论坛 › 产品发布 › 独立站复盘：谷歌SEO内容营销，7个月拿500条精细询盘，我是怎么做到的？

j8typz 发表于 2024-9-4 11:41:08

独立站复盘：谷歌SEO内容营销，7个月拿500条精细询盘，我是怎么做到的？

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/zeEFTNbbjHmdOw6XkuTTnlEmSs0ullXibgxGJ2WWdEOEylCYGCeGvtxlhX3QIXNAsHQicIcOcDatB0InBdUkMU5A/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是马钱钱，谷歌SEO内容营销教练。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年年初，我实操运营了一个B2B品牌独立站项目，<span style="color: black;">截止</span>7个月的第三周，拿到近500条<span style="color: black;">精细</span>的意向询盘线索，这些询盘来自<span style="color: black;">全世界</span><span style="color: black;">区别</span>国家和地区，其中有<span style="color: black;">有些</span>知名的大<span style="color: black;">机构</span>、企业，<span style="color: black;">包含</span>Apple，Samsung，Tesla，Kenyence，Nikon，BOSCH， OMRON等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">时期</span>，成交了新客户17个，老客户25个，其他还有<span style="color: black;">有些</span>正在洽谈的订单，<span style="color: black;">亦</span><span style="color: black;">包含</span><span style="color: black;">日前</span><span style="color: black;">已然</span>给行业内的某大<span style="color: black;">机构</span>送样完成，并约了去日本参观拜访的行程，顺利的话，首次订单预计在380w。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">文案</span>，我想对这个项目做一次复盘，拿到这个结果，我做了<span style="color: black;">那些</span>推广动作，<span style="color: black;">到底</span>是哪一个推广动作起到了关键<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论你是做B2B还是做B2C独立站，<span style="color: black;">期盼</span>能在网站的运营推广的思路上，给你<span style="color: black;">有些</span>参考和启发，<span style="color: black;">能够</span>少走<span style="color: black;">有些</span>弯路，少投入不必要的推广成本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4tExv6f8PzQicicChlgOCF4bD5Q0jSAib9uDYIo1rVWnCC1MZsWhme3aTcQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">【玩赚独立站项目结果</span></strong><strong style="color: blue;"><span style="color: black;">】</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">◇ 关于项目的背景&nbsp;<strong style="color: blue;">◇&nbsp;</strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有在我<span style="color: black;">伴侣</span>圈里的<span style="color: black;">伴侣</span>，可能有<span style="color: black;">重视</span>到，这7个月来，我在<span style="color: black;">伴侣</span>圈记录了关于这个项目的<span style="color: black;">各样</span><span style="color: black;">发展</span>和运营动作。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从一<span style="color: black;">起始</span>网站上线，到拿到<span style="color: black;">第1</span>个询盘，到发布博客<span style="color: black;">文案</span>，到投放谷歌<span style="color: black;">宣传</span>，到<span style="color: black;">咱们</span>的某些关键词拿到谷歌精选摘要，排名谷歌首页第0位等等，每一次遇到的挫折与<span style="color: black;">调节</span><span style="color: black;">方法</span>，取得<span style="color: black;">一</span><span style="color: black;">点</span><span style="color: black;">一滴的</span>进步和成果，完全是在阳光下成长出来的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是我当时写了一篇记录的<span style="color: black;">文案</span><strong style="color: blue;"><span style="color: black;">《</span></strong><a style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站上线第6天，收到的<span style="color: black;">精细</span>询盘长啥样？</span></strong></a><strong style="color: blue;"><span style="color: black;">》</span></strong>， 以及网站从收到询盘到<span style="color: black;">最后</span>成交的完整闭环的案例复盘<a style="color: black;"><strong style="color: blue;"><span style="color: black;">《25天成交B</span></strong></a><strong style="color: blue;">2B独立站客户,我做对了<span style="color: black;">那些</span>事？》</strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击绿色字体可<span style="color: black;">转</span>阅读</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4twnMiaCrHw5MwzD5Nq1s6oGibFibhlbgnWDxzP01mhUUbSMXnqia0LyqVkQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【马钱钱-博客<span style="color: black;">文案</span>精选摘要</span></strong><strong style="color: blue;"><span style="color: black;">】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">◇ 询盘量真的有<span style="color: black;">那样</span>重要吗？<strong style="color: blue;">◇&nbsp;</strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人说，行业的天花板，决定你<span style="color: black;">挣钱</span>的上限。