论坛 › 广东 › 谷歌宣传高阶打法与优化，谷歌宣传体系课程，带你抓住流量红利

fny5jt9 发表于 2024-9-4 10:54:48

谷歌宣传高阶打法与优化，谷歌宣传体系课程，带你抓住流量红利

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/tos-cn-i-axegupay5k/89384d237d3443cbaf7a886ed52c134c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725955592&amp;x-signature=w8HaiYbH%2BPUYlwTH5W1zEk2Diyk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>高阶打法体系课，<span style="color: black;">处理</span>Google<span style="color: black;">宣传</span>投放的痛点问题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>高阶打法与优化，凝结行业精华的谷歌<span style="color: black;">宣传</span>体系课程，带你抓住流量红利，最大化ROI</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程大纲04</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">COURSE</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part 1 <span style="color: black;">宣传</span>策略优化总览</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌账户<span style="color: black;">区别</span>周期监控策略和<span style="color: black;">目的</span>设定</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)投放优化策略的三个维度:<span style="color: black;">宣传</span>架构、<span style="color: black;">宣传</span>指标、<span style="color: black;">平常</span>优化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)<span style="color: black;">区别</span><span style="color: black;">周期</span>的营销漏斗对应的<span style="color: black;">目的</span>指标</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)谷歌账户<span style="color: black;">区别</span>周期(初期/发展期/成熟期)监控策略和<span style="color: black;">目的</span>设定</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)<span style="color: black;">区别</span>时期账户<span style="color: black;">宣传</span>类型的占比</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)<span style="color: black;">区别</span><span style="color: black;">周期</span>的<span style="color: black;">宣传</span>出价策略的优化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)谷歌账户<span style="color: black;">区别</span>周期出价策略概览</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7)案例分析:服装<span style="color: black;">制品</span>从测款到<span style="color: black;">提高</span>转化成效的<span style="color: black;">宣传</span>组合策略<span style="color: black;">意见</span>(案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>分析<span style="color: black;">宣传</span>的健康度，<span style="color: black;">区别</span><span style="color: black;">宣传</span>类型的数据表现，制定整体的优化方向</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)<span style="color: black;">宣传</span>健康度分析的三大方向</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)<span style="color: black;">怎样</span>看待账户优化得分</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)转化与受众设置<span style="color: black;">名单</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)受众群体的细分<span style="color: black;">办法</span>与投放策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)<span style="color: black;">怎样</span><span style="color: black;">选取</span>合适的智能出价策略，奠定增长<span style="color: black;">基本</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)预算受限对<span style="color: black;">宣传</span><span style="color: black;">导致</span>的影响</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7)<span style="color: black;">怎样</span>分析<span style="color: black;">宣传</span>的健康度</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>搭配<span style="color: black;">宣传</span>做节日优化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)流量趋势分析</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)购物季客户搜索<span style="color: black;">行径</span>与商家<span style="color: black;">安排</span><span style="color: black;">机会</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)搜索<span style="color: black;">宣传</span>投放重点(搜索框架/搜索词/文案)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">-服装<span style="color: black;">制品</span>案例(案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)搜索<span style="color: black;">宣传</span>投放重点(搜索框架/搜索词/文案)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">– 家居<span style="color: black;">制品</span>案例(案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)Shopping和Display<span style="color: black;">宣传</span>投放重点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)视频<span style="color: black;">宣传</span>投放重点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>结合<span style="color: black;">宣传</span>数据，优化网站布局<span style="color: black;">4、</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)网站页面优化的3个重要方面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)网站整体架构图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)网站主页布局最佳实践</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)网站品类页布局最佳实践</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)<span style="color: black;">制品</span>页面布局最佳实践</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)结算页面布局最佳实践</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7)DTC独立站<span style="color: black;">必须</span>要点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、</span>GA4布局及数据<span style="color: black;">诠释</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)GA4账户结构</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)GA4自定义报告</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)GA4受众人群和转化配置</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part 2 搜索<span style="color: black;">宣传</span>高阶打法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6、</span>搜索<span style="color: black;">宣传</span><span style="color: black;">宣传</span>架构</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)搜索<span style="color: black;">宣传</span>框架体系</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)按国家设定<span style="color: black;">宣传</span>框架</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)搜索<span style="color: black;">宣传</span>竟价原理与排名决定<span style="color: black;">原因</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)关键字优化的四个方面</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>平衡关键字<span style="color: black;">精细</span>度和流量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)关键字的<span style="color: black;">精细</span>度判断</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)<span style="color: black;">怎样</span><span style="color: black;">恰当</span>的为关键字分组</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)<span style="color: black;">怎样</span><span style="color: black;">查询</span>新的关键字</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)<span style="color: black;">经过</span><span style="color: black;">外边</span>工具<span style="color: black;">发掘</span>搜索趋势</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)搜索<span style="color: black;">宣传</span>关键字整理举例:电竞椅案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8、</span>搜索<span style="color: black;">宣传</span>关键字质量得分低<span style="color: black;">怎样</span>优化?