谷歌SEO推广干货保藏！3000字总结的外贸网站推广办法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多经营和做外贸SEO推广的<span style="color: black;">伴侣</span>都面临过以下问题：刚接手的外贸网站应该从哪里<span style="color: black;">起始</span>？怎么做外贸SEO推广？内容？关键词？还是其他？在网站优化的过程中，思路<span style="color: black;">忽然</span>卡住了，不<span style="color: black;">晓得</span>下一步该怎么办了，网站关键词排名上去了，但不<span style="color: black;">晓得</span><span style="color: black;">为何</span>有<span style="color: black;">非常多</span>重复关键词的页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实归根结底，这些问题都是经验不足，<span style="color: black;">没法</span><span style="color: black;">熟练</span>的<span style="color: black;">把握</span>外贸SEO推广所<span style="color: black;">引起</span>的。今天优易化总结了15年的的外贸SEO推广经验，为您分享一套系统的外贸SEO推广的网站优化流程，<span style="color: black;">期盼</span>能<span style="color: black;">帮忙</span>需要的<span style="color: black;">伴侣</span>在外贸SEO推广的道路上更加顺利。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/80269a65b69641b4bceebcf2e731dea9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725985596&x-signature=T1SvXr5hgzFXbP4I2IAESQCKPM0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Step1：<span style="color: black;">目的</span>市场业务分析。</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.网站分析：</span></strong><span style="color: black;">分析网站结构、导航、代码、Robot.txt、404、301设置等<span style="color: black;">详细</span>细节，<span style="color: black;">保证</span>满足后续外贸SEO推广和<span style="color: black;">详细</span>网站的<span style="color: black;">需求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.竞争分析：</span></strong><span style="color: black;"><span style="color: black;">检测</span>搜索引擎中内容关键词的竞争难度和相应的竞争对手网站，制定优秀有效的SEO优化策略。<span style="color: black;">意见</span><span style="color: black;">运用</span><span style="color: black;">咱们</span>自主<span style="color: black;">开发</span>的分析工具：</span><strong style="color: blue;"><span style="color: black;">网站SEO表现分析工具</span></strong><span style="color: black;">和</span><strong style="color: blue;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>账户诊断分析工具</span></strong><span style="color: black;">。 两块工具<span style="color: black;">咱们</span>都有相应的专利版权，<span style="color: black;">日前</span>都是免费<span style="color: black;">供给</span><span style="color: black;">运用</span>，<span style="color: black;">能够</span>进入<span style="color: black;">咱们</span>官网<span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.初始关键词收集：</span></strong><span style="color: black;">收集与行业和<span style="color: black;">制品</span><span style="color: black;">关联</span>的niche关键词，<span style="color: black;">科研</span>客户群体的<span style="color: black;">需要</span>和搜索意图，<span style="color: black;">保证</span>关键词优化方向的正确性。你<span style="color: black;">能够</span>想象，<span style="color: black;">倘若</span>你是购买<span style="color: black;">制品</span>的客户，你会在搜索引擎中输入什么来找到你想要的东西？当然，实现这一<span style="color: black;">目的</span>的<span style="color: black;">办法</span>有<span style="color: black;">非常多</span>，<span style="color: black;">例如</span>询问客户或负责客户的<span style="color: black;">营销</span>人员，<span style="color: black;">或</span>用<span style="color: black;">有些</span>关键词<span style="color: black;">查询</span>工具。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Step2：关键词<span style="color: black;">科研</span>。</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.关键字分析：</span></strong><span style="color: black;">进一步确定初始关键字列表，<span style="color: black;">运用</span><span style="color: black;">关联</span>关键字工具扩展<span style="color: black;">更加多</span><span style="color: black;">关联</span>关键字和长尾关键字。分析关键词的搜索意图、搜索量和竞争难度，<span style="color: black;">选取</span>合适的关键词进行后续页面布局。<span style="color: black;">重视</span>，不要<span style="color: black;">忽略</span>关键词的其他名<span style="color: black;">叫作</span>、单复数形式、拼写差异和错误。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.排名<span style="color: black;">评定</span>：</span></strong><span style="color: black;">为了准确<span style="color: black;">评定</span><span style="color: black;">将来</span>的网站排名，消除<span style="color: black;">认识</span>当前关键词的竞争难度。