4zhvml8 发表于 2024-9-5 21:04:24

Trade Me-新西兰第1大电商平台，新西兰淘宝，持有500万会员


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Trade Me是新西兰最大的电商平台，被<span style="color: black;">叫作</span>为新西兰版淘宝。平台支持新旧商品的线上拍卖和固定价格<span style="color: black;">营销</span>，还<span style="color: black;">供给</span>汽车及房地产交易、招聘与求职服务、家政服务等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">截止</span>2023年6月，新西兰总人口为</span><strong style="color: blue;"><span style="color: black;">522.3万</span></strong>人，而Trade Me<span style="color: black;">持有</span><strong style="color: blue;"><span style="color: black;">500万</span></strong><span style="color: black;">上下</span>的会员，<span style="color: black;">亦</span><span style="color: black;">便是</span>说大约<strong style="color: blue;"><span style="color: black;">96%</span></strong>的新西兰人都在用Trade Me购物。Trade Me占据新西兰国内网站总流量的<strong style="color: blue;"><span style="color: black;">70%</span></strong>，网站收录了近<strong style="color: blue;"><span style="color: black;">700万</span></strong>的商品及服务，涵盖新西兰人衣食住行的大部分<span style="color: black;">需要</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-axegupay5k/f9b1b9c9eeb04c50beafa1a7d701b572~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726103327&amp;x-signature=P75oiUvhP43brC1CnxoCGolR1Ig%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Trade Me发展历程</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1999年：</span></strong>Sam Morgan创立Trade Me，支持用户在网站上买卖商品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2001-2004年：</span></strong>Trade Me推出新西兰<span style="color: black;">独一</span>的交友网站FindSomeone、社交网站Old Friends（在2016年关闭）、汽车交易服务Trade Me Motors、房屋租赁及买卖服务Trade Me Property。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2005年：</span></strong>Trade Me会员达到<strong style="color: blue;"><span style="color: black;">100万。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2006年：</span></strong>创始人以7亿美元的价格将Trade Me出售给Fairfax。Trade Me Jobs推出，用户<span style="color: black;">能够</span>在<span style="color: black;">这儿</span>发布招聘信息、找工作等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2008年：</span></strong>Sam Morgan将首席执行官职位移交Jon McDonald。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2011年：</span></strong>Trade Me在NZX和ASX上市，上市名<span style="color: black;">叫作</span>为“TME”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2012-2014年：</span></strong>Trade Me收购Holiday Homes、AutoBase、Tradevine、LifeDirect、MotorWeb、Paystation，这些<span style="color: black;">机构</span>的业务范围涵盖酒店住宿、汽车选购、电商平台卖家操作系统、保险、在线支付等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2015年：</span></strong>推出保险服务Trade Me Insurance；投资主营在线贷款业务的Harmoney。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2016年：</span></strong>推出快递服务Book a Courier，即使非Trade Me售出的商品，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">运用</span>该服务。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2017年：</span></strong>推出买家<span style="color: black;">守护</span>和即时支付平台 Ping。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2018年：</span></strong>Apax出价<strong style="color: blue;"><span style="color: black;">25.6亿</span></strong>美元收购Trade Me。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2019年：</span></strong>Trade Me在Apax所有权下退市；Anders Skoe接任首席执行官。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2020年：</span></strong>Trade Me出售LifeDirect。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2021年：</span></strong>Trade Me收购Homes.co.nz，这家<span style="color: black;">机构</span>主营房地产<span style="color: black;">营销</span>业务。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2023年：</span></strong>Trade Me收购澳大利亚汽车智能平台Autograb<strong style="color: blue;"><span style="color: black;">51%</span></strong>的股份。