2023年外贸年终总结怎么写？附PPT模板！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/AYoXwQXP0wjeTUTplXoOlyBzkiaNoSnzicNCqDNt2KcBFUlpofmzp8Ex4tfEicgj5VCNsuNsJoxyIhwLdpGtFO8fQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AYoXwQXP0wiaSmAsnEqb2Gb9ZxNuicuPftrt7fxp3e4qWiabJu4tJibVt8RabbaibMm7MiabXu2QtWSL0RyLud3ibf9Ww/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">外贸交流互助群</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知识分享，交流互助</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><strong style="color: blue;">立即加入</strong></span></a></p><span style="color: black;">一到年底，外贸人就<span style="color: black;">起始</span>头疼了！</span><span style="color: black;"><span style="color: black;">由于</span>要做</span><strong style="color: blue;">年度总结规划</strong><span style="color: black;">了，所有外贸人都要算一笔账，算算今年做了多少业绩、盘清楚不足之处、明年又该怎么改进。</span><span style="color: black;">这恐怕是外贸人2023年最苦恼的事情之一了，写得太简单，凸显不出自己一年的辛苦和成绩，但有时候花了好多心思写出来的，似乎没抓住领导的心思，<span style="color: black;">最后</span>结果还是<span style="color: black;">不睬</span>想。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实年终总结是要奔着<strong style="color: blue;">“分析问题、<span style="color: black;">处理</span>问题”</strong>的目的去写，<span style="color: black;">仅有</span><strong style="color: blue;">分析出今年工作的成功经验和不足之处，<span style="color: black;">才可</span>在<span style="color: black;">将来</span><span style="color: black;">持有</span>实现更大<span style="color: black;">营销</span><span style="color: black;">目的</span>的实力。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">写年度总结规划不难，今天，<span style="color: black;">咱们</span>就<strong style="color: blue;">和<span style="color: black;">大众</span>分享一下外贸人的年终总结规划应该怎么写。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>要避免几个问题：<span style="color: black;">仅有</span>数据，<span style="color: black;">无</span>分析，不<span style="color: black;">晓得</span>工作问题在哪；只统计<span style="color: black;">营销</span>额，不做同比、环比分析；分析问题只分析<span style="color: black;">营销</span>额完成<span style="color: black;">状况</span>，不对客户、<span style="color: black;">制品</span>等方面做深入分析；没办法从数据中找出<span style="color: black;">机构</span>主打<span style="color: black;">制品</span>；没办法对明年<span style="color: black;">机构</span>的发力方向做出<span style="color: black;">评定</span>和<span style="color: black;">意见</span>......</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">过去一年的工作成果</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">工作成果</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023年，你都做了<span style="color: black;">那些</span>工作呢？简单描述一下今年工作的重点。<span style="color: black;">例如</span>说——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">全年各<span style="color: black;">营销</span>数据总结</span></strong><span style="color: black;">：<span style="color: black;">营销</span>额、客户数、VIP增长、利润率等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">研发</span>客户效果总结</span></strong><span style="color: black;">：B2B平台、官网SEO优化、搜索引擎竞价推广、谷歌营销、社交<span style="color: black;">媒介</span>、海关数据、黄页名录等；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>推广及反馈总结</span></strong><span style="color: black;">：做了多少次推广、整体反馈率多少、寄了多少样品、<span style="color: black;">区别</span>的客户<span style="color: black;">爱好</span><span style="color: black;">怎么样</span>的<span style="color: black;">制品</span>、VIP客户有<span style="color: black;">那些</span><span style="color: black;">制品</span><span style="color: black;">意见</span>或反馈；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">各市场特点总结</span></strong><span style="color: black;">：<span style="color: black;">区别</span>区域市场的销售<span style="color: black;">状况</span>、<span style="color: black;">重点</span>行业大客户、<span style="color: black;">重点</span><span style="color: black;">营销</span>季节、采购季节、<span style="color: black;">爱好</span><span style="color: black;">制品</span>、常用关键词、做货特点；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">团队<span style="color: black;">状况</span>总结</span></strong><span style="color: black;">：过程指标总结、业绩指标总结、<span style="color: black;">区别</span>团队间PK总结、企业文化执行<span style="color: black;">状况</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>，这些总结需要<strong style="color: blue;">有数据支撑</strong>，最好要有环比、同比分析，<span style="color: black;">尽可能</span>不要用修辞词语表达，能用图表直观的表达<span style="color: black;">不消</span>文字来描述。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">把握</span>的新知识和新技能</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了销售数据，还有今年<span style="color: black;">把握</span>的技能和成长之处，<span style="color: black;">亦</span>是值得一提的，<span style="color: black;">例如</span>说询盘、RFQ、谈判、逼单、催单、迂回战略、报价战略、<span style="color: black;">研发</span>信技巧、社交系<span style="color: black;">把握</span><span style="color: black;">熟练</span><span style="color: black;">状况</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">不足之处、遇到的问题和需要的支持</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">善于分析自己、分析问题，<span style="color: black;">晓得</span>自己的短板在哪，<span style="color: black;">才可</span>更好地进步。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>外贸业务员<span style="color: black;">来讲</span>，你在过去一年业绩完成的怎么样，其实一目了然，<span style="color: black;">倘若</span>你非常不幸，在过去的一年里业绩平平，<span style="color: black;">无</span>完成<span style="color: black;">营销</span><span style="color: black;">目的</span>，<span style="color: black;">这般</span><span style="color: black;">长时间</span>下去很可能会被淘汰。