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)<span style="color: black;">怎样</span>快速定位质量得分低的关键字</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)影响关键字质量得分的3个维度和优化方向</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)搜索<span style="color: black;">宣传</span>关键字质量得分优化<span style="color: black;">处理</span><span style="color: black;">方法</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)关键字的优化思路与6个<span style="color: black;">过程</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9、</span>搜索<span style="color: black;">宣传</span>文案和附加信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)自适应搜索<span style="color: black;">宣传</span>文案的<span style="color: black;">功效</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)<span style="color: black;">怎样</span>让<span style="color: black;">宣传</span>文案更有吸引力、<span style="color: black;">知道</span><span style="color: black;">详细</span>、<span style="color: black;">关联</span>性强</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)3种<span style="color: black;">必须</span>的附加信息类型</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)巧用素材报告优化素材</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)智能出价的<span style="color: black;">功效</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)预算和出价策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7)搜索<span style="color: black;">宣传</span>智能+广泛的正确打法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8)广泛匹配的<span style="color: black;">平常</span>问题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、搜索<span style="color: black;">宣传</span>的优化案例分享</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)以品牌塑造为核心效果的账户结构和匹配方式策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)多品类账户<span style="color: black;">怎样</span>规划<span style="color: black;">宣传</span>系列</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)<span style="color: black;">有效</span>搜索账户结构示例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)搜索<span style="color: black;">宣传</span><span style="color: black;">周期</span>性<span style="color: black;">平常</span><span style="color: black;">守护</span>优化工作</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)搜索<span style="color: black;">宣传</span>的关键指标</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索字词报告分析实操</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)实战讲解<span style="color: black;">怎样</span>分析搜索字词报告案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part 3 展示<span style="color: black;">宣传</span>高阶打法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">2、</span>展示广告优化概览</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)展示<span style="color: black;">宣传</span>优化三大痛点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)自适应展示<span style="color: black;">宣传</span><span style="color: black;">诠释</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)展示<span style="color: black;">宣传</span>最佳做法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)展示<span style="color: black;">宣传</span>架构</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)展示<span style="color: black;">宣传</span><span style="color: black;">照片</span>设置Tips</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)<span style="color: black;">怎样</span><span style="color: black;">选取</span>展示<span style="color: black;">宣传</span>尺寸</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">3、</span><span style="color: black;">怎样</span><span style="color: black;">选取</span>受众群体?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)展示<span style="color: black;">宣传</span>受众群体的三个层级</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)跟人走的定位方式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)跟内容走的定位方式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)展示<span style="color: black;">宣传</span>素材和受众的<span style="color: black;">选取</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">4、</span>受众群体的设置</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)<span style="color: black;">经过</span>用户<span style="color: black;">行径</span>划分受众群体</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)潜在客户受众群体</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">.Demographic</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·兴趣标签</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)留存受众群体</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">。网站<span style="color: black;">拜访</span>者</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加购物车受众</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">*In-market</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·自定义意向受众</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·购物人群</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">。<span style="color: black;">目的</span>客户列表</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">5、</span><span style="color: black;">怎样</span>优化再营销<span style="color: black;">宣传</span>，更<span style="color: black;">容易</span>提<span style="color: black;">有效</span>果达5倍+</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)<span style="color: black;">怎样</span>做再营销-用户旅程的决策流程</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)3种再营销<span style="color: black;">宣传</span>类型</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)受众群体&amp;<span style="color: black;">宣传</span>素材Tips</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)再营销列表策略vs<span style="color: black;">宣传</span>策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)再营销-唤醒/拉回客户的技巧</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)再营销-带动客户复购技巧</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7)复购再营销<span style="color: black;">宣传</span>系列时间轴</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8)<span style="color: black;">怎样</span>排除不<span style="color: black;">精细</span>的展示位置</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9)<span style="color: black;">精细</span>的展示位置定投</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">6、</span>展示<span style="color: black;">宣传</span>优化策略及案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)谷歌账户出价策略概览</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)展示<span style="color: black;">宣传</span>投放策略及关键<span style="color: black;">过程</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)素材优化<span style="color: black;">意见</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)展示<span style="color: black;">宣传</span>的关键数据指标与归因模型</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)展示<span style="color: black;">宣传</span>每日/每周/每月优化工作</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part 4 购物<span style="color: black;">宣传</span>的高阶打法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">7、</span><span style="color: black;">怎样</span>优化<span style="color: black;">制品</span>Feed</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)GMC账号开通与绑定<span style="color: black;">重视</span>事项</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)想要<span style="color: black;">经过</span>GMC审核，DTC独立站的<span