6257rv7 发表于 2024-9-5 06:48:10

外贸| 独立站Google宣传投放仔细教程


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdy6eqLu4iasYvNTCGiaYjdJ1lASY48TgN7SU3YyTznOgQrANGa31aZsEmA/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">点击上方加关注、外贸成单更Easy</strong></span><strong style="color: blue;"><span style="color: black;">！</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/YUyZ7AOL3omM8D4zfkiay8sQ5EID00ZRicic1KWRic4AYYkkhic6ZzsDQJyO6F9kAiacdHL6d37du0OXfLLZ5GRyKFJg/640?wx_fmt=png&amp;wxfrom=5&amp;tp=webp&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/YUyZ7AOL3omM8D4zfkiay8sQ5EID00ZRicic1KWRic4AYYkkhic6ZzsDQJyO6F9kAiacdHL6d37du0OXfLLZ5GRyKFJg/640?wx_fmt=png&amp;wxfrom=5&amp;tp=webp&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">温馨提示</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因为</span><span style="color: black;">微X</span>推送机制变化</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">互动少的用户会<span style="color: black;">逐步</span>接收不到推送</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">请<span style="color: black;">大众</span>将『数字化智慧外贸』</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">设为<span style="color: black;">星标</span>或点击<span style="color: black;">在看</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以避免</span><span style="color: black;">错失</span>每日精彩内容推送</strong></span></p><span style="color: black;"><span style="color: black;">针对</span>做独立站的卖家<span style="color: black;">来讲</span>，谷歌是不可缺少的流量<span style="color: black;">途径</span>。尤其是<span style="color: black;">针对</span>To B企业，谷歌<span style="color: black;">乃至</span>是其赖以<span style="color: black;">存活</span>的<span style="color: black;">基本</span>。谷歌的流量两个特点，一是巨大，二是精准，这就决定了它是做外贸的必争高地。谷歌的流量<span style="color: black;">重点</span>有两种获取途径，一是自然流量SEO，二则是主动的<span style="color: black;">宣传</span>推广。今天<span style="color: black;">咱们</span><span style="color: black;">重点</span>聊聊<span style="color: black;">宣传</span>推广这<span style="color: black;">一起</span>儿，给<span style="color: black;">大众</span>聊聊投放的基本教程和进阶思维。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">1、</span>谷歌<span style="color: black;">宣传</span>介绍</span></h3><span style="color: black;">谷歌<span style="color: black;">宣传</span><span style="color: black;">日前</span><span style="color: black;">重点</span>有六种类型，搜索<span style="color: black;">宣传</span>、效果最大化<span style="color: black;">宣传</span>（Pmax <span style="color: black;">宣传</span>）、展示<span style="color: black;">宣传</span>、购物<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>、<span style="color: black;">需要</span><span style="color: black;">研发</span><span style="color: black;">宣传</span>。<span style="color: black;">近期</span>改版了，以前还有<span style="color: black;">发掘</span><span style="color: black;">宣传</span>，<span style="color: black;">此刻</span>并入了<span style="color: black;">需要</span><span style="color: black;">研发</span>的<span style="color: black;">宣传</span>。</span><span style="color: black;"><span style="color: black;">针对</span>新手来讲，搜索<span style="color: black;">宣传</span>是必须要<span style="color: black;">把握</span>的。不管是<span style="color: black;">针对</span>To B 还是To C的企业，搜索<span style="color: black;">宣传</span>都是最<span style="color: black;">基本</span><span style="color: black;">亦</span>是最重要的<span style="color: black;">宣传</span>之一。搜索<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>对象是<span style="color: black;">拥有</span><span style="color: black;">知道</span>的搜索<span style="color: black;">需要</span>，这部分客户是<span style="color: black;">剧烈</span>的<span style="color: black;">需要</span>客户。</span><span style="color: black;">其次<span style="color: black;">针对</span>To C企业<span style="color: black;">来讲</span>，Pmax和购物<span style="color: black;">宣传</span><span style="color: black;">亦</span>是必须<span style="color: black;">把握</span>的类型。Pmax<span style="color: black;">宣传</span>是所有<span style="color: black;">宣传</span>的升级版，它<span style="color: black;">包括</span>了所有<span style="color: black;">宣传</span>类型，尤其是购物<span style="color: black;">宣传</span>。