「搜•知识」分享外贸小白怎么样建站
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">平常</span>业务<span style="color: black;">研发</span>中，外贸人最愁的<span style="color: black;">便是</span><span style="color: black;">怎样</span>获取海外询盘，让人绞尽脑汁却又<span style="color: black;">不可</span>够轻易企及。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要获取询盘，在这之前，你需要<span style="color: black;">创立</span>一个标准的外贸网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">迈入全新的外贸营销时代，外贸建站<span style="color: black;">逐步</span><span style="color: black;">作为</span>外贸企业的必然<span style="color: black;">选取</span>。外贸网站既是企业展示企业形象的窗口，<span style="color: black;">亦</span>是企业获客的重要推广<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，想要<span style="color: black;">创立</span>一个标准的外贸网站，要怎么建呢？<span style="color: black;">详细</span>流程是什么？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">建站流程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">知道</span>建站<span style="color: black;">目的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>企业在建站的时候，并<span style="color: black;">无</span>一个<span style="color: black;">知道</span>的<span style="color: black;">目的</span>，只是觉得自己应该有个外贸网站，或看别人做了网站自己<span style="color: black;">亦</span>要做，<span style="color: black;">引起</span>真正自己想宣传推广时，网站并不符合<span style="color: black;">需求</span>，还需要重新改版或重做，浪费资金和时间。企业建站前需要先<span style="color: black;">知道</span>，自己是做展示站还是营销站，后期打算采取什么样的推广方式，是谷歌优化，谷歌竞价还是做社媒，<span style="color: black;">区别</span>的推广方式，对网站的<span style="color: black;">需求</span><span style="color: black;">亦</span>是不<span style="color: black;">同样</span>的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c0df82e8f0a2486f9c2a826b294c999b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726082859&x-signature=Ye5tlVLyOBZP6z260Ptub%2FW9fe0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>域名的<span style="color: black;">选取</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span><span style="color: black;">咱们</span><span style="color: black;">意见</span><span style="color: black;">选取</span>.com的域名，<span style="color: black;">倘若</span>是国内站，则<span style="color: black;">能够</span><span style="color: black;">思虑</span>.cn的域名。域名<span style="color: black;">首要</span>要简短好记，<span style="color: black;">这般</span>方便老客户<span style="color: black;">拜访</span>，而<span style="color: black;">一般</span><span style="color: black;">意见</span><span style="color: black;">运用</span>品牌名或主推<span style="color: black;">制品</span>关键词，<span style="color: black;">这般</span><span style="color: black;">能够</span>让用户一眼<span style="color: black;">认识</span>企业<span style="color: black;">重点</span>是做什么的，<span style="color: black;">选取</span>关键词作为域名时，<span style="color: black;">必定</span>要是英文单词，而不是汉语拼音。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>资料的准备</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在建站之初，企业就要做好资料的筹备工作，<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">保准</span>建站更<span style="color: black;">有效</span>的进行。建站<span style="color: black;">机构</span>只能为企业<span style="color: black;">处理</span>美工设计和网站技术<span style="color: black;">开发</span>，程序编写的问题，<span style="color: black;">详细</span>资料还需要企业<span style="color: black;">供给</span>，<span style="color: black;">尤其</span>值得<span style="color: black;">重视</span>的是，有些企业为了省事或其他<span style="color: black;">原由</span>，让建站<span style="color: black;">机构</span>自己在网上找资料，这种方式是不可取的，收集的<span style="color: black;">照片</span>资料<span style="color: black;">常常</span>存在清晰度<span style="color: black;">不足</span>等问题，还会有侵权的<span style="color: black;">危害</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/91483a818a8a419c9fb94d34c2e0b0c0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726082859&x-signature=buEg%2Bba7FPWDW%2FPuxAMTsuKdSpY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>网站设计和建站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站设计要符合当地客户的审美，不要从企业自己的主观<span style="color: black;">认识</span>出发，为<span style="color: black;">保准</span>网站设计的专业性，<span style="color: black;">意见</span><span style="color: black;">选取</span>专门做外贸网站设计的<span style="color: black;">机构</span>来做，<span style="color: black;">她们</span>会收集，整理，<span style="color: black;">科研</span><span style="color: black;">海量</span>国外网站案例，做出来的网站，<span style="color: black;">更易</span>受到<span style="color: black;">目的</span>客户<span style="color: black;">喜爱</span>。网站结构<span style="color: black;">通常</span><span style="color: black;">意见</span><span style="color: black;">选取</span>扁平化的结构，<span style="color: black;">重视</span>面包屑导航的设置，<span style="color: black;">运用</span>静态的url、tdk标签的设置等，基本的优化元素要<span style="color: black;">包括</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>网站上线</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做好基本的网站设计，程序编码后，网站就<span style="color: black;">能够</span>准备上线了，但上线前，网站验收工作必不可少，<span style="color: black;">例如</span>网站<span style="color: black;">有没有</span><span style="color: black;">基本</span>语法拼写错误，网站的打开速度，<span style="color: black;">区别</span>浏览器的兼容性等等，<span style="color: black;">检测</span>无误后方可上线。</p>
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