的尝试。当然，</span><span style="color: black;">汽车纯线上</span><span style="color: black;">购买的</span><span style="color: black;">成功</span><span style="color: black;">案例</span><span style="color: black;"><span style="color: black;">日前</span></span><span style="color: black;">还</span><span style="color: black;">寥寥无几，</span><span style="color: black;">几</span><span style="color: black;">乎<span style="color: black;">无</span>人</span><span style="color: black;">会在</span><span style="color: black;">线上完成汽车</span><span style="color: black;">购买</span><span style="color: black;">，人们在</span><span style="color: black;">购</span><span style="color: black;">买汽车的</span><span style="color: black;">过程中</span><span style="color: black;">还</span><span style="color: black;">没有脱离</span><span style="color: black;">实体<span style="color: black;">途径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span></span><span style="color: black;">仔细思考这些问题，</span><span style="color: black;"><span style="color: black;">咱们</span>会</span><span style="color: black;"><span style="color: black;">发掘</span>营销</span><span style="color: black;">的本质并<span style="color: black;">无</span><span style="color: black;">出现</span>改变。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SjJg8IWpbApAUqZXpnF1gSlMvCN1m7Q36JEkNOaq7OeIfbyfdIMLTicngzfs3zmWFjLSjI2Mk8M6n6a6xaibpXlw/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span><span style="color: black;">应该以不变</span><span style="color: black;">应万变</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SjJg8IWpbApAUqZXpnF1gSlMvCN1m7Q36JEkNOaq7OeIfbyfdIMLTicngzfs3zmWFjLSjI2Mk8M6n6a6xaibpXlw/?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即使</span><span style="color: black;">在新技术层出不穷，</span><span style="color: black;">营销</span><span style="color: black;">手段<span style="color: black;">持续</span><span style="color: black;">出现</span>变化的环境中，营销<span style="color: black;">针对</span>品牌的本质<span style="color: black;">道理</span>并未</span><span style="color: black;">改变</span><span style="color: black;">，<span style="color: black;">咱们</span>需要寻找到营销中不变的</span><span style="color: black;">部分</span><span style="color: black;">，去适应变化的部分</span><span style="color: black;">，</span><span style="color: black;">这将</span><span style="color: black;">主导</span><span style="color: black;"><span style="color: black;">咱们</span></span><span style="color: black;">的营销</span><span style="color: black;">战略</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在</span><span style="color: black;">营销内容</span><span style="color: black;">上</span><span style="color: black;">，<span style="color: black;">因为</span></span><span style="color: black;">技术</span><span style="color: black;">的飞速发展，</span><span style="color: black;">连接</span><span style="color: black;">消费者的触点</span><span style="color: black;"><span style="color: black;">出现</span></span><span style="color: black;">了</span><span style="color: black;">改变</span><span style="color: black;">、传播<span style="color: black;">途径</span><span style="color: black;">亦</span></span><span style="color: black;">在</span><span style="color: black;"><span style="color: black;">出现</span>改变</span><span style="color: black;">，</span><span style="color: black;">但品牌</span><span style="color: black;">表达</span><span style="color: black;">的原理与品牌</span><span style="color: black;">管理</span><span style="color: black;">的基本原理</span><span style="color: black;">如</span><span style="color: black;">管理</span><span style="color: black;">品牌</span><span style="color: black;">、管理</span><span style="color: black;">传播</span><span style="color: black;">、管理</span><span style="color: black;">ROI</span><span style="color: black;">等</span><span style="color: black;">都是<span style="color: black;">全部</span>过程中始终不变的东西</span><span style="color: black;">。</span><span style="color: black;">·</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谈到</span><span style="color: black;">触点，其实一个消费者</span><span style="color: black;">对品牌形成</span><span style="color: black;">印象</span><span style="color: black;">的</span><span style="color: black;">过程基本<span style="color: black;">无</span><span style="color: black;">出现</span>变化，从</span><span style="color: black;"><span style="color: black;">需要</span></span><span style="color: black;">激发</span><span style="color: black;"><span style="color: black;">周期</span></span><span style="color: black;">的认知</span><span style="color: black;">、</span><span style="color: black;">搜索</span><span style="color: black;">到</span><span style="color: black;"><span style="color: black;">评估</span>体验<span style="color: black;">周期</span>的</span><span style="color: black;">兴趣</span><span style="color: black;">、检验，再到</span><span style="color: black;">购买、</span><span style="color: black;">体验</span><span style="color: black;">全过程</span><span style="color: black;">。