<span style="color: black;">能够</span>说购物<span style="color: black;">宣传</span>你<span style="color: black;">能够</span>不会，Pmax<span style="color: black;">宣传</span>你<span style="color: black;">必定</span>要会。<span style="color: black;">由于</span>你在打Pmax<span style="color: black;">宣传</span>时，<span style="color: black;">亦</span><span style="color: black;">一样</span>会投放到购物<span style="color: black;">宣传</span>的版位。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">2、</span>谷歌搜索<span style="color: black;">宣传</span>创建流程</span></h3><span style="color: black;">1、<span style="color: black;">选取</span><span style="color: black;">宣传</span><span style="color: black;">目的</span></span><span style="color: black;">这得看你搜索<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>是什么？是<span style="color: black;">营销</span>还是<span style="color: black;">加强</span>网站的流量抑或的宣传app等，这个<span style="color: black;">按照</span>你的<span style="color: black;">目的</span><span style="color: black;">选取</span>。<span style="color: black;">这儿</span><span style="color: black;">咱们</span>以<span style="color: black;">营销</span>为<span style="color: black;">目的</span>。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyJzrYJibqibNnEWTzkZOoZaOQPYRdYrNfnTAQMymmic8CBK9xYujUN2gIQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2、<span style="color: black;">选取</span><span style="color: black;">宣传</span>类型</span><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">选取</span><span style="color: black;">第1</span>个搜索<span style="color: black;">宣传</span>，它<span style="color: black;">重点</span>展示在谷歌搜索引擎的结果中，<span style="color: black;">一般</span>会在搜索结果的左上角有一个"Sponsored"标志</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyC9MhAaWicaBneeicpiboo8Uvxn1F1cib2Zv72ISZOktuv8uHyGATt102fQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyAyr50xqIp7ZuZ9cibicoByJAh5BHoI8qrn5H34Z2UuWvjwCibt7l0YQQQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">3、出价方式</span><span style="color: black;">有多种出价方式<span style="color: black;">选取</span>，<span style="color: black;">按照</span>你的<span style="color: black;">需要</span>来<span style="color: black;">选取</span>。C端<span style="color: black;">一般</span><span style="color: black;">选取</span>转化次数和转化价值这两种，这两种侧重点不<span style="color: black;">同样</span>，转化次数<span style="color: black;">目的</span>是尽可能多的促成<span style="color: black;">更加多</span>的转化，转化价值侧重<span style="color: black;">最后</span>转化的价值最高。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyO07ItC6iapcO75wmzPqOhPcGOsrh3Ef6zdxdgCTxQTIXXEiabdXibuX8w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">4、投放网络设置</span><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">包括</span>两种类型，【搜索网络】和【展示<span style="color: black;">宣传</span>网络】，<span style="color: black;">一般</span><span style="color: black;">状况</span>下<span style="color: black;">选取</span>一个【搜索网络】<span style="color: black;">就可</span><span style="color: black;">或</span>不选<span style="color: black;">亦</span>行。这两种类型是让你展示在<span style="color: black;">更加多</span>的版位，如其他的与谷歌有合作的网站上。这个看你自己，<span style="color: black;">咱们</span>测试下来，在这两个选项的转化都不太好，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">一般</span>不选。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdy1ib3khbELBYp5fDdx2NiawnvlqAvVzvqz2HAncVibr5GCpsia7iatw3C9Dg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">5、地理位置设置</span><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">能够</span><span style="color: black;">选取</span>你要投放的国家，<span style="color: black;">能够</span><span style="color: black;">选取</span>一个<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>多个。下面的<span style="color: black;">目的</span>，我<span style="color: black;">通常</span><span style="color: black;">选取</span>下面的所在地，<span style="color: black;">规律</span>上我只投放在这些地理位置的客户，对这些<span style="color: black;">地区</span>感兴趣的他都不是这个国家的人，投他没啥用。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyAvpWs041d01pOlJAmc9fP4zoRsPpJ90ARC9rmgVCQ3g1NUEnK9gSzQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">6、语言设置</span><span style="color: black;"><span style="color: black;">按照</span>你定位的国家和客户语言进行设置，<span style="color: black;">针对</span>大部分客户<span style="color: black;">来讲</span>设置英语就行了，<span style="color: black;">倘若</span>需要投放到某个特定非英语的国家，则<span style="color: black;">选取</span>对应的语言<span style="color: black;">就可</span>。