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>你<span style="color: black;">能够</span><span style="color: black;">经过</span>写年终业绩总结报告，真实地向<span style="color: black;">机构</span>反馈自己<span style="color: black;">营销</span>业绩<span style="color: black;">不良</span>的真实想法和真实<span style="color: black;">意见</span>，<span style="color: black;">乃至</span></span><strong style="color: blue;"><span style="color: black;">能够</span>把<span style="color: black;">非常多</span>典型的失败流单案例做认真的剖析</strong><span style="color: black;">，到底问题出在哪？是你自己的业务能力？<span style="color: black;">机构</span>的利润分配制度有问题？供应商的价格没<span style="color: black;">优良</span>等，找出自己<span style="color: black;">无</span>完成<span style="color: black;">机构</span><span style="color: black;">营销</span>业绩的真正<span style="color: black;">原由</span>，<span style="color: black;">这般</span><span style="color: black;">针对</span><span style="color: black;">机构</span>和个人的成长都是会有很大的<span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">亦</span><span style="color: black;">能够</span>去<strong style="color: blue;">寻求支持与<span style="color: black;">帮忙</span></strong>，<span style="color: black;">例如</span>期望得到<span style="color: black;">机构</span><span style="color: black;">关联</span>培训、完善资料库、<span style="color: black;">增多</span>推广力度、<span style="color: black;">意见</span><span style="color: black;">机构</span><span style="color: black;">增多</span>竞争对手优劣势分析培训、<span style="color: black;">意见</span>进一步完善客户投诉流程标准、<span style="color: black;">期盼</span><span style="color: black;">增多</span>技术支持、<span style="color: black;">运用</span>外贸CRM系统完善工作流程等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，<span style="color: black;">倘若</span>你有想要学习的技能、想要尝试的事情，<span style="color: black;">亦</span><span style="color: black;">能够</span>在年终述职会上讲出来，老板都<span style="color: black;">爱好</span>追求进步的员工，<span style="color: black;">倘若</span>对你有益、对<span style="color: black;">机构</span>有益，大概率<span style="color: black;">亦</span>不会拒绝的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">明年工作计划</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于明年的工作计划，<span style="color: black;">必定</span>要随着<span style="color: black;">机构</span>整体发展方向和增长<span style="color: black;">目的</span>去走，跟老板、领导最关心的事情<span style="color: black;">相关</span>。<span style="color: black;">另一</span>，<strong style="color: blue;">在设置<span style="color: black;">营销</span><span style="color: black;">目的</span>时，要可执行，<span style="color: black;">然则</span><span style="color: black;">不可</span>定的太低。</strong>假定上一年完成600万RMB的<span style="color: black;">营销</span>额，<span style="color: black;">经过</span>分析，沉淀为老客户的业绩贡献为450万，为了<span style="color: black;">协同</span><span style="color: black;">机构</span><span style="color: black;">营销</span><span style="color: black;">目的</span><span style="color: black;">最少</span>增长30%的大局，今年的<span style="color: black;">营销</span><span style="color: black;">目的</span><span style="color: black;">一般</span>可定在750-800万，一方面是<span style="color: black;">目的</span>有挑战，一方面是<span style="color: black;">机构</span>要实现30%的增长必然会有相应的投入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">目的</span>并不是设置了就完事了，怎么完成才是重点，你<span style="color: black;">能够</span><strong style="color: blue;">将<span style="color: black;">目的</span>拆解到<span style="color: black;">每一个</span>季度、<span style="color: black;">每一个</span>月、每周</strong>，要学会发挥自己的<span style="color: black;">优良</span>，改进自己的不足，<span style="color: black;">例如</span>说你有<span style="color: black;">非常多</span>能带来订单的老客户，<span style="color: black;">那样</span>你的部分工作重点<span style="color: black;">便是</span>跟进老客户，剩下的时间再分配用于新客户<span style="color: black;">研发</span>，<span style="color: black;">包含</span>询盘回复和自主<span style="color: black;">研发</span>，这个过程<span style="color: black;">不仅</span>能让自己手上的客户保持活跃状态，<span style="color: black;">亦</span>能进一步<span style="color: black;">认识</span>行业动态。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">写在最后</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">期盼</span>你能交出一份让老板满意的年终总结，得到自己应有的<span style="color: black;">报答</span>，<span style="color: black;">亦</span>祝愿在新的一年，<span style="color: black;">每一个</span>外贸人，都能让自己<span style="color: black;">作为</span>自己心里那个更好的人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">送福利啦，“扫描二维码添加好友”，<span style="color: black;">就可</span><span style="color: black;">得到</span>21套年终总结PPT模板。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AYoXwQXP0wgAB7TZOXGMa1iaoYOaLVuyogicnpiaticxXibwduwfKwXySLibqfUicYvj5y59icbibQGsPkK84pG8HwFgbiag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></p>RECOMMEND<strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>阅读</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;">全能型外贸业务员，工作中常用的10类外贸工具</span></strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;">给客户报价时<span style="color: black;">倘若</span>错报高价<span style="color: black;">或</span>低价，该怎么办？</span></strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;">关于L/C的知识超汇总！</span></strong></a></p><span style="color: black;">外贸企业建站</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海外营销推广代运营</p>
</span><span style="color: black;"><strong style="color: blue;">扫码咨询<span style="color: black;">方法</span>及报价</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/AYoXwQXP0whpYRryphpBCiboNymbR7mS7ich6SCQicG8JNVcX5aZX3cnWa7ERrJbVvWZQ8fJIiciashmIf2icEFsmk0A/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">源自</span>：网络，侵删</span>
你的努力一定会被看见，相信自己，加油。 楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/ 你的话语真是温暖如春，让我心生感激。
页:
[1]