论坛 › 天涯娱乐 › 2019年食品加工机械行业发展趋势及数字营销处理办法

lbk60ox 发表于 2024-9-4 12:08:28

2019年食品加工机械行业发展趋势及数字营销处理办法

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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小易说</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">各位亲，<span style="color: black;">大众</span>好，我是你们的小易，愿尽绵薄之力，助你扬帆蓝海！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国的食品加工机械行业，随着近年来越来越明朗的<span style="color: black;">全世界</span>市场变化，在我国的外贸大军中<span style="color: black;">已然</span><span style="color: black;">逐步</span><span style="color: black;">作为</span>一股不容<span style="color: black;">忽略</span>的新生力量。除了北美发达国家外，东亚，东南亚，南亚，中东北非等地区<span style="color: black;">亦</span>对其产生了越来越浓厚的兴趣和<span style="color: black;">需要</span>。</p><span style="color: black;">今天小易就和<span style="color: black;">大众</span>一道，从市场洞察、行业<span style="color: black;">制品</span>细分及机会、行业<span style="color: black;">途径</span>及线上营销几个维度，来探讨食品加工机械行业的方方面面，助力<span style="color: black;">大众</span>出海！</span><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJacZDuHF8CS7U1H1sHiaiajggcu10Qwdd6t4ee13pxD7JUu3LqZb7LD2DQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>食品加工机械行业市场洞察</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">共分为两个板块：出口<span style="color: black;">状况</span>分析和出口国家分析。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">食品加工机械行业出口<span style="color: black;">状况</span>分析</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJam6brmFUENkriaPJBCiaZDVcsicib4yibXCIdO1HUiaWZ6YhQpwdK0gSoMmJA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从近年来食品加工机械行业的出口量来看，<span style="color: black;">全部</span>行业的出口<span style="color: black;">情况</span>是有<span style="color: black;">很强</span>起伏的，究其<span style="color: black;">原由</span>，受欧美国家“反倾销”政策影响<span style="color: black;">很强</span>，虽然北美地区有非常丰富的采购<span style="color: black;">需要</span>，但<span style="color: black;">全部</span>出口环境的降温，势必对<span style="color: black;">制品</span>产生<span style="color: black;">必定</span>的影响，这<span style="color: black;">亦</span>直接<span style="color: black;">引起</span>四年数据中低谷的<span style="color: black;">显现</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">此刻</span>，随着国家“一带一路”政策的大力支持和执行，沿线国家如：印度、印尼、马来西亚、中东、中亚、俄罗斯等地，<span style="color: black;">逐步</span>爆发出新的贸易<span style="color: black;">需要</span>，<span style="color: black;">亦</span>重新激活了此类行业的贸易热情，<span style="color: black;">不仅</span>实现了反转，<span style="color: black;">乃至</span>于18年<span style="color: black;">显现</span>了贸易的新高。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJaCrKfJNuqodYG1vpz6AlibDR4McAGu35icwx5RCxgkodhNtPpojmAUibWw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，近年食品加工机械行业稳中有升，并且在Q3会有一轮极其活跃的表现。<span style="color: black;">那样</span><span style="color: black;">那些</span>市场会<span style="color: black;">作为</span>一个好的发展方向呢？接下来，就让小易带您做进一步的<span style="color: black;">认识</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">食品加工机械</strong>行业出口国家分析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">食品加工机械行业出口<span style="color: black;">潜能</span>国家和地区</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJalKzYOSiblRlX28j3NhDIuLJEr4sgjGHa6cuDyoSrmCwzEXxVGVEeWpA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如图所示，<span style="color: black;">做为</span>最具成长<span style="color: black;">潜能</span>的国家和地区，除美日这类传统的高<span style="color: black;">需要</span>市场外，随着路上和海上丝绸之路的兴起，俄罗斯，中亚，南亚，东南亚<span style="color: black;">乃至</span>澳洲，都有了强劲的市场<span style="color: black;">需要</span>，中东北非市场<span style="color: black;">亦</span>有了较<span style="color: black;">显著</span>的增长势头。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>“一带一路”新兴市场除了<span style="color: black;">需要</span>大之外，对<span style="color: black;">制品</span>的资质，品质把控力度，相较于欧美市场要更有利于我国中小B2B企业的成长和发展。因而，结合增长数据和市场<span style="color: black;">潜能</span>，<span style="color: black;">咱们</span>认为，<span style="color: black;">将来</span>两年，该行业新兴市场，会有一轮难得的增长<span style="color: black;">机会</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJacZDuHF8CS7U1H1sHiaiajggcu10Qwdd6t4ee13pxD7JUu3LqZb7LD2DQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>食品加工机械行业<span style="color: black;">制品</span>细分分析</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">及行业机会</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要成功出海，<span style="color: black;">咱们</span>还要系统的<span style="color: black;">认识</span>食品加工机械行业<span style="color: black;">那些</span><span style="color: black;">制品</span>最受欢迎以及行业<span style="color: black;">将来</span>发展机会。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">食品加工机械</strong>行业<span style="color: black;">制品</span>细分分析</strong></span></p><span style="color: black;">首要</span>，让<span style="color: black;">咱们</span>先<span style="color: black;">认识</span>一下，食品加工机械行业的细分行业<span style="color: black;">制品</span>都有<span style="color: black;">那些</span>。<span style="color: black;">如下图：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJaM7Wd77ibJfSnTpnmnzpnDMtycy476WTlpPyjOfEpn2FyWkRezcxrSiag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>篇幅关系，<span style="color: black;">咱们</span>先将近期客户咨询较多的细分行业列举三项进行比对，<span style="color: black;">倘若</span>您对其他行业感兴趣，<span style="color: black;">能够</span>留言联系小易，<span style="color: black;">或</span>直接咨询您的客户经理。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zafd06sqsPWLHicMEwugAOEJar7DSFm6jBXDqyibo42a4DFOp4G8nxiab54TmTibic3s0mKicFKao0pwT0uQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zafd06sqsPWLHicMEwugAOEJaukhGs4oBFBUQvIiauqXprVEiaKKXUBttQu5eTc8O9GZVwEhdMYcbBOGg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zafd06sqsPWLHicMEwugAOEJavNTibtyhr646XxwEbLR2hyibGHBJqKG6ryG6hKLzcHVoygJOfibTibKSMw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">以上</span>对比图中不难看出，北美虽然<span style="color: black;">做为</span>传统市场，<span style="color: black;">需要</span>量居高不下，但其他新兴市场的综合诉求，<span style="color: black;">亦</span>日趋高涨。