style="color: black;">必须</span>要素</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)Feed的必须属性vs可选属性</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)Feed上传的<span style="color: black;">重视</span>事项</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)Feed违规<span style="color: black;">平常</span>问题及处理</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)优化Title和描述最佳做法，<span style="color: black;">加强</span><span style="color: black;">更加多</span><span style="color: black;">宣传</span><span style="color: black;">揭发</span>机会</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7)商品类型优化的最佳做法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8)购物<span style="color: black;">宣传</span>账户结构优化三步走</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9)购物<span style="color: black;">宣传</span>优化架构的初阶版、中阶版、高阶版</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10)<span style="color: black;">有效</span>账户结构示例:多品类(案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11)购物<span style="color: black;">宣传</span>优化的关键数据指标</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12)购物<span style="color: black;">宣传</span>优化之再营销<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13)购物<span style="color: black;">宣传</span>优化之附加信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14)2种购物<span style="color: black;">宣传</span>成功示例(案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">8、</span>效果最大化如何制作优化素材组</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)Pmax最佳做法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)Pmax<span style="color: black;">平常</span>优化重点</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)Pmax素材资源效果评级</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)素材资源组最佳实践<span style="color: black;">意见</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)受众素材最佳<span style="color: black;">意见</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)Pmax附加信息</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7)Pmax最佳实践路径</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8)账户诊断与分析，<span style="color: black;">加强</span>ROI</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9)Pmax效果<span style="color: black;">评定</span>的最佳实践<span style="color: black;">意见</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10)<span style="color: black;">宣传</span>架构<span style="color: black;">关联</span><span style="color: black;">平常</span>问题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11)Pmax<span style="color: black;">宣传</span>优化策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12)Pmax数据分析案例拆解案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part 5 视频<span style="color: black;">宣传</span>的高阶打法</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">9、</span>Youtube<span style="color: black;">宣传</span>的要素、频道与素材</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)Youtube<span style="color: black;">宣传</span>的3大要素</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)YouTube频道创建<span style="color: black;">重视</span>事项</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)YouTube频道视频上传</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)YouTube频道优化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)YouTube视频内容优化的4个维度</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)YouTube频道与Google Ads<span style="color: black;">相关</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">二十、Youtube<span style="color: black;">宣传</span>格式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Youtube<span style="color: black;">宣传</span>投放策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)<span style="color: black;">区别</span>视频内容匹配<span style="color: black;">区别</span><span style="color: black;">宣传</span>格式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)<span style="color: black;">怎样</span>规划视频内容矩阵</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)营销漏斗<span style="color: black;">区别</span><span style="color: black;">周期</span>的受众类型</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)营销漏斗<span style="color: black;">区别</span><span style="color: black;">周期</span>适合的视频<span style="color: black;">宣传</span>格式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)Youtube<span style="color: black;">宣传</span>推广思路(feed、打法、受众、指标)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·视频覆盖面<span style="color: black;">宣传</span>系列</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">。行动号召视频<span style="color: black;">宣传</span>系列</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">·视频再营销<span style="color: black;">宣传</span>系列</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)出价及预算分配</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7)人群定向策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8)Video Action &amp; Discovery视频<span style="color: black;">宣传</span>最佳实践</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9)附加信息最佳实践</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">2、</span>Youtube<span style="color: black;">宣传</span>效果衡量</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)从两个<span style="color: black;">目的</span>出发衡量展示+视频<span style="color: black;">宣传</span>的效果</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)从三个维度<span style="color: black;">评定</span>展示+视频<span style="color: black;">宣传</span>的效果</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)<span style="color: black;">怎样</span><span style="color: black;">运用</span>合适的KPI衡量<span style="color: black;">宣传</span>成效</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)转化归因分析</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)<span style="color: black;">怎样</span>构建Youtube<span style="color: black;">宣传</span>的整体衡量体系</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6)视频<span style="color: black;">宣传</span>的健康<span style="color: black;">评定</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7)差异化视觉电商策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8)有<span style="color: black;">那些</span>垂直品类适合视频<span style="color: black;">宣传</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十<span style="color: black;">3、</span>服装类目案例借鉴</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1)测款+扩量整体思路</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2)上新初步测款的<span style="color: black;">宣传</span>策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3)取得测款结果后的增量策略</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4)<span style="color: black;">宣传</span>受众人群的<span style="color: black;">选取</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5)效果最大化<span style="color: black;">宣传</span>投放指南</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点赞关注，回复668，私作者领取</p>

nykek5i 发表于 2024-9-27 11:49:34

在遇到你之前，我对人世间是否有真正的圣人是怀疑的。

7wu1wm0 发表于 2024-10-12 11:57:31

我完全同意你的看法，期待我们能深入探讨这个问题。

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