外贸B2B独立站建站攻略（3）∣打造专业网站：Home
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外贸B2B独立站建站攻略（3）∣打造专业网站：Home</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>网站的home 页面，承载着网站的流量的大部分，可能你会有疑问，我打的product页面，<span style="color: black;">为何</span>home页面流量最多呢？其实道理很简单，<span style="color: black;">便是</span>不管任何人不管<span style="color: black;">经过</span>任何方式<span style="color: black;">发掘</span>你的网站内容，只要进到站点，大部分还是看一下你的home页面的内容的，因此，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>把home页面的布局和内容能够精细化的话，会对用户的转化有着非常重要的<span style="color: black;">功效</span>；<span style="color: black;">那样</span>home 页面应该<span style="color: black;">怎么样</span>做<span style="color: black;">才可</span><span style="color: black;">加强</span><span style="color: black;">咱们</span>网站的转化率呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Home页面应该<span style="color: black;">包括</span>的内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实谷歌<span style="color: black;">已然</span>给<span style="color: black;">咱们</span>出具了<span style="color: black;">方法</span>，<span style="color: black;">同期</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>是<span style="color: black;">按照</span><span style="color: black;">咱们</span><span style="color: black;">经过</span><span style="color: black;">数年</span>的<span style="color: black;">科研</span>和成功的案例分析，得出home必须<span style="color: black;">包括</span>以下内容板块：</p>轮播<span style="color: black;">或</span>静态展示<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/22aff5a2a87c49869ebe8aa50d0e0f9a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=%2FJcKlpH2CWqN67uQ3M7dJqrfDoA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Home 页面的<span style="color: black;">第1</span>部分<span style="color: black;">经过</span>这种形式向客户信息传递：</p>什么<span style="color: black;">制品</span>(automotive brakes)，你是什么样的<span style="color: black;">机构</span>（leading brake supplier）<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">表现形式：静态图，视频（<span style="color: black;">需求</span>不要长于10s），当然<span style="color: black;">咱们</span><span style="color: black;">能够</span>直接从youtube上去调用。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容请务必<span style="color: black;">运用</span>文案有超强的客户吸引力。<span style="color: black;">能够</span>让客户进一步点击。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9322ee6ca06041efa1b8b2ffe01cf6ca~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=r6e9j%2F0gG4Rnqq9%2BneyP0x6okoQ%3D" style="width: 50%; margin-bottom: 20px;"></div>告诉客户你<span style="color: black;">为何</span>能够给<span style="color: black;">她们</span><span style="color: black;">供给</span><span style="color: black;">优秀</span>服务<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>关键词：supplier or manufacturer,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>有个小提示，<span style="color: black;">便是</span>多用supplier,<span style="color: black;">由于</span><span style="color: black;">一般</span>supplier流量要高于manufacturer，<span style="color: black;">乃至</span>有些<span style="color: black;">制品</span>manfacturer可能<span style="color: black;">无</span>搜索量，<span style="color: black;">乃至</span>很少。<span style="color: black;">然则</span>supplier<span style="color: black;">来讲</span>基本都是有大的搜索量的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bd421e93ff6e4dc78eeb98f34d3750e1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=HoayjUDGRSYQxJb1Dx9W2O0q9UE%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;"><span style="color: black;">制品</span><span style="color: black;">归类</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>不得不说有些网站<span style="color: black;">运用</span>top sale products,<span style="color: black;">或</span> popular products 这个我不<span style="color: black;">意见</span>在首页中<span style="color: black;">表示</span>，你要记住，你是做2B的，不是做零售的，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>做成<span style="color: black;">这般</span>的结构：简单明了，且<span style="color: black;">每一个</span><span style="color: black;">制品</span><span style="color: black;">归类</span>点击就会进入次级<span style="color: black;">制品</span><span style="color: black;">归类</span>页面中去，<span style="color: black;">这儿</span>有个提示<span style="color: black;">便是</span>，你的次级<span style="color: black;">制品</span>页面不要<span style="color: black;">仅有</span><span style="color: black;">制品</span><span style="color: black;">归类</span>，而<span style="color: black;">无</span>其他内容，这个是非常失败的，而这是大部分网站都范的错误，<span style="color: black;">咱们</span>会在Products页面重点讲。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/17836b2ccc76463fb0ac0abfc78f44ca~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=GTTvd2OIaNkMf3rqJdBzRf8feOI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提示：<span style="color: black;">制品</span><span style="color: black;">归类</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要采用这个<span style="color: black;">制品</span>的核心关键词。