其中，俄罗斯，中亚，东南亚都有增长，<span style="color: black;">乃至</span>智利地区<span style="color: black;">亦</span>有<span style="color: black;">需要</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">食品加工机械</strong>行业<span style="color: black;">将来</span>发展机会</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">食品加工机械行业出口新机会——商机洞察</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJaQImCjJbJ7dBRePIECCCbsZOH3XJbzQkvuyiaoszw8ebIL0uLLuybyDQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从食品加工机械的整体搜索趋势来看，<span style="color: black;">因为</span>食品加工细分行业较多，<span style="color: black;">每一个</span>子行业变化不<span style="color: black;">同样</span>，<span style="color: black;">引起</span>趋势变化<span style="color: black;">很强</span>，这种<span style="color: black;">状况</span>下，就需要<span style="color: black;">按照</span>各个子行业<span style="color: black;">详细</span>进行趋势分析，<span style="color: black;">不可</span>以偏概全。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">食用油机械</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zacuPFKLcwXibb2Nqo8IfYibt1IlsaUL2qwjWaiacb2Eoah6hrIHNQ11W2yVRr8EHMfZTMUiaic0O7iajCXw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zacuPFKLcwXibb2Nqo8IfYibt1iaaAezUlw3A313RK5ia9elia18mYeH95j3TXN3m3qHKyBGE8ia1M5W1tbA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zacuPFKLcwXibb2Nqo8IfYibt1mNCbuibowOVtNaVqyslhpbYfU5bdLIuHhuFF9IibzrQjz3OFP8AEpekA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">食用油机械行业近几年<span style="color: black;">亦</span>是热度不减，热度国家中非洲区域和亚洲市场占据半壁江山。<span style="color: black;">不外</span>在营销的时候<span style="color: black;">针对</span><span style="color: black;">区别</span>的国家和<span style="color: black;">制品</span>侧重各不相同。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">针对</span>棕榈油生产，印尼，马来，尼日利亚是绝对的前三榜，<span style="color: black;">因此</span><span style="color: black;">针对</span><span style="color: black;">区别</span>葵花籽，大豆，玉米等油料的加工，要<span style="color: black;">思虑</span>油料主产地的差异。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">需要<span style="color: black;">重视</span>的是<span style="color: black;">日前</span>手机端的搜素量<span style="color: black;">连续</span>攀升，<span style="color: black;">因此</span>线上营销不可<span style="color: black;">忽略</span>手机端的布局。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">粮食面粉机械</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJatvnoQxlEuOULXGd7EEbqmKgVdBx1C4nsvg4LQbJpzjNjkTn73amfLQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJaliagWpTriaXczEFS7J3TpCtxg7DAQQMzbZqWjADmKI0xKl7wRDbC7e5Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJaSEm2MJJwkVpmOIonYzk60qEhX2oWzBTAA2aDKWd4S3v1UzUoaWsIIw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">粮食面粉机械几乎在每年的10月份搜索量最高，<span style="color: black;">不外</span>在过去5年里，无论是热度还是搜索量都<span style="color: black;">连续</span>走高，说明<span style="color: black;">全世界</span>范围内<span style="color: black;">针对</span>粮食加工处理<span style="color: black;">需要</span>量<span style="color: black;">持续</span>增长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">液体灌装机械</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJakSj0TpWRHicvQiafh21pTiaNBKqyTzHNxvmZgI8mu3o9bJdQa0Q9At35g/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">液体灌装机械在每年的3月份是一年<span style="color: black;">其中</span>的高峰期，在这个月份要抓住市场<span style="color: black;">需要</span>量的暴增，提前做好<span style="color: black;">增多</span>营销预算的准备。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>的，在近5年中，搜索量和热度<span style="color: black;">连续</span>走高，间接反应出消费人群<span style="color: black;">针对</span>饮料和水深加工的<span style="color: black;">需要</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">食用油细分<span style="color: black;">行业</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJaq6tsd2C20fibFicbwXTHW2htPJWrJPxuZgQ7qU0MkoPjFWFbSe9jCdQA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在食用油细分<span style="color: black;">行业</span>内，17年后市场强劲，几乎以翻番的速度增长，移动端3-5倍的增长更为亮眼。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">食品包装</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJa9RFZ4HibBHGbIfJf3VK47BxJMLcgteL9q1oGzErFmHmqf0Oep52fssQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">食品包装市场缓慢增长，年搜索<span style="color: black;">需要</span>较为<span style="color: black;">平衡</span>。</p><strong style="color: blue;"><span style="color: black;">有两个需要<span style="color: black;">重视</span>的点</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①、<span style="color: black;">每一个</span>细分市场要因地制宜的制定营销策略，<span style="color: black;">针对</span>非洲市场和印度市场，<span style="color: black;">针对</span>相同的原材料或设备，可能就有<span style="color: black;">区别</span>的叫法，<span style="color: black;">因此</span>无论在关键词、<span style="color: black;">宣传</span>语或着陆页上都要<span style="color: black;">表现</span>出差异性，来<span style="color: black;">保证</span>客户能享受到良好的服务体验。</p>②、随着移动互联网的普及，手机移动端的用户增长势头迅猛，手机移动端<span style="color: black;">日前</span>的搜索量<span style="color: black;">已然</span>远远超越PC+平板的总和，在手机移动站以及移动端营销的布局<span style="color: black;">显出</span>愈发重要。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">食品加工机械行业出口机遇分析</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">政策</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“一带一路”政策的<span style="color: black;">持续</span>推进，带动了沿线国家的贸易发展。<span style="color: black;">不外</span>近年来国内的环保政策的<span style="color: black;">持续</span>完善，<span style="color: black;">亦</span><span style="color: black;">需求</span>食品加工机械行业要<span style="color: black;">持续</span><span style="color: black;">开发</span>新技术应对，但这<span style="color: black;">亦</span>相对<span style="color: black;">增多</span>了企业的生产成本。</p><span style="color: black;">另一</span>，出口退税率下调，食品加工机械整体售价<span style="color: black;">亦</span>会上涨，<span style="color: black;">包含</span>人民币汇率波动，都有可能<span style="color: black;">引起</span><span style="color: black;">咱们</span>的竞争力下降。