吸引人的外贸推广文案到底该怎么写？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5aea93b096f64247bc309427551e2e62~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725982105&x-signature=qXhXDJ12oasxQNkBvKJPo0C5lCU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸企业的推广文案要写得好，需打破传统<span style="color: black;">宣传</span>文案的界限，用迂回的展现手法来表现出<span style="color: black;">机构</span>专业度，在潜移默化中给潜在客户留下“专业度高，实力强大”的印象，<span style="color: black;">这般</span><span style="color: black;">才可</span>够带来比较好的营销效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以Facebook为例：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>应该<span style="color: black;">知道</span>：<span style="color: black;">宣传</span>文案应该只针对<span style="color: black;">目的</span>客户而写，而非所有人，即文案要吸引<span style="color: black;">目的</span>客户看你的<span style="color: black;">宣传</span>，它得传递出Landing Page的价值与受众期望：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、需要你的<span style="color: black;">制品</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、有钱购买<span style="color: black;">制品</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、<span style="color: black;">此刻</span>愿意购买</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次，<span style="color: black;">做为</span>社交平台的Facebook有着截然<span style="color: black;">区别</span>于其他<span style="color: black;">途径</span>的用户场景和<span style="color: black;">行径</span>特点。<span style="color: black;">因此呢</span><span style="color: black;">引起</span>在Facebook上的文案有着<span style="color: black;">区别</span>于其他<span style="color: black;">途径</span>的特点：<span style="color: black;">宣传</span>文案的受众<span style="color: black;">首要</span>是潜在客户，<span style="color: black;">倘若</span>只注重<span style="color: black;">守护</span><span style="color: black;">已然</span>成交的客户，就必然会丢掉<span style="color: black;">有些</span>询盘机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，中国企业有<span style="color: black;">自己</span>的特点，<span style="color: black;">倘若</span>在Facebook上的文案一味模仿欧美品牌，邯郸学步，<span style="color: black;">一样</span><span style="color: black;">没法</span>达到良好的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>外贸企业在Facebook上的文案创作，既要借鉴欧美的宣传艺术，又要结合<span style="color: black;">自己</span><span style="color: black;">制品</span>的特点，传递出<span style="color: black;">机构</span>和<span style="color: black;">制品</span>的优异特性。下面就介绍几种比较合适的Facebook文案思路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">侧面型文案</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>文案<span style="color: black;">这般</span>写，比较中规中矩，<span style="color: black;">无</span>打破单一主题的桎梏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">维生素E</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有抗酸化<span style="color: black;">功效</span>的维生素E，被认为是在人类<span style="color: black;">身体</span>有消除生活习惯病的活性氧的<span style="color: black;">功效</span>。<span style="color: black;">另一</span>，<span style="color: black;">能够</span>看到被认为是防止细胞老化、预防贫血的维生素E。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">譬如原材料的外贸企业，<span style="color: black;">能够</span>尝试采用这种比较活泼的科普文案，来<span style="color: black;">导致</span>客户的兴趣：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Vantablack——高端黑</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这货的反射率不到50ppm，长在别的东西上之后，所有的光学信号就都被吞掉了（不恰当的，类似黑洞），只能看到<span style="color: black;">这儿</span>有个洞，看不到它的形状。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看似是黑洞，但其实它<span style="color: black;">是垂直组装的碳纳米管。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关爱型文案</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸企业<span style="color: black;">能够</span>利用文图结合的方式，<span style="color: black;">表现</span><span style="color: black;">制品</span>的关爱性，展现<span style="color: black;">制品</span>的情怀。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">for those who seek the daily life through the small gestures that accompany the healthy diet, pauses, caterers, care, spontaneous and balanced: the water in the spring (still or sparkling) and the medium (effervescent mineral water natural) are the best friends of the hydration, the digestion of food and, if necessary the recovery of mineral salts to maintain the body in the best condition.</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此段文案<span style="color: black;">能够</span>配上一张使人愉悦、温暖的<span style="color: black;">照片</span>，会有事半功倍的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">数据型文案</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">典型的例子如NBA的数据，<span style="color: black;">能够</span>说如今NBA能够<span style="color: black;">作为</span>全世界的篮球运动的殿堂，<span style="color: black;">各样</span>数据文案起到了多大<span style="color: black;">功效</span>，相信所有的篮球<span style="color: black;">兴趣</span>者（NBA的用户群体）都能感同身受：离开数据<span style="color: black;">已然</span>不<span style="color: black;">晓得</span>该怎么说话了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>你觉得文案写起来还是太烧脑，<span style="color: black;">能够</span>遵循这几项硬性的规则，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">快速</span>创作出较为出色的文案。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、用语简洁，少用不必要的修饰词</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、发问式文案，勾起读者的好奇心</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、定位清晰，所有的信息都是围绕<span style="color: black;">制品</span>衍生的</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、用客户的口吻来写，与其由你说，不如让别人帮你讲</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">列举效果<span style="color: black;">不睬</span>想的几种文案风格</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、过于直白。</strong>把客户当成粉丝，让客户一看<span style="color: black;">便是</span>硬性<span style="color: black;">宣传</span>，直接关掉了，谁<span style="color: black;">亦</span>不会浪费自己的时间浏览社交<span style="color: black;">媒介</span>上的硬性<span style="color: black;">宣传</span>。有些<span style="color: black;">乃至</span>会掏钱来屏蔽这些硬性<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、过于浅显。</strong>把客户当成小白，<span style="color: black;">这般</span>的文案很难带来有效的询盘。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、命令式的<span style="color: black;">宣传</span>文案。</strong>“<span style="color: black;">必定</span>要……必须要……”采用这种类型的文案，<span style="color: black;">显出</span><span style="color: black;">不足</span>人性化，效果<span style="color: black;">亦</span><span style="color: black;">欠好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一段好的文案<span style="color: black;">能够</span>把<span style="color: black;">宣传</span>主题和人心里最容易打动的<span style="color: black;">地区</span>产生共鸣，达到<span style="color: black;">营销</span>的目的。市场是检验<span style="color: black;">宣传</span>文案好坏的<span style="color: black;">独一</span>标准。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">必定</span>要多加尝试，<span style="color: black;">持续</span>地总结复盘，<span style="color: black;">最后</span><span style="color: black;">才可</span>得到真正有效的<span style="color: black;">宣传</span>文案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">（<span style="color: black;">文案</span>来自外贸社媒课堂、<span style="color: black;">容易</span>外贸，如有侵权请联系删除）</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/20aca788388f4b81a41d61e317fd5729~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725982105&x-signature=SvxqTFpKUW01xGpMl1EYz%2FKROYs%3D" style="width: 50%; margin-bottom: 20px;"></div>
你的见解真是独到，让我受益匪浅。 我完全同意你的看法，期待我们能深入探讨这个问题。 “NB”（牛×的缩写，表示叹为观止）
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