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdySwyk2v3dr9ibE01PVHbplnnic3SWjDYR1PaOxK1ov8GIJLZKM3tOm9Xg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">7、细分受众</span><span style="color: black;">这一个<span style="color: black;">能够</span><span style="color: black;">选取</span>你客户的类型，<span style="color: black;">亦</span><span style="color: black;">能够</span>不选，<span style="color: black;">倘若</span>想对你的客户进行更加精确的定义，<span style="color: black;">能够</span><span style="color: black;">选取</span>。<span style="color: black;">针对</span>受众类型的<span style="color: black;">选取</span>，需要<span style="color: black;">协同</span>整体<span style="color: black;">宣传</span>结构来思考，属于进阶内容。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyC7gFEE6mtjlwcCO5BFMs1RabLbCr33icyBoCJYAAticyoMC00HwkbVyA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">8、关键字、素材、<span style="color: black;">基本</span>设置</span><span style="color: black;">这三项看<span style="color: black;">需要</span><span style="color: black;">运用</span>，<span style="color: black;">能够</span><span style="color: black;">所有</span><span style="color: black;">选取</span>默认。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdywYcicy9ADhWEF6ILib59ELRpKUaFXFtQWJKsus8jPMfLS7ltThUuL7sw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">9、关键词</span><span style="color: black;"><span style="color: black;">这儿</span>是搜索<span style="color: black;">宣传</span>核心，关键词的<span style="color: black;">选取</span>。你<span style="color: black;">能够</span>输入<span style="color: black;">目的</span>网址让谷歌自动去帮你抓取网页中的关键词，<span style="color: black;">亦</span><span style="color: black;">能够</span>自己去填写。<span style="color: black;">意见</span>自己填写，自动抓取是随机组合的。自己填写<span style="color: black;">能够</span>灵活自定义，前期你前期的关键词调研<span style="color: black;">便是</span>为了这一步而准备的。</span><span style="color: black;">关键词匹配有三种方式，广泛匹配、词组匹配、精确匹配，范围一个比一个更小<span style="color: black;">亦</span>更精确，<span style="color: black;">然则</span>并不是越精确越好。精确<span style="color: black;">亦</span><span style="color: black;">寓意</span>着你的受众会相对较小，竞争<span style="color: black;">亦</span>会更大。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyLQtHgpjWsxDPgM76IbBT4c07U5bVrlPNurbiagPIpR1shVeibJ0CrIzA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">十、</span><span style="color: black;">宣传</span>设置</span><span style="color: black;">这一步是<span style="color: black;">详细</span>的<span style="color: black;">宣传</span>内容设置，标题、落地页链接、描述、商家名<span style="color: black;">叫作</span>、商家徽标、<span style="color: black;">照片</span>、站内链接等等，<span style="color: black;">按照</span><span style="color: black;">自己</span>业务<span style="color: black;">需要</span>进行设置<span style="color: black;">就可</span>，标题和描述<span style="color: black;">尽可能</span><span style="color: black;">所有</span>设置完，<span style="color: black;">宣传</span>效力<span style="color: black;">倘若</span><span style="color: black;">能够</span><span style="color: black;">尽可能</span>满分100%。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyLLNPNAZ1RdgL0Au448icXzgft830hW6Dm4zkvZv7TcqjWvMqkwEsvqw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">11、预算设置</span><span style="color: black;">设置该条<span style="color: black;">宣传</span>的每日预算花费，如300美金/日，预算<span style="color: black;">按照</span>腰包和<span style="color: black;">宣传</span>计划进行设置，<span style="color: black;">通常</span>除非你设置的<span style="color: black;">宣传</span>词都是非常宽泛的，否则<span style="color: black;">通常</span>的季节一天花不到几百美金，<span style="color: black;">最少</span><span style="color: black;">咱们</span>的这个品类是<span style="color: black;">这般</span>。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyEpibm2H1dIJuxljI1ibBX3dq4xBm3r9FTBIprUe3V8LR1vmIa7do5CKA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">12、发布<span style="color: black;">宣传</span></span><span style="color: black;"><span style="color: black;">最后</span><span style="color: black;">检测</span><span style="color: black;">宣传</span>无误后点击发布<span style="color: black;">就可</span>，发布后等待官方<span style="color: black;">设备</span>审核没问题后自动发布。