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>上我国食品加工机械<span style="color: black;">制品</span>已发展成熟，且食品加工机械<span style="color: black;">制品</span>在国际市场占据<span style="color: black;">必定</span>地位，呈稳定增长趋势需重点<span style="color: black;">研发</span>。<span style="color: black;">不外</span>自主品牌缺乏、<span style="color: black;">制品</span>质量标准偏低仍是<span style="color: black;">坏处</span>端。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">市场</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">市场方面，企业<span style="color: black;">能够</span><span style="color: black;">经过</span>利用<span style="color: black;">更加多</span>元化的营销方式<span style="color: black;">研发</span>新市场，新兴国家市场<span style="color: black;">需要</span>量大，国内出口商少，竞争趋缓，利润空间大。<span style="color: black;">不外</span><span style="color: black;">咱们</span>还要面临<span style="color: black;">有些</span>老牌食品加工机械企业和新兴企业的冲击，<span style="color: black;">能够</span>说机遇与挑战并存。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">新兴市场的新契机</strong></span></p>食品加工行业的<span style="color: black;">制品</span>是<span style="color: black;">重点</span>的<span style="color: black;">基本</span>生产<span style="color: black;">设备</span>，是一个国家或地区生活质量<span style="color: black;">是不是</span>有效改善的<span style="color: black;">基本</span>，“一带一路”的国家中，<span style="color: black;">都数</span>国家对此类生产设备的<span style="color: black;">部署</span>和<span style="color: black;">运用</span>水平都比较低，如：非洲、东南亚等。<span style="color: black;">另外</span>还有<span style="color: black;">非常多</span><span style="color: black;">日前</span>市场政策战略合作国家如：俄罗斯。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>俄罗斯在大力开展民用<span style="color: black;">基本</span><span style="color: black;">设备</span>建设，用于进一步提成<span style="color: black;">百姓</span>生活品质，因而在食品加工设备的<span style="color: black;">需要</span>量上<span style="color: black;">亦</span>会<span style="color: black;">增多</span>，这对<span style="color: black;">全部</span>行业的发展<span style="color: black;">来讲</span>是<span style="color: black;">特别有</span>利的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">尤其</span><span style="color: black;">重视</span>的是，粮食面粉机械往年来都受市场欢迎，随着政策的实施，相信其市场更为可观。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AVOARBz2zafd06sqsPWLHicMEwugAOEJacZDuHF8CS7U1H1sHiaiajggcu10Qwdd6t4ee13pxD7JUu3LqZb7LD2DQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>食品加工机械行业推广<span style="color: black;">途径</span>分析</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<span style="color: black;">怎样</span>在国家贸易中推广<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">食品加工机械行业做出口<span style="color: black;">重点</span>分为两大类：线下<span style="color: black;">途径</span>和线上<span style="color: black;">途径</span>。线下<span style="color: black;">途径</span>，<span style="color: black;">重点</span>以展会、户外<span style="color: black;">宣传</span>和电视报刊<span style="color: black;">宣传</span>为主。线上<span style="color: black;">重点</span>以：搜索引擎、社交<span style="color: black;">媒介</span>、B2B平台、行业网站、海关数据和EDM<span style="color: black;">研发</span>信这六个平台为主。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">线下<span style="color: black;">途径</span>——以各地行业展会为主</strong></span></p>线下<span style="color: black;">途径</span><span style="color: black;">例如</span><span style="color: black;">大众</span>熟知的广交会。但从近几年的广交会成交额来看，是逐年下降的。且广交会的主销产品<span style="color: black;">亦</span>是以快消<span style="color: black;">制品</span>为主。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span><span style="color: black;">亦</span>有<span style="color: black;">有些</span>与广交会<span style="color: black;">同样</span><span style="color: black;">拥有</span><span style="color: black;">必定</span>影响力，<span style="color: black;">然则</span>成交效果较好的展会，如：迪拜国际饮料技术及设备博览会、德国杜塞尔多夫包装展、巴西圣保罗国际食品及饮料工业技术展览会、印度新德里国际食品加工及包装技术展览会。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zafd06sqsPWLHicMEwugAOEJaqRW0RAMvaiashkxckdKGMro8A1ZAq924M07REOsKWPexK2cRHMGpFhw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这几个展会<span style="color: black;">近期</span>几年效果都还不错，但<span style="color: black;">每一个</span>展会的主推<span style="color: black;">制品</span>不尽相同。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：中东的主销生产包装机械、净化技术及设备、清洗设备等；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">德国的是各类包装容器、包装工具及包装辅助设备、填充材料、密封材料等；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">巴西亚主推<span style="color: black;">各样</span>包装材料加工机械、包装制品加工设备、包装设备配件、工业制冷、食品生产加工设备等；</p>印度<span style="color: black;">重点</span>是针对制冷技术和设备、各类食品加工技术和机械、处理加工技术和设备、灌装机械、<span style="color: black;">各样</span>封口机、贴标机械等。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些展会并不是和广交会<span style="color: black;">同样</span>，每年都举办2次，如：德国杜塞尔多夫国际包装机械、包装及糖果机械展览会是三年举办一次的，其他展业<span style="color: black;">亦</span>至<span style="color: black;">大都是</span>每年一次。这<span style="color: black;">针对</span>想<span style="color: black;">经过</span>展会开展海外市场的企业<span style="color: black;">来讲</span>，可能不是<span style="color: black;">很久</span>之计。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">线上<span style="color: black;">途径</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比线下<span style="color: black;">途径</span>的局限性，线上营销<span style="color: black;">途径</span>多种多样，并且各具<span style="color: black;">特殊</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">搜索引擎</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是当下<span style="color: black;">全世界</span>覆盖面积最广，受众最多的<span style="color: black;">途径</span>，得益于互联网<span style="color: black;">自己</span>的优良属性，打破了地域、时间、语言等问题的界限，以极具性价比推广成本，飞速的传递着<span style="color: black;">各样</span><span style="color: black;">宣传</span>信息，能够在相对较短的时间内吸引<span style="color: black;">海量</span>的意向客户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">同期</span>，<span style="color: black;">亦</span>需要<span style="color: black;">关联</span>专业技能较高的操作人员进行操控。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">社交<span style="color: black;">媒介</span>平台</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社媒<span style="color: black;">做为</span>当下最流行的互联网交互方式，<span style="color: black;">已然</span>被越来越多的用户认可，其<span style="color: black;">做为</span><span style="color: black;">宣传</span>载体的价值，<span style="color: black;">亦</span>被越来越多的商家看重。