虽然</span><span style="color: black;">可能</span><span style="color: black;">会有</span><span style="color: black;">个体</span><span style="color: black;">跳过</span><span style="color: black;">某些</span><span style="color: black;"><span style="color: black;">过程</span></span><span style="color: black;">，但从<span style="color: black;">全部</span>消费群体<span style="color: black;">来讲</span>，</span><span style="color: black;">仍然</span><span style="color: black;">在经历经典营销理论</span><span style="color: black;">中</span><span style="color: black;">的各个过程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据此，</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>找寻到<span style="color: black;">非常多</span></span><span style="color: black;">新</span><span style="color: black;">接触点</span><span style="color: black;">。<span style="color: black;">例如</span></span><span style="color: black;">在</span><span style="color: black;">认知</span><span style="color: black;"><span style="color: black;">周期</span>，过去多以<span style="color: black;">宣传</span>为</span><span style="color: black;"><span style="color: black;">重点</span>媒触</span><span style="color: black;">，</span><span style="color: black;">如今<span style="color: black;">显现</span></span><span style="color: black;">了<span style="color: black;">非常多</span>新</span><span style="color: black;">的形式——以</span><span style="color: black;">汽车为例</span><span style="color: black;">，特斯拉</span><span style="color: black;">在</span><span style="color: black;">上海港汇</span><span style="color: black;">、北京芳草地</span><span style="color: black;">等</span><span style="color: black;">流量最高的<span style="color: black;">地区</span>开设体验店代替过去的4S店。</span><span style="color: black;">体验店</span><span style="color: black;"><span style="color: black;">重点</span></span><span style="color: black;">肩负</span><span style="color: black;">的</span><span style="color: black;">首要</span><span style="color: black;">任务不是卖车，</span><span style="color: black;">而是</span><span style="color: black;"><span style="color: black;">供给</span>接触<span style="color: black;">途径</span>，让消费者</span><span style="color: black;">体验<span style="color: black;">制品</span></span><span style="color: black;">，感受品牌文化</span><span style="color: black;">。这是</span><span style="color: black;">一种<span style="color: black;">途径</span></span><span style="color: black;">的</span><span style="color: black;">体验化改造的过程。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问答</span><span style="color: black;">营销</span><span style="color: black;">是经典</span><span style="color: black;">营销理论中第二</span><span style="color: black;">步</span><span style="color: black;">消费者搜索</span><span style="color: black;">过程中</span><span style="color: black;">，</span><span style="color: black;">影响力</span><span style="color: black;">较高</span><span style="color: black;">的做法</span><span style="color: black;">。以</span><span style="color: black;">奥迪在知乎的营销为例，</span><span style="color: black;">奥迪在很长一段时间被人们说</span><span style="color: black;">成是</span><span style="color: black;">灯厂，</span><span style="color: black;"><span style="color: black;">由于</span></span><span style="color: black;">每一款</span><span style="color: black;">改</span><span style="color: black;">款</span><span style="color: black;">车型变化</span><span style="color: black;">都不大，<span style="color: black;">仅有</span></span><span style="color: black;">车灯</span><span style="color: black;">设计变化<span style="color: black;">很强</span>。