wrjc1hod 发表于 2024-9-5 10:11:11

外贸独立站建站仔细操作流程一览，跨境电商卖家营销必看


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站是一个独立的网站，<span style="color: black;">包含</span>有独立的服务器，独立的网站程序以及网站域名。</span></p><span style="color: black;"><strong style="color: blue;">今天就<span style="color: black;">来讲</span>说搭建<a style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站</span></strong></a>的<span style="color: black;">仔细</span><span style="color: black;">过程</span>都有<span style="color: black;">那些</span>？</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.给自己的品牌取个好名<span style="color: black;">叫作</span>：</span><span style="color: black;">一个好的品牌名<span style="color: black;">叫作</span><span style="color: black;">能够</span>说<span style="color: black;">便是</span>一个好的<span style="color: black;">起始</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.创作一个有<span style="color: black;">特殊</span>的品牌logo：</span><span style="color: black;">建站初期或许<span style="color: black;">由于</span>资金问题不会花费太多精力在设计品牌logo上，但当<a style="color: black;">独立站</a>稳定之后，专门设计一个<span style="color: black;">拥有</span>标志性的，有<span style="color: black;">特殊</span>的logo还是<span style="color: black;">特别有</span>必要的，既能给消费者留下深刻印象，<span style="color: black;">亦</span>能<span style="color: black;">加强</span>品牌的知名度。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.<span style="color: black;">持有</span>一个域名：</span><span style="color: black;">注册的域名<span style="color: black;">能够</span>是每年续费，<span style="color: black;">亦</span><span style="color: black;">能够</span>一次性买断5年/10年。<span style="color: black;">选取</span>域名时<span style="color: black;">能够</span><span style="color: black;">思虑</span>这些<span style="color: black;">原因</span>：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)域名的年龄；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)域名越简短越好，比较容易被记住；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3)<span style="color: black;">意见</span><span style="color: black;">运用</span>.com等国际性顶级域名；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(4)发音要简单容易记；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(5)<span style="color: black;">能够</span><span style="color: black;">定时</span>上注册域名的网站，<span style="color: black;">检测</span><span style="color: black;">是不是</span>有更好的域名注册机会。</span></p><span style="color: black;">4.<span style="color: black;">选取</span>合适的<a style="color: black;">独立站</a>建站平台：</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">建站方式有三种，</span><span style="color: black;">SaaS建站、开源建站、自主<span style="color: black;">研发</span>网站。<span style="color: black;">第1</span>种<span style="color: black;">无</span>什么技术<span style="color: black;">需求</span>是<a style="color: black;">独立站</a>卖家最常用的方式，后两种对技术水平有<span style="color: black;">必定</span><span style="color: black;">需求</span>，商家<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">状况</span><span style="color: black;">选取</span><span style="color: black;">就可</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>的建站平台盘点：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【SaaS建站】Shopyy、Shopplus（超店）、万全云、2Cshop、ShopiBar、跨等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【开源系统】Opencart、Zencart、WordPress、Magento、PHP等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5.开户：</span><span style="color: black;">输入邮箱、<span style="color: black;">秘码</span>和store name就能<span style="color: black;">持有</span>一个账号，store name选好后会自动生成一个展示域名，最后按提示如实填写注册<span style="color: black;">机构</span><span style="color: black;">位置</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6.店铺主题：</span><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">按照</span><a style="color: black;">独立站</a>的<span style="color: black;">制品</span>本身特点来进行主题设计。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7.