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">凭借社媒平台，<span style="color: black;">不仅</span>为<span style="color: black;">需要</span>企业<span style="color: black;">供给</span>了更加多元化的展示途径和形式，<span style="color: black;">同期</span><span style="color: black;">亦</span>因其即时互动的特性，<span style="color: black;">能够</span><span style="color: black;">保准</span>商家与意向客户之间的<span style="color: black;">有效</span>直通，既有利于<span style="color: black;">加强</span>品牌形象，<span style="color: black;">亦</span>便于<span style="color: black;">制品</span><span style="color: black;">研发</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，社媒<span style="color: black;">一样</span><span style="color: black;">亦</span>需要<span style="color: black;">必定</span>能力的操作人员进行操作，这会<span style="color: black;">作为</span>大<span style="color: black;">都数</span>企业面前不大不小的门槛。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">视频营销</strong></span></p>除了社交<span style="color: black;">媒介</span>之外，视频营销<span style="color: black;">亦</span>越来越受到关注。视频<span style="color: black;">做为</span>极具传播力的工具，贡献了<span style="color: black;">全世界</span>互联网数据中绝大<span style="color: black;">都数</span>的流量。而当前大<span style="color: black;">都数</span>互联网<span style="color: black;">运用</span>者，尤其是新一代的采购负责人，把<span style="color: black;">更加多</span>的视线从传统的沟通确认方式转移至更具展示性和表现力的视频中来。<span style="color: black;">做为</span>除现场亲临外最直观<span style="color: black;">认识</span><span style="color: black;">制品</span>和生产商的<span style="color: black;">途径</span>，借此契机<span style="color: black;">能够</span>实现更好的营销展示效果。鉴于大<span style="color: black;">都数</span>企业对视频营销相对陌生，<span style="color: black;">咱们</span>用最简单的<span style="color: black;">描述</span>来概括其用途：<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">企业介绍视频</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工厂<span style="color: black;">前门</span>、办公大楼、办公环境、厂房厂貌、生产加工、大型设备、检验检测等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>介绍视频</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外观、配件、细节、功能、性能、运作<span style="color: black;">实验</span>等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">生产工艺视频</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">车间全貌、原材料加工、半成品加工、流水作业、电焊切割、大型设备、高新技术、工艺流程等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>检测视频</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">半成品、成品的组装、<span style="color: black;">制品</span>调试、检测、实验、实验室、<span style="color: black;">研究</span>室、检测设备、包装、装箱、发货等</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">工程案例视频</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工程现场各个环节、安装调试、<span style="color: black;">详细</span>操作、现场作业、重要部位、<span style="color: black;">重视</span>事项、<span style="color: black;">守护</span>保养等</p>视频<span style="color: black;">做为</span>极具传播性和展示性的工具，有非常多的细节和机会值得把握，篇幅<span style="color: black;">原由</span>，<span style="color: black;">咱们</span>就<span style="color: black;">再也不</span>一一赘述，<span style="color: black;">倘若</span>您对视频营销感兴趣，<span style="color: black;">能够</span>直接于文末留言，或咨询您的客户经理。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">外贸营销<span style="color: black;">途径</span>对比</strong></span></p>从外贸营销<span style="color: black;">途径</span><span style="color: black;">运用</span>排名来看，搜索引擎、B2B平台是大<span style="color: black;">都数</span>外贸用户的首选，其次是EDM<span style="color: black;">研发</span>信之后是社交<span style="color: black;">媒介</span>平台和国际展会。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">咱们</span>外贸企业在<span style="color: black;">研发</span>新市场时，<span style="color: black;">选取</span>适合自己的引流<span style="color: black;">途径</span>。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>Goolge Ads营销<span style="color: black;">方法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google是出海客户线上营销首选平台，<span style="color: black;">因此</span>今天在<span style="color: black;">这儿</span>给<span style="color: black;">大众</span>分享Goolge Ads数字营销实操<span style="color: black;">处理</span><span style="color: black;">方法</span>，助力您赢得海外市场，ROI实现最大化。<span style="color: black;">重点</span><span style="color: black;">触及</span><span style="color: black;">宣传</span>上线前、<span style="color: black;">宣传</span>上线及<span style="color: black;">宣传</span>上线后<span style="color: black;">关联</span>优化实操来<span style="color: black;">保证</span>询盘量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>上线前</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">网站准备</strong></span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步，营销型网站制作和测试。</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">获取线上营销流量越来越难，越来越贵！一个营销型网站不可或缺，<span style="color: black;">尤其</span>是如今整合营销的大势所趋，一个营销型的网站<span style="color: black;">更加是</span>整合各个<span style="color: black;">途径</span>的桥梁和运营私域流量的法宝。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小易认为，跨境零售商们的叫法：“品牌独立站”很能<span style="color: black;">表现</span>出营销型网站的重量级。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>除了加载速度快，客户体验好之外，<span style="color: black;">各样</span>询盘<span style="color: black;">途径</span>的畅通<span style="color: black;">必定</span>要测试。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>留言板<span style="color: black;">是不是</span>能正常收到信息，验证码<span style="color: black;">是不是</span>太<span style="color: black;">繁杂</span>而降低留言意向，whatsapp等常用联系方式<span style="color: black;">亦</span>要<span style="color: black;">明显</span>，让客户无论采取留言/邮件还是<span style="color: black;">tel</span>和社交软件的任何一种方式，都能最快速的找到<span style="color: black;">咱们</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二步，跟踪代码的安装测试。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不要觉得有了网站，做了推广就万事大吉坐等询盘了， 在推广上线前就必！须！要！安装代码。