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">放到独立站拿询盘线索这件事上，<span style="color: black;">亦</span>是同理：<span style="color: black;"><strong style="color: blue;">询盘量并<span style="color: black;">不可</span>当作是判断一个项目能否做成功的<span style="color: black;">知道</span>指标。</strong></span><span style="color: black;">行业<span style="color: black;">区别</span>，业务体量<span style="color: black;">区别</span>，客户数量<span style="color: black;">区别</span>，<span style="color: black;">因此</span>询盘线索数量自然是有巨大差别的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3C消费类<span style="color: black;">一月</span>1000个询盘，可能还不及一个超级细分行业月100条询盘赚的钱多，是很现实的问题。有的行业，可能一年最多500个线索，就能赚上千万的钱了；但有的行业，一年数千条、上万条线索，赚500万都很吃力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">道理<span style="color: black;">很简单</span>，在消费类<span style="color: black;">制品</span>行业中，某些<span style="color: black;">制品</span>量大，单价低，门槛低，<span style="color: black;">那样</span>客户群体、数量则是庞大的。只要看到某种<span style="color: black;">制品</span>在某个市场<span style="color: black;">能够</span>有利可图，客户都<span style="color: black;">能够</span>进口<span style="color: black;">营销</span>赚差价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，<span style="color: black;">非常多</span>做阿里国际站的卖家，你会<span style="color: black;">发掘</span>，询盘<span style="color: black;">非常多</span>，<span style="color: black;">然则</span>客户<span style="color: black;">持续</span>砍价、同行杀价，你是<span style="color: black;">无</span>太多利润可言的，这类业务，询盘<span style="color: black;">非常多</span>，但却不<span style="color: black;">必定</span>是<span style="color: black;">挣钱</span>的项目。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相反，有<span style="color: black;">有些</span>垂直的行业，非常的冷门，<span style="color: black;">通常</span>人用不上，<span style="color: black;">那样</span>它的搜索量就会很低，市场<span style="color: black;">需要</span>相<span style="color: black;">针对</span>消费类<span style="color: black;">制品</span>，<span style="color: black;">亦</span>就少<span style="color: black;">非常多</span><span style="color: black;">非常多</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4ticvkQO9AtQWd8Pq8iawUmWJAZpX5JhElx59yoppSCwSIMZUW67qYMF5g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【玩赚独立站<span style="color: black;">精细</span>询盘</span></strong><strong style="color: blue;"><span style="color: black;">】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，这些<span style="color: black;">制品</span>，是不是<span style="color: black;">不可</span>做？不是，这些细分<span style="color: black;">制品</span>，竞争没<span style="color: black;">那样</span>大，反而利润<span style="color: black;">更加多</span>。要是再能<span style="color: black;">处理</span><span style="color: black;">有些</span>专业<span style="color: black;">行业</span>，有技术门槛的问题，是不是就更可观了，利润反而是几倍之多。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;"><strong style="color: blue;">独立站询盘量的多少，只是运营动作的一个参考指标，并不直接决定你<span style="color: black;">最后</span>能从这些客户身上赚多少钱。</strong></span><span style="color: black;">由于</span>其他的<span style="color: black;">原因</span>，<span style="color: black;">亦</span>会影响你的<span style="color: black;">最后</span>成交和转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，网站的定位，<span style="color: black;">例如</span>你输出内容的专业度。定位<span style="color: black;">是不是</span>准确，<span style="color: black;">指点</span>着你内容输出的方向，而这些内容就会吸引什么样的客户群体，直接决定你们业务<span style="color: black;">是不是</span>匹配，最后能否成交的可能性。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上这些，我想告诉你的是，我<span style="color: black;">日前</span>的这个项目，<span style="color: black;">便是</span>非常特殊和垂直细分的<span style="color: black;">制品</span>，但凡你们想跟我比搜索量、市场<span style="color: black;">需要</span>量的，比我这更低的应该很少很少了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，你看，我都能把这个巨特殊、应用<span style="color: black;">行业</span>又很窄的<span style="color: black;">制品</span>，<span style="color: black;">经过</span>谷歌SEO内容营销推广，拿到这个结果，还有什么<span style="color: black;">制品</span>的受众是更小的，还会比我这更难呢，对吧？</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">◇&nbsp;我做了<span style="color: black;">那些</span>推广动作？