审核时间<span style="color: black;">通常</span>几<span style="color: black;">非常</span>钟到几个小时不等，看运气。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">3、</span>谷歌效果最大化<span style="color: black;">宣传</span>投放</span></h3><span style="color: black;">效果最大化广告<span style="color: black;">亦</span>叫Pmax<span style="color: black;">宣传</span>，这个是近一两年才出来的。你<span style="color: black;">能够</span>把他当作购物<span style="color: black;">宣传</span>来<span style="color: black;">运用</span>。它和购物<span style="color: black;">宣传</span><span style="color: black;">同样</span>需要你具备一个GMC账户，创建Feed，<span style="color: black;">相关</span>谷歌账户。关于谷歌GMC<span style="color: black;">能够</span>看下现这篇<span style="color: black;">文案</span>：</span><span style="color: black;">1、<span style="color: black;">宣传</span><span style="color: black;">目的</span></span><span style="color: black;">如搜索<span style="color: black;">宣传</span><span style="color: black;">同样</span>，<span style="color: black;">选取</span><span style="color: black;">营销</span>为<span style="color: black;">目的</span>。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyUGVH9sz18Q6DKCNOBnMZpXOibcVx0l8x9WXj2k1DibCCYyVR44EJltow/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2、<span style="color: black;">宣传</span>类型<span style="color: black;">选取</span></span><span style="color: black;"><span style="color: black;">宣传</span>类型<span style="color: black;">选取</span>效果最大化<span style="color: black;">宣传</span></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyAcgJz8LR00cXaak7BKRs7VxOHG3LBb8YLsYa0UUJM0EZeyortnoVaQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">3、出价方式和客户获取</span><span style="color: black;">出价方式<span style="color: black;">仅有</span>两种选项，转化价格和转化次数，和搜索<span style="color: black;">宣传</span>中的出价方式<span style="color: black;">同样</span>，侧重点不<span style="color: black;">同样</span>，看你<span style="color: black;">需要</span>，<span style="color: black;">或</span><span style="color: black;">意见</span>两个都进行测试，毕竟<span style="color: black;">区别</span>的类目效果不<span style="color: black;">同样</span>。客户获取则看你的<span style="color: black;">目的</span>是什么，<span style="color: black;">是不是</span>是以获取新客户为<span style="color: black;">目的</span>，是的话就选上，不是就不要选。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyRYNyns1KI1H888A5WG3iaJe6XqGr0VuibyNfEhWX14GUVvA0x1oT84OA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">4、地理位置、语言、素材设置</span><span style="color: black;">和搜索<span style="color: black;">宣传</span><span style="color: black;">同样</span>，素材设置需要提一嘴儿，这个功能是<span style="color: black;">日前</span>AI的盛行让<span style="color: black;">设备</span>帮你去随机生成制作素材，效果<span style="color: black;">怎样</span>需要<span style="color: black;">自动</span>测试，品类不<span style="color: black;">同样</span>，<span style="color: black;">不可</span>一概而论。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyQdDl4XbCkJzsCicAxQ9huTKsgVaKfx07605hsia9CsDVDB499d5r1x1A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">5、素材资源组</span><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">制品</span>，这些<span style="color: black;">制品</span><span style="color: black;">便是</span>你GMC中设置的Feed中的<span style="color: black;">制品</span>，将其<span style="color: black;">相关</span><span style="color: black;">就可</span>。<span style="color: black;">例如</span>你GMC中创建了一个特定的Feed</span><span style="color: black;"><span style="color: black;">制品</span>ID是单独设置的，<span style="color: black;">这儿</span>就<span style="color: black;">能够</span>直接搜索【<span style="color: black;">制品</span>ID】<span style="color: black;">就可</span>。需要<span style="color: black;">重视</span>的是，GMC上设置的<span style="color: black;">制品</span>不会<span style="color: black;">马上</span>同步到谷歌账户来，<span style="color: black;">因此</span><span style="color: black;">倘若</span>你GMC上刚设置的Feed<span style="color: black;">制品</span>，<span style="color: black;">那样</span>你<span style="color: black;">这儿</span>设置<span style="color: black;">制品</span>的时候需要等个几<span style="color: black;">非常</span>钟<span style="color: black;">才可</span>同步过来，<span style="color: black;">是不是</span>同步过来的一个检测<span style="color: black;">办法</span><span style="color: black;">便是</span>搜索你的<span style="color: black;">制品</span>ID，<span style="color: black;">倘若</span><span style="color: black;">无</span>或没全，就说明还没同步过来。