<span style="color: black;">制品</span><span style="color: black;">归类</span>：</span><span style="color: black;">若是<a style="color: black;"><span style="color: black;">独立站</span></a>的<span style="color: black;">制品</span>较多，需要做好网页中的<span style="color: black;">制品</span><span style="color: black;">归类</span>，方便消费者<span style="color: black;">按照</span><span style="color: black;">归类</span>列表<span style="color: black;">查询</span>符合<span style="color: black;">需要</span>的商品。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8.店铺装修：</span><span style="color: black;">一个精美的网页装修更能吸引买家的<span style="color: black;">重视</span>。在<a style="color: black;">独立站</a>停留的时间变长，<span style="color: black;">亦</span>会对<a style="color: black;">独立站</a>转化和用户粘性产生影响。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">9.插件与应用：</span><span style="color: black;"><span style="color: black;">各样</span>应用的插件<span style="color: black;">能够</span>满足店铺的个性化设计和对其他附加功能的<span style="color: black;">需要</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">10.独立站支付方式：</span><span style="color: black;">常用的线上付款方式有Paypal和第三方信用卡支付，需确认建站工具<span style="color: black;">是不是</span>集<span style="color: black;">成为了</span>对应的支付通道。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上文中<span style="color: black;">说到</span>的两种建站方式的所有<span style="color: black;">平常</span>建站平台，Onlypay就<span style="color: black;">所有</span>都支持。并且基本覆盖了市面上主流的国际信用卡种类，做到快速提现，即刻到账，有效缓解商家的资金周转压力。只需注册一个账户<span style="color: black;">能够</span>管理多个平台、多个店铺，省去了<span style="color: black;">非常多</span><span style="color: black;">过程</span>，非常<span style="color: black;">方便</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11.<a style="color: black;"><span style="color: black;">独立站</span></a>引流：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)<span style="color: black;">经过</span>搜索推广流量；(2)<span style="color: black;">经过</span>社交推广流量；(3)<span style="color: black;">经过</span>跨境电商平台推广流量；(4)其他推广方式。例如发邮件，网红带货，论坛推广等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12.订单发货（<a style="color: black;"><span style="color: black;">独立站</span></a><span style="color: black;">通常</span>以国内发货为主）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分两种模式：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)零售高客单<span style="color: black;">制品</span>，商家<span style="color: black;">能够</span><span style="color: black;">选取</span>包邮，<span style="color: black;">由于</span>其实运费<span style="color: black;">已然</span>加到了商品价格里，发邮政小包这种快递会比较实惠。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)给消费者<span style="color: black;">供给</span>两种运费方式。一种是速度快（几天内到货）<span style="color: black;">然则</span>运费较高，<span style="color: black;">例如</span>DHL、UPDP。另一种是支付小部分运费<span style="color: black;">或</span>到达金额免运费，但时效就相对慢<span style="color: black;">有些</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：</span><span style="color: black;">外贸营销俱乐部</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加<span style="color: black;">微X</span>私号：</span><strong style="color: blue;"><span style="color: black;">waimaohome</span></strong><span style="color: black;">，邀您进入<span style="color: black;">咱们</span>的</span><strong style="color: blue;"><span style="color: black;">【外贸之家<span style="color: black;">微X</span>学习群】</span></strong><span style="color: black;">认识<span style="color: black;">更加多</span>志同道合的外贸<span style="color: black;">伴侣</span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/czzicSu3iaTjLGssHj0NGkDr5lRwIVSmD1StxiawWia4DiaCwQXcc3NricKPEcQdKqTANHk3XVIzUvEOQBSNgicsjVocg/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;retryload=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/czzicSu3iaTjLGssHj0NGkDr5lRwIVSmD1L12CfQue9G6UfnLexoFd2MzefVTUeqLa9ibiaULAGSNRMhP197fiaDhcA/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">觉得有用就点个“在看”吧！</strong></p>




b1gc8v 发表于 2024-9-26 20:06:16

你说得对，我们一起加油，未来可期。

nykek5i 发表于 2024-10-2 11:47:01

同意、说得对、没错、我也是这么想的等。

m5k1umn 发表于 2024-10-6 09:40:24

谷歌网站排名优化 http://www.fok120.com/

7wu1wm0 发表于 2024-10-17 21:52:03

你的见解真是独到，让我受益匪浅。

b1gc8v 发表于 2024-10-19 07:44:39

在遇到你之前，我对人世间是否有真正的圣人是怀疑的。

m5k1umn 发表于 2024-10-29 22:32:32

软文发布平台 http://www.fok120.com/
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