&nbsp;<strong style="color: blue;">◇&nbsp;</strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何结果</span><span style="color: black;">、数据，往前倒退，都是<span style="color: black;">能够</span>追根溯源的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7个月时间，500条<span style="color: black;">精细</span>询盘，</span><span style="color: black;">那样</span>，我在这段时间里，<span style="color: black;">到底</span>做了<span style="color: black;">那些</span>推广工作？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>，直接放数据。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4tgyZVT3CY4YibYup8D8wOo6sOBRpRwWGaG32nQqjghBp5GW1J5p6b0lg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实你<span style="color: black;">能够</span>看到，整体的访客数量是很少的，<span style="color: black;">然则</span>并不影响<span style="color: black;">精细</span>客户的转化。我来<span style="color: black;">详细</span>聊聊，我都做了什么。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，是<span style="color: black;">谷歌Organic Search</span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，<span style="color: black;">亦</span><span style="color: black;">便是</span>从谷歌上<span style="color: black;">经过</span>自然搜索进来的客户，由此转化的询盘。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这部分，<span style="color: black;">咱们</span>的<span style="color: black;">详细</span>动作<span style="color: black;">便是</span>两部分，一是网站上<span style="color: black;"><span style="color: black;">制品</span>的上新</span>，二是<span style="color: black;">内容营销</span>，写博客<span style="color: black;">文案</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>想<span style="color: black;">尤其</span>提的一点是，<span style="color: black;">因为</span>谷歌的算法机制的更新，<span style="color: black;">咱们</span><span style="color: black;">晓得</span>，仅仅像阿里国际站<span style="color: black;">哪些</span>批量上传<span style="color: black;">制品</span>的动作，在谷歌看来，都是重复的垃圾内容。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>各行各业，大部分人，最初级的内容创作，<span style="color: black;">便是</span>上<span style="color: black;">制品</span>，上链接。要<span style="color: black;">晓得</span>，当<span style="color: black;">海量</span>的人，<span style="color: black;">海量</span>地去做这个<span style="color: black;">无</span>太多营养的内容，就会<span style="color: black;">显现</span>同质化，如此一来，你就<span style="color: black;">发掘</span>，有些网站，虽然上传了数千个<span style="color: black;">制品</span>，却<span style="color: black;">无</span>给网站带来什么流量，这个<span style="color: black;">便是</span>无效的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，<span style="color: black;">然则</span>，<span style="color: black;">倘若</span>你的行业比较有特殊，你的<span style="color: black;">制品</span>在行业内<span style="color: black;">无</span>达到饱和度，你是<span style="color: black;">能够</span>在做好优化的<span style="color: black;">基本</span>上，进行上传的，<span style="color: black;">亦</span><span style="color: black;">便是</span>打好扎实的<span style="color: black;">基本</span>。记得，<span style="color: black;">必定</span>要结合SEO站内优化的方式去传<span style="color: black;">制品</span>，不要铺链接、不要堆砌关键词、不要搞一堆<span style="color: black;">设备</span>化的东西，要从用户体验的<span style="color: black;">方向</span>去做。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二部分，是<span style="color: black;">Direct, <span style="color: black;">亦</span><span style="color: black;">便是</span>客户直接<span style="color: black;">拜访</span>你的网站。</span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这部分，除了已有的老客户，<span style="color: black;">便是</span>线下的展会效果，带来的反馈，在网站上<span style="color: black;">表现</span>出来。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三，<span style="color: black;">Paid Search<span style="color: black;">亦</span><span style="color: black;">便是</span>谷歌<span style="color: black;">宣传</span>投放</span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，<span style="color: black;">这儿</span>我只进行了搜索<span style="color: black;">宣传</span>的投放。搜索<span style="color: black;">宣传</span>是最<span style="color: black;">精细</span>的<span style="color: black;">宣传</span>类型了，<span style="color: black;">由于</span><span style="color: black;">仅有</span>主动去搜索<span style="color: black;">制品</span>的用户，他的<span style="color: black;">背面</span>才是真实<span style="color: black;">需要</span>，跟兴趣类电商<span style="color: black;">区别</span>的事，<span style="color: black;">倘若</span>客户<span style="color: black;">无</span><span style="color: black;">需要</span>，他就不会主动搜索了。