企业智能化用户运营怎么样做？几个医药数字营销案例帮您理清思路
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在前两篇中，<span style="color: black;">咱们</span>介绍了<strong style="color: blue;">数字化营销用户运营趋势之互动性与沉浸式</strong>，<span style="color: black;">经过</span><span style="color: black;">有些</span>互动性的场景，不仅能<span style="color: black;">增多</span>与用户之间的互动交流，<span style="color: black;">况且</span><span style="color: black;">极重</span>的<span style="color: black;">提高</span>品牌影响力，而沉浸式用户运营让学术活动趣味性<span style="color: black;">加强</span>，高逼真场景还原，最大程度的还原真实场景的传播效果！本篇<span style="color: black;">咱们</span>将就<strong style="color: blue;">数字化营销用户运营趋势之——智能化</strong>做分享，从AI技术出发，聊聊它在医药数字化营销<span style="color: black;">行业</span>的应用案例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">数字化营销用户运营趋势之——智能化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01 智能问答<span style="color: black;">经过</span>AI技术<span style="color: black;">供给</span><span style="color: black;">方便</span>的用户服务</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着人工智能（AI）技术的兴起，医患服务平台均<span style="color: black;">起始</span>对其进行应用，智能问答助手是其中最<span style="color: black;">平常</span>的应用形式，为用户<span style="color: black;">供给</span><span style="color: black;">基本</span>和<span style="color: black;">平常</span>咨询的回复，<span style="color: black;">经过</span>一问一答的形式，智能理解、精确的定位用户所需要的服务信息，<span style="color: black;">提高</span>服务效率和用户体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：AI智能问答为HCP<span style="color: black;">供给</span>专业医学服务</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某外资药企在医学服务平台上<span style="color: black;">供给</span>AI医学知识智能问答服务，用户可<span style="color: black;">自动</span>输入问题，<span style="color: black;">亦</span><span style="color: black;">能够</span>从<span style="color: black;">设备</span>人<span style="color: black;">供给</span>的“您最关注”或“热门问题”列表中进行<span style="color: black;">选取</span>；<span style="color: black;">设备</span>人在给出回复的<span style="color: black;">同期</span>，还会<span style="color: black;">供给</span>可下载的信息<span style="color: black;">源自</span>文献以及该<span style="color: black;">行业</span>内其他<span style="color: black;">关联</span>问题，<span style="color: black;">帮忙</span>HCP进一步延伸学习。专业、<span style="color: black;">即时</span>地<span style="color: black;">回复</span>用户提出的问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，<span style="color: black;">每一个</span>问题的回复下都附有反馈按钮，如对答案不满意，问题将会发送至<span style="color: black;">关联</span>工作人员，跟进答案<span style="color: black;">亦</span>将<span style="color: black;">经过</span>平台进行推送，在<span style="color: black;">必定</span>程度上弥补AI问答的不足。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/q_70/images01/20240805/a4690bcb741845129e7d06affa7bb734.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：智能问答为<span style="color: black;">病人</span><span style="color: black;">供给</span><span style="color: black;">疾患</span>和活动等全方位<span style="color: black;">指点</span>服务</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某外资药企在面向<span style="color: black;">病人</span>的平台上推出智能问答版块，除了<span style="color: black;">疾患</span>相关问题解答，还<span style="color: black;">能够</span>对平台<span style="color: black;">运用</span>、积分兑换、患教直播观看等多个方面的咨询<span style="color: black;">供给</span>回复和<span style="color: black;">指点</span>，全方位满足<span style="color: black;">病人</span><span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q4.itc.cn/q_70/images01/20240805/b3b16fc813d446868ee252a5bc4b18e0.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在进行<span style="color: black;">疾患</span><span style="color: black;">关联</span>问题处理时，<span style="color: black;">因为</span><span style="color: black;">病人</span>可能咨询的<span style="color: black;">方向</span>较多，如<span style="color: black;">疾患</span>科普<span style="color: black;">包含</span>基本信息和<span style="color: black;">疾患</span>症状、<span style="color: black;">疾患</span>治疗<span style="color: black;">包含</span>手术治疗、<span style="color: black;">药品</span>治疗和营养疗法，平台有针对性地设置了目录式回复，引导<span style="color: black;">病人</span><span style="color: black;">选取</span><span style="color: black;">期盼</span><span style="color: black;">认识</span>的<span style="color: black;">详细</span>问题，针对<span style="color: black;">病人</span><span style="color: black;">需要</span><span