<span style="color: black;">意见</span>您<span style="color: black;">运用</span>Excel来统计每周的排名变化。在关键词排名变化的<span style="color: black;">同期</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>观察到网站流量的改善。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.制定关键词排名<span style="color: black;">目的</span>：</span></strong><span style="color: black;"><span style="color: black;">知道</span>制定关键词或网站流量<span style="color: black;">提高</span><span style="color: black;">目的</span>，以便后期优化流量漏斗。有些人认为很难设定这个<span style="color: black;">目的</span>，这并不重要，从最简单的方面来看，例如，本月的网站流量是100个IP，<span style="color: black;">因此</span>下个月<span style="color: black;">奋斗</span><span style="color: black;">加强</span>到200个IP。<span style="color: black;">每一个</span><span style="color: black;">目的</span>都将使网站的优化过程<span style="color: black;">详细</span>和感觉良好。当这一步重复多次对关键词好<span style="color: black;">欠好</span>，网站流量<span style="color: black;">提高</span>等问题会有清晰的认识。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/689c3281398f404396b2230dccf6fcc2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725985596&x-signature=P4DtPLlVAbkzw2xBMX7vWFraw30%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Step3：内容优化与提交。</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.On-pageSEO：</span></strong><span style="color: black;">外贸SEO推广中，网站页面中的SEO布局是SEO优化过程中最重要的环节之一。好的On-pageSEO不仅<span style="color: black;">能够</span><span style="color: black;">保准</span><span style="color: black;">文案</span>的可读性，还<span style="color: black;">能够</span>有<span style="color: black;">恰当</span>的关键词和内外链布局，非常有利于网站在搜索引擎中的排名。让<span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span>On-pageSEO中需要关注的几点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①TDK的<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">标题(Title):网页的标题<span style="color: black;">表率</span>网页的核心要点，<span style="color: black;">亦</span><span style="color: black;">便是</span>告诉你这个网页是做什么的。基于关键字的标题有助于确定<span style="color: black;">包括</span>关键字的页面的主题和优化方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">描述(Describtion):<span style="color: black;">因为</span>谷歌算法的变化，元描述<span style="color: black;">再也不</span>直接<span style="color: black;">功效</span>于排名，而是会直接影响网站的点击率。3%点击率和0.3%点击率之间的差距<span style="color: black;">常常</span>是致命的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词(Keywords):关键词的<span style="color: black;">选取</span><span style="color: black;">奋斗</span>实现三个<span style="color: black;">目的</span>，定位准确，搜索量大，竞争难度低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②关键词布局：关键词整体布局遵循自上而下的原则：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在On-pageSEO中，关键词的布局应<span style="color: black;">重视</span>以下几个方面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在标题或h标签中，布局核心关键字。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>前100个字中<span style="color: black;">显现</span>了核心关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">保证</span>核心关键字在页面上<span style="color: black;">显现</span>2-3次。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">布局长尾关键词关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>加粗或倾斜效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③内外链布局:为了<span style="color: black;">增多</span>网站的连通性，<span style="color: black;">拜访</span>者<span style="color: black;">能够</span><span style="color: black;">容易</span>到达网站的其他页面。<span style="color: black;">恰当</span>的内链有利于<span style="color: black;">加强</span>网页SEO排名，<span style="color: black;">意见</span>在<span style="color: black;">文案</span>中添加2-3个最佳位置。网站中的外链<span style="color: black;">不可</span>传递网站本身的权重，但高质量的外链布局有利于<span style="color: black;">增多</span>谷歌对网站的信任。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④<span style="color: black;">照片</span>/视频优化：<span style="color: black;">照片</span>上传前必须无损压缩，否则会影响网站的加载速度。