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">已然</span>不是大出海的粗放时代，每一个营销<span style="color: black;">途径</span>的布局都要精耕细作，要<span style="color: black;">否则</span>钱花了<span style="color: black;">然则</span>不<span style="color: black;">晓得</span>询盘<span style="color: black;">哪里</span>来的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>页面跳出率，浏览深度，新老访客比的指标，<span style="color: black;">能够</span>优化网站体验，<span style="color: black;">调节</span>投放预算，<span style="color: black;">经过</span>转化率；转化成本，投资<span style="color: black;">报答</span>率，<span style="color: black;">能够</span><span style="color: black;">晓得</span><span style="color: black;">那些</span><span style="color: black;">宣传</span>形式和定位性价比最高，<span style="color: black;">那些</span>市场国家投资<span style="color: black;">报答</span>率高。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而这些都要<span style="color: black;">经过</span>跟踪代码来实现，<span style="color: black;">经过</span><span style="color: black;">持续</span>的迭代升级，<span style="color: black;">日前</span><span style="color: black;">能够</span><span style="color: black;">运用</span>代码管理器Google Tag Manager来实现一个代码安装<span style="color: black;">处理</span>多个代码管理，非常的方便！</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">市场和预算</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span>工具<span style="color: black;">认识</span><span style="color: black;">制品</span>市场并进行预算预估，<span style="color: black;">例如</span>Google Trends, Market Finder,关键字规划师&amp;<span style="color: black;">方法</span>预测。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关键词<span style="color: black;">选择</span>和匹配形式，以及<span style="color: black;">宣传</span>组的划分、出价<span style="color: black;">能够</span>参考keywords planner<span style="color: black;">意见</span>区间值。<span style="color: black;">宣传</span>语采取官方优化最大化配比，两条加大型文字<span style="color: black;">宣传</span>加一条自适应搜索<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">否词列表添加</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在制作<span style="color: black;">方法</span>的<span style="color: black;">同期</span>，<span style="color: black;">重视</span>添加<span style="color: black;">有些</span>搜索量<span style="color: black;">很强</span>的容易<span style="color: black;">导致</span>混淆的词为否词，以防<span style="color: black;">导致</span>不必要的花费。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>上线</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>系列</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">系列预算</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上线前<span style="color: black;">按照</span>此系列定位国家，关键词搜索量，出价等预测预算，后期再<span style="color: black;">按照</span><span style="color: black;">实质</span>花费<span style="color: black;">状况</span><span style="color: black;">调节</span>系列间预算。</p><strong style="color: blue;"><span style="color: black;">投放网络</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索系列<span style="color: black;">选取</span>搜索网络并勾选google搜索网络合作伙伴，<span style="color: black;">能够</span>覆盖除了搜索引擎以外的<span style="color: black;">更加多</span>合作伙伴<span style="color: black;">例如</span>YouTube等。</p><strong style="color: blue;"><span style="color: black;">出价方式</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最初<span style="color: black;">选取</span>手动出价，<span style="color: black;">倘若</span>安装代码设置转化<span style="color: black;">目的</span>，<span style="color: black;">能够</span>勾选智能点击。<span style="color: black;">按照</span>点击和转化<span style="color: black;">状况</span>，后期<span style="color: black;">能够</span><span style="color: black;">选取</span>CPA，More clicks,More conversion等智能出价策略。</p><strong style="color: blue;"><span style="color: black;">地理位置</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了<span style="color: black;">选取</span>市场定位国家区域外，<span style="color: black;">亦</span>要将<span style="color: black;">有些</span>容易引来非定位市场流量的国家屏蔽。</p><strong style="color: blue;"><span style="color: black;">投放时间</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>全天连续投放，除了前期需要<span style="color: black;">更加多</span>的流量做测试，<span style="color: black;">亦</span>容易<span style="color: black;">累积</span>市场<span style="color: black;">揭发</span>份额。<span style="color: black;">况且</span>投放搜索网络的话，<span style="color: black;">仅有</span>客户主动搜索，才会触发<span style="color: black;">宣传</span>展示，客户搜索就说明是有<span style="color: black;">需要</span>。</p><strong style="color: blue;"><span style="color: black;">投放设备</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PC， Mobile都要投放。<span style="color: black;">倘若</span>是自适应网站，可将Mobile设备端降低20-30%。<span style="color: black;">倘若</span>有移动端的话，则分成独立的移动系列来投放。</p><strong style="color: blue;"><span style="color: black;">转化<span style="color: black;">目的</span></span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前期转化<span style="color: black;">目的</span><span style="color: black;">能够</span>随账户级别，后期系列<span style="color: black;">倘若</span>有针对转化的出价方式，<span style="color: black;">能够</span>单独对系列<span style="color: black;">选取</span>转化<span style="color: black;">目的</span>。</p><strong style="color: blue;"><span style="color: black;">投放语言</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索网络<span style="color: black;">意见</span>所有语言，不仅有更广的覆盖面，有了词和<span style="color: black;">宣传</span>语<span style="color: black;">关联</span>性的把控，<span style="color: black;">亦</span>不会<span style="color: black;">显现</span>乱七八糟的搜索词。</p><strong style="color: blue;"><span style="color: black;">广告轮播</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">默认优化：优先展示效果最佳的<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>组</strong></span></p><strong style="color: blue;"><span style="color: black;">分组原则</span></strong><strong style="color: blue;"><span style="color: black;">制品</span>词：</strong><span style="color: black;">按照</span>主核心<span style="color: black;">制品</span>词做划分，<span style="color: black;">例如</span><span style="color: black;">按照</span><span style="color: black;">制品</span>类型，消费者<span style="color: black;">行径</span>漏斗<span style="color: black;">周期</span>等，以食用油设备为例，可分为预处理，萃取，精炼，<span style="color: black;">根据</span>处理油料<span style="color: black;">区别</span><span style="color: black;">能够</span>分为大豆油，棕榈油，葵花籽油等处理设备，<span style="color: black;">根据</span><span style="color: black;">周期</span><span style="color: black;">能够</span>再细分出设备+转化词（manufacturer /price /supplier/ for sale等）。