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T42HdRhWIT434xVQ7VbrX6DP8FNllTdyKtPzWMmLY8Byu3uz38382Byic6HeA7eXcvXsJ8XbPFwibSticiaAbI0RIQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">6、<span style="color: black;">宣传</span>内容设置</span><span style="color: black;">接下来<span style="color: black;">便是</span>你<span style="color: black;">宣传</span>的<span style="color: black;">详细</span>内容设置，<span style="color: black;">包括</span>落地页，<span style="color: black;">照片</span>，标题，描述，视频等，<span style="color: black;">这儿</span>面的素材资源需要提前准备好，如<span style="color: black;">照片</span>，需要准备三种<span style="color: black;">区别</span><span style="color: black;">体积</span>的<span style="color: black;">照片</span>，你需要<span style="color: black;">按照</span>规格先提前准备好，数量每种<span style="color: black;">最少</span>3张以上。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">7、受众信号</span><span style="color: black;">这个功能是看你<span style="color: black;">是不是</span>需要给这条<span style="color: black;">宣传</span>设置给定的受众信号<span style="color: black;">做为</span>种子，<span style="color: black;">这般</span><span style="color: black;">宣传</span>能够更<span style="color: black;">精细</span>的投向你想要投放的人群，<span style="color: black;">倘若</span>你的客户不是非常<span style="color: black;">精细</span><span style="color: black;">或</span>刚<span style="color: black;">起始</span>你不<span style="color: black;">晓得</span>你的客户群体是<span style="color: black;">那些</span>，<span style="color: black;">那样</span>你<span style="color: black;">亦</span><span style="color: black;">能够</span>不进行设置。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">8、预算设置</span><span style="color: black;"><span style="color: black;">按照</span>荷包和预算规划进行设置<span style="color: black;">就可</span>，<span style="color: black;">一般</span>这个预算在<span style="color: black;">通常</span>季节<span style="color: black;">亦</span>不会<span style="color: black;">所有</span>花完，<span style="color: black;">咱们</span><span style="color: black;">一般</span>设置几千，<span style="color: black;">然则</span><span style="color: black;">通常</span>可能就花个几百。</span><span style="color: black;">毕竟<span style="color: black;">需要</span>市场摆在那儿，<span style="color: black;">倘若</span>仅被动的等待客户搜索，<span style="color: black;">那样</span>这个花费<span style="color: black;">通常</span>不会很高，<span style="color: black;">由于</span>市场流量<span style="color: black;">仅有</span><span style="color: black;">那样</span>多，不可能所有流量都给了你。当然，这跟你的出价方式<span style="color: black;">亦</span>有很大的关系。出价越高，相对展示的机会<span style="color: black;">亦</span>会越多。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">9、<span style="color: black;">检测</span>发布</span><span style="color: black;"><span style="color: black;">检测</span>无误后<span style="color: black;">就可</span>进行发布，发布后<span style="color: black;">亦</span>和搜索<span style="color: black;">宣传</span><span style="color: black;">同样</span>，等待<span style="color: black;">设备</span>审核无误后自动发布。</span>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">4、</span>谷歌<span style="color: black;">宣传</span>投放技巧心得</span></h3><span style="color: black;"><span style="color: black;">尽可能</span><span style="color: black;">保准</span>所有<span style="color: black;">宣传</span>质量得分在95分以上，谷歌给的<span style="color: black;">意见</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">需要</span>进行采纳与否。搜索<span style="color: black;">宣传</span>要经常查看关键词的表现<span style="color: black;">状况</span>和各项数据的变化，<span style="color: black;">即时</span><span style="color: black;">按照</span>关键词的表现决定关键词的删除与添加，出价<span style="color: black;">调节</span>等，<span style="color: black;">由于</span>有的词性就决定了它的转化效果。有的关键词就购买意图本身就不强，<span style="color: black;">然则</span>它的搜索<span style="color: black;">需要</span>可能很大，那这种词就要<span style="color: black;">按照</span><span style="color: black;">状况</span><span style="color: black;">即时</span>剔除，否则就白白浪费了<span style="color: black;">宣传</span>费。