</span><span style="color: black;">有一天</span><span style="color: black;">，</span><span style="color: black;">奥迪品牌</span><span style="color: black;">方</span><span style="color: black;">现身知乎</span><span style="color: black;">，在知</span><span style="color: black;">乎</span><span style="color: black;">平台</span><span style="color: black;">上</span><span style="color: black;">回答</span><span style="color: black;">奥迪车灯</span><span style="color: black;">的问题</span><span style="color: black;">，以此</span><span style="color: black;">切入介绍</span><span style="color: black;">了</span><span style="color: black;">奥迪<span style="color: black;">非常多</span></span><span style="color: black;">车灯技术等黑科技，</span><span style="color: black;">从而</span><span style="color: black;"><span style="color: black;">经过</span></span><span style="color: black;">知乎平台</span><span style="color: black;">将</span><span style="color: black;">自己的</span><span style="color: black;">品牌<span style="color: black;">优良</span>宣传了一遍。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>营销人，</span><span style="color: black;">我</span><span style="color: black;">很认可</span><span style="color: black;">知乎</span><span style="color: black;">与</span><span style="color: black;">消费者</span><span style="color: black;">做深入</span><span style="color: black;">沟通</span><span style="color: black;">的形式，</span><span style="color: black;">但知乎的流量</span><span style="color: black;"><span style="color: black;">体积</span></span><span style="color: black;"><span style="color: black;">亦</span>是我始终关心的问题。</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">期盼</span></span><span style="color: black;">营销</span><span style="color: black;">有流量、</span><span style="color: black;">成本低</span><span style="color: black;">、</span><span style="color: black;">高</span><span style="color: black;">转换率，</span><span style="color: black;">但</span><span style="color: black;">面对</span><span style="color: black;">问答</span><span style="color: black;">营销</span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">咱们</span>需要</span><span style="color: black;">关注</span><span style="color: black;">更硬性的</span><span style="color: black;">流量问题</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VR，AR</span><span style="color: black;">等技术</span><span style="color: black;">在汽车营销</span><span style="color: black;">中</span><span style="color: black;">的应用非常早。</span><span style="color: black;">保时捷</span><span style="color: black;">、<span style="color: black;">公众</span>等知名车企</span><span style="color: black;">多次推出</span><span style="color: black;">过AR、VR</span><span style="color: black;">的</span><span style="color: black;">体验营销</span><span style="color: black;">，体验一下</span><span style="color: black;">内饰</span><span style="color: black;">更换</span><span style="color: black;">效果和驾驶场景。</span><span style="color: black;">AR</span><span style="color: black;">、</span><span style="color: black;">VR</span><span style="color: black;">在</span><span style="color: black;">营销<span style="color: black;">行业</span></span><span style="color: black;">确实</span><span style="color: black;">有丰富的</span><span style="color: black;">场景，</span><span style="color: black;">但对</span><span style="color: black;">营销</span><span style="color: black;"><span style="color: black;">来讲</span></span><span style="color: black;">，</span><span style="color: black;">流量瓶颈依然是亟需</span><span style="color: black;">突破</span><span style="color: black;">的问题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">试驾</span><span style="color: black;">是车厂一贯<span style="color: black;">运用</span>的营销<span style="color: black;">办法</span>，这种<span style="color: black;">办法</span></span><span style="color: black;">有</span><span style="color: black;">很高的成本，但<span style="color: black;">亦</span>有非常高的转化率。但</span><span style="color: black;"><span style="color: black;">常常</span>在</span><span style="color: black;">消费者接触规模上很难达到一个理想的状态。</span><span style="color: black;">而</span><span style="color: black;"><span style="color: black;">针对</span></span><span style="color: black;">汽车的</span><span style="color: black;">线上购买<span style="color: black;">途径</span>如</span><span style="color: black;">特斯拉</span><span style="color: black;">——在</span><span style="color: black;">网站</span><span style="color: black;">缴纳定金、</span><span style="color: black;">选配、订车</span><span style="color: black;">，<span style="color: black;">这儿</span></span><span style="color: black;">最需要<span style="color: black;">思虑</span>的问题就</span><span style="color: black;">是</span><span style="color: black;">转化率，</span><span style="color: black;">线上</span><span style="color: black;">流量</span><span style="color: black;">规模的</span><span style="color: black;">到达不是难事。