<strong style="color: blue;">行业词：</strong>客户除了会搜索<span style="color: black;">详细</span>设备名<span style="color: black;">叫作</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>会搜索行业大词，例如，食用油生产设备。<strong style="color: blue;">下游应用词：</strong>针对<span style="color: black;">制品</span>本身搜索量较小的<span style="color: black;">制品</span>类别<span style="color: black;">能够</span>拓展应用词，<span style="color: black;">例如</span>葵花籽油的加工，棕榈油的加工。<strong style="color: blue;">品牌词：</strong>分为<span style="color: black;">自己</span>品牌词和同行业竞品词，<span style="color: black;">针对</span>扩大<span style="color: black;">自己</span>品牌知名度以及扩展<span style="color: black;">揭发</span>都有利。<span style="color: black;">按照</span>搜索词进行<span style="color: black;">调节</span>，将花费较多转化差的暂停<span style="color: black;">或</span><span style="color: black;">调节</span>匹配形式。有新的不错的搜索词<span style="color: black;">能够</span>细分<span style="color: black;">宣传</span>组加入关键字。<strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>语撰写标准</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标题中覆盖关键词<span style="color: black;">加强</span><span style="color: black;">关联</span>性，<span style="color: black;">能够</span><span style="color: black;">运用</span>关键字<span style="color: black;">插进</span>工具</p><span style="color: black;">每一个</span>组里两条加大型文字<span style="color: black;">宣传</span>，一条自适应<span style="color: black;">宣传</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关键词匹配形式</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>以词组匹配和修饰符匹配为主，精确匹配和广泛匹配为辅，<span style="color: black;">按照</span>账户关键字的二八原则（ 20%的关键字引流80%的流量），优先关注流量大的关键字，<span style="color: black;">倘若</span>点击花费<span style="color: black;">尤其</span>多转化较好则加大投放力度，<span style="color: black;">倘若</span>转化<span style="color: black;">欠好</span>则<span style="color: black;">思虑</span>排否<span style="color: black;">或</span><span style="color: black;">调节</span>匹配形式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>流量大的关键词要着重优化其质量得分，<span style="color: black;">必定</span>程度上<span style="color: black;">能够</span>节省花费成本。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>上线后</strong></span></p><span style="color: black;">宣传</span>上线后，要多收集<span style="color: black;">宣传</span>数据，<span style="color: black;">经过</span>数据分析来对<span style="color: black;">宣传</span>进行<span style="color: black;">调节</span>和优化。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">检查出价<span style="color: black;">小于</span>首页：</span></strong>关键词（<span style="color: black;">尤其</span>是核心关键词）<span style="color: black;">小于</span>首页出价，排名靠后的要<span style="color: black;">加强</span>出价</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">预算：</span></strong>某些系列预算花不完，某些<span style="color: black;">不足</span>花，系列间<span style="color: black;">调节</span>预算分配</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索系列设置：</span></strong>投放网络：勾选投放搜索网络合作伙伴，展示<span style="color: black;">宣传</span>网络先不勾选，<span style="color: black;">倘若</span>流量较小<span style="color: black;">或</span>预算花不完需要<span style="color: black;">更加多</span>流量<span style="color: black;">能够</span>勾选。<span style="color: black;">检测</span>有花费国家<span style="color: black;">是不是</span>都是投放国家。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">品牌词：</span></strong><span style="color: black;">倘若</span>网站本身有品牌词流量<span style="color: black;">必定</span>要做品牌词<span style="color: black;">宣传</span>。<span style="color: black;">倘若</span>其它搜索词中渐渐<span style="color: black;">显现</span>品牌词的搜索，<span style="color: black;">亦</span>要<span style="color: black;">即时</span><span style="color: black;">创立</span>品牌词<span style="color: black;">宣传</span>。在关键词和标题中凸显品牌。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频素材，<span style="color: black;">照片</span>素材：</span></strong><span style="color: black;">更加多</span>的<span style="color: black;">运用</span>精美的<span style="color: black;">照片</span>以及视频素材<span style="color: black;">做为</span><span style="color: black;">宣传</span>内容。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>分<span style="color: black;">周期</span>搭建完整的</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌B2B外贸营销<span style="color: black;">处理</span><span style="color: black;">方法</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">探索期</strong></span></p><span style="color: black;">探索期，以投放谷歌关键字搜索<span style="color: black;">宣传</span>为主，占比可在80%以上；展示<span style="color: black;">宣传</span>方面，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span>投放GSP，DSK<span style="color: black;">宣传</span>，展示<span style="color: black;">宣传</span>比例在10%-40%，<span style="color: black;">详细</span><span style="color: black;">按照</span><span style="color: black;">自己</span>账户<span style="color: black;">选取</span>投放比例。<span style="color: black;">同期</span><span style="color: black;">能够</span><span style="color: black;">起始</span>创建再营销受众列表了，<span style="color: black;">创立</span>越早，<span style="color: black;">累积</span>用户数量越多，到达1000份以上后，才有资格制作remarketing<span style="color: black;">宣传</span>。<span style="color: black;">通常</span>探索期的日预算RMB300。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">增<span style="color: black;">长时间</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">增<span style="color: black;">长时间</span></span><span style="color: black;">，还是以搜索<span style="color: black;">宣传</span>为主，投放谷歌关键字搜索<span style="color: black;">宣传</span>，并<span style="color: black;">按照</span>再营销列表<span style="color: black;">状况</span><span style="color: black;">增多</span>搜索再营销系列。依据探索期所收集到的再营销受众列表<span style="color: black;">状况</span>，<span style="color: black;">能够</span>将Gmail<span style="color: black;">宣传</span>投放到10%，展示再营销或类似受众群体投放10% 。