style="color: black;">供给</span>清晰准确的回答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02 <span style="color: black;">按照</span>用户<span style="color: black;">实质</span><span style="color: black;">需要</span><span style="color: black;">供给</span>智能化工具，<span style="color: black;">提高</span>用户体验</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着数字化技术的成熟以及线上<span style="color: black;">途径</span>的发展，许多医药企业<span style="color: black;">起始</span>推出面向<span style="color: black;">病人</span>的智能化工具，应用场景<span style="color: black;">包含</span><span style="color: black;">疾患</span>自测、健康管理等，<span style="color: black;">经过</span>数字化工具赋能<span style="color: black;">病人</span><span style="color: black;">疾患</span>管理，<span style="color: black;">同期</span><span style="color: black;">加强</span>用户对企业和平台的粘性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：<span style="color: black;">膳食</span>营养计算器，24小时在线的专属营养师</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">身患</span>肾病等<span style="color: black;">疾患</span>的<span style="color: black;">病人</span><span style="color: black;">来讲</span>，科学的<span style="color: black;">膳食</span>非常重要，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>预防营养不良、减轻代谢废物储积，延缓<span style="color: black;">疾患</span><span style="color: black;">发展</span>。<span style="color: black;">然则</span><span style="color: black;">针对</span>大<span style="color: black;">都数</span><span style="color: black;">病人</span><span style="color: black;">来讲</span>，将<span style="color: black;">关联</span>的科学<span style="color: black;">膳食</span>落实到一日三餐并<span style="color: black;">长时间</span><span style="color: black;">保持</span>是有难度的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images01/20240805/f1e2e49e4d2c46d387dc5269414ac6dc.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于以上<span style="color: black;">状况</span>，某头部药企在面向<span style="color: black;">病人</span>的服务平台上推出 “营养计算器” 小程序，旨在为<span style="color: black;">病人</span><span style="color: black;">供给</span>标准化的营养<span style="color: black;">情况</span>分析和个性化的营养摄入<span style="color: black;">举荐</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">病人</span><span style="color: black;">能够</span>在小程序上记录每日<span style="color: black;">膳食</span>，软件<span style="color: black;">亦</span>会针对记录的<span style="color: black;">食品</span>给出相应的营养分析，<span style="color: black;">仔细</span><span style="color: black;">供给</span>每一项营养素的摄入<span style="color: black;">状况</span>。软件还为<span style="color: black;">病人</span><span style="color: black;">供给</span>一段时间内的营养统计曲线，以动态趋势图的形式，直观呈现周期内的营养摄入<span style="color: black;">状况</span>，微小变化一目了然。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">案例：基于AI的手机应用程序助力用户<span style="color: black;">疾患</span>自测</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">莱姆病<span style="color: black;">是由于</span>受感染的黑腿鹿蜱叮咬<span style="color: black;">导致</span>的细菌感染，这种蜱虫叮咬<span style="color: black;">引起</span>的红色皮疹在有色人种身上更难<span style="color: black;">发掘</span>，<span style="color: black;">她们</span>经常被误诊。某医药行业<span style="color: black;">机构</span>联合<span style="color: black;">疾患</span>联盟<span style="color: black;">一起</span><span style="color: black;">研发</span>了一款智能手机应用程序，能够更早检测较深肤色上的莱姆病皮疹。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该工具由人工智能<span style="color: black;">供给</span>支持，<span style="color: black;">准许</span>用户拍摄皮疹，并与<span style="color: black;">各样</span>肤色的莱姆病和非莱姆病皮疹库进行比较。当应用程序收集数据时，AI 会优化预测莱姆病皮疹的准确性、特异性和灵敏度。<span style="color: black;">因为</span>并非所有莱姆病病例都<span style="color: black;">显现</span>皮疹，该工具还<span style="color: black;">经过</span>快速、直观的测验<span style="color: black;">检测</span><span style="color: black;">平常</span>症状。在<span style="color: black;">评定</span>照片和测验答案后，该工具可<span style="color: black;">帮忙</span>人们联系当地<span style="color: black;">大夫</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/q_70/images01/20240805/73188131fe834462a652f8264091770e.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>本期<strong style="color: blue;">数字化营销用户运营趋势之——智能化</strong>的分享，下一期，医百科技与您不见不散！<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 你的努力一定会被看见，相信自己，加油。 你的见解独到，让我受益匪浅，期待更多交流。
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