外贸网站推广的7种方式
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外贸行业在如今疫情的影响下是越来越难做，<span style="color: black;">研发</span>客户的难度越来越高。<span style="color: black;">按照</span><span style="color: black;">此刻</span>的行情看，想要<span style="color: black;">有效</span>地<span style="color: black;">研发</span>客户，就<span style="color: black;">不可</span>只<span style="color: black;">运用</span>一种<span style="color: black;">办法</span>做推广了。多<span style="color: black;">途径</span>、多平台、多语言进行综合推广。例如利用B2B平台进行综合性推广，有网站的外贸企业<span style="color: black;">能够</span>做网站推广，<span style="color: black;">或</span>是竞价<span style="color: black;">宣传</span>、社交<span style="color: black;">媒介</span>网络、展会推广、视频营销等等<span style="color: black;">办法</span>同步进行，<span style="color: black;">才可</span>得到最好的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、B2B平台</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>国际上最大的三大B2B平台分别是：阿里巴巴、中国制造网、环球资源</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其<span style="color: black;">优良</span>是：平台上有自己的流量和买家<span style="color: black;">途径</span>，<span style="color: black;">况且</span>可参考的同行信息<span style="color: black;">亦</span><span style="color: black;">非常多</span>，只需要上传<span style="color: black;">制品</span>和装修店铺<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>劣势<span style="color: black;">亦</span>是很<span style="color: black;">显著</span>的：平台收取得到<span style="color: black;">花费</span>比较高，<span style="color: black;">倘若</span>充值的金额不足是<span style="color: black;">没法</span>满足<span style="color: black;">需求</span>的，<span style="color: black;">日前</span>国内的B2B平台是<span style="color: black;">处在</span>饱和状态的，竞争很激烈。<span style="color: black;">倘若</span>平台上的钱用完了且<span style="color: black;">无</span>进行续费<span style="color: black;">那样</span>一切都会终止。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、网站SEO推广模式</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>的外贸企业网站是<span style="color: black;">必须</span>品，<span style="color: black;">同期</span>网站<span style="color: black;">亦</span>是所有网络营销的核心，<span style="color: black;">非常多</span>推广工作都是以服务网站为主，由此可见网站的重要性。外贸网站推广<span style="color: black;">亦</span>是重中之重。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优良</span>在于：网站推广模式</span><span style="color: black;">性价比高，只要将网站SEO优化做好便能达到自动引流的效果。且灵活性很大，<span style="color: black;">怎样</span>进行营销推广全看自己。<span style="color: black;">针对</span>塑造企业的形象有很大的<span style="color: black;">帮忙</span>。外贸网站<span style="color: black;">通常</span>是在谷歌搜索引擎上做推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">欠好</span>的<span style="color: black;">地区</span>在于：网站需要填充<span style="color: black;">非常多</span><span style="color: black;">优秀</span>内容，并且需要<span style="color: black;">长时间</span>稳定的操作才会有<span style="color: black;">必定</span>效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若是觉得自己做<span style="color: black;">欠好</span>网站的推广，<span style="color: black;">那样</span><span style="color: black;">能够</span>去找<span style="color: black;">有些</span>外包<span style="color: black;">机构</span>，投入<span style="color: black;">必定</span>的资金<span style="color: black;">就可</span>，省时省力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、网站SEM</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟国内的百度竞价差不多，相当于是花钱做<span style="color: black;">宣传</span>。见效快，<span style="color: black;">然则</span>需要有<span style="color: black;">必定</span>的资金<span style="color: black;">做为</span>支撑。不<span style="color: black;">意见</span>中小型外贸企业做这个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span><span style="color: black;">社交<span style="color: black;">媒介</span>网络</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交<span style="color: black;">媒介</span>营销又被<span style="color: black;">叫作</span>为SNS<span style="color: black;">媒介</span>营销，为近几年比较流行的营销推广方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优良</span>在于：</span><span style="color: black;">操作简单、自由<span style="color: black;">熟练</span>流程之后任何人都<span style="color: black;">能够</span>能<span style="color: black;">把握</span>，SNS营销模式<span style="color: black;">创立</span>企业的品牌，基本上不需要什么成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">劣势：很难<span style="color: black;">保准</span><span style="color: black;">每日</span>都有高质量的内容更新，见效慢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、展会</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展会外贸是最传统的外贸企业营销的方式，<span style="color: black;">亦</span>是最直接有效的宣传品牌的方式。给买卖双方<span style="color: black;">供给</span>面对面交流的机会。</span><span style="color: black;">面对面的沟通，<span style="color: black;">能够</span>更好地<span style="color: black;">认识</span>客户的<span style="color: black;">需要</span>。 <span style="color: black;">不外</span>参加展会的</span><span style="color: black;">成本比较高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span><span style="color: black;">视频营销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将营销视频发布到国外的各个平台上，比较知名的有youtube、facebook等这些。视频营销模式的成本很低，<span style="color: black;">况且</span>投放的<span style="color: black;">目的</span>人群<span style="color: black;">亦</span><span style="color: black;">能够</span>很<span style="color: black;">精细</span>、互动性与主动性很强、传播快，<span style="color: black;">况且</span>很难被别人复制。<span style="color: black;">不外</span>还是<span style="color: black;">意见</span>利用这种模式给网站做辅助用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、B2C平台</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2C平台<span style="color: black;">重点</span>是以</span><span style="color: black;">亚马逊、速卖通、wish、敦煌等这些为主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2C的<span style="color: black;">优良</span><span style="color: black;">重点</span>是：入门<span style="color: black;">容易</span>，<span style="color: black;">能够</span>直接借助平台的运营模式直接上线。<span style="color: black;">针对</span>成本<span style="color: black;">来讲</span>相对少，平台<span style="color: black;">不消</span>像网站<span style="color: black;">通常</span>需要专业的人<span style="color: black;">守护</span>。效果见效快，<span style="color: black;">重点</span>是<span style="color: black;">由于</span>平台流量基数大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>B2C与B2B<span style="color: black;">同样</span>，都需要具备<span style="color: black;">必定</span>的运营知识，<span style="color: black;">同期</span>竞争<span style="color: black;">亦</span>很激烈。</span></p>
“板凳”（第三个回帖的人） 楼主发的这篇帖子，我觉得非常有道理。 软文发布论坛开幕式圆满成功。 http://www.fok120.com 软文发布论坛开幕式圆满成功。 http://www.fok120.com
页:
[1]