</span><span style="color: black;">Pmax<span style="color: black;">宣传</span>则需要<span style="color: black;">持续</span>的测试素材和出价方式，好的素材对你的转化至关重要，出价方式决定了你<span style="color: black;">是不是</span>能花得出钱和<span style="color: black;">最后</span>的<span style="color: black;">报答</span><span style="color: black;">怎样</span>。<span style="color: black;">另一</span>谷歌<span style="color: black;">宣传</span>有一个学习的周期，前期<span style="color: black;">尽可能</span>避免<span style="color: black;">太多</span><span style="color: black;">调节</span>，<span style="color: black;">调节</span><span style="color: black;">太多</span>会影响<span style="color: black;">宣传</span>的学习，这就决定了你<span style="color: black;">宣传</span>的<span style="color: black;">最后</span>效果<span style="color: black;">怎样</span>。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">必定</span>要全面整体看待和思考，<span style="color: black;">不可</span>局部单一的看待。<span style="color: black;">为何</span>这么说呢？<span style="color: black;">例如</span>在淡季的时候，搜索<span style="color: black;">需要</span>本身<span style="color: black;">便是</span>很少，这个时候难道就等着顾客主动来找到<span style="color: black;">咱们</span>吗?这个时时候就要<span style="color: black;">协同</span>其他的<span style="color: black;">宣传</span>类型<span style="color: black;">乃至</span>是其他的<span style="color: black;">宣传</span><span style="color: black;">途径</span>来打开上层的流量入口，如投放<span style="color: black;">有些</span>非转化为<span style="color: black;">目的</span>的<span style="color: black;">揭发</span>类<span style="color: black;">宣传</span>，让<span style="color: black;">更加多</span>的客户看到<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>各品牌。<span style="color: black;">这般</span>，<span style="color: black;">她们</span>会在谷歌搜索去<span style="color: black;">认识</span>你的品牌或<span style="color: black;">制品</span>，此时，再用搜索和Pmax<span style="color: black;">宣传</span>进行承接流量。</span><span style="color: black;"><span style="color: black;">宣传</span>投放不是一朝一夕的事情，需要<span style="color: black;">海量</span>的实践和总结<span style="color: black;">才可</span>得到<span style="color: black;">加强</span>，<span style="color: black;">然则</span>还有一个<span style="color: black;">办法</span><span style="color: black;">亦</span>能够<span style="color: black;">或</span>说能更快的得到<span style="color: black;">提高</span>，<span style="color: black;">那样</span>就向经验丰富的人学习。自己摸索结果未知不说，花费的时间<span style="color: black;">亦</span>不短，更关键的是，每一个弯路都是真金白银。<span style="color: black;">因此</span>我的<span style="color: black;">意见</span>是<span style="color: black;">针对</span>新手小白，<span style="color: black;">起始</span><span style="color: black;">必定</span>要找一套系统的课程进行学习，<span style="color: black;">这般</span>能够快速获取对这个<span style="color: black;">行业</span>的<span style="color: black;">基本</span>认知和<span style="color: black;">得到</span>系统的学习。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">END</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上内容来自：数字化智慧外贸&nbsp;<span style="color: black;">，由运营人员综合整编，转载请注明以上<span style="color: black;">所有</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">版权说明：数字化智慧外贸精选的每一篇<span style="color: black;">文案</span>都会注明作者和<span style="color: black;">源自</span>（除非实在找不到），<span style="color: black;">文案</span>版权归作者所有。<strong style="color: blue;"><span style="color: black;">本文仅用于学习交流，</span></strong><span style="color: black;">倘若</span>原作者<span style="color: black;">区别</span>意请与<span style="color: black;">咱们</span>联系（<span style="color: black;">微X</span>：data_business），<span style="color: black;">咱们</span>将在<span style="color: black;">第1</span>时间删除。</span></strong></span></strong></span></strong></span></p><strong style="color: blue;"><span style="color: black;">往期<span style="color: black;">文案</span><span style="color: black;">举荐</span>：</span></strong>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">NEWS</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">扫码添加&nbsp;<span style="color: black;">Stephen</span>&nbsp;<span style="color: black;">微X</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<strong style="color: blue;"><span style="color: black;">【资格审核】</span></strong>加入<strong style="color: blue;">【TOP交流群】</strong>，与行业大咖交流</p>
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m5k1umn 发表于 2024-11-5 14:53:59

回顾历史，我们感慨万千；放眼未来，我们信心百倍。
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