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4twnb87hW2nENlmnUsIyFnhdfSJ1L3CX2toQfMnCbEPIle7H7WFHfE4Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【断断续续投放的投入-转化</span></strong><strong style="color: blue;"><span style="color: black;">】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4tDVLeMiblM6HibUs8D5gicb3Ss96XowXZ0euCtVIXNyxxibEu5KTCBNjAww/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【看似<span style="color: black;">阳光</span>的<span style="color: black;">第1</span>个<span style="color: black;">宣传</span>投放的转化</span></strong><strong style="color: blue;"><span style="color: black;">】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4tDZyEdU65brPRRJib642iafxafyNRcib3O29L17Oh45Ccic9iaN6HIoSTj2w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【当时欣喜若狂地收到转化</span></strong><strong style="color: blue;"><span style="color: black;">】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四则是<span style="color: black;">Referral, <span style="color: black;">这儿</span><span style="color: black;">重点</span><span style="color: black;">指的是</span>的外链</span>。<span style="color: black;">亦</span><span style="color: black;">便是</span>在网站外的任何<span style="color: black;">地区</span>，<span style="color: black;">相关</span>于你的网址的<span style="color: black;">举荐</span>介绍，别人<span style="color: black;">经过</span>这个链接点击进到你的网站，带来的流量和转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这部分中，<span style="color: black;">咱们</span><span style="color: black;">重点</span>有2个<span style="color: black;">显著</span>的操作，一是SEO服务商<span style="color: black;">供给</span>的<span style="color: black;">外链</span>，另一部分是<span style="color: black;">咱们</span>参加的线下展会之后，<span style="color: black;">营销</span>人员跟客户邮件联系过程中，客户<span style="color: black;">经过</span><span style="color: black;">邮件签名</span>点击去网站，带来的转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很显然，起<span style="color: black;">重点</span><span style="color: black;">功效</span>的是第二个动作，<span style="color: black;">由于</span>展会上的客户，<span style="color: black;">已然</span>是意向<span style="color: black;">剧烈</span>的客户，再在沟通的过程中，去<span style="color: black;">认识</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>，带来转化的概率是很高的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于外链效果，每周查看服务商的周报结果，每一条外链点开看，就会<span style="color: black;">晓得</span>会不会有效果了，<span style="color: black;">这儿</span>就不赘述。毕竟外链<span style="color: black;">始终</span>不在我的推广策略中。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第五，<span style="color: black;">EDM邮件营销</span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，这个是对网站线索和<span style="color: black;">机构</span>现有的客户资源的私域触达和转化，为了不对客户<span style="color: black;">导致</span>过度营销的错觉，<span style="color: black;">咱们</span>都是每两周推送一次有价值的内容。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第六，<span style="color: black;">社交<span style="color: black;">媒介</span>的推广、导流。</span><span style="color: black;">无</span>重点运营，注册了账号，<span style="color: black;">机构</span>参加展会或有其他动态信息的时候，会更新一下。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">◇ 独立站推广最重要的是什么？&nbsp;<strong style="color: blue;">◇&nbsp;</strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答案很显然：<span style="color: black;">内容营销</span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在前面的推广动作和投入<span style="color: black;">花费</span>中<span style="color: black;">能够</span>看到：<strong style="color: blue;">网站80%的询盘来自自然搜索的流量</strong>，而这部分流量的运营动作<span style="color: black;">便是</span>写博客<span style="color: black;">文案</span>和<span style="color: black;">制品</span>的上新，成本支出即付给写手的￥7300。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二部分流量<span style="color: black;">重点</span><span style="color: black;">源自</span>是谷歌<span style="color: black;">宣传</span>的投放，<span style="color: black;">然则</span>40个<span style="color: black;">上下</span>的询盘，投放3个半月，消耗￥21600人民币。且不说这个产出相对不划算，<span style="color: black;">宣传</span>投放就像水龙头，关掉就没流量进来了。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>一笔大的开支，<span style="color: black;">便是</span>在我接手这个项<span style="color: black;">日前</span>，外包给SEO服务商的推广￥113600，&nbsp;除了买了2k多<span style="color: black;">无</span>效果的外链以外，<span style="color: black;">无</span>什么真正的价值，你到Upwork上，可能花几百上千块就能<span style="color: black;">处理</span>了。