</span></p><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>投放自适应展示<span style="color: black;">宣传</span>，以及将关键字/展示位置/兴趣/主题进行自由组合投放，如：兴趣关键字、主题关键字，<span style="color: black;">亦</span><span style="color: black;">能够</span>将同时<span style="color: black;">包括</span>主题、兴趣的关键字<span style="color: black;">宣传</span>进行投放。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">针对</span>移动端<span style="color: black;">宣传</span>要大力度，占据市场主导地位。<span style="color: black;">同期</span><span style="color: black;">亦</span>要<span style="color: black;">运用</span>GA分析，深入分析站内用户的浏览路径数据，来加大转化用户量。此<span style="color: black;">周期</span>的整体日消耗在RMB500<span style="color: black;">上下</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">稳<span style="color: black;">定时</span></strong></span></p><span style="color: black;">稳<span style="color: black;">定时</span>，<span style="color: black;">制品</span>和品牌<span style="color: black;">已然</span>形成<span style="color: black;">必定</span>影响力，<span style="color: black;">能够</span>减少搜索<span style="color: black;">宣传</span>的投放占比，基本维持在60% <span style="color: black;">就可</span>。<span style="color: black;">针对</span>Gmail<span style="color: black;">宣传</span>、展示营销<span style="color: black;">宣传</span>或类似受众群体以及自适应展示<span style="color: black;">宣传</span>，关键词/展示位置/兴趣/主题进行自由组合<span style="color: black;">宣传</span>投放形式，各占比维持在10% <span style="color: black;">上下</span><span style="color: black;">就可</span>。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对视频搜索<span style="color: black;">宣传</span>、视频再营销<span style="color: black;">宣传</span><span style="color: black;">亦</span>要<span style="color: black;">起始</span>逐步投放，占比达到5%，<span style="color: black;">这般</span><span style="color: black;">能够</span>更好的塑造品牌影响力，而视频插播<span style="color: black;">宣传</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">起始</span>准备逐步投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>的移动端<span style="color: black;">宣传</span>占比依然要加大投放，<span style="color: black;">这般</span><span style="color: black;">能够</span>更加<span style="color: black;">稳妥</span><span style="color: black;">咱们</span>移动端市场客户，以及新客户的<span style="color: black;">研发</span>。<span style="color: black;">针对</span>GA的数据分析，要更加细分，针对访客人群数据，逐步制定并执行再营销策略。此<span style="color: black;">周期</span>的日均消耗基本在RMB800<span style="color: black;">上下</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">搜索<span style="color: black;">宣传</span><span style="color: black;">处理</span><span style="color: black;">方法</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">搜索<span style="color: black;">宣传</span>的结构</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>系列<span style="color: black;">根据</span>国家，<span style="color: black;">制品</span>，设备，<span style="color: black;">宣传</span>形式四个标准进行设置；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>组的设置则<span style="color: black;">按照</span>关键字<span style="color: black;">区别</span>内容来划分；关键字的设置<span style="color: black;">咱们</span>以“包装机械”为例，分别设置为：<span style="color: black;">制品</span>词，转化词，行业词，应用词，品牌词&amp;竞品词，和其他词；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>&amp;附加信息：针<span style="color: black;">针对</span>ETA和自适应搜索<span style="color: black;">宣传</span>的<span style="color: black;">宣传</span>语要<span style="color: black;">最少</span>3条，<span style="color: black;">宣传</span>语中添加号召性语言，并对<span style="color: black;">区别</span><span style="color: black;">宣传</span>语进行测试，对<span style="color: black;">宣传</span>进行优化；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>附加信息：附加链接≥8条（<span style="color: black;">同期</span>附加链接的<span style="color: black;">宣传</span>语<span style="color: black;">亦</span>要完善）、附加宣传信息≥4条、附加结构化摘要信息≥2条、附加<span style="color: black;">tel</span>信息≥1条</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">再营销<span style="color: black;">宣传</span><span style="color: black;">处理</span><span style="color: black;">方法</span></strong></span></p><span style="color: black;">首要</span>进行RMT搭建。搭建前提是代码添加，即（GTM/GA）。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>对网站访客进行细分：创建：所有访客，<span style="color: black;">制品</span>类别访客，<span style="color: black;">途径</span><span style="color: black;">源自</span>访客，深度互动<span style="color: black;">行径</span>访客。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后是进行系列设置<span style="color: black;">包含</span>：出价策略和关键词设置，<span style="color: black;">运用</span>转化优化工具，及自动定位或类似受众列表。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">恰当</span><span style="color: black;">运用</span>再营销<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">咱们</span><span style="color: black;">宣传</span>点击率<span style="color: black;">加强</span>20%，咨询成本降低30%。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">GSP<span style="color: black;">处理</span><span style="color: black;">方法</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>Google旗下的邮箱<span style="color: black;">制品</span>，Gmail<span style="color: black;">持有</span>10亿用户，GSP全<span style="color: black;">叫作</span>为 gmail sponsored promotions , 展示形式为以未读邮件的形式发送到潜客收件箱，点开是精美的海报宣传，点击海报<span style="color: black;">能够</span>进入官网和着陆页面。</p><span style="color: black;">选取</span>GSP<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>使<span style="color: black;">咱们</span><span style="color: black;">短期</span>内，有针对性的最大化覆盖潜在客户。<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>YouTube视频营销</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">策略“三步曲”</strong></p>无论<span style="color: black;">是不是</span>做YouTube<span style="color: black;">宣传</span>推广，从长远<span style="color: black;">思虑</span><span style="color: black;">亦</span>要今早<span style="color: black;">创立</span>YouTube企业频道，<span style="color: black;">创立</span>频道页。<span style="color: black;">做为</span><span style="color: black;">全世界</span>第二大搜索引擎，客户们除了会在YouTube上观看娱乐视频外，在搜索<span style="color: black;">商场</span>商品，<span style="color: black;">查找</span>采购信息，制定采购决策上<span style="color: black;">装扮</span>越来越重要的角色。