外贸自建站推广为么首选谷歌宣传？谷歌宣传的优良在哪？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">投放付费<span style="color: black;">宣传</span>，是<span style="color: black;">短期</span>内扩大品牌<span style="color: black;">揭发</span>，<span style="color: black;">同期</span>快速成单的有效方式之一。<span style="color: black;">非常多</span></span><span style="color: black;"><strong style="color: blue;">外贸自建站</strong></span><span style="color: black;">卖家都有投放付费<span style="color: black;">宣传</span>的<span style="color: black;">认识</span>，但在<span style="color: black;">宣传</span>平台的<span style="color: black;">选取</span>，却<span style="color: black;">常常</span>是较为犹豫的。</span><span style="color: black;">谷歌<span style="color: black;">宣传</span>是</span><span style="color: black;"><strong style="color: blue;">外贸自建站</strong></span><span style="color: black;">可<span style="color: black;">选取</span>的推广方式之一，<span style="color: black;">那样</span><span style="color: black;">为何</span>说是首选呢？它到底有什么<span style="color: black;">优良</span>？</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/5KicFdYVSNt8qpmyu7LKSDMUEAHMJKcYEyW9NiaWB31PypwpnKiaUG07znmJCw7P0wjUo9XZAkbldWG7yQFbLiadvw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">1、流量庞大：</strong><span style="color: black;">谷歌是<span style="color: black;">全世界</span>最大的搜索引擎，覆盖<span style="color: black;">全世界</span>250多个国家，支持109种语言。谷歌在<span style="color: black;">非常多</span>国家的搜索引擎市场中，都占据主导地位，<span style="color: black;">因此呢</span>其流量是非常可观的。而平台流量够大，那卖家所能<span style="color: black;">得到</span><span style="color: black;">揭发</span>自然<span style="color: black;">亦</span>会更高<span style="color: black;">有些</span>。</span><strong style="color: blue;">2、<span style="color: black;">精细</span>度：</strong><span style="color: black;">Google<span style="color: black;">宣传</span>是搜索模式的，<span style="color: black;">仅有</span>当消费者搜索的关键词，与卖家投放的关键词相匹配时，<span style="color: black;">宣传</span>才会展示在用户的搜索结果页中，<span style="color: black;">因此</span>其<span style="color: black;">精细</span>度会比其他社媒平台要高一些。而受众更加<span style="color: black;">精细</span>，其转化率自然<span style="color: black;">亦</span>会更加理想。</span><strong style="color: blue;">3、多样化的<span style="color: black;">宣传</span>形式：</strong><span style="color: black;">虽然搜索<span style="color: black;">宣传</span>是谷歌最经典的<span style="color: black;">宣传</span>类型，但其仍然<span style="color: black;">供给</span>非常多其他形式的<span style="color: black;">宣传</span>，<span style="color: black;">包含</span>展示<span style="color: black;">宣传</span>、购物<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>等，这能够<span style="color: black;">帮忙</span>卖家触达<span style="color: black;">处在</span><span style="color: black;">区别</span>购物旅程<span style="color: black;">周期</span>的客户，从而扩大受众覆盖范围。</span><strong style="color: blue;">4、<span style="color: black;">生效</span>快：</strong><span style="color: black;">虽然谷歌SEO的成本会比谷歌<span style="color: black;">宣传</span>要低<span style="color: black;">非常多</span>，但谷歌SEO<span style="color: black;">生效</span>是非常慢的，需要卖家<span style="color: black;">很久</span><span style="color: black;">累积</span>。而谷歌<span style="color: black;">宣传</span>则与此相反，基本上是投放了就有效果。当然投放效果<span style="color: black;">怎样</span>，还是取决于<span style="color: black;">宣传</span>质量本身。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/5KicFdYVSNt8qpmyu7LKSDMUEAHMJKcYEkonU3PagzXCs1OP9GLa4ToDEAic4dMYNicicBGSqXicgNWWUz48KicjNK0Q/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">5、再营销：</strong><span style="color: black;">谷歌再营销<span style="color: black;">宣传</span>，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>卖家锁定曾经<span style="color: black;">拜访</span>过你网站的用户，并向<span style="color: black;">她们</span>展现<span style="color: black;">宣传</span>，从而实现二次营销，<span style="color: black;">从而</span>起到挽回流失客户，或刺激老用户二次下单的<span style="color: black;">功效</span>。</span><span style="color: black;">当然，这<span style="color: black;">亦</span>并不代表着谷歌<span style="color: black;">宣传</span>就<span style="color: black;">无</span>任何缺点，否则就不会有卖家犹豫<span style="color: black;">是不是</span>要投放谷歌<span style="color: black;">宣传</span>了。谷歌<span style="color: black;">宣传</span>成本是比较高的，<span style="color: black;">同期</span>其延续性较差，基本上是有投放，才会有<span style="color: black;">揭发</span>，一旦停止投放，那流量<span style="color: black;">亦</span>会随之消失。</span><span style="color: black;"><span style="color: black;">因此呢</span>从<span style="color: black;">必定</span><span style="color: black;">道理</span>上<span style="color: black;">来讲</span>，谷歌<span style="color: black;">宣传</span><span style="color: black;">便是</span>花钱换流量，但综合来看，谷歌<span style="color: black;">宣传</span>仍然是外贸自建站卖家推广引流的首选。当然<span style="color: black;">亦</span>有<span style="color: black;">有些</span>例外的，<span style="color: black;">例如</span>说<span style="color: black;">有些</span>叫不出名字的品类，消费者基本上不会主动去搜索，那<span style="color: black;">选取</span>谷歌<span style="color: black;">宣传</span>的<span style="color: black;">道理</span>就不大。</span></p>
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