电商控销是什么意思？怎么做
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商控销<span style="color: black;">指的是</span>：在于<span style="color: black;">经过</span>精细化的管理和策略实施，<span style="color: black;">保证</span>品牌<span style="color: black;">制品</span>在特定<span style="color: black;">途径</span>内的有序流通和<span style="color: black;">恰当</span>定价<span style="color: black;">营销</span>，从而有效避免市场<span style="color: black;">营销</span><span style="color: black;">途径</span>的混乱和价格战，<span style="color: black;">最后</span>实现品牌与<span style="color: black;">途径</span>的共赢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是对电商控销的<span style="color: black;">仔细</span>解析及其操作方式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>电商平台常遇见的问题</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.非授权电商店铺</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">非授权电商商家违规<span style="color: black;">营销</span>影响电商授权店铺的出货以及利润。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.低价<span style="color: black;">营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">低价影响电商正常售价<span style="color: black;">营销</span>的电商商家的流量，影响线下店铺<span style="color: black;">途径</span>利益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.禁销<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特供<span style="color: black;">途径</span><span style="color: black;">营销</span><span style="color: black;">制品</span>违规<span style="color: black;">营销</span>影响了特供<span style="color: black;">途径</span>的利益，<span style="color: black;">引起</span>集中采购问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.近似商标</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不正当竞争，近似商标<span style="color: black;">制品</span>借助品牌关键字引流，影响品牌形象和售后。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.疑似假货</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>电商售价<span style="color: black;">小于</span><span style="color: black;">制品</span>出厂价或标准零售价<span style="color: black;">必定</span>折扣，疑似假冒<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.窜货<span style="color: black;">垃圾品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">批发市场、门店、特供<span style="color: black;">途径</span>会<span style="color: black;">显现</span>窜货与<span style="color: black;">垃圾品</span>现象，<span style="color: black;">引起</span>线下<span style="color: black;">途径</span><span style="color: black;">途径</span>混乱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">电商控价——壹叁肆，贰玖壹肆，叁零陆玖。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/q_70/images01/20240827/fbd09dc27f3c449fa79bac2259db44b8.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>电商控销的<span style="color: black;">途径</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.完善品牌知识产权：品牌方厂家应尽早多注册商标、版权、专利等知识产权，完善知识产权<span style="color: black;">守护</span>体系，为后续维权投诉<span style="color: black;">供给</span><span style="color: black;">更加多</span>的资质，以此解锁<span style="color: black;">更加多</span>的平台投诉方式，为品牌电商控销<span style="color: black;">供给</span>助力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">创立</span>电商监测机制：利用电商数据抓取软件技术手段+人工复核核对，<span style="color: black;">即时</span><span style="color: black;">发掘</span>并处理未授权<span style="color: black;">营销</span><span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.发送侵权<span style="color: black;">通告</span>：一旦<span style="color: black;">发掘</span>未授权<span style="color: black;">营销</span><span style="color: black;">行径</span>，<span style="color: black;">即时</span>向电商卖家发送官方文件，改价或下架品牌电商商品链接；如对方未<span style="color: black;">协同</span>下架，则<span style="color: black;">经过</span>淘宝平台提交侵权投诉，下架删除侵权电商商品链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.行政投诉：<span style="color: black;">经过</span>工商介入，下架电商商家店铺的品牌所有<span style="color: black;">制品</span>，<span style="color: black;">按照</span>侵权严重程度，会对电商卖家进行罚款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.法律诉讼：<span style="color: black;">针对</span>情节严重的未授权<span style="color: black;">营销</span><span style="color: black;">行径</span>，品牌方可<span style="color: black;">选取</span><span style="color: black;">经过</span>法律途径追究卖家的法律责任。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/q_70/images01/20240827/3369d5a2369345a09a240a9e6cdfd957.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>电商控销的投诉方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.商标权侵权：商标未授权<span style="color: black;">运用</span>、不正当竞争、真假对比、购买鉴定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.著作权侵权：<span style="color: black;">照片</span>文案盗用抄袭、美术作品登记证侵权、软件著作权侵权</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.专利侵权：外观设计专利、实用新型专利、发明专利。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.未生产、假冒厂名厂址侵权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.肖像权。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/q_70/images01/20240827/86df1d1c5115433fb91732c49c767d09.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>处理周期是多久</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.单条电商品牌<span style="color: black;">制品</span>链接下架处理时间是3-5个工作日，最快当天处理完成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.品牌控销的整体处理<span style="color: black;">发展</span><span style="color: black;">状况</span>是1个月<span style="color: black;">能够</span>处理完成。体量比<span style="color: black;">很强</span>的品牌可能会<span style="color: black;">增多</span>时间。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.刚<span style="color: black;">起始</span>处理需要注册电商平台知识产权账号，需要5-10个工作日做资质账号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/q_70/images01/20240827/62949c7a977747bda70a5368d4ce6439.png" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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楼主发的这篇帖子，我觉得非常有道理。 你的见解独到，让我受益匪浅，非常感谢。 我完全同意你的看法，期待我们能深入探讨这个问题。
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