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/93989f51a17546a5a3b4b9cc67582e5d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726103327&amp;x-signature=uVFCWstbpY3q16M7ERe14uyb7q0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Trade Me的<span style="color: black;">重点</span>功能</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">新旧物品在线交易市场</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Trade Me支持个人用户和企业用户在平台上拍卖<span style="color: black;">或</span>以固定价格出售商品，平台收录了近</span><strong style="color: blue;"><span style="color: black;">678万</span></strong>条待售新品和二手物品的链接，种类涵盖手机、电脑、服装、书籍、电器、乐器、珠宝手表、旅行用品、运动装备、家居用品、办公用品、农林设备、宠物用品、玩具、游戏机及配件、健康美容用品、建筑装修用品等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">招聘与求职</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Trade Me Jobs是新西兰最大的工作门户网站之一，网站收录了新西兰近</span><strong style="color: blue;"><span style="color: black;">10000</span></strong>个工作岗位，雇主<span style="color: black;">能够</span><span style="color: black;">运用</span>Trade Me Jobs<span style="color: black;">选取</span>候选人，用户<span style="color: black;">能够</span>在<span style="color: black;">这儿</span>寻找就业信息、提交简历。Trade Me Jobs还为用户<span style="color: black;">供给</span>职业<span style="color: black;">意见</span>和薪资指南，<span style="color: black;">帮忙</span>用户找到满意的工作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">线上汽车交易市场</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Trade Me Motors收录了<span style="color: black;">海量</span>的汽车、摩托车、游艇及摩托艇、大篷车和房车、汽车零部件供消费者<span style="color: black;">选取</span>，还<span style="color: black;">供给</span>洗车、保养、维修、改装等汽车服务，<span style="color: black;">乃至</span><span style="color: black;">能够</span>在<span style="color: black;">这儿</span>买到飞机、巴士、挖掘机、马车、拖车、卡车、拖拉机。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">房屋租赁与交易</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">用户<span style="color: black;">能够</span>在Trade Me Property网站购买或出售、租赁房屋，寻找合租室友，购买<span style="color: black;">商场</span>地产、农业地产、企业，或是寻找专业房地产经纪人代理售房。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">服务业交易市场</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Trade Me Services收录了家政、活动和娱乐服务、水电及房屋装修、健康及美容等服务供消费者<span style="color: black;">选取</span>，用户<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">作为</span>服务<span style="color: black;">供给</span>商。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/90fec9cbafbb420f95d4ba61e3a7b3e6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726103327&amp;x-signature=lCTbkGKfgQgIH3C%2Fvq%2FBS3tCl1k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Trade Me的<span style="color: black;">优良</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">用户粘性强、数量多</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Trade Me是新西兰最大、用户数量最多的电商平台，新西兰人购物越来越依赖Trade Me，用户忠诚度极高。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">服务范围广泛</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">用户可以在Trade Me完成商品交易、汽车交易与维修保养等、房屋租赁与买卖、招聘与求职，还<span style="color: black;">能够</span>购买家政服务、健康美容服务、水电及房屋装修等，一站式<span style="color: black;">处理</span>各类<span style="color: black;">需要</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">容易</span>出售商品与服务</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">用户不仅<span style="color: black;">能够</span>在Trade Me购买商品，还<span style="color: black;">能够</span><span style="color: black;">选取</span>注册<span style="color: black;">作为</span>卖家，Trade Me的卖家分为C2C个人卖家和B2C专业卖家两种。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">可<span style="color: black;">连续</span>发展</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Trade Me每年<span style="color: black;">帮忙</span>新西兰人购买、<span style="color: black;">营销</span>和再利用超过</span><strong style="color: blue;"><span style="color: black;">600万</span></strong>件二手物品，致力于减少浪费并<span style="color: black;">守护</span>环境。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/806dc0ba8bb3486d9177798f14b942db~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1726103327&amp;x-signature=H0D8u9yY52XnJGy0B5rm9hVkk5w%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Trade Me入驻<span style="color: black;">重视</span>事项</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">个人卖家</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Trade Me只<span style="color: black;">准许</span>个人卖家在新西兰或澳大利亚进行交易，且卖家必须有新西兰银行账号以及新西兰或澳大利亚的<span style="color: black;">位置</span>信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">专业卖家</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">仅有</span>新西兰或澳大利亚的会员<span style="color: black;">能够</span>在线注册。<span style="color: black;">倘若</span>您的企业<span style="color: black;">位置于</span>其他国家/地区，则需要填写Trade Me官方给出的表单，经过审核后加入Trade Me平台。</span></span></p>




1fy07h 发表于 2024-10-24 03:39:46

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