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4tkGHap9H9uehPm9bb43CvuV6QhHFqx5sqVXTiaiakCvA9FGkZkqgRSrGQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【11w的推广，<span style="color: black;">实质</span>都是外链</span></strong><strong style="color: blue;"><span style="color: black;">】</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并不是说服务商<span style="color: black;">欠好</span>，值得肯定的是，<span style="color: black;">她们</span>的周报做得不错，每一条外链都有excel文档<span style="color: black;">能够</span>跟踪<span style="color: black;">查找</span>，这是<span style="color: black;">非常多</span>服务商<span style="color: black;">乃至</span>都比不上的。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Anyway, 综上所述，<span style="color: black;">仅有</span>做好内容营销，<span style="color: black;">才可</span><span style="color: black;">连续</span><span style="color: black;">处理</span>你的网站运营推广的问题，<span style="color: black;">才可</span>源源<span style="color: black;">持续</span>地给你的网站带来<span style="color: black;">精细</span>流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>我把<span style="color: black;">宣传</span>投放的预算，以及外包给服务商的预算，<span style="color: black;">所有</span>投入到专业的博客内容输出，流量<span style="color: black;">必定</span>是<span style="color: black;">拥有</span>确定性的增长的。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容创作，<span style="color: black;">不仅</span><span style="color: black;">包括</span>博客<span style="color: black;">文案</span>，但写好博客，却是一个网站能最快、最容易拿到谷歌首页排名的可复制的<span style="color: black;">办法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">- End -</span></p>▼<strong style="color: blue;"><span style="color: black;">举荐</span>阅读</strong>▼<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">【1】叮~【马钱钱】个人<span style="color: black;">运用</span>说明书，请查收！</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">【2】25天成交一个独立站B2B客户，入账$4551美金，我做对了什么？</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">【3】<span style="color: black;">无</span>人会告诉你这4个谷歌SEO内容营销的<span style="color: black;">奥密</span></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">【4】我不<span style="color: black;">供给</span>建站服务，但这3个<span style="color: black;">意见</span>你<span style="color: black;">必定</span>要<span style="color: black;">晓得</span></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">【5】</span><span style="color: black;">海外展会效果翻倍的10个营销小技巧</span></a></p><span style="color: black;">（点击上方蓝色字体进行阅读）</span>▼&nbsp;<strong style="color: blue;"><span style="color: black;">我能<span style="color: black;">供给</span></span></strong><span style="color: black;">▼</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. ￥199/年玩赚独立站知识星球，每月享有5个免费提问的权益。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4tLOeGMuWZcibUE2DWMVBib1G8XopBmlJMaQSPMvWApmEKficNxVE8GbJUg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. ￥6599【谷歌SEO推广课】<span style="color: black;">把握</span><span style="color: black;">内容营销，实现</span><span style="color: black;">精细</span>获客，躺拿被动询盘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/zeEFTNbbjHmoViaHj7IwFuLnffO5ibuc4t5qprb0B6JaMpmpqtLX4rrHgC67C65FNYerpEfm7ib5SCR350eNZR8EQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. ￥15999【玩赚独立站合伙人】终身绑定，享受课程分销权益，<span style="color: black;">作为</span>自己人，边玩边赚。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4. ￥29800/年&nbsp;【外贸独立站SEO推广】私教陪跑<span style="color: black;">，打造属于自己的运营团队，<span style="color: black;">把握</span>外贸获客主动权。</span></span><span style="color: black;">可添加好友，私我领取<span style="color: black;">方法</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▼</span><strong style="color: blue;"><span style="color: black;">欢迎链接我&nbsp;</span></strong><span style="color: black;">▼</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击下方卡片，关注公众号并设为星标，不<span style="color: black;">错失</span>更新的内容哦~</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

听听海 发表于 2024-9-9 01:09:49

楼主发的这篇帖子，我觉得非常有道理。

m5k1umn 发表于 2024-10-2 00:43:50

软文发布论坛开幕式圆满成功。 http://www.fok120.com

7wu1wm0 发表于 2024-10-11 22:11:09

我深感你的理解与共鸣，愿对话长流。

查看完整版本: 独立站复盘：谷歌SEO内容营销，7个月拿500条精细询盘，我是怎么做到的？