记住呀，很重要。<span style="color: black;">必定</span>是用户搜索该<span style="color: black;">制品</span>重点用的关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4）<span style="color: black;">制品</span>应用场景</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>这个内容，虽然简单，<span style="color: black;">然则</span>大部分商家并<span style="color: black;">无</span><span style="color: black;">做为</span>重点，这个<span style="color: black;">亦</span>是非常严重的错误导向，<span style="color: black;">大众</span>记住一点<span style="color: black;">便是</span><span style="color: black;">咱们</span>不仅是卖<span style="color: black;">制品</span>，<span style="color: black;">同期</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>要深知<span style="color: black;">制品</span>的适用场景，在与客户沟<span style="color: black;">经过</span>程中会加深客户对<span style="color: black;">咱们</span>专业度的印象，从而<span style="color: black;">加强</span>用户转化率。<span style="color: black;">咱们</span>在首页应该是简单介绍一下，客户<span style="color: black;">想要</span>做进一步<span style="color: black;">认识</span>，<span style="color: black;">能够</span>点击进入这个内容的；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/13b0c37e6e7846d8ba9a9d000f57a8bd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=5%2BKFxTdn8%2Fy4RXrv9Aoj62iALAk%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">About us</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于<span style="color: black;">咱们</span>，不要用<span style="color: black;">太多</span>的内容进行阐述，有几个数据就可，最好有视频，记住，这个视频还是<span style="color: black;">源自</span>youtube，不会影响<span style="color: black;">咱们</span>的加载速度。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cc34a9de04b04521ad284a243fca4eb4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=yMxolPi%2FAeUVbB3AnfVYg1131kA%3D" style="width: 50%; margin-bottom: 20px;"></div><strong style="color: blue;">Blog or news</strong>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b86c435b5b9f46f48ac12e9c372a7420~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=iuzSGJFm1T49iRN%2FtC4yUIl82d4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">７）cooperative brands</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你有大品牌的合作客户，<span style="color: black;">那样</span>无疑能够给你加分，这个<span style="color: black;">能够</span><span style="color: black;">经过</span>品牌展示能够非常清晰的呈<span style="color: black;">此刻</span>客户面前，<span style="color: black;">加强</span><span style="color: black;">咱们</span>的可信度</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cf7708da19f1466a998aa2fa15276242~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=LWBH8BWf9ybdfTiPf5Kbxi%2FOF7I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8）客户反馈</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">写一下<span style="color: black;">相关</span>客户的反馈内容，当然这个都明白什么意思，做到就可。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/35e0088bb7314defb524e901065bfe50~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=3l%2FC6M%2FOus%2FsokGE8zwUHOLvKeg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9）Call to action:</strong> ways for your visitor to convert or continue their journey.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">行动号召:让你的<span style="color: black;">拜访</span>者转化。-询盘按钮</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0004eecf41234202873ffd14c0420821~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725987447&x-signature=2AyNV3dpnofSQJu14gwHw2iMdCs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，<span style="color: black;">咱们</span>把以上的内容板块<span style="color: black;">恰当</span>的布局到<span style="color: black;">咱们</span>的home页面，<span style="color: black;">那样</span><span style="color: black;">咱们</span>这个页面就是可行的，当然<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">制品</span>的<span style="color: black;">关联</span>特点，<span style="color: black;">能够</span>再布局其他内容，<span style="color: black;">然则</span><span style="color: black;">全部</span>home页面篇幅不<span style="color: black;">意见</span>太长，会影响用户体验度，<span style="color: black;">针对</span>谷歌seo<span style="color: black;">来讲</span><span style="color: black;">亦</span>不太友好，这个是<span style="color: black;">咱们</span>建站经验，请务必认真执行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下一期内容：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸B2B独立站建站攻略 ∣ 一步步教你打造专业网站：Products <span style="color: black;">制品</span>聚合页（4）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个内容<span style="color: black;">咱们</span>会有着与大部分网站结构内容布局不<span style="color: black;">同样</span>的思路，<span style="color: black;">便是</span>打破常规模式，结合自己<span style="color: black;">制品</span>的特性，进行内容正好，总归原理<span style="color: black;">便是</span>：<strong style="color: blue;">内容带动<span style="color: black;">制品</span><span style="color: black;">营销</span></strong>。</p>
你的见解独到，让我受益匪浅，非常感谢。 祝福你、祝你幸福、早日实现等。 “沙发”（SF，第一个回帖的人）
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