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从客户<span style="color: black;">方向</span>出发、<span style="color: black;">每一个</span>视频前5秒要抓住用户，让用户有想看下去的欲望；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了减少用户跳出率，视频长度维持在20-45S之间最好；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>最重要的<span style="color: black;">制品</span>或服务<span style="color: black;">咱们</span>可从多维度展示，避免用户产生视觉疲劳；</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>是视频最后5S，最好让用户产生思考如“你心动吗?”<span style="color: black;">这般</span>反问的句式，引导用户思考。善用YouTube信息卡片、号召性用语和随播<span style="color: black;">宣传</span>Banner，加大视频营销性。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Google Analytics 实现效果最大化</strong></span></p>GA分析<span style="color: black;">能够</span>帮<span style="color: black;">咱们</span>分析受众群体特征，流量获取<span style="color: black;">途径</span>，<span style="color: black;">行径</span>和网页表现，以及转化<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">受众群体：</span></strong>受众群体说白了<span style="color: black;">便是</span>对访客的形象描述，<span style="color: black;">例如</span>语言，国家，年龄，性别等，<span style="color: black;">乃至</span>你用的什么设备<span style="color: black;">拜访</span>它都能<span style="color: black;">晓得</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量获取<span style="color: black;">便是</span>告诉你这些流量都是从哪来的，<span style="color: black;">包含</span>所有流量，<span style="color: black;">宣传</span>流量（各平台<span style="color: black;">宣传</span>）&nbsp;,直接流量，自然流量，社交<span style="color: black;">媒介</span>流量，让你轻<span style="color: black;">容易</span>松平衡各个<span style="color: black;">途径</span>的投入产出对比</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行径</span><span style="color: black;">便是</span>告诉你用户<span style="color: black;">经过</span>着陆页进入你的网站后都"干“了什么。这个功能<span style="color: black;">能够</span>统计出用户从打开网站到关闭页面都经历了<span style="color: black;">那些</span><span style="color: black;">过程</span>。</p><strong style="color: blue;"><span style="color: black;">转化：</span></strong>需要先设置要跟踪的转化<span style="color: black;">目的</span>，<span style="color: black;">例如</span>留言表单，在线洽谈，邮箱邮件等，这些<span style="color: black;">目的</span>会自动导入主板页面数据分析。<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、</span>食品加工机械行业案例</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以易赛诺合作的一家食品加工机械<span style="color: black;">机构</span>为例，粮油设备是其主营且利润较高的<span style="color: black;">制品</span>。这个企业在2018年自主开通Google账户，但并<span style="color: black;">无</span><span style="color: black;">得到</span><span style="color: black;">显著</span>效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年与易赛诺合作后，易赛诺为其定制了整合营销<span style="color: black;">方法</span>，<span style="color: black;">包括</span>搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、再营销、YouTube视频<span style="color: black;">宣传</span>等方式对其<span style="color: black;">制品</span>推广。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">经过3个月的推广和账户优化，主营<span style="color: black;">制品</span><span style="color: black;">拜访</span>量<span style="color: black;">提高</span>了26%，询盘成本降低50%，<span style="color: black;">优秀</span>询盘<span style="color: black;">增多</span>了130封。询盘量在130条以上，询盘回复率达到78%，询盘成交率保持在6%-12%。与其他平台相比，有着极佳的<span style="color: black;">优良</span>。<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">食品加工机械行业的数据就先和<span style="color: black;">大众</span>分享到<span style="color: black;">这儿</span>，<span style="color: black;">更加多</span>行业出口分析，请关注<span style="color: black;">微X</span>公众号“易赛诺海外整合营销服务商”。<span style="color: black;">咱们</span>是做了16年海外营销，服务了3000家海外企业的易赛诺，<span style="color: black;">咱们</span>下期见。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">今日<span style="color: black;">举荐</span>&nbsp;</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“易”家风貌</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<a style="color: black;">知否？知否？应是易家人年会！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<a style="color: black;">不惧风雨，“易陆”有你——易赛</a>诺十六周年庆典</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">干货面面通</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<a style="color: black;">易贸极客湾：<span style="color: black;">此刻</span>，开启你的<span style="color: black;">第1</span>个Facebook<span style="color: black;">宣传</span>（上篇）</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<a style="color: black;">易贸极客湾：B2B卖家<span style="color: black;">怎样</span><span style="color: black;">经过</span>Facebook获取客户信息</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<a style="color: black;">Google收集数据的3大<span style="color: black;">办法</span>，揭秘<span style="color: black;">怎样</span>推送个性化<span style="color: black;">宣传</span>！</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">马克思主义<span style="color: black;">拥有</span>_______的理论品质。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.解放思想</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.与时俱进</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.实事求是</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">连续</span>稳定</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击空白处查看答案</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“易跨境”电商学院</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<a style="color: black;">易跨境电商学院：Facebook发帖技巧和<span style="color: black;">机构</span>主页的创建与装修</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<a style="color: black;">易跨境电商学院:Facebook好友<span style="color: black;">举荐</span>机制和群组的创建与完善</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">讲述—优秀电商企业分享</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<a style="color: black;">《讲述》|客户的需要是我成长的动力</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<a style="color: black;">讲述|决胜外贸的秘诀——团队建设</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>

m5k1umn 发表于 2024-10-13 10:28:35

我深受你的启发，你的话语是我前进的动力。

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