4lqedz 发表于 2024-9-4 11:54:43

7个外贸企业谷歌推广最有效策略，意见保藏


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">什么是B2B<span style="color: black;">宣传</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B (Business-to-business的缩写)<span style="color: black;">宣传</span><span style="color: black;">指的是</span>一个企业向另一个企业出售其<span style="color: black;">制品</span>或服务的<span style="color: black;">宣传</span>。这与企业对消费者（B2C）<span style="color: black;">区别</span>，后者<span style="color: black;">指的是</span>一个<span style="color: black;">机构</span>向消费者出售其<span style="color: black;">制品</span>或服务的<span style="color: black;">宣传</span>，供个人<span style="color: black;">运用</span>或消费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">B2B<span style="color: black;">宣传</span>与B2C<span style="color: black;">宣传</span>的区别</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2C<span style="color: black;">宣传</span>的<span style="color: black;">营销</span>周期<span style="color: black;">通常</span>较短，一次B2C的<span style="color: black;">营销</span>可以只花费几分钟时间，<span style="color: black;">然则</span>B2B<span style="color: black;">机构</span>的<span style="color: black;">营销</span>周期平均长度为102 天。B2C<span style="color: black;">宣传</span><span style="color: black;">重点</span>针对个人客户，而进行B2B<span style="color: black;">营销</span>时，你需要面对多位客户<span style="color: black;">构成</span>的一个团队，有时<span style="color: black;">乃至</span>是一个<span style="color: black;">分部</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">7个外贸企业谷歌推广最有效策略</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、接受较长的<span style="color: black;">营销</span>周期</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最好的B2B<span style="color: black;">营销</span>不会在<span style="color: black;">一晚上</span>之间<span style="color: black;">出现</span>。有些<span style="color: black;">营销</span>可能需要超过12个月。利用这段时间通过谷歌搜索点击<span style="color: black;">宣传</span>（PPC）与你的客户<span style="color: black;">创立</span>信任关系对你有双重好处。这不仅<span style="color: black;">能够</span>减缓你<span style="color: black;">营销</span>团队紧张的工作节奏，<span style="color: black;">况且</span><span style="color: black;">由于</span>你<span style="color: black;">宣传</span>内容在这<span style="color: black;">时期</span><span style="color: black;">创立</span>了良好的客户<span style="color: black;">基本</span>，还能使客户团队锁定<span style="color: black;">长时间</span>客户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.、保持<span style="color: black;">宣传</span>内容的有序</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为<span style="color: black;">每一个</span>网站<span style="color: black;">创立</span>一个<span style="color: black;">宣传</span>账号，并在账号内<span style="color: black;">创立</span>相应的<span style="color: black;">宣传</span>campaign，<span style="color: black;">每一个</span><span style="color: black;">制品</span>或发布或服务对应一个<span style="color: black;">宣传</span>campaign。在<span style="color: black;">每一个</span><span style="color: black;">宣传</span>campaign中，应该有许多<span style="color: black;">根据</span><span style="color: black;">营销</span>目的划分的<span style="color: black;">宣传</span>组，<span style="color: black;">每一个</span><span style="color: black;">宣传</span>组应搭配相应的关键词和<span style="color: black;">宣传</span>语。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/c2714be9b1314b3d936899d44521e2be~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725980401&amp;x-signature=xcWpuuoNskP5wE11PX8K0mF5kyc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>账号结构</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、<span style="color: black;">科研</span>尽可能多的关键词来<span style="color: black;">认识</span>客户的行业</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要<span style="color: black;">创立</span>一个成功的B2B谷歌<span style="color: black;">宣传</span>，你能做的最有价值的事情<span style="color: black;">便是</span><span style="color: black;">科研</span>客户的服务内容和<span style="color: black;">关联</span>行业信息。你需要对客户<span style="color: black;">制品</span>或服务有深入的<span style="color: black;">认识</span>后<span style="color: black;">才可</span>找到尽可能<span style="color: black;">详细</span>的关键词，来帮你准确找到<span style="color: black;">目的</span>用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、确定<span style="color: black;">目的</span>受众</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>观察<span style="color: black;">经过</span>自然搜索<span style="color: black;">拜访</span>网站的客户信息，来初步确认<span style="color: black;">宣传</span>学要投放的受众，<span style="color: black;">这般</span><span style="color: black;">能够</span>在前期节省<span style="color: black;">有些</span>调研<span style="color: black;">目的</span>客户群的时间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、添加<span style="color: black;">消极</span>关键词</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>大<span style="color: black;">都数</span>关键词<span style="color: black;">来讲</span>，会有<span style="color: black;">有些</span><span style="color: black;">显著</span><span style="color: black;">关联</span>的词语但被用于完全<span style="color: black;">区别</span>的意图。规避这些词语<span style="color: black;">能够</span>更<span style="color: black;">精细</span>的将<span style="color: black;">宣传</span>投放给<span style="color: black;">目的</span>客户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、优化<span style="color: black;">宣传</span>内容和着陆页</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>的文案和用户点击后看到的着陆页，尽管看起来微不足道，<span style="color: black;">然则</span>对谷歌<span style="color: black;">宣传</span>的成功有着深远影响。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/78971983d1004ad4b6fdc7e530df9653~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725980401&amp;x-signature=5ww11fjRQ8qGD4J8i7WIs3eabfY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个简洁有效的着陆页</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、开启再营销<span style="color: black;">宣传</span>（Retargeting）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在B2B<span style="color: black;">宣传</span>中，会有很大一部分浏览过你网站的客户不会直接购买<span style="color: black;">制品</span>，<span style="color: black;">因此</span>将<span style="color: black;">宣传</span>再次投放给这些客户，<span style="color: black;">能够</span>加深<span style="color: black;">她们</span>对你网站内容的印象，更有可能促成<span style="color: black;">她们</span>消费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">易歌科技<span style="color: black;">做为</span>谷歌优秀合作伙伴，服务上百家外贸B2B企业，扫码下方二维码，联系易歌专业谷歌认证<span style="color: black;">宣传</span>投放师，获取专属海外营销<span style="color: black;">方法</span>！</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/70715a74e6db4cb19e418ea22a8e0aec~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725980401&amp;x-signature=WoOkeNRAH0cmC5Ikx7jIGJonyQ8%3D" style="width: 50%; margin-bottom: 20px;"></div>




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