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在汽车</span><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">运用</span>过程中，有一个问题</span><span style="color: black;">始终</span><span style="color: black;"><span style="color: black;">困惑</span>着汽车营销人——<span style="color: black;">怎样</span>让用户将汽车<span style="color: black;">运用</span>过程主动对外传播。</span><span style="color: black;"><span style="color: black;">因此</span>说</span><span style="color: black;">去优化客户</span><span style="color: black;">的<span style="color: black;">运用</span>体验，</span><span style="color: black;">就能</span><span style="color: black;">更好</span><span style="color: black;">的</span><span style="color: black;">让消费者</span><span style="color: black;">主动</span><span style="color: black;"><span style="color: black;">作为</span>品牌的宣传者。</span><span style="color: black;">特斯拉APP<span style="color: black;">能够</span></span><span style="color: black;"><span style="color: black;">掌控</span>车的空调、座椅、</span><span style="color: black;">窗户</span><span style="color: black;">等</span><span style="color: black;">，</span><span style="color: black;">但<span style="color: black;">倘若</span>他在A</span><span style="color: black;">PP上做<span style="color: black;">有些</span></span><span style="color: black;">便于</span><span style="color: black;">社会化传播</span><span style="color: black;">功能</span><span style="color: black;">，</span><span style="color: black;">如</span><span style="color: black;">有</span><span style="color: black;">分享到<span style="color: black;">微X</span>什么的</span><span style="color: black;">通道</span><span style="color: black;">，我相信特斯拉车主就有可能分享一下什么</span><span style="color: black;"><span style="color: black;">她们</span>觉得酷的东西</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现代</span><span style="color: black;">的营销离不开大数据。</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">亦</span></span><span style="color: black;">见到<span style="color: black;">非常多</span>的新技术如</span><span style="color: black;">DMP、DSP的</span><span style="color: black;">兴起。</span><span style="color: black;"><span style="color: black;">然则</span></span><span style="color: black;">营销</span><span style="color: black;">不是对着cookie和设备</span><span style="color: black;">进行</span><span style="color: black;">营销，营销的</span><span style="color: black;"><span style="color: black;">目的</span></span><span style="color: black;">是人。</span><span style="color: black;">回到营销的本质，我必须对人做营销，<span style="color: black;">咱们</span></span><span style="color: black;">需要<span style="color: black;">把握</span></span><span style="color: black;">的</span><span style="color: black;">信息可能<span style="color: black;">触及</span>到人的<span style="color: black;">全部</span></span><span style="color: black;"><span style="color: black;">制品</span></span><span style="color: black;">生命周期，<span style="color: black;">爱好</span>、态度、<span style="color: black;">运用</span>习惯等</span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">因此呢</span></span><span style="color: black;"><span style="color: black;">咱们</span></span><span style="color: black;">需要<span style="color: black;">这般</span></span><span style="color: black;">的</span><span style="color: black;">数据平台</span><span style="color: black;">，</span><span style="color: black;">为<span style="color: black;">宣传</span>主</span><span style="color: black;"><span style="color: black;">供给</span>ID匹配，具备受众管理，<span style="color: black;">设备</span>学习、</span><span style="color: black;">AI</span><span style="color: black;">的能力</span><span style="color: black;">，</span><span style="color: black;">以及基于数据的</span><span style="color: black;">个性化</span><span style="color: black;">内容的触达能力</span><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销云具备</span><span style="color: black;">的</span><span style="color: black;">这些能力，</span><span style="color: black;">使得</span><span style="color: black;"><span style="color: black;">将来</span><span style="color: black;">咱们</span>能够应对触点、消费者兴趣、设备、APP等应用层的改变</span><span style="color: black;">。能够在新形式、新消费趋势下进行营销。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/SjJg8IWpbApmzQmyvPXrlNiaCJJa2iaQwib3C1VXFglnfJjJjRa1wMHRXpTpAXsd1krnyZKtFELBTbgEzibDias70vA/?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>

1fy07h 发表于 2024-10-29 00:05:23

你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。

qzmjef 发表于 2024-11-1 22:07:34

大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。

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