<span style="color: black;">另外</span>，<span style="color: black;">照片</span>的名<span style="color: black;">叫作</span>，描述必须对应的<span style="color: black;">制品</span>进行响应。Alt标签优化<span style="color: black;">照片</span>。<span style="color: black;">针对</span>视频，<span style="color: black;">意见</span>先将视频上传到YouTube等社交平台，再嵌入网站，有利于<span style="color: black;">加强</span>网页加载速度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.利用RichSnippet<span style="color: black;">加强</span>网站CTR：</span></strong><span style="color: black;">网站的点击率对网站非常重要，<span style="color: black;">意见</span>网站安装RichSnippet<span style="color: black;">关联</span>插件，生成结构化数据，<span style="color: black;">加强</span>网站的点击率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.生成适合谷歌和Bing的网站地图：</span></strong><span style="color: black;">使搜索引擎<span style="color: black;">更易</span>为您的网站编制索引。创建XML和HTML版本。Html版本是<span style="color: black;">第1</span>步。<span style="color: black;">经过</span>谷歌和Bing站长工具提交网站地图。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.将网站提交给搜索引擎：</span></strong><span style="color: black;">有时<span style="color: black;">咱们</span>觉得搜索引擎的<span style="color: black;">包括</span>速度太慢，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>直接向搜索引擎提交URL，<span style="color: black;">这般</span>网页就会被搜索引擎<span style="color: black;">包括</span>在索引中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个功能<span style="color: black;">能够</span><span style="color: black;">经过</span>谷歌站长工具和Bing站长工具来实现。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f8363ecfb8db4774879a4555dc41f795~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725985596&x-signature=r0MMt77C6zNmgVUGnhjsOSnVSX0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">Step4：外链建设。</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“内容为皇，外链为王”</span></strong><span style="color: black;">相信<span style="color: black;">非常多</span>做外贸SEO推广的伙伴们都听说过这句话，但随着谷歌熊猫算法的<span style="color: black;">调节</span>，外链对SEO的<span style="color: black;">帮忙</span>大大降低，但距离过时还有很长的路要走。<span style="color: black;">因此</span>外链建设<span style="color: black;">咱们</span>还是要做的。外链有三个功能:直接吸引流量，<span style="color: black;">加强</span>网页权重和信任度，吸引蜘蛛爬行，加快外链的类型和<span style="color: black;">怎样</span>制作外链。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Step5：监控和<span style="color: black;">守护</span>。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.监控：</span></strong><span style="color: black;">在后期，<span style="color: black;">咱们</span>需要监控网站的排名和流量，以<span style="color: black;">保证</span>SEO策略的有效性。当然还有<span style="color: black;">各样</span>关键词的排名状态和流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">守护</span>：</span></strong><span style="color: black;">有必要<span style="color: black;">持续</span><span style="color: black;">增多</span>和修改关键词和网站内容，<span style="color: black;">持续</span><span style="color: black;">加强</span>网站在搜索引擎中的排名。这将使网站流量<span style="color: black;">连续</span><span style="color: black;">提升</span>，避免停滞或下降。当然<span style="color: black;">亦</span>要时不时地测试网站，避免<span style="color: black;">显现</span>以外的<span style="color: black;">状况</span>。后期的外链建设<span style="color: black;">亦</span>是不可或缺的，<span style="color: black;">关联</span>外链的<span style="color: black;">连续</span>增长会给网站带来很大的增益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>外贸seo推广的一套<span style="color: black;">详细</span><span style="color: black;">方法</span>，其实在外贸网站推广过程中，还是有着许多许多的细节和技巧需要<span style="color: black;">重视</span>，后续会逐一分享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>您想<span style="color: black;">认识</span><span style="color: black;">更加多</span><span style="color: black;">关联</span>推广内容，<span style="color: black;">能够</span>进入<span style="color: black;">咱们</span>官网youfind.cn </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">Google谷歌SEO优化推广_谷歌海外网络推广_外贸网站推广-优易化</a></p>
回顾历史，我们感慨万千；放眼未来，我们信心百倍。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 楼主发的这篇帖子，我